1 00:00:00,060 --> 00:00:09,660 My dearest student, my beloved student, I am so happy to share this new strategy with you, I personally 2 00:00:09,660 --> 00:00:18,420 believe that this is something that will be a game changer and it's something really big and I am really 3 00:00:18,420 --> 00:00:20,560 happy we can start with it. 4 00:00:21,420 --> 00:00:33,300 So Google Lands' or Google Pictures search, it's something so big and I think people are starting to 5 00:00:33,300 --> 00:00:34,500 use it a lot. 6 00:00:35,190 --> 00:00:43,150 As you can see, it's the application that it's possible to put into any mobile. 7 00:00:43,620 --> 00:00:52,660 Now it's mainly Android, but I believe soon will start also the application for Apple. 8 00:00:53,610 --> 00:00:59,650 And so it was a big change with the mobile ACR. 9 00:00:59,660 --> 00:01:10,140 And then a lot of people laughed the devices and hey, Google or this voice search. 10 00:01:10,680 --> 00:01:18,990 But I personally believe this is a complete game changer because the people can come, they can use 11 00:01:18,990 --> 00:01:27,750 the mobile and they can search via images, but it can also scan and translate the text. 12 00:01:28,230 --> 00:01:35,040 And I think it will be also a big, big game changer for Google shopping. 13 00:01:35,040 --> 00:01:40,680 As you can see, if you like some picture, it can find products for you. 14 00:01:41,160 --> 00:01:46,710 And people loved this on Instagram and they love it on Facebook. 15 00:01:47,340 --> 00:01:57,330 So I'm pretty sure that this product match is something really big for e-commerce and the same for hotels, 16 00:01:57,330 --> 00:02:05,040 restaurants and public places, as you can see, because people, they really love pictures. 17 00:02:05,730 --> 00:02:14,530 And it will be also a big, big game changer for all connected to local places, local businesses. 18 00:02:15,150 --> 00:02:25,470 So basically, we are going to talk more about the importance of pictures and like we talk a lot about 19 00:02:25,950 --> 00:02:35,880 creating great content, but think rich media using a lot of pictures and of course, naming file, 20 00:02:35,880 --> 00:02:40,800 naming the pictures and of course, using the old text. 21 00:02:41,790 --> 00:02:46,710 And you can see that Google is really developing this technology a lot. 22 00:02:46,710 --> 00:02:57,330 You can see it's also trying to work with texts, with translations, and also it can even copy a text 23 00:02:57,330 --> 00:02:58,960 from paper right now. 24 00:02:59,610 --> 00:03:05,940 So this application is right now a very, very, very boosting. 25 00:03:07,090 --> 00:03:15,040 On Google, and I think soon we'll start also for Apple, and I'm pretty sure this is something that 26 00:03:15,040 --> 00:03:19,240 will be a big, big, big game changer. 27 00:03:19,840 --> 00:03:25,290 So I really love sharing this strategy. 28 00:03:25,300 --> 00:03:35,260 And Becklin has created a fantastic strategy or we can call it surge study so we can basically start 29 00:03:35,470 --> 00:03:44,240 understanding and big, big, big thanks to Brian Dean or his team, always great people. 30 00:03:44,980 --> 00:03:54,010 So what we are going to do, we are going to understand more this visual search, important of pictures, 31 00:03:54,310 --> 00:04:03,910 and we are much more understand how important is naming the file name of the picture and creating a 32 00:04:03,910 --> 00:04:06,460 content the way a lot of pictures. 33 00:04:06,460 --> 00:04:16,610 But we need also to understand the CEO from this point of view, because this is quite important. 34 00:04:17,080 --> 00:04:27,160 Of course, we understand the image description website address and we need to get back links and set 35 00:04:27,190 --> 00:04:32,500 up correctly titles and of course, mobile friendly design. 