1 00:00:00,120 --> 00:00:09,840 Another great strategy to reach success is to use social media, and this is really great for you because 2 00:00:09,840 --> 00:00:20,550 it's very, very easy and you can understand what are the needs and what is the pain that people are 3 00:00:20,550 --> 00:00:22,200 struggling with. 4 00:00:22,210 --> 00:00:28,950 So you just go to the Twitter and you search for a competing product. 5 00:00:29,760 --> 00:00:37,290 Let's say you just check something about accounting invoices. 6 00:00:37,710 --> 00:00:40,400 You have been searching for this software. 7 00:00:41,070 --> 00:00:42,630 And as you can see. 8 00:00:44,070 --> 00:00:53,940 Immediately you get the feedback that people they don't like, for example, down missing or recurring 9 00:00:53,940 --> 00:01:03,420 invoices, automatic late fees and reminders also it's right on the interface they don't like. 10 00:01:03,960 --> 00:01:06,390 And this is just some crazy books. 11 00:01:06,780 --> 00:01:08,930 It's that, say, your competition. 12 00:01:09,450 --> 00:01:18,840 So I would love to create a software that's providing easy invoicing so you understand some of the pains 13 00:01:19,140 --> 00:01:30,420 of your potential customers and then you can very, very easily sell and create a copy, a simple, 14 00:01:30,420 --> 00:01:38,640 intuitive interface requiring invoices, automatic late fees and reminders. 15 00:01:39,180 --> 00:01:42,810 So you can immediately put this into your copy. 16 00:01:43,380 --> 00:01:51,810 Put this into your landing page, into your social media post, into your newsletter, because you can 17 00:01:51,810 --> 00:01:57,480 see in this point your competition is very weak. 18 00:01:58,020 --> 00:02:02,250 So you can get strong and you can push these points. 19 00:02:03,710 --> 00:02:15,320 Another great kind of research is asking the product hand, because if people they can Google something, 20 00:02:15,560 --> 00:02:21,220 they can find something, they probably go to product hand. 21 00:02:22,070 --> 00:02:31,220 And let's say you have been searching the information about Leaf Check and you would love to create 22 00:02:31,220 --> 00:02:35,480 some great copy for live chats. 23 00:02:35,480 --> 00:02:43,370 So the company hired you to create a copy for live chat tool. 24 00:02:43,940 --> 00:02:52,580 So if you go to product hand, you can see in this example what's the best live chat tool for websites. 25 00:02:53,060 --> 00:03:03,010 And you can see immediately some great, great, great copy from potential customer cost effective out 26 00:03:03,020 --> 00:03:03,980 of pop ups. 27 00:03:04,010 --> 00:03:15,320 What's more, the agent collaboration integration into a support ticketing system capture respondants 28 00:03:15,320 --> 00:03:17,390 details automatically. 29 00:03:18,950 --> 00:03:28,370 And then it's very, very easy to start with this great Kontum, finally a cost effective chat tool 30 00:03:28,850 --> 00:03:39,830 that has all the features you need, are left to contains the features that competitors charge 200 dollars 31 00:03:39,830 --> 00:03:53,030 a month for at half price are key features include easy to use out of Pop-Up Vaults, the agent collaboration 32 00:03:53,030 --> 00:04:02,720 built right in full integration into your support ticketing system automatically collect respondent 33 00:04:02,720 --> 00:04:03,520 details. 34 00:04:04,010 --> 00:04:12,020 So if you understand what people are searching for, what people are wishing for, then it's a much 35 00:04:12,020 --> 00:04:16,500 more easy to sell them via your copy. 36 00:04:17,240 --> 00:04:28,130 And now we dive more into this professional copywriting strategies, because, as we told you, copywriting 37 00:04:28,130 --> 00:04:39,800 is more assembling, understanding what your potential customers are wishing for and putting it in front 38 00:04:39,800 --> 00:04:51,080 of their eyes, no matter if it is Facebook at Facebook, past Instagram, a newsletter, a blog post, 39 00:04:51,560 --> 00:05:00,050 or you create a video, you need to know what they need and then you need to know how to assemble the 40 00:05:00,050 --> 00:05:06,940 copy, how to create the copy, and how to use the psychology of persuasion. 