1 00:00:00,240 --> 00:00:05,030 My dear, is the law student, my very, very important student. 2 00:00:05,160 --> 00:00:07,260 I am so happy for you. 3 00:00:07,290 --> 00:00:11,870 I am so happy that you are such a fantastic student. 4 00:00:12,480 --> 00:00:20,750 And this video, I would love to start with Google search engine optimization startup guy. 5 00:00:21,510 --> 00:00:32,880 So this video is meant to be the introduction is meant to be mainly for beginners to give the overall 6 00:00:32,910 --> 00:00:44,080 overview for search engine optimization, and it shall be mainly for beginners to get starting understanding. 7 00:00:44,610 --> 00:00:53,540 So we will stand together and we will manage to understand the CEO basics. 8 00:00:53,550 --> 00:01:04,290 We will understand what is its site structure, what is it content optimization, how we can help Google 9 00:01:04,290 --> 00:01:08,030 to Kurobe, our website. 10 00:01:08,730 --> 00:01:09,510 What is it? 11 00:01:09,720 --> 00:01:16,110 SEO for mobile phones and how you can, like, promote your website? 12 00:01:17,160 --> 00:01:28,050 First of all, I would love to tell you can download this also with the complete quality guidelines 13 00:01:28,470 --> 00:01:31,320 and a small checklist from Google. 14 00:01:32,340 --> 00:01:39,210 And I will be basically giving you to some very, very general information. 15 00:01:39,210 --> 00:01:49,560 And I will more focus on a practical approach, because students, they often tell me that they need 16 00:01:49,560 --> 00:01:53,580 also to show me how I actually do as CEO. 17 00:01:54,180 --> 00:01:57,660 So I do not just read it to you. 18 00:01:58,020 --> 00:02:02,150 I just also show you how you can do it yourself. 19 00:02:02,640 --> 00:02:10,950 So it will be more like I give you the information that Google is recommending to you and also I show 20 00:02:10,950 --> 00:02:12,160 you how to do it. 21 00:02:12,930 --> 00:02:25,710 So the most important about SEO, it's like a Google is recommending a lot to be able to use these titles 22 00:02:26,250 --> 00:02:36,810 and to use this method description, a type of tactile Sibos yours and search engines, what the topic 23 00:02:36,810 --> 00:02:39,420 of a page is. 24 00:02:40,410 --> 00:02:43,630 And basically this is what we want to do. 25 00:02:44,550 --> 00:02:55,200 So what you shall do is accurately describe the page content, create unique, unique title, and to 26 00:02:55,200 --> 00:02:58,480 use it, very clear the description. 27 00:02:58,620 --> 00:03:02,540 So if you want to read it all, you can read it all. 28 00:03:03,090 --> 00:03:04,530 This is fine. 29 00:03:04,530 --> 00:03:05,970 I'm happy with it. 30 00:03:06,300 --> 00:03:12,570 But right now we will be more like a practical hands on approach. 31 00:03:13,140 --> 00:03:18,890 So now I will just go directly to the WordPress. 32 00:03:18,900 --> 00:03:19,430 Okay. 33 00:03:20,630 --> 00:03:28,290 So this is the WordPress layout, this is the Avodart layout, if you have never, ever seen it. 34 00:03:28,310 --> 00:03:38,910 Don't worry, I am spending more than three hours showing you how to start a website, how to create 35 00:03:38,930 --> 00:03:48,370 website, how to create a landing page, how to use different plugins, speed optimizations. 36 00:03:48,840 --> 00:03:59,050 But right now, I will give just very practical advices and hence on screen recording to the beginners. 37 00:03:59,210 --> 00:04:10,160 So especially these videos are meant for beginners to know how practically perceived as CEO on their 38 00:04:10,160 --> 00:04:10,980 website. 39 00:04:11,030 --> 00:04:17,530 So as you can see, this is the preview in the Google. 40 00:04:18,380 --> 00:04:23,810 This is the title that Google is recommending us to set it up. 41 00:04:24,740 --> 00:04:28,550 And this is basically the meta description. 42 00:04:29,530 --> 00:04:40,640 And here you can see the automated analysis that you can use, you can do, and I will also explain 43 00:04:40,640 --> 00:04:41,700 to you more. 44 00:04:42,340 --> 00:04:50,720 But let's say now, before I dive into these topics, you have built a website. 45 00:04:50,730 --> 00:04:59,500 So this is, for example, my starting website about digital marketing, digital marketing courses. 