36 00:04:33,880 --> 00:04:36,420 But we need to understand more. 37 00:04:36,790 --> 00:04:39,940 So first, let's have a look into a summary. 38 00:04:40,420 --> 00:04:50,440 And that's quite interesting a lot, because thirty two point five percent of all Google Lanse results 39 00:04:50,860 --> 00:04:54,870 have a matching keyword in title tag. 40 00:04:55,420 --> 00:04:56,860 So what does it mean? 41 00:04:57,280 --> 00:05:07,150 It means that Google is trying to find the correct content and the correct picture, not just through 42 00:05:07,150 --> 00:05:16,480 the picture itself, but through the complete page to the title description or, of course, the text 43 00:05:16,480 --> 00:05:17,920 around the picture. 44 00:05:18,310 --> 00:05:21,320 So this is really important to understand. 45 00:05:22,000 --> 00:05:31,960 Second, the really important point, approximately 33 percent of all Google image results appear in 46 00:05:31,960 --> 00:05:36,270 the top of 25 percent of the page. 47 00:05:36,820 --> 00:05:42,520 So Google likes to choose images from complete pages. 48 00:05:43,120 --> 00:05:48,600 And Google also likes when the pages are content to reach. 49 00:05:49,450 --> 00:05:53,530 And also Google likes when the images. 50 00:05:53,530 --> 00:05:56,890 They have outtakes, description. 51 00:05:57,280 --> 00:06:00,060 But this is not so important for Google. 52 00:06:00,550 --> 00:06:09,580 Also, it comes back again and it's really, really extremely challenging for us. 53 00:06:09,640 --> 00:06:16,170 But it is important for Google that you can create fantastic content into this content. 54 00:06:16,180 --> 00:06:18,540 You are building your authority. 55 00:06:19,060 --> 00:06:26,200 So it means that your page out there in the domain authority is again something important for you. 56 00:06:27,580 --> 00:06:33,580 But the most important, what we talk a lot is this mobile first. 57 00:06:33,580 --> 00:06:44,260 So like basically just when you optimize your website for a mobile first, as we talk all through the 58 00:06:44,260 --> 00:06:54,000 course from building the website, the way I am showing you to be mobile first set up as your post correctly. 59 00:06:54,580 --> 00:07:03,180 So this is really important for Google that you really have your website optimized for mobiles. 60 00:07:03,910 --> 00:07:12,560 And another point here is that your page doesn't have to be super, super fast. 61 00:07:12,580 --> 00:07:15,850 This is the first point of view. 62 00:07:16,360 --> 00:07:26,560 But the truth is that Google likes to choose content rich pages and media rich pages. 63 00:07:27,010 --> 00:07:32,070 So Google likes to choose longer content rich pages. 64 00:07:32,080 --> 00:07:40,510 So and of course, if you have a long page with a lot of content, a lot of pictures, then of course 65 00:07:40,510 --> 00:07:43,720 this page can load sourced super fast. 66 00:07:44,620 --> 00:07:48,940 So what's really important, you can see that. 67 00:07:50,070 --> 00:07:52,570 Amazon has a great advantage. 68 00:07:52,660 --> 00:08:01,470 Yes, it's really extremely mobile optimized and picture optimize, it gets a great advantage. 69 00:08:01,480 --> 00:08:09,060 But the most like getting this power is, of course, Pinterest built on the picture. 70 00:08:09,810 --> 00:08:14,090 And what's really important is what we also talk about. 71 00:08:14,550 --> 00:08:17,100 Set up your website address. 72 00:08:17,580 --> 00:08:20,760 This is something very, very important for Google. 73 00:08:21,240 --> 00:08:30,960 Saw the title of the content website, address, file, name of your picture, her rich content, high 74 00:08:30,960 --> 00:08:32,170 quality content. 75 00:08:32,550 --> 00:08:36,080 It's again, very, very important for Google. 76 00:08:36,900 --> 00:08:48,740 But what's quite good for us is that Google is often taking just normal picture as optimize for SEO. 77 00:08:49,290 --> 00:08:54,740 So I thought the percentage of Google images are responsive. 