1 00:00:00,150 --> 00:00:09,000 Great strategy is also that you create some great content for others, it can be some great graphic. 2 00:00:09,000 --> 00:00:17,220 As you can see, this is very, very easy, creative graphic that you can do or anyone can do for you 3 00:00:17,400 --> 00:00:29,010 explaining the outside keywords, because people they often have a problem of understanding the outside 4 00:00:29,010 --> 00:00:29,760 keywords. 5 00:00:30,090 --> 00:00:30,880 So what is it? 6 00:00:31,110 --> 00:00:39,960 So if you, for example, create a content about SEO, you need also to have connected keywords like 7 00:00:39,960 --> 00:00:44,190 marketing content, online optimisation. 8 00:00:44,490 --> 00:00:52,950 If you create a content about cooking, you shall also use recipes and different. 9 00:00:54,100 --> 00:01:01,660 A vocabulary that is connected to cooking and it's nothing really fancy or going to create something 10 00:01:01,660 --> 00:01:05,430 very easy to use, but people like to use it. 11 00:01:05,740 --> 00:01:12,790 And then, of course, they were mentioning you and sometimes they will be even linking to you because 12 00:01:12,790 --> 00:01:18,460 what they have to do, they can at least say who is the image source? 13 00:01:18,730 --> 00:01:23,940 And in the best, they also give you great, nice link. 14 00:01:23,950 --> 00:01:25,940 And this is really useful for you. 15 00:01:26,530 --> 00:01:34,900 And now what I am the most excited are these Off-stage as your case studies, because they are really 16 00:01:34,900 --> 00:01:35,830 fantastic. 17 00:01:36,410 --> 00:01:41,980 We will have a blog about three case studies and they are so fantastic. 18 00:01:42,310 --> 00:01:45,190 Let's dive into a case study. 19 00:01:45,190 --> 00:01:53,850 One, how Josh used broken link building to get links to his as a as a tool. 20 00:01:53,860 --> 00:01:59,880 So as you can see, exploding topics, this is really great. 21 00:02:00,310 --> 00:02:07,570 I highly recommend to use which has got to exploding topics dot com you choose. 22 00:02:07,900 --> 00:02:10,730 What is your business, Nesha? 23 00:02:11,140 --> 00:02:17,800 Let's say a restaurant cooking hotel, and you'll get exploding topics. 24 00:02:18,160 --> 00:02:25,690 So it means topics that are going to grow a lot and they are growing. 25 00:02:26,920 --> 00:02:35,260 And as you can see, the co-founder needed to get some really nice links, and it was quite a really 26 00:02:35,260 --> 00:02:37,320 challenging how to start. 27 00:02:37,870 --> 00:02:45,040 But sometimes you need to be lucky or you need to think in the middle of your business and you need 28 00:02:45,040 --> 00:02:46,660 to search and think. 29 00:02:47,050 --> 00:02:59,720 And luckily for this tool, Google stopped providing Google correlate and necessarily really great because 30 00:03:00,220 --> 00:03:08,890 it's a great broken link building opportunity, because this is exactly what we were talking about. 31 00:03:09,160 --> 00:03:19,180 It's not exactly the content people used to link to, but the content is very, very similar and it 32 00:03:19,180 --> 00:03:22,890 can replace the content that has disappeared. 33 00:03:23,530 --> 00:03:27,280 And as you can see, great, great, great outreach. 34 00:03:27,280 --> 00:03:34,090 I will read it for you because this personal outreach is very, very important. 35 00:03:34,960 --> 00:03:36,550 Hi, Josh here. 36 00:03:36,820 --> 00:03:46,110 First off, I wanted to say that I love your landing page graphics and the do not look like this bottom 37 00:03:46,180 --> 00:03:46,900 bottom. 38 00:03:47,440 --> 00:03:50,080 So just the opening. 39 00:03:50,080 --> 00:03:59,410 You can see you have to do a very personal opening so you don't just write code email, but you write 40 00:03:59,420 --> 00:04:07,750 really very directed email where you write people that you like something on their website, on their 41 00:04:07,750 --> 00:04:12,470 videos, on their blog, on their YouTube, Twitter, whatever. 42 00:04:13,240 --> 00:04:23,140 So you start by praising your staff, by supporting and then, of course, you continue, as you may 43 00:04:23,140 --> 00:04:27,070 have heard, Google just shut down, Google correlate. 44 00:04:27,790 --> 00:04:35,790 And I noticed that you are linking to that, too, from your website if you are still updating that 45 00:04:35,800 --> 00:04:36,340 list. 46 00:04:36,370 --> 00:04:42,570 I was thinking that exploding topics might make a nice replacement. 47 00:04:43,030 --> 00:04:45,850 So this is really important. 48 00:04:45,850 --> 00:04:49,080 First, that you build connection, you praise the people. 49 00:04:49,510 --> 00:04:51,190 Second, you. 50 00:04:52,280 --> 00:05:00,560 Just share some important information and thought you offered a solution and the solution is your new. 51 00:05:02,360 --> 00:05:10,340 And as you can see, it was a good replacement and people are able to link to you and give you links. 52 00:05:10,980 --> 00:05:21,170 And this is what I like very much, how Danielle skyrocket, skyrocketed, did his domain in three months. 