1 00:00:00,300 --> 00:00:08,410 So we looked up most domain authority and authority to double check how it is. 2 00:00:08,430 --> 00:00:19,290 And so basically you can see that we should really try our best to build content, to reach out people 3 00:00:19,290 --> 00:00:29,430 and to build our outrated, because when we, like, talk a lot about content creation, using the images, 4 00:00:29,430 --> 00:00:39,780 naming the images, reaching out people with personal e-mail to get back links, this is really, really 5 00:00:39,780 --> 00:00:40,910 important. 6 00:00:40,920 --> 00:00:46,530 And definitely it is Google and will change along the way. 7 00:00:46,530 --> 00:00:52,020 They are searching together with mobile, as you know, and voice search. 8 00:00:52,590 --> 00:01:01,590 So as you can see, it's very, very clear that the page authority and domain out the right that is 9 00:01:01,590 --> 00:01:03,150 important for us. 10 00:01:04,440 --> 00:01:16,230 And it's also because high authority is the byproduct of publishing high quality content and high quality 11 00:01:16,230 --> 00:01:23,640 content is something that Google states is extremely important for resource search rankings. 12 00:01:24,210 --> 00:01:30,400 But it's also important for voice search and also for normal search. 13 00:01:30,420 --> 00:01:37,040 So basically creating fantastic high quality content is a must. 14 00:01:37,680 --> 00:01:41,490 And this is something that we really need to understand. 15 00:01:42,000 --> 00:01:51,630 Even if we double check Google image best practices, good content on your Web page is just as important 16 00:01:51,630 --> 00:01:53,250 as the visual content. 17 00:01:53,850 --> 00:01:59,820 So for Google, high quality content is a must. 18 00:02:00,420 --> 00:02:09,110 We found that pages with the high domain authority and page outrated tend to rank well in Google hands. 19 00:02:09,900 --> 00:02:21,750 This may be because Google ranks pages with lots of links, or it could be the D.A. and B.A. are byproducts 20 00:02:21,750 --> 00:02:24,490 of publishing high quality content. 21 00:02:24,900 --> 00:02:36,840 So basically now is the last, last, last minute for you start creating fantastic high quality content. 22 00:02:37,560 --> 00:02:45,960 And as you can see, the second we talk a lot and I am showing you how to create fantastic mobile friendly 23 00:02:45,960 --> 00:02:58,090 sites on WordPress using Imada, and you can see the media, all image results are pages that pass Google's 24 00:02:58,120 --> 00:03:00,170 mobile friendly test. 25 00:03:00,630 --> 00:03:02,400 So definitely mobile. 26 00:03:02,400 --> 00:03:10,430 First, you should definitely create your page the way that is fully optimized for your mobile. 27 00:03:11,790 --> 00:03:19,650 It makes sense that Google would prefer to rank sites that are optimized for mobile. 28 00:03:20,070 --> 00:03:28,190 After all, essentially 100 percent of Google and searches are done on mobile devices. 29 00:03:28,860 --> 00:03:38,640 So as you can see, Google is like really putting a lot of energy into this friendly. 30 00:03:39,740 --> 00:03:47,540 Mobile web design users search on Google Images more from mobile than desktop. 31 00:03:48,080 --> 00:03:56,720 For this reason, it is important that you design your site for all device types and sizes. 32 00:03:57,230 --> 00:04:06,920 Use the mobile friendly testing tool to test how well your pages work on mobile devices and get feedback 33 00:04:06,920 --> 00:04:08,880 on what needs to be fixed. 34 00:04:08,900 --> 00:04:22,670 So the second very, very important point is connected to it also because the websites speed, it's 35 00:04:22,670 --> 00:04:32,660 a little bit another that it seems from the study, because our pages that are really getting great, 36 00:04:32,930 --> 00:04:36,230 great, great results out of pages. 37 00:04:36,260 --> 00:04:43,290 So a lot of content with a lot of media and a lot of picture, high quality pages. 38 00:04:43,910 --> 00:04:54,650 So for these pages, it's impossible to load fully in some microseconds because they have a lot of content. 39 00:04:55,280 --> 00:05:00,670 And for this analysis, they will be measured first condemned for paint. 40 00:05:01,190 --> 00:05:10,100 So when people can really see the page and basically it's three point one eight six. 41 00:05:10,100 --> 00:05:13,520 So that's quite not so fast. 42 00:05:14,600 --> 00:05:24,050 But you need to understand one important point, that the pages that rank well in a visual search tend 43 00:05:24,050 --> 00:05:30,260 to be image heavy, which adds significant size to any page. 44 00:05:30,830 --> 00:05:40,580 In fact, we found that the average Google Lanse result contains an average of 34 total images. 