41 00:05:07,610 --> 00:05:15,010 So probably the most important understanding understanding is the slippery slide. 42 00:05:15,650 --> 00:05:16,870 What does that mean? 43 00:05:17,330 --> 00:05:28,400 The most challenging question is how to make people continue reading, how to make people continue watching 44 00:05:28,400 --> 00:05:29,190 your video. 45 00:05:29,660 --> 00:05:38,180 If you create Facebook, post Facebook and how to stop them when they are scrolling, how to make them 46 00:05:38,180 --> 00:05:40,630 start reading your content. 47 00:05:41,540 --> 00:05:45,710 And the most important understanding is this. 48 00:05:46,520 --> 00:05:55,040 The sole purpose of the first sentence in an ad is to get you to read the second sentence and you can 49 00:05:55,040 --> 00:06:04,310 see some of the most successful copies for our Facebook ads. 50 00:06:04,610 --> 00:06:11,180 They start with stop attention only to they start reading. 51 00:06:11,420 --> 00:06:19,160 So they stop the people when they are using the mobile up and down and they just stop them and make 52 00:06:19,160 --> 00:06:20,010 them reading. 53 00:06:20,450 --> 00:06:22,430 So this is really important. 54 00:06:22,760 --> 00:06:32,420 No matter how fantastic copy you create, no matter how fantastic landing page you create the beginning 55 00:06:32,420 --> 00:06:35,530 is everything the same with the video? 56 00:06:35,540 --> 00:06:41,790 If they don't start watching, it doesn't matter how great you have created the video. 57 00:06:42,530 --> 00:06:49,220 So this is really, really important to understand that the headline is same for you. 58 00:06:49,670 --> 00:06:54,470 So you need people to really get that into your content. 59 00:06:54,800 --> 00:07:03,890 And the next line is even more important because you need them start reading and getting excited to 60 00:07:03,890 --> 00:07:04,820 continue. 61 00:07:05,150 --> 00:07:12,140 And when they continue, it's again a very important because sooner or later you will get them to the 62 00:07:12,140 --> 00:07:15,980 last section and that's the call to action. 63 00:07:17,100 --> 00:07:24,420 Purchase now by now, click and enter your email. 64 00:07:25,260 --> 00:07:27,180 Leave me message. 65 00:07:28,210 --> 00:07:33,580 Call us, but this will talk a lot about this call to action. 66 00:07:35,590 --> 00:07:43,950 And it's really, really, really important, you know, because you can start, for example, with 67 00:07:43,960 --> 00:07:44,770 story. 68 00:07:46,250 --> 00:07:48,320 And sometimes a picture. 69 00:07:49,170 --> 00:07:57,240 As you can see, only example how I have turned their YouTube channel around. 70 00:07:58,090 --> 00:08:06,880 And, you know, you can see some results and the story is starting last year, but first YouTube channel 71 00:08:06,880 --> 00:08:08,230 was struggling. 72 00:08:10,080 --> 00:08:21,420 And you get interested and as digital marketing strategies, you know, and you start the story so you 73 00:08:21,420 --> 00:08:25,080 can also use something that's called open loops. 74 00:08:25,830 --> 00:08:27,860 So it's an opening. 75 00:08:27,990 --> 00:08:31,120 It's like making people excited. 76 00:08:31,620 --> 00:08:41,370 I will show you how to choose the best keywords from this list later on and this later on. 77 00:08:42,060 --> 00:08:46,980 This is some something making you attracted to continue reading. 78 00:08:47,320 --> 00:08:48,780 So he will show it to me. 79 00:08:48,820 --> 00:08:52,000 So I want to know I want to really understand it. 80 00:08:52,020 --> 00:08:54,120 I want to read it and I'll continue. 81 00:08:55,920 --> 00:09:07,230 But probably now the most important for understanding is this a a and it's a very powerful copywriting 82 00:09:07,230 --> 00:09:09,330 formula strategy. 