78 00:08:55,740 --> 00:09:02,670 But what's really important, and I am talking about it a lot, is this file name. 79 00:09:03,090 --> 00:09:10,290 So as you can see, file name matching Google is something very important for you. 80 00:09:10,890 --> 00:09:20,940 And also it's quite important for you to get the results in the organic search, but not so much. 81 00:09:20,940 --> 00:09:23,570 It is just 15 percentage. 82 00:09:24,210 --> 00:09:35,360 But again, you can see that the average resource search result page contains nearly 2000 words so far. 83 00:09:35,390 --> 00:09:41,610 Google high quality, long content with a lot of media pictures. 84 00:09:41,610 --> 00:09:45,870 So our name in file names is something important. 85 00:09:46,350 --> 00:09:50,280 So, again, high quality content, the first. 86 00:09:51,960 --> 00:09:54,180 So basically, what does it mean? 87 00:09:54,210 --> 00:10:03,160 It means that your picture is your key word and I think this will be a big game changer. 88 00:10:03,570 --> 00:10:13,530 So now you shall put a lot of energy into naming correctly your file names and creating fantastic pages 89 00:10:13,530 --> 00:10:20,230 with a lot of pictures, because this is a big, big, big game changer. 90 00:10:20,250 --> 00:10:28,320 So this was built on this search today through the Google Vision API. 91 00:10:28,800 --> 00:10:38,730 And you can see the goal was to turn the visual searches into text based keywords, as you can see on 92 00:10:38,730 --> 00:10:39,610 the picture. 93 00:10:40,200 --> 00:10:51,120 And this allowed us to analyze visual search terms as text based entities using labels from Google themselves. 94 00:10:51,810 --> 00:11:02,530 So, for example, this picture to explain, you better be passing by the mobile and day, for example. 95 00:11:04,850 --> 00:11:14,610 Like point the mobile to cat saw your keyboard is not cat, but the picture of a cat. 96 00:11:15,050 --> 00:11:19,390 So this is like a completely new CEO. 97 00:11:19,880 --> 00:11:31,070 This CEO is not built on keyboards, but on pictures that are like through the artificial intelligence 98 00:11:31,070 --> 00:11:34,520 of Google transform into keyboard. 99 00:11:34,940 --> 00:11:40,280 And Google is trying to find the best match for you. 100 00:11:41,180 --> 00:11:42,780 So you can see Cat. 101 00:11:43,070 --> 00:11:45,460 And again, it's showing cat. 102 00:11:45,830 --> 00:11:56,360 So it means that Google can recognize that this on the picture is Cat and he will show you the results 103 00:11:56,360 --> 00:11:57,550 for Cat. 104 00:11:58,250 --> 00:12:02,930 And this is something really, really important to understand this. 105 00:12:03,500 --> 00:12:10,330 And the first important point is that title is more and more important for us. 106 00:12:10,850 --> 00:12:13,650 It's important for a Google brain. 107 00:12:14,120 --> 00:12:16,550 So this is really big for us. 108 00:12:16,940 --> 00:12:19,880 It's important for a click through rate. 109 00:12:20,540 --> 00:12:29,780 But it's also very, very important for us for like, of course, voice search, but especially for 110 00:12:29,780 --> 00:12:31,010 visual search. 111 00:12:31,580 --> 00:12:41,250 As you can see, nearly 33 percentage of pages that rank in Google and have a keyboard in there tied 112 00:12:41,250 --> 00:12:41,950 title tech. 113 00:12:42,530 --> 00:12:53,500 So definitely that is very, very important for us to really put enough energy for correct type of description. 114 00:12:54,440 --> 00:12:59,110 So you're going to see this is the example from our dataset. 115 00:12:59,630 --> 00:13:10,100 And as you can see, Google Vision Cyber, this cyber track appears in the title tag for that page. 116 00:13:10,700 --> 00:13:14,180 So you can see it's in the H1. 