46 00:05:00,370 --> 00:05:02,770 And basically this is the page. 47 00:05:03,580 --> 00:05:11,820 And I would love to tell clear information to Google and to have it a little bit more optimized. 48 00:05:12,760 --> 00:05:14,980 So it's just a template. 49 00:05:14,980 --> 00:05:19,810 I am showing how to build a website in this course. 50 00:05:20,140 --> 00:05:23,940 So now we will skip building the website. 51 00:05:24,400 --> 00:05:27,510 We are just explaining the SEO. 52 00:05:28,210 --> 00:05:35,920 So this is my Web site and I would love to tell you how can I optimize it without coding? 53 00:05:36,940 --> 00:05:47,150 And as you can see on digital marketing courses, this is like the starting point for Google. 54 00:05:47,650 --> 00:05:49,130 So how we can do it? 55 00:05:49,780 --> 00:05:55,740 So first of all, in WordPress, we can always use the plugins. 56 00:05:56,530 --> 00:06:08,920 So this plug in is what I am using and what now I believe is the best plugin you can use ours completely 57 00:06:08,920 --> 00:06:11,980 for free is yours as CEO. 58 00:06:12,910 --> 00:06:18,160 So what we will do if you want to add a new plugin, you just click. 59 00:06:18,160 --> 00:06:18,880 Add new. 60 00:06:20,870 --> 00:06:26,700 And there are thousands, thousands, maybe millions of plug ins. 61 00:06:26,720 --> 00:06:31,900 It means software for your website, for your WordPress. 62 00:06:32,690 --> 00:06:34,590 So I just tried most. 63 00:06:36,500 --> 00:06:43,400 And then basically what I do, I just can click on it and I can install it. 64 00:06:44,420 --> 00:06:51,520 So as you can see, because this is the bottom, so I have it already installed. 65 00:06:51,530 --> 00:06:55,700 So you just click, install it and activated. 66 00:06:57,180 --> 00:07:07,730 And then what it will happen to you is if you go to your pages so you can edit your pages in the world 67 00:07:07,770 --> 00:07:15,020 press very easily and simply you have the overview of the pages. 68 00:07:15,510 --> 00:07:19,020 So I just click to edit the page. 69 00:07:20,420 --> 00:07:31,670 So I just click to edit the page, I have the complete installation of The Serialist in the Upside Buildings 70 00:07:31,670 --> 00:07:32,310 section. 71 00:07:32,780 --> 00:07:41,360 So now I am mainly showing how to do as serials, how to do SEO for your website on WordPress. 72 00:07:42,050 --> 00:07:51,050 But if you feel you will love to build complete websites, install all plug ins, you will get this 73 00:07:51,050 --> 00:07:52,430 into this course. 74 00:07:53,820 --> 00:07:57,280 This is the introduction about the most important. 75 00:07:57,750 --> 00:08:07,590 And then on your page will appear in this new post as CEO and you can see I can decide this focus, 76 00:08:07,590 --> 00:08:09,960 key phrase, digital marketing. 77 00:08:10,920 --> 00:08:18,360 And basically what I do is just what Google is telling me Corradi tither. 78 00:08:18,810 --> 00:08:21,630 So, of course, my title is obvious. 79 00:08:21,960 --> 00:08:29,100 Digital marketing courses, online learning, digital marketing, online 2020. 80 00:08:30,390 --> 00:08:34,500 So this is what I did and this is what is recommended. 81 00:08:35,370 --> 00:08:45,750 And the same like description masks as your social media, Facebook ads and in the end to gain digital 82 00:08:45,750 --> 00:08:47,310 marketing courses. 83 00:08:47,310 --> 00:08:50,670 So this is the description. 84 00:08:52,260 --> 00:09:00,720 And then what this really good is, if you are using this post as CEO, is this analysis. 85 00:09:01,470 --> 00:09:04,830 So my goal is the word digital marketing. 86 00:09:04,830 --> 00:09:06,180 So you can see. 87 00:09:07,930 --> 00:09:18,150 Oh, I have received the analysis, so I should use the key phrase in the sun painting. 88 00:09:18,870 --> 00:09:21,920 So basically it couldn't somehow detect. 89 00:09:21,930 --> 00:09:33,220 But if you go to the page itself, so digital marketing is here and it's also here. 90 00:09:33,240 --> 00:09:40,100 So I have it in the subheading, but maybe I should put it also in this section. 91 00:09:40,920 --> 00:09:43,500 And I also have digital marketing. 92 00:09:43,500 --> 00:09:49,100 So this is OK, but it couldn't detect, but the rest is OK. 93 00:09:49,800 --> 00:09:51,520 Outbound links. 94 00:09:51,520 --> 00:09:53,450 So what does that mean? 95 00:09:53,700 --> 00:09:56,020 It's a link going out. 96 00:09:56,090 --> 00:10:01,920 So basically this means that I have this Inderal button. 