83 00:09:09,780 --> 00:09:18,540 And you can use it for a sales landing pages, blog post, internal e-mail newsletter, Facebook and 84 00:09:18,540 --> 00:09:23,790 Instagram, and you can use it for a YouTube description's. 85 00:09:24,060 --> 00:09:29,030 It's really important and it's very, very simple for us. 86 00:09:29,030 --> 00:09:34,730 So what you need is the attention, especially with Facebook ads. 87 00:09:34,740 --> 00:09:37,800 There is tons of content. 88 00:09:38,400 --> 00:09:41,760 The same with Google search. 89 00:09:41,760 --> 00:09:44,670 There are always so many competitors. 90 00:09:44,670 --> 00:09:54,000 So you need in your title to get the attention and immediately you need people to get interested when 91 00:09:54,000 --> 00:09:56,100 they start reading more. 92 00:09:57,420 --> 00:10:03,590 And then when you get your attention and you get the interest, you need to. 93 00:10:04,850 --> 00:10:09,150 Make them really interesting more and more. 94 00:10:09,180 --> 00:10:11,970 So you awake desire in them? 95 00:10:12,530 --> 00:10:14,010 This is really important. 96 00:10:14,030 --> 00:10:20,940 So if you try to sell something, the people need to wash it. 97 00:10:21,410 --> 00:10:26,960 So you need to persuade them that is something they will really like. 98 00:10:27,440 --> 00:10:31,690 And then it's a very strong call to action purchase. 99 00:10:31,700 --> 00:10:33,680 Now, last. 100 00:10:34,940 --> 00:10:38,660 Seven hours of sail. 101 00:10:39,710 --> 00:10:49,940 Leave Neustadter to get free bonus code, whatever, this is really important to subscribe to a newsletter 102 00:10:49,940 --> 00:10:51,390 to get bonus called. 103 00:10:51,410 --> 00:10:54,560 Sorry, but this is really important. 104 00:10:54,590 --> 00:10:57,440 Attention, interest, desire, action. 105 00:10:58,760 --> 00:11:01,430 So let's say this is example. 106 00:11:03,220 --> 00:11:08,740 This is the most comprehensive guide to building bike links on the planet. 107 00:11:08,950 --> 00:11:09,940 Oh, my God. 108 00:11:09,970 --> 00:11:14,980 This is really giving a lot of lot of interest. 109 00:11:15,220 --> 00:11:22,660 And the best part, I'm going to show you techniques for generating bike links that are working right 110 00:11:22,660 --> 00:11:23,090 now. 111 00:11:23,680 --> 00:11:29,050 So this is a really big promise and it's making you a lot interested. 112 00:11:30,970 --> 00:11:40,810 And it's really, really strong this and it's really strong desire point, because everybody wants Bucklings, 113 00:11:40,810 --> 00:11:48,010 everybody wants higher Google rankings and the call to action is very simple. 114 00:11:48,550 --> 00:11:50,230 Let's get started. 115 00:11:50,650 --> 00:11:53,710 So you grabbed the attention. 116 00:11:53,710 --> 00:11:55,810 You make people interested. 117 00:11:55,990 --> 00:12:04,660 You awake the wish to know more and just let's get started. 118 00:12:06,430 --> 00:12:15,920 What I really like is this, and this is selling benefits because most people, what they do, they 119 00:12:15,970 --> 00:12:17,770 are showing the features. 120 00:12:18,610 --> 00:12:29,290 And I don't mind, for example, in Scandinavia, if you go to the park like n parts of Europe, you 121 00:12:29,290 --> 00:12:36,770 go to places like Denmark or Sweden, then it's a little bit different. 122 00:12:36,790 --> 00:12:45,520 So the Scandinavian people, they prefer to have just very clear information about the product. 123 00:12:46,330 --> 00:12:54,180 But if you go to the other parts of this globe, you can always sell benefits. 124 00:12:54,700 --> 00:12:58,440 And most people, they will listen to benefits. 125 00:12:59,020 --> 00:13:08,710 So unless you have been selling in Scandinavia, especially in Denmark, Sweden, Norway, then you 126 00:13:08,710 --> 00:13:19,840 shall focus on benefits because most people they know like to purchase your product or use your services 127 00:13:20,170 --> 00:13:23,740 if you sell them benefits. 128 00:13:25,760 --> 00:13:27,600 So it's quite simple. 