117 00:13:15,370 --> 00:13:24,250 It's in the title and it's in the file name of the picture, so to get the better results with your 118 00:13:24,610 --> 00:13:34,420 visual search, you'll need to put your keyboard into the title then, of course, into the H1, as 119 00:13:34,420 --> 00:13:35,220 you can see. 120 00:13:35,560 --> 00:13:41,800 And also you need to name your picture and describe your picture. 121 00:13:42,250 --> 00:13:51,570 So let's say we will call it's like keywords supercharge that you put the keywords into the title, 122 00:13:52,030 --> 00:14:02,440 into the H1, into the beginning of content, into the file name and into the outtakes description. 123 00:14:02,480 --> 00:14:05,340 So let's call it Super five. 124 00:14:05,350 --> 00:14:07,110 So you put it everywhere. 125 00:14:07,720 --> 00:14:16,690 And as you can see, Google has stated that they use a page cytotec to rank Google image search results. 126 00:14:17,500 --> 00:14:25,570 As you can see, if you go to Google search console help and you study it in depth, you will find this 127 00:14:25,570 --> 00:14:34,990 quote, We use a number of different sources for this information, including descriptive information 128 00:14:34,990 --> 00:14:39,370 in the title and metabolics for each page. 129 00:14:39,940 --> 00:14:42,610 So this is something really, really big. 130 00:14:43,360 --> 00:14:54,020 And of course, it will make sense that they would also use keywords in Page Cytotec for Loka Lens rankings. 131 00:14:54,910 --> 00:15:04,480 So in other words, Google may prefer images on pages about the images, that is the pages that have 132 00:15:04,480 --> 00:15:06,790 a matching image in the middle. 133 00:15:07,930 --> 00:15:15,400 As you can see, Google simply like if you search for software development, that you have it in the 134 00:15:15,400 --> 00:15:24,100 top of the page, you have it in the title, you have it in the file name and also in the description 135 00:15:24,100 --> 00:15:25,110 of the picture. 136 00:15:25,780 --> 00:15:36,130 So key takeaway pages with titles and website addresses that match a Google and search term may have 137 00:15:36,130 --> 00:15:40,310 a rankings advantage over those that don't. 138 00:15:40,330 --> 00:15:42,490 And this is quite logical. 139 00:15:42,940 --> 00:15:45,840 So I will repeat it once more. 140 00:15:46,330 --> 00:15:50,130 This is our Super Hero five. 141 00:15:50,590 --> 00:15:54,190 So you need to file name your picture. 142 00:15:54,190 --> 00:16:02,800 You'll need to describe your picture with all you need to put your keywords into type, into mental 143 00:16:02,800 --> 00:16:08,280 description and into each one and in the beginning of your page. 144 00:16:08,290 --> 00:16:10,470 So you really have it everywhere. 145 00:16:11,570 --> 00:16:19,130 And as you can see, it's also important if you create a content, as you can see on this picture, 146 00:16:19,550 --> 00:16:26,080 for example, about software development that Google likes to take this top picture. 147 00:16:26,090 --> 00:16:36,290 So 33 percent of Google and Resiled images appear towards the top of a page. 148 00:16:36,830 --> 00:16:45,050 So this is a really, really big and it's quite logical that Google likes to find a title and the content 149 00:16:45,290 --> 00:16:51,460 and is predicting that the top picture is the most important picture on your page. 150 00:16:52,340 --> 00:17:01,820 As you can see in this example, you can see this, Mississipi, as you can see in this picture, if 151 00:17:01,820 --> 00:17:10,280 you look at the page this image is bought from, you can see that the image appears quite high on the 152 00:17:10,280 --> 00:17:12,980 page above the fold. 153 00:17:13,520 --> 00:17:19,050 As you can see, July 2019, flooding Mississippi River. 154 00:17:19,580 --> 00:17:22,940 So you can see it's right above the fort. 155 00:17:24,890 --> 00:17:36,470 And it's quiet again if we read from official Google guidelines, we now prioritize sites where the 156 00:17:36,470 --> 00:17:44,340 image is sent to the page and high up on the page, and it's quite rare in Logica. 