97 00:10:02,400 --> 00:10:12,420 I have this because now so people just can click and then they can go to the EU than me to my course. 98 00:10:12,870 --> 00:10:14,100 I am locked in. 99 00:10:14,110 --> 00:10:16,830 So I start directly as a student. 100 00:10:17,460 --> 00:10:18,590 But this is OK. 101 00:10:19,170 --> 00:10:25,670 This is simply outbound link link that is going directly to the new Demming. 102 00:10:26,290 --> 00:10:36,160 Yes, this is important for us to use a link that is leading to really OneSource internal link. 103 00:10:36,180 --> 00:10:40,280 So this is again, very easy. 104 00:10:40,560 --> 00:10:48,990 I am showing the complete building of the website, so I will be not showing everything, but basically 105 00:10:48,990 --> 00:10:53,940 the link that is going to my page. 106 00:10:54,660 --> 00:11:02,010 So you can see this is a click to the landing page for digital marketing course. 107 00:11:03,000 --> 00:11:11,980 So it was very easy to create it and then we continue to give race in introduction. 108 00:11:12,000 --> 00:11:20,670 So this is what I was showing you, that I am using this digital marketing in the introduction. 109 00:11:21,450 --> 00:11:25,890 And also I have here digital marketing. 110 00:11:27,420 --> 00:11:38,100 And the second point, let me go on, is give her a length so it's not so short, not so long, it's 111 00:11:38,100 --> 00:11:40,350 optimum density. 112 00:11:40,890 --> 00:11:43,520 Key phrase was formed eight times. 113 00:11:43,560 --> 00:11:49,190 So the key phrase shall not be too many times. 114 00:11:49,200 --> 00:11:55,100 So I should not really stuff it into every sentence. 115 00:11:55,560 --> 00:11:56,850 So I have it here. 116 00:11:56,880 --> 00:12:02,170 Digital marketing and digital marketing, it shall be very natural. 117 00:12:03,060 --> 00:12:06,020 So this is what you can always do. 118 00:12:07,350 --> 00:12:15,750 Then, of course, key phrase in the meta description I was showing your site's digital marketing. 119 00:12:17,930 --> 00:12:28,340 Key phrase in the beginning of the title, so it's tied so tight, then it's like not so long. 120 00:12:29,060 --> 00:12:38,890 This is very good that DB2 is counting for you or so it's showing you how much you can do more. 121 00:12:39,590 --> 00:12:50,840 So now I have have and now you can see it's calculating for us and it's showing us both mobile and desktop 122 00:12:50,840 --> 00:12:51,740 results. 123 00:12:51,750 --> 00:12:53,650 So this is really cool. 124 00:12:53,660 --> 00:12:56,110 So you can see it immediately. 125 00:13:00,050 --> 00:13:08,090 And he again seen this key phrase I am not using on any other page, so this is important that I do 126 00:13:08,090 --> 00:13:10,490 not duplicate the content. 127 00:13:11,980 --> 00:13:15,700 Then I describe the images. 128 00:13:16,980 --> 00:13:25,660 The page is long enough, I have the key phrase in the title and the tide has correct length. 129 00:13:25,680 --> 00:13:30,760 So when I go to media, just what is it? 130 00:13:30,850 --> 00:13:33,170 Is a description of media. 131 00:13:33,810 --> 00:13:43,930 It simply means that, for example, this picture is described digital marketing courses online course 132 00:13:43,970 --> 00:13:52,440 preview side simply means that I am describing the pictures in the work press, in the media. 133 00:13:53,490 --> 00:14:02,540 I will go back to the page and basically you can see I am guided to create the correct content. 134 00:14:03,090 --> 00:14:09,750 And as you can see, it's very easy to edit the content to change the content. 135 00:14:10,860 --> 00:14:16,950 I can also do in life so I can edit data like this. 136 00:14:16,950 --> 00:14:17,840 I can do. 137 00:14:18,360 --> 00:14:25,410 But this is something we will do in the section about building these websites. 138 00:14:26,280 --> 00:14:34,160 But as you can see, I can simply start writing directly into it. 139 00:14:34,170 --> 00:14:39,290 So as you can see, I can directly see you. 140 00:14:39,960 --> 00:14:42,920 But this is not what I want to do right now. 141 00:14:42,930 --> 00:14:44,350 I would love just. 142 00:14:48,440 --> 00:14:55,850 I would love a chance to show to show you the spectacle as near as you could see. 143 00:14:56,870 --> 00:15:07,040 So basically, this is the best practice set up by the setup method description and we can continue. 