1 00:00:00,060 --> 00:00:04,060 How to get world class links with content marketing? 2 00:00:05,160 --> 00:00:10,430 It's no secret that content is the key that unlocks amazing back links. 3 00:00:11,100 --> 00:00:12,480 But here is the deal. 4 00:00:12,930 --> 00:00:18,030 Simply publishing content isn't going to lend you any links. 5 00:00:19,370 --> 00:00:27,440 As it turns out, certain types of content works best for building, and here are the different types 6 00:00:27,440 --> 00:00:31,850 of content that tend to generate the most links. 7 00:00:32,970 --> 00:00:35,340 Vischer assets, what is it? 8 00:00:36,340 --> 00:00:46,090 Images, diagrams, infographics, charts and other visual oriented pieces of content, why it works 9 00:00:46,780 --> 00:00:49,950 visuals are super duper easy to link to. 10 00:00:50,560 --> 00:00:58,090 For example, when you publish a chart on your side, you get the link anytime someone shares that chart 11 00:00:58,750 --> 00:01:00,040 on their side. 12 00:01:00,700 --> 00:01:09,940 This powerful share my image and link to me when you do relationships simply doesn't work for text based 13 00:01:09,940 --> 00:01:10,710 condemned. 14 00:01:11,710 --> 00:01:20,470 And also, as you can see with social media like Pinterest, it's even more everything based on these 15 00:01:20,470 --> 00:01:29,530 images, infographics and of course, diagrams, a real life example this people roll it off. 16 00:01:30,130 --> 00:01:40,020 A few minutes ago, we publish and infographics type of on page anatomy of perfectly optimized page. 17 00:01:40,660 --> 00:01:43,970 Today, this info graphic has been linked to. 18 00:01:45,430 --> 00:01:46,910 Unbelievable. 19 00:01:46,930 --> 00:01:51,110 Two thousand five hundred times. 20 00:01:51,160 --> 00:01:53,870 This is so, so unbelievable. 21 00:01:54,430 --> 00:01:59,460 So if you really create the great infographics, it can help you greater. 22 00:02:01,300 --> 00:02:10,200 And as you can see in lots of these links would have come in even if we had described the same concepts 23 00:02:10,210 --> 00:02:20,050 of attacks, but a good chunk of these links estimated like 75 percent, which were created because 24 00:02:20,050 --> 00:02:24,420 we presented key info as a visual tutorial. 25 00:02:25,150 --> 00:02:33,040 In effect, lots of these links came from people posting the info graphic on the site and of course, 26 00:02:33,040 --> 00:02:37,720 and linking back to us, as you can see on this example. 27 00:02:38,290 --> 00:02:46,360 And the funny thing is, even though it's two thousand nineteen twenty, people still link to our info 28 00:02:46,360 --> 00:02:48,930 graphic a few times every month. 29 00:02:49,570 --> 00:02:53,110 That's the power of creating visual assets. 30 00:02:53,680 --> 00:02:55,350 So this is very powerful. 31 00:02:55,780 --> 00:03:02,860 And what I am also recommending, as you can see, this Szeryng Bartons, this is a very, very, very 32 00:03:02,860 --> 00:03:03,500 useful. 33 00:03:04,930 --> 00:03:14,770 The second point list posts what is it, a number, the list of tips, techniques, reasons, Smit's 34 00:03:15,130 --> 00:03:18,430 or just about anything why it works. 35 00:03:19,030 --> 00:03:27,110 The list Postbank a ton allowing you into digestible by size chunks. 36 00:03:27,820 --> 00:03:37,270 In fact, one by some analysts and one million articles, they discovered that the list was generated 37 00:03:37,270 --> 00:03:47,710 more Bucklings than other content formats, outperforming quizzes, videos and even infographics, as 38 00:03:47,710 --> 00:03:50,680 you can see on this great overview. 39 00:03:51,370 --> 00:03:57,810 So when you create a list past's, it's a great, great advantage for you. 40 00:03:58,990 --> 00:04:07,780 You can see this content time where each thought assures me Dionysius were reach like domain links. 