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So what does it mean for us as e o why search warrant?

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As it turns out, searching with your voice is so very different than typing specificly.

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Voicer changes how people search when people search and what they search for.

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In this chapter, we will break down this changes and how they impact estie old.

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Voice changes, how people search, why searches change, how people search in two important ways.

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Searches are no longer searches are more conversational.

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We will explain.

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Boeing engineers noticed that voice search keywords are significantly longer than text based searches,

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as you can see on this table, speech searches longer to detail.

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As you can see, it's even seven, eight, nine keywords and whois searches are just longer dallas'

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like computer language.

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In other words, they are more conversational.

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In fact, Google states that 70 percent of searches on Google assistant use natural language, for example.

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Let's say you want to start making cold brew coffee at home.

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And a few years back, you would probably type a short keyword like May cold brew into Google.

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That's quite logical.

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But when you search for the same thing, we deal with your query.

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It will be totally different specificly.

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Your search term will be longer.

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You will also use some natural human language.

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Hey Google, how do you make cold brew coffee at home?

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Needless to say, this is a big impact on how we do keyword research and on page s own.

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We will show you how to adapt to this change later in Chapter three and four.

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But for now, let's look at the second way.

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Whois search is changing as the old.

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Voice changes where people search because voice search is so convenient, it's being used more often

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and in more places than ever before.

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In fact, Google reports that.

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People use a lot near to me now searches, so this is very important as I am giving you complete Google

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my business, you should really go for it because Google, my business is very, very supporting this

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race.

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Neném in our searches have grown by 150 percent over the last two years.

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So please be absolutely sure if you have any local business, any local place, of course, use this

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powerful strategy, but be used to use my Google, my business complete guide that is both for complete

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beginners and also there is a fast track for more experienced students.

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And these searches are happening in places that you might not expect.

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One survey found that people are significantly more likely to use voice search in public places like

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restaurants and the gym and even in public bathroom compared to last year.

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As you can see.

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The environments do people use voice search, it's, of course, at home, in the office, but you can

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see on public transportation in a restaurant with friends in a restaurant alone, and you can see it's

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growing, growing, growing and even against a public restroom.

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Cheam Party and Tatter saw this Llorca search engine optimization means will be more and more important

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if you have any local business.

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So be sure to check the Google my business section.

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For example, let's say you are visiting Boston for a big meeting and on the way to your meeting, you

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spill coffee on your shirt.

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A few years ago, you head to the closest place with.

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Wireless connection, whip out your phone and type closing, saw Bostom into Google.

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But thanks to Alti location, technology and research, you will do a voice search wherever you happen

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to be.

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And like I outlined earlier, the key word you use will be very different than if you type it out.

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What is the closing store that's now open right now?

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That's why Google, my business is so important for your local business.

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What's changed is how people get search results.

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Google is slowly changing from a search engine to an answer in China.

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In fact, thanks to its ERP future slike knowledge grab and future snippets, this is important.

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You checked also the interest that the GS for future snippets, the number of organic leaks have dropped

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by 37 percentage.

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Why you don't need to visit a site to get your answer.

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It's right there in the search results.

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How tall is the biggest tree in the world?

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And you can see the picture and you can see the answer.

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It's three seven nine point seven feet.

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And they are in red wards, so you can see this is the complete answer.

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Google is giving to you and Google is using this same answer for use technology to provide voice search

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results.

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For example, let's say you wanted to know how many calories are in an apple.

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Back in the day, you would search for something like epic calories and be forced to sit through 10

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different results, but with more research, you can get your answer.

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Read back to your within seconds.

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How many calories in one medium apple down.

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Ninety five calories in one medium epper.

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Sure, lots of war searches are done on the Google application or by typing with your voice on your

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phone, which means that you'll still get a traditional set of 10 BlueLinx.

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What is some Macías Sushi and now you can see the example, but this is becoming less and less common.

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In fact, even when you get 10 blue links from a voice search.

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Google usually reads the future snippet back to you, according to Linked in Mekki, market is a type

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of sushi roll that includes toasted seafood.

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Nori rolls around when they charge flower to rice and various fillings, including Grassie fruit and

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vegetables.

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So what does this mean for SVO and content creators, our content needs to give people direct answers

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to their questions, otherwise it's going to be harder and harder to get your content in front of people.

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That said, don't stress.

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We will show you exactly how to create voice optimize content in chapters five and four.

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But first, it's time for us to show you how to do voice search, focus, keyword research.

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So now we will dive in voice keyword research.

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Please stay with us.

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And I am so proud of you that you can manage this great strategy and apply it for your business and

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for your clients.