129 00:13:27,620 --> 00:13:33,230 Let's say you would love to sell more of. 130 00:13:34,310 --> 00:13:42,920 Furniture, so, of course, you can just describe the furniture itself, but let's say the benefit 131 00:13:42,920 --> 00:13:52,460 of kitchen furniture that's on demand and it will give you the feeling that your wife will feel like 132 00:13:52,460 --> 00:13:55,520 feel like goddess of. 133 00:13:56,730 --> 00:13:59,440 Like cooking, she will feel so great. 134 00:13:59,460 --> 00:14:02,270 Everything will be more than easy to use. 135 00:14:03,360 --> 00:14:05,000 So this is what you want to do. 136 00:14:05,370 --> 00:14:14,580 You want to sell the benefits unless you are selling in Scandinavia, you always try to sell benefits. 137 00:14:15,210 --> 00:14:23,850 But be aware in the north of Europe, you always show the features because the Scandinavian people they 138 00:14:23,850 --> 00:14:30,070 hate when you try somehow to manipulate and they will never purchase from you. 139 00:14:32,780 --> 00:14:40,140 So this is a great, great, great example of mission control for marketing teams. 140 00:14:40,160 --> 00:14:48,320 I think I don't need to really read it because it's quite clear, especially now with Home Office, 141 00:14:48,830 --> 00:14:53,210 you need simpy to build teams schedules. 142 00:14:55,350 --> 00:15:07,140 But what's really nice is how is the kopay full of benefits, keep projects on track, prove it, get 143 00:15:07,140 --> 00:15:08,640 global visibility. 144 00:15:09,060 --> 00:15:10,410 It's really nice. 145 00:15:11,340 --> 00:15:15,960 One of the most important points is a strong call to action. 146 00:15:17,340 --> 00:15:25,260 And that's why people they spend a lot of time on the headline, they spend a lot of time on gathering 147 00:15:25,260 --> 00:15:36,060 customer reviews and helping people and persuading the potential customers and they forget how important 148 00:15:36,070 --> 00:15:44,700 is a call to action because people are busy and people do not think so. 149 00:15:45,240 --> 00:15:48,560 Sometimes you just leave a purchase button bottom. 150 00:15:48,570 --> 00:15:59,190 But let's say you need to build a database and you will have to offer people free ebook if they subscribe 151 00:15:59,190 --> 00:16:01,190 to your newsletter. 152 00:16:01,650 --> 00:16:05,820 So people they they do not think they are busy. 153 00:16:05,820 --> 00:16:07,170 They are lazy to think. 154 00:16:07,170 --> 00:16:10,230 They are tired to think such as you. 155 00:16:10,230 --> 00:16:10,680 Right. 156 00:16:11,130 --> 00:16:16,980 Enter your name and e-mail and click download free ebook. 157 00:16:17,370 --> 00:16:29,190 And I can tell you I was testing a project for mortgages and we change the call to action the way when 158 00:16:29,190 --> 00:16:32,100 people they had to leave their lead. 159 00:16:32,820 --> 00:16:34,230 So you wrote them. 160 00:16:35,410 --> 00:16:45,570 Enter your mobile phone and click on the button, we will call you back, and it has doubled the convergence. 161 00:16:45,970 --> 00:16:56,410 So when you tell people exactly what they should do, it the increase convergence. 162 00:16:58,770 --> 00:17:05,610 You strong and clear call to action whenever you want your prospect to do something. 163 00:17:07,100 --> 00:17:11,550 It doesn't need to be fancy, just tell them what to do. 164 00:17:12,350 --> 00:17:17,760 Social proof, social proof is really, really important. 165 00:17:17,780 --> 00:17:23,420 Everybody knows it and there are tons of studies about it. 166 00:17:24,080 --> 00:17:27,890 And social proof can be great. 167 00:17:27,890 --> 00:17:31,300 You can say how many customers you have. 168 00:17:31,760 --> 00:17:36,500 You can call with your customers, but really do it. 169 00:17:36,500 --> 00:17:41,150 Clever way to sell, like how you need to go. 170 00:17:41,180 --> 00:17:43,090 Much more ahead. 171 00:17:43,400 --> 00:17:48,190 And this is what we are going to do in the next video.