53 00:05:21,650 --> 00:05:29,030 So he has started a new agency and he needed to do it the really low cost. 54 00:05:29,420 --> 00:05:37,820 Like most people, Danielle was initially tempted to build the links to his agency side, I would guess 55 00:05:37,820 --> 00:05:38,570 posting. 56 00:05:39,020 --> 00:05:46,880 But then he realized that there was an easier and more scalable way to build the Links podcast. 57 00:05:47,330 --> 00:05:52,810 So how could he start giving interviews? 58 00:05:53,090 --> 00:05:56,300 How could he get a lot of podcasts? 59 00:05:57,020 --> 00:06:07,460 The answer is creating a really nice person outreach, and I would love to read it for you because this 60 00:06:07,460 --> 00:06:11,700 personal email outreach is very, very important. 61 00:06:12,230 --> 00:06:17,890 Hey, just reaching out for two super quick things, I think. 62 00:06:17,900 --> 00:06:22,990 One, I am a long term fan of the show and a blog. 63 00:06:23,390 --> 00:06:26,750 So again, you are opening a very positive way. 64 00:06:27,470 --> 00:06:35,160 You guys drop knowledge bombs, but you also get the great nuggets from your guests. 65 00:06:35,160 --> 00:06:36,430 So great job. 66 00:06:36,440 --> 00:06:39,710 It's not easy interviewing people. 67 00:06:41,080 --> 00:06:48,610 Think, too, I would love to come on the show, chat with you and help your audience in any way that 68 00:06:48,610 --> 00:06:49,360 I can. 69 00:06:49,840 --> 00:06:53,230 My name is Danielle and I am a marketing nerd. 70 00:06:53,890 --> 00:07:02,830 And because he went the extra mile to personalize each email, people are very happy to have him come 71 00:07:03,100 --> 00:07:04,540 on their shows. 72 00:07:04,960 --> 00:07:14,560 And so he got the links, he got social mentions and he built outrating and people that are very, very 73 00:07:14,560 --> 00:07:17,020 happy to get in touch with him. 74 00:07:17,380 --> 00:07:26,830 And this way he created branding for him and created great links for him, great trustfulness for him. 75 00:07:27,160 --> 00:07:35,710 But also he got clients this way because people started listening to him and then they wanted help from 76 00:07:35,710 --> 00:07:36,090 him. 77 00:07:36,850 --> 00:07:43,330 So it was not just that you get a bunch of bike links or a bunch of social mentions. 78 00:07:43,690 --> 00:07:53,320 This is a real life as your model, as your when you give a lot of podcasts, you are active and you 79 00:07:53,320 --> 00:07:58,950 meet people, you give interviews, then a lot of clients are coming to you. 80 00:07:59,770 --> 00:08:08,220 And case study free how AIG got dozens of media features with zero marketing budget. 81 00:08:09,100 --> 00:08:20,200 So he runs mobile device straight inside, call bang mysel because he was really starving the website. 82 00:08:20,200 --> 00:08:23,370 He didn't have any budget. 83 00:08:23,860 --> 00:08:30,520 So what he did, he had experience in getting press for a small business. 84 00:08:30,520 --> 00:08:32,890 He's using servies. 85 00:08:33,370 --> 00:08:46,060 So he was just looking what is interesting in news space for mobiles and what has the coverage. 86 00:08:46,480 --> 00:08:48,790 So he just double checked in Google. 87 00:08:48,790 --> 00:08:59,670 As you can see, he has just written a side telegraph DOT CEO, DOT UK mobile phone survey. 88 00:09:00,190 --> 00:09:03,970 And as you can see there, he can see what people like. 89 00:09:04,510 --> 00:09:15,130 And then then once he found a success, he popped it into a harrumphs to see which datapoints journalists 90 00:09:15,400 --> 00:09:18,580 cited most often in their coverage. 91 00:09:19,450 --> 00:09:24,900 And second point, as you basically use the skyscraper technique. 92 00:09:25,090 --> 00:09:27,640 So he has built it more. 93 00:09:28,090 --> 00:09:33,190 So he developed the Kundan and created much better content. 94 00:09:33,730 --> 00:09:42,460 And to get the word out, he creates a press release with the key findings and sends it to journalists 95 00:09:42,460 --> 00:09:44,800 that covered the initial study. 96 00:09:45,580 --> 00:09:55,570 And because he's promoting super valuable content to people that want to cover it, as she has racked 97 00:09:55,570 --> 00:10:05,320 up tons of outrated links from sites like The Guardian Wired Scene that Forbess and much more. 98 00:10:05,320 --> 00:10:06,220 Many more. 99 00:10:07,730 --> 00:10:10,460 So I am so happy to share this with you. 100 00:10:10,850 --> 00:10:12,800 So what are you going to do? 101 00:10:13,160 --> 00:10:14,140 Are you built? 102 00:10:14,180 --> 00:10:17,030 Are you going to build your outrage there? 103 00:10:17,400 --> 00:10:20,960 Are you going to reach out people? 104 00:10:20,960 --> 00:10:23,840 And are you going for interviews? 105 00:10:24,170 --> 00:10:25,950 I am really excited. 106 00:10:26,210 --> 00:10:30,560 So please share with me what are you going to do? 107 00:10:30,740 --> 00:10:35,250 And please support this chorus with honest review. 108 00:10:35,660 --> 00:10:38,900 I wish you great, great, great success.