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Welcome, as promised, we are going to accomplish this magnificent section with this unique chapter,

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now that your side is mobile optimized, it's time to take things to the next level in the last chapter

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of this guy.

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We are going to blast through a handful of advance mobile search engine optimization strategies and

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best practices.

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Fix your mobile click to get more traffic.

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We probably don't need to tell you that your organic link to right is a huge Google ranking factor,

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and if Google sees that mobile users don't click on your resiled, they are going to down rank you.

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But how do you know if your click through rate is up to snuff?

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Here is the exact process for us to over the Google search console performance report.

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As you can see again on the picture, you already know Google search console.

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If not, please jump into the section about it next.

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Click the new.

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Khalik Davis and hit compare to comparing desktop versus mobile, as you can see on the picture.

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Finally, take a look at how your desktop and mobile click through rate size up.

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But if you notice that your desktop click through rate crashes, your mobile click through rate for

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a certain keyword search for that in Google on your phone, it could be that your title back is getting

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cut off.

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More on that later.

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Or it could be that the mobile SERP have futurists like more ads that are crowding out the organic reach

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results, either way, you will usually come away with an inside that you can use to bump up your mobile

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C.P.R..

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To mobile donkeys into unicorns, Google's mobile first index means that Google will start to put more

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wide on mobile user experience signals.

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In other words, a mobile search response from your side like crazy.

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This is going to put a damper on your rankings.

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That's why we recommend converting your desktop and mobile bounce rate and dwell time in Google Analytics.

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You already know how to set up Google Analytics if you don't know it.

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Please go to the Google Analytics and search engine optimization section that you have already in the

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Skouris.

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It's actually super easy and well worth the effort to do it.

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Log into your Google Analytics account and head side content landing pages.

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This will show you the most popular pages on your site, click on a page that you want to get more traffic

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to, then click secondary dementia's dimension device category.

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This will show you how your user experience signals combat on desktop versus mobile, for example,

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for this page, my balance, right and realtime are almost identical.

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So this page is probably optimized well for mobile users.

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But if Google Analytics tells you that there is a big difference between desktop and mobile visitors,

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why is it that page on page on your phone, you will probably notice something funky is causing mobile

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users to spend less time on your page than when you are done.

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Move on to our next step.

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Boost your mobile page.

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Speed with these three tips.

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Like anything with Google's mobile first update, Google will now look at your side's Mobile Bay speed.

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Well, your desktop side speeds still matter, maybe, but it's definitely not going to be as important

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as how your side lost on mobile devices.

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Here is how to add some rocket fuel to your side's mobile loading speed force, do a mobile speed test

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at Tinker with the Google Chrome.

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This test is similar to any other side speed testing, too, except that it zeroes in on mobile loading

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speed.

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It even lowers your side in Fregene to simulate a mobile environment.

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And you get a helpful report that tells you how long it takes for your side to load on a mobile device.

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And it shows you how to remove low speed road blocks so you can see some top fixes.

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Here are some other quick tips to try out.

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Squish your images that you have in this discourse and you can proceed for smash image compression.

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Employment browser cache this again, you can do it in this Skouris, Google themselves recommend caching

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your site to make your side load faster.

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This you exactly have in this course.

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You know how to set it up for a CDN.

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CDN can make page elements.

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Azpeitia images load two times, three times faster.

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Again, you'll get an explanation about this in this course and great resources to be implemented in

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ten minutes.

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This is this is the best ever advice you should really keep optimised title and description.

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Thanks for mobile.

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Do you get the vast majority of your organic traffic from mobile, then you may want to optimize your

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title and description text specifically for the mobile search results.

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Here is how, believe it or not, but Google actually gives you more time to think correctors to work

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with on mobile.

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Here is the exact breakdown desktop, Tirtha approximately 70 correctors bot mobile thighed, the approximately

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seven to eight correctives.

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So this eight extra characters can make a difference.

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In other words, your side, Ditech is sixty nine or fewer characters.

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You're tied the one get cut off on desktop or on mobile.

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But let's say you get lots of mobile traffic, while you may want to expand your title tag and take

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advantage of that extra room, even if it pushes you over the desktop correctly.

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For example, let's say your type tiger looks like this.

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As you can see on the example, this is this six characters.

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So it's great for.

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Desktop, but let's say you wanted to use a word or phrase that will bump up your click to write your

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title back would now look like this 57 killer s e o tape's effective search engine optimization strategies

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and tactics.

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Seventy eight characters.

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Yes.

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Seventy eight characters means that Google will drink to your title tag on desktop searches, but it

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will show up just fine on mobile.

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But a desktop only makes up a small chunk of your traffic.

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It may be worse if it for the click through rate bumpy literacy with a longer title track on mobile.

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This is a good question.

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Got to skim through it very quickly, if you shall implement and be accelerated.

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Mobile pages are stripped down versions of what page is designed to load quickly on mobile devices.

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As you may know, Google has led the charge on AMPE.

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And because A and B is a Google project, lots of.

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Search engine optimization gurus rush to implement and before their client sites.

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The assumption is that Google will reward and be friendly sites with higher rankings.

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Higher rankings aside, Google also shows a little icon next year out in search results that may boost

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your click through rate.

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With all that question is.

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Does it make sense to use AMPE?

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The choice is yours, of course, but we think probably not.

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Because and B, put serious limits on your base functionality.

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And you want to have full control of your ads not happening?

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Well, you can at least brand your side however you want, right?

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Not so fast and put significant restrictions on success.

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When someone links to your AMP pages, that link points to the Google com domain, this is the point.

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So basically, if you have the regular version of your website, you always link to your website, by

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the way, and be Mercian.

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It links to Google.

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Com.

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So we still recommend keeping with responsive design.

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In other words, AMP can cost you in the legal department.

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So at least for now, links to AMP pages, both Google's domain authority, not yours.

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Finally, Ampe may not last, our LTE is already super fast and 5G is just around the corner.

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So the idea of jumping through a thousand hoops for a tiny increase in mobile loading speed makes little

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sense today and will make even less sense moving forward.

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Bottom line, unless you have a compelling reason to do so, we do not recommend A and B for most publishers

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and we recommend to stay with responsive design.

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Please, please, please use my stretch of data to stand out in mobile circles.

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As you probably know, mobile service despite the search results as cards.

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And please be sure to visit the section about structure that does hammer.

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And also, please check the e-commerce section where you can get more tools for structured data.

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So please be sure to use it.

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And these cats make Schamus structure that are super effective.

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Why?

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Well, structured data can hook you up with the revenue stars, receive images and even dates in the

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suburbs, all of which can significantly increase your organically to rate.

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For example, look at how much the DONTAE shifted.

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The mobile results stand out from today.

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Carkeek on this contrast is a need to aspire for on desktop.

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Bottom line, if you want more clicks from mobile Google searchers consider implemented structured data.

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So here you'll get the full picture so you can imagine all these advantages, especially on mobile.

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So thank you for watching.

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Thank you for listening.

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I believe now you can get a goat called Brew Coffee.

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You can enjoy it and I will see you in the next section.

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So you are great.

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You are progressing great.

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And I am so proud of you.

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Thank you for watching.