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Hey, guys, welcome to the mobile search engine optimization Sanchez.

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Basically, you have fully covered this when you follow the web design curation building with Aveda

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and of course, it's well covered using the cellulose.

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But still, it's great you understand this, and I think it's a complete opportunity for you to understand

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better all search engine optimization strategies we are trying to cover, this new guy will show you

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everything you need to know about mobile search engine optimization for us.

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We will show you why mobile optimization is more important than ever.

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Then we will help you get your website ready for Google's mobile first index.

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So let's dive right in.

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So we will have five key chapters in this strategy.

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Mobile optimisation, one or one, implementing a mobile website that ranks in Google how to optimize

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your site.

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Then we will go for user experience signals and we will dive into some more advanced strategies and

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best practices.

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So chapter one, mobile optimisation call the one on one in this chapter, you will get the basics.

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So if you are not sure if you are inside this mobile optimized, this chapter will help you to get on

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the right track.

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Then in later chapters, we will show you a bunch of advance strategies and techniques.

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What is it, mobile search engine optimization, mobile search engine optimization is the practice of

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optimizing your website for users on smartphones and tablets.

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Mobile optimisation also includes making your side resources accessible to search in giant spiders.

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Why is it so important?

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In short, the number of mobile searches is exploding.

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In fact, 58 percent of all searches in Google are now done from a mobile device.

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And this is growing and boosting every man's.

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This trend is growing so fast, according to Google.

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There are twenty seven point eight billion or more queries perform on mobile than desktop.

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And this is growing and growing and growing.

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Needless to say, mobile is the future of search.

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And that's probably why Google is overhauling the entire algorithm to focus on mobile search.

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A search engine optimization now about optimizing for mobile.

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Pretty much, yes, at least if you are optimizing your side for Google today, day 95 percent of all

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mobile searches are done on Google.

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And for Google to retain this insane level of dominance, they are going to tweak the algorithm.

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So that's optimized for mobile users first.

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In fact, they already have.

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First, Google rolled out its mobile friendly update, which many people called mobile.

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Gaétan saw it as a burden on the 21st April 2015.

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And you can see this is the example of what I am giving you.

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This is the responsive website.

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And you can see this is what we are going.

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So if you build a website with us, you will definitely reach great, great, great results.

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This update penalised sites that were more mobile friendly for searches performed on smartphones.

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But if your target audience doesn't surge that much from their phone, this update wasn't a big deal.

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That is, until Google make every search a mobile search, how by making the entire algorithm mobile

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first.

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What is Google's mobile first index, Google's mobile first index ranks search results based only on

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the mobile version of the page.

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And yes, this, of course, you run your search in from a desktop before the day.

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Google's index would use a mix of desktop and mobile resource.

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So if some search from an iPhone, Google would show their mobile results.

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And if someone search for something on a desktop, they would get a desktop results.

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So it's great to explain on this picture.

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So this is the previous search results model, but this has been changing and you need to understand

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it today.

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No matter what device you use.

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Google shows your results from their mobile index.

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As you can see on the picture, this is current results, Moda Mobile first.

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We will have a lot more on making sure your site is optimized for mobile search engine optimization

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in chapters three, four and five.

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In Google's mobile first index, a big deal, it depends if your site is already perfectly optimized

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for mobile, you should be good.

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So definitely if you are building a website on Avatar with me, then you are very safe.

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It means your silo's resources across all devices.

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It doesn't hide content on a mobile versions of your side.

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It loads quickly like a mobile users expect.

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It's working in tandem links and redirects both a user experience that's optimized for and a dev, is

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that your visitors use then?

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You are good.

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If not, you may notice a rankings drop as schoolgirl's disarmed.

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That's why the rest of this guide is dedicated to helping to optimize your side for mobile.

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But first one, does Google consider mobile the most people?

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A mobile service means a smartphone or tablet.

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However, Google puts tablets in their own class and states.

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When we speak of a mobile device, we generally do not include tablets in the definition.

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In other words, according to Google, mobile means smartphones.

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Honestly, this shouldn't impact your mobile search engine optimization all that much.

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The main idea here is to optimize your site for any device.

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This includes phones, tablet or anything else that Elon Musk invents in the future.