45 00:05:42,440 --> 00:05:50,360 So if you understand this, then it's important to understand that the page that has a lot of images, 46 00:05:50,360 --> 00:05:55,470 a lot of content, is unable to load within one second. 47 00:05:56,060 --> 00:05:59,290 That's a lot of images on a single page. 48 00:05:59,720 --> 00:06:09,500 And when you take that fact into account and image, have a page that takes three thousand microseconds 49 00:06:09,500 --> 00:06:13,620 to reach for content will pass isn't so bad. 50 00:06:14,420 --> 00:06:20,720 It means that this page is simply displayed in three seconds. 51 00:06:21,560 --> 00:06:21,860 Why? 52 00:06:21,860 --> 00:06:27,690 Google hasn't said whether speed plays a role in their visual search algorithm. 53 00:06:28,310 --> 00:06:35,530 They do recommend that people that want to rank in Google Images should speed things up. 54 00:06:36,110 --> 00:06:44,570 And of course, it's great if you optimize your images, if you smash your images, if you use fast 55 00:06:44,570 --> 00:06:50,120 this case and showing to you and it can speed up your website greatly. 56 00:06:50,600 --> 00:06:58,610 But still, you can see that high quality content and a lot of images on your page is number one for 57 00:06:58,610 --> 00:06:59,210 a Google. 58 00:07:00,900 --> 00:07:10,890 So images are often the largest contributor to overall page size, which can make Beechy slow and expensive 59 00:07:10,890 --> 00:07:16,060 to long made sure to apply the latest image optimization. 60 00:07:16,650 --> 00:07:22,590 So, of course, you need to optimize your images and you can smash your images. 61 00:07:23,160 --> 00:07:24,240 This is great. 62 00:07:24,690 --> 00:07:30,500 But still, it's important to focus on high quality content. 63 00:07:31,550 --> 00:07:39,510 It can be a search ranking signal, but the most important is really your content. 64 00:07:40,700 --> 00:07:50,690 And now this is really amazing because Pinterest and Amazon and Amazon rank for a large number of visual 65 00:07:50,690 --> 00:07:51,370 search. 66 00:07:51,980 --> 00:07:59,420 You can see that Pinterest with all the pictures and the correct set up for a mobile media. 67 00:07:59,840 --> 00:08:00,350 Correct. 68 00:08:00,350 --> 00:08:08,640 Set up of images and large number of images and correct naming of type of images. 69 00:08:08,660 --> 00:08:11,990 And this is really winning. 70 00:08:11,990 --> 00:08:15,810 But you can see also Amazon is doing well. 71 00:08:16,730 --> 00:08:28,970 So and that's quite, quite understandable because both Amazon and Pinterest, they have high outrate 72 00:08:28,970 --> 00:08:37,860 there and they are extremely fast for loading and they are extremely mobile friendly. 73 00:08:38,180 --> 00:08:43,790 So this is giving great advantage to these websites. 74 00:08:43,800 --> 00:08:53,630 So if you want to understand more about image as SEO and resource search is good to start the Amazon 75 00:08:53,630 --> 00:08:58,940 website on mobile and it's good to study and use Pinterest. 76 00:09:01,060 --> 00:09:07,100 But you can see still there are many, many categories and many opportunities for you. 77 00:09:07,120 --> 00:09:13,330 So still you have a great chance to get ready for a visual search. 78 00:09:15,060 --> 00:09:22,460 This is good, so we do not need now to be stressed so much with the responsive images. 79 00:09:23,130 --> 00:09:29,610 So it means that if you compress your media, your name, while you're your media, your name or your 80 00:09:29,610 --> 00:09:40,290 title and you create fantastic content, it's okay for you because a relatively few Google Lens images 81 00:09:40,290 --> 00:09:46,100 are responsive, unlike some of the other factors that we analyze. 82 00:09:46,620 --> 00:09:53,180 Google has a state that responds with images, play a role in their visual search algorithm. 83 00:09:54,060 --> 00:09:58,340 Of course, with development of technologies, this can change. 84 00:09:59,070 --> 00:10:08,250 But what they stayed designing responsive web pages for leads to better user experience, since users 85 00:10:08,250 --> 00:10:12,940 use them across different device types. 