1 00:00:00,270 --> 00:00:01,470 Welcome, guys. 2 00:00:01,490 --> 00:00:02,820 Thank you for watching. 3 00:00:02,850 --> 00:00:06,780 This is absolutely magnificent, superb strategy. 4 00:00:07,260 --> 00:00:09,540 I'm so grateful to Becklin. 5 00:00:09,810 --> 00:00:11,700 You can share this together. 6 00:00:12,270 --> 00:00:13,500 Why search? 7 00:00:14,100 --> 00:00:19,560 Why search is really huge right now and it's only getting bigger. 8 00:00:19,560 --> 00:00:20,200 Bigger. 9 00:00:20,970 --> 00:00:26,250 The question is, how do you optimize your site for voice search? 10 00:00:26,820 --> 00:00:32,260 Well, that's exactly what you're going to learn in this guy. 11 00:00:33,270 --> 00:00:39,650 So we are going to cover six key chapters, six key sections. 12 00:00:40,170 --> 00:00:43,790 So what is this research revolution? 13 00:00:44,490 --> 00:00:48,330 What is it s e all in a whois search? 14 00:00:48,330 --> 00:00:51,630 What Whoriskey what research? 15 00:00:52,440 --> 00:00:57,870 And then we go for optimization of the content for voice search. 16 00:00:57,900 --> 00:00:59,840 This is really important. 17 00:01:00,330 --> 00:01:06,060 You'll get some more tapes and even great case studies. 18 00:01:06,210 --> 00:01:16,010 So the voice search revolution, what is it and why you need it, why is it so important for us? 19 00:01:17,890 --> 00:01:23,590 Some people even say that we are in the middle of a war search for revolution. 20 00:01:24,280 --> 00:01:26,920 Is that true or not? 21 00:01:27,340 --> 00:01:30,460 Let's look at some recent statistics. 22 00:01:31,680 --> 00:01:40,560 Forty one percent of all adults, 55 percent of teens use search daily. 23 00:01:41,400 --> 00:01:44,230 So this is a big amount of number. 24 00:01:44,760 --> 00:01:53,240 It might be not really in your country, but generally it's booming. 25 00:01:53,700 --> 00:02:04,040 And as you can see, 20 percent of all Google mobile queries are whois searches, according to Google. 26 00:02:04,650 --> 00:02:06,870 And this is just the beginning. 27 00:02:07,410 --> 00:02:10,560 So this is something we really need to go for. 28 00:02:11,400 --> 00:02:18,730 Saw voice search has grown 35 times since 2008. 29 00:02:19,500 --> 00:02:23,870 So can you imagine what will happen in the next few years? 30 00:02:24,880 --> 00:02:33,840 The stats paint a clear picture to us why search isn't the next big thing, it's already here. 31 00:02:34,330 --> 00:02:39,370 And when you dig deeper, things get even more interesting. 32 00:02:40,590 --> 00:02:50,190 Twenty five percent of all Windows 10 desktop searches are down in the voice, so this is a big, big 33 00:02:50,190 --> 00:02:52,950 number and it will be growing. 34 00:02:53,820 --> 00:02:56,190 The stats surprised us. 35 00:02:56,970 --> 00:03:03,060 Contrary to popular belief, Whois search isn't just for mobile devices. 36 00:03:04,090 --> 00:03:14,740 More people are talking to their desktop computers and the smart speakers, speaking of 65 percent of 37 00:03:14,740 --> 00:03:21,110 Google home or Amazon echo owners can't imagine going back. 38 00:03:22,000 --> 00:03:23,680 This is six. 39 00:03:26,320 --> 00:03:37,020 Ten say whois activated devices are essential to their lives, so this is a big, big, big, smart 40 00:03:37,020 --> 00:03:42,430 speakers and the next refrigerator, every home will have one. 41 00:03:43,120 --> 00:03:52,660 And as more people search with smart speakers, see, oh, we all need to adapt that you will get more 42 00:03:52,660 --> 00:03:54,070 M.S. free. 43 00:03:55,710 --> 00:04:06,510 By 2020, 50 percent of all searches will be, according to some predictions, why search down? 44 00:04:07,780 --> 00:04:11,510 Who knows if this prediction will turn out to be true. 45 00:04:12,070 --> 00:04:19,720 Either way, it's clear that whois searches are eating into keyboard based searches. 46 00:04:20,500 --> 00:04:28,800 And as you will soon see, this trend impacts how we optimize content for SEO. 47 00:04:29,500 --> 00:04:35,940 Now, you might be wondering why is why search growing so quickly? 48 00:04:37,060 --> 00:04:41,390 There are three main drivers behind this trend. 49 00:04:42,130 --> 00:04:51,820 First, searching with your voice is three point seven times faster than typing, according to Bing. 50 00:04:53,360 --> 00:05:02,690 Faster searches, faster answers, so it's no surprise that more people are using their voice instead 51 00:05:02,690 --> 00:05:03,770 of keyboard. 52 00:05:05,100 --> 00:05:09,500 Second, why is this a perfect for mobile searches? 53 00:05:10,130 --> 00:05:18,260 In fact, nearly 60 percent of mobile searches use voice search, at least some of the time. 54 00:05:19,380 --> 00:05:21,850 So this is incredible. 55 00:05:22,230 --> 00:05:31,590 You can even see the methods do you use to look something up, open up a mobile browser, type the question 56 00:05:31,590 --> 00:05:40,470 in search in China applications, you will slowly search time to question into a built in page. 57 00:05:41,160 --> 00:05:45,300 Ask a friend by text messaging application. 58 00:05:46,420 --> 00:05:50,020 Finally, why search is more convenient. 59 00:05:50,590 --> 00:05:59,950 That's probably why more than half of respondents in one survey surveyed stated that they use voice 60 00:05:59,950 --> 00:06:02,530 search so they don't have to type. 61 00:06:03,900 --> 00:06:05,400 It's simply fast. 62 00:06:06,150 --> 00:06:08,940 The answer is to read Back to Beeber. 63 00:06:10,190 --> 00:06:14,030 People don't need to type, and it's a great. 64 00:06:15,940 --> 00:06:25,720 Typing How tall is the tallest building in the world on an iPhone is a quite still paying, but saying 65 00:06:25,720 --> 00:06:30,280 the same phrase out loud is an absolute breeze. 66 00:06:31,450 --> 00:06:38,950 To summarize, it's clear that whois search isn't just hype, it's a legit trend. 67 00:06:39,550 --> 00:06:43,860 And it's a trend that's already affecting our s e. 68 00:06:43,870 --> 00:06:44,320 O.