144 00:15:08,220 --> 00:15:17,190 The second point is I was also showing you this is this Smeeton description that is Gorga advising to 145 00:15:17,190 --> 00:15:27,000 set up and is writing a description that Baghdad also has no relation to the content on the page. 146 00:15:27,330 --> 00:15:29,470 You shall hide it online. 147 00:15:29,910 --> 00:15:40,170 So when you create this description, it shall be a true description on what you have on the website. 148 00:15:40,830 --> 00:15:50,100 So this website, for example, is about digital marketing courses online, about learning, digital 149 00:15:50,100 --> 00:16:01,950 marketing, online, social, always tried to and you shall always avoid any unclear information or 150 00:16:01,950 --> 00:16:02,970 lies. 151 00:16:05,220 --> 00:16:12,940 And then when we continue about this structure, this is quite clear and easy to follow. 152 00:16:13,590 --> 00:16:15,510 What does it mean? 153 00:16:17,430 --> 00:16:27,840 It simply means that Gorga needs very easily to understand the organization of the website and needs 154 00:16:27,840 --> 00:16:31,490 to have very clear Web site addresses. 155 00:16:31,500 --> 00:16:36,120 As you can see, this is what you share. 156 00:16:36,300 --> 00:16:38,280 Why this mass? 157 00:16:38,700 --> 00:16:41,730 Instead, you shall use the keywords. 158 00:16:42,690 --> 00:16:54,980 So I am like showing how to create a landing page or organize the website in the website creation section, 159 00:16:55,590 --> 00:16:59,340 but I would just show to explain it. 160 00:17:00,330 --> 00:17:06,410 So as you can see, I have this page digital marketing course. 161 00:17:07,050 --> 00:17:08,640 So when you click on it. 162 00:17:11,550 --> 00:17:20,010 You can see that this digital marketing course is the landing page for digital marketing course, that's 163 00:17:20,010 --> 00:17:21,180 quite clear. 164 00:17:22,420 --> 00:17:31,030 And what you can see is this, that I am just using this digital marketing course, as you can see, 165 00:17:31,030 --> 00:17:32,020 this coming year. 166 00:17:32,060 --> 00:17:33,450 So how can I do it? 167 00:17:34,850 --> 00:17:44,990 If we go to the edit of the page, as Sam was showing you, and we have been using the as your Yoast. 168 00:17:46,330 --> 00:17:51,460 And we just scroll down to the as your section. 169 00:17:52,640 --> 00:17:54,440 And I have. 170 00:17:55,620 --> 00:18:07,680 Still to work probably on this optimization a little bit, so it's quite OK, not perfect, the most 171 00:18:07,680 --> 00:18:15,130 important for a Google to understand the structure is this lack, as some is showing you. 172 00:18:15,780 --> 00:18:25,720 So I have just written a digital marketing course, and this makes it very clear for Google to understand. 173 00:18:26,340 --> 00:18:30,200 And the second is to use very clear menu. 174 00:18:30,960 --> 00:18:41,730 And of course, if you have more pages, if you have more pages that you would love to show, Google 175 00:18:42,210 --> 00:18:44,730 and your website is growing. 176 00:18:45,090 --> 00:18:52,350 It's so very important that the navigation is very clear, as you can see here. 177 00:18:53,100 --> 00:18:58,110 So you planning your navigation to be very, very clear. 178 00:18:58,800 --> 00:19:07,260 So, of course, like when I have just a very, very small website, it's very easy to do it. 179 00:19:08,070 --> 00:19:11,710 But the domain, you shall be very, very clear. 180 00:19:12,660 --> 00:19:15,950 So how you can work with menus. 181 00:19:15,950 --> 00:19:18,260 So it's very easy. 182 00:19:18,270 --> 00:19:27,090 I am showing completely in the website curation, but you can see you can very easily. 183 00:19:28,180 --> 00:19:29,180 Uh. 184 00:19:30,400 --> 00:19:41,470 I just looked at the menu and I can very easily organize it or put it under it, and I can very easily 185 00:19:41,470 --> 00:19:43,210 also remove it. 186 00:19:43,480 --> 00:19:49,750 Also Corindi description for a CEO, it's very easy to do it. 187 00:19:50,710 --> 00:19:59,860 To create these descriptions and I just can edit or deleted, so it's very important to have very clear 188 00:20:00,250 --> 00:20:04,870 descriptions and very clear I the menu.