86 00:10:13,710 --> 00:10:23,490 So it's important that you get ready to have hours, responsive images, but it's not so important right 87 00:10:23,490 --> 00:10:24,020 now. 88 00:10:24,360 --> 00:10:33,690 What is really critical is that your website is fully responsive and this is really important, as I 89 00:10:33,690 --> 00:10:37,710 am telling many, many times, image file names. 90 00:10:38,040 --> 00:10:39,510 This is big thing. 91 00:10:39,810 --> 00:10:42,230 You should name your files. 92 00:10:42,660 --> 00:10:52,770 So before you upload your images to your WordPress or do your ecommerce platform or to your website, 93 00:10:53,040 --> 00:10:59,730 you must name your file names according to your keyboard. 94 00:11:00,240 --> 00:11:02,340 This is very, very important. 95 00:11:03,090 --> 00:11:14,010 File names have been an important Google image use ranking factor since its inception and before Google 96 00:11:14,010 --> 00:11:23,070 gained the ability to recognize images with artificial intelligence, they blindly trusted Artex and 97 00:11:23,070 --> 00:11:27,330 image file names to understand the content of an image. 98 00:11:27,840 --> 00:11:38,310 And still, you can see that 23 percentage of results have a file name that aligns with what the person's 99 00:11:38,310 --> 00:11:41,080 search for in Google lands. 100 00:11:41,610 --> 00:11:43,420 This is a great example. 101 00:11:43,430 --> 00:11:46,770 Let's have a look into Google. 102 00:11:46,770 --> 00:11:50,340 And Struzan has a file name Uster. 103 00:11:50,360 --> 00:11:57,540 Now Deep Space Image science fiction fantasy in high resolution picture. 104 00:11:58,170 --> 00:12:04,470 And that closely matches one of the Google Vision labor space astronaut. 105 00:12:04,950 --> 00:12:11,010 So you can really see that naming your pictures is very, very important for you. 106 00:12:12,150 --> 00:12:22,730 And the other point is that it's not just about optimizing your images, it's about your complete SVO, 107 00:12:22,890 --> 00:12:30,990 about creating Titus, creating content, creating descriptions and getting results. 108 00:12:31,050 --> 00:12:35,790 Google Lands' results often also rank in Google Organic. 109 00:12:36,360 --> 00:12:45,480 So if you are doing a search for do it yourself, showing the sign behind the image is now more likely 110 00:12:45,840 --> 00:12:50,460 to be assigned to the it to do it yourself projects. 111 00:12:51,000 --> 00:12:58,470 So definitely still your content and the relevance of your page is very important. 112 00:12:58,980 --> 00:13:08,700 So for example, if you have the show that is selling barsoum solutions, so you'll create a complete 113 00:13:08,700 --> 00:13:18,450 guide about planning and building your bathroom, your name correctly, your pictures, washbasin basin, 114 00:13:18,450 --> 00:13:26,750 carbon plumbing, building bathroom or installing BWC. 115 00:13:27,180 --> 00:13:34,560 This is really important that your content is connected to your pictures. 116 00:13:35,770 --> 00:13:43,870 So what we wanted is to understand how this potentially important ranking factor may impact Google Land 117 00:13:43,870 --> 00:13:45,010 searches. 118 00:13:46,080 --> 00:13:56,010 And basically, one you can see 15 percent of the websites that rank in Google names are also ranked 119 00:13:56,010 --> 00:13:59,440 in Google's organic top 10 results. 120 00:14:00,000 --> 00:14:04,870 So definitely the quality of your website comes first. 121 00:14:05,640 --> 00:14:13,350 For example, look at the number one result in Google and when searching with an image of a mouse. 122 00:14:14,010 --> 00:14:22,320 So this is this beautiful mouse and you can see mouse ID, Corky's pest control. 123 00:14:22,890 --> 00:14:29,620 Corky's best bet result comes from Corky's best dot com. 124 00:14:30,090 --> 00:14:41,550 And as you can see in Google Organic Camonte, California mice again, it's the first number one search. 125 00:14:41,910 --> 00:14:45,350 It goes to Kourakis Post.com. 126 00:14:45,930 --> 00:14:51,500 So that means there's still your traditional ACOR is the most important for you. 127 00:14:55,020 --> 00:15:04,290 And what's also important, we talk about it again, again, again, content, content, content, this 128 00:15:04,290 --> 00:15:06,810 is so important, as you can see. 129 00:15:08,800 --> 00:15:16,820 The overreach, what kind of a Google lands result page is nearly 2000 words. 130 00:15:17,440 --> 00:15:26,290 Our analysis found that Google lines results, pages, then to be text heavy, images heavy. 131 00:15:26,620 --> 00:15:32,770 So you really need to create fantastic content to reach great success.