157 00:17:44,900 --> 00:17:47,840 So you need to really put the image up. 158 00:17:48,140 --> 00:17:50,570 The title correctly is set up. 159 00:17:50,810 --> 00:17:53,000 And this all you understand now. 160 00:17:53,150 --> 00:18:04,430 So your key takeaway is images that are higher up on our Web page appear to have a significant ranking 161 00:18:04,430 --> 00:18:06,740 advantage in Google and. 162 00:18:09,090 --> 00:18:17,610 And what's also quite important is to understand that the most important for you is this file, name 163 00:18:17,610 --> 00:18:27,780 and title and of course, each one and the content around the picture because the outback's is not so 164 00:18:27,780 --> 00:18:28,750 important. 165 00:18:28,860 --> 00:18:38,100 Even Google states that outtakes makes it easier for image search projects like Google Image Search 166 00:18:38,100 --> 00:18:47,570 to better understand your images so you can't do it wrong when you also filename your picture and you 167 00:18:47,580 --> 00:18:50,150 create outtakes, description. 168 00:18:51,090 --> 00:18:55,730 But we didn't form the highest correlation. 169 00:18:56,160 --> 00:19:00,340 But still, I would recommend to do it and to use it. 170 00:19:00,810 --> 00:19:11,640 It was 11 percentage, but this 11 percentage, it can be extra, extra hard for you to get this ranking 171 00:19:11,640 --> 00:19:14,920 for your picture, for example. 172 00:19:14,940 --> 00:19:21,920 The best guess, Siba, for this visual search is yoga poses, as you can see. 173 00:19:22,890 --> 00:19:29,490 And here are the results for the Google Land search, as you can see. 174 00:19:29,490 --> 00:19:36,060 So people just use the picture, as you can see on the example. 175 00:19:36,480 --> 00:19:42,270 And Google is showing different Google lands search results. 176 00:19:42,750 --> 00:19:47,040 And then you can see it's showing different websites. 177 00:19:47,790 --> 00:19:55,140 And, of course, it's a great advantage for you because they can also collect your website, as you 178 00:19:55,140 --> 00:19:56,020 can see. 179 00:19:56,550 --> 00:20:03,440 So definitely this importance of images is starting to be big right now. 180 00:20:04,140 --> 00:20:15,900 And if you if we have a look into this yoga poses, you can see that two of four contain yoga poses 181 00:20:15,900 --> 00:20:17,270 in the outbacks. 182 00:20:17,760 --> 00:20:21,390 So it's still something you shall definitely use. 183 00:20:21,960 --> 00:20:24,230 So it's this out. 184 00:20:24,450 --> 00:20:34,710 So it means the importance of breathing while performing yoga poses or yoga poses for beginners. 185 00:20:35,340 --> 00:20:39,120 So it isn't such insee. 186 00:20:39,690 --> 00:20:45,480 It's isn't it simply isn't so small numbers, so you shall still keep it. 187 00:20:46,530 --> 00:20:52,120 And another point is that the Google will generally look at your website. 188 00:20:52,830 --> 00:20:59,760 It's very important that you create great content that you get the grade back links because they are 189 00:20:59,760 --> 00:21:05,680 the high page outrated domain outrated is your great advantage. 190 00:21:06,270 --> 00:21:16,650 It's no secret that all things being equal and outrated page on an alternative site will outrank pages 191 00:21:16,660 --> 00:21:18,150 with less outright. 192 00:21:19,200 --> 00:21:28,680 After all, Google themselves stated that areason resource search algorithm update made it so that outrated 193 00:21:28,680 --> 00:21:31,610 pages have an edge in the results. 194 00:21:32,340 --> 00:21:41,550 So definitely building content, naming the pictures, name incorrectly titles and building your outrate. 195 00:21:41,550 --> 00:21:44,880 They will bring you great success.