41 00:04:07,780 --> 00:04:09,940 You can see that list posts. 42 00:04:09,940 --> 00:04:13,030 All reviews are doing the best. 43 00:04:15,350 --> 00:04:24,280 A real life example, this is 21, but SEO techniques you can use right now. 44 00:04:25,840 --> 00:04:35,290 Is definitely the most popular piece of content, as you can see, number of share, a number of comments 45 00:04:35,860 --> 00:04:37,780 by the what's the most important? 46 00:04:37,780 --> 00:04:40,810 You got five thousand links. 47 00:04:41,650 --> 00:04:44,020 So you can see this list past. 48 00:04:44,030 --> 00:04:49,920 Whatever you create for your business is and will be very, very useful. 49 00:04:51,780 --> 00:04:58,260 And it's, of course, natural that if you get so many links, you rank first in Google. 50 00:04:58,620 --> 00:05:00,570 So this is really great. 51 00:05:00,580 --> 00:05:08,610 As you can see, what people also love and like to link to is original research and data. 52 00:05:09,700 --> 00:05:21,000 What is this content that reveals new data from industry studies or original research, why it works, 53 00:05:21,790 --> 00:05:25,260 statistics and data are highly linkable. 54 00:05:25,810 --> 00:05:32,350 When someone cites your death on the link to these links, add up quickly. 55 00:05:33,460 --> 00:05:38,770 As you can see, there is a study about Google ranking factors. 56 00:05:39,840 --> 00:05:50,010 And needless to say, this box contains a boatload of original data, and it's now it will soon reach 57 00:05:50,010 --> 00:05:54,840 four thousand links like in a two and half year. 58 00:05:55,620 --> 00:06:02,850 Like we mentioned, the most of these links come from people citing a particular statistic from the 59 00:06:02,850 --> 00:06:03,360 study. 60 00:06:04,050 --> 00:06:12,660 So when you create useful research study with unique numbers of people, they, of course, and link 61 00:06:12,670 --> 00:06:18,650 to you and you get many links because they are citing your numbers. 62 00:06:18,660 --> 00:06:23,400 And this is great in that automated guides. 63 00:06:24,960 --> 00:06:26,710 This is a very, very useful. 64 00:06:26,730 --> 00:06:30,530 This is something we are going to now for Bucklings. 65 00:06:31,020 --> 00:06:39,420 It's simply a comprehensive resource that covers everything there is to know about a given topic and 66 00:06:39,420 --> 00:06:40,310 then sound. 67 00:06:41,190 --> 00:06:49,280 It works because it ultimately guides back an insane amount of information in one place. 68 00:06:51,210 --> 00:06:56,340 This makes your guy the go to resource for that topic. 69 00:06:58,670 --> 00:07:06,590 We can share with you a real life example, we used to get emails from people asking about keyword research 70 00:07:06,590 --> 00:07:08,900 advice on a daily basis. 71 00:07:10,410 --> 00:07:16,830 Unfortunately, we didn't have anything on our blog that covered that super important topic. 72 00:07:17,690 --> 00:07:27,140 And when we created it, as you can see, it's incredible number of links, and because this multichip 73 00:07:27,140 --> 00:07:35,480 the guide covers keyword research like no other resource online, it has been linked to over a thousand 74 00:07:35,480 --> 00:07:38,920 times and it's growing every day. 75 00:07:40,090 --> 00:07:47,660 Now that you have created a piece of content or you know, what piece of content to create to really 76 00:07:47,680 --> 00:07:52,060 be worth it for links, it's time to build some links. 77 00:07:52,060 --> 00:07:56,750 How, with good old fashioned email outreach. 78 00:07:57,400 --> 00:08:06,190 So this is what we are going to cover in the next section, how to build powerful links with email outreach.