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This really important point, and I am happy to share it with you, of course, the hard thing of all,

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as your untraditional as you know, is Bucklings, Bucklings.

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But what we need also is to become expert in whatever we do.

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We need to become the outrated and we need to gain the trust.

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And as you can see, it's a super important and a Becklin core has created this magnificent strategy

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for us.

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And he's telling it, superimportant it this.

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And basically it means that Google needs to trust us.

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But also, you can imagine people, if they consider us, they want to know more information about us

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and building our expertize outrate there is really important.

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And as you can see, just getting brand mentions on different outrate decides it's really great.

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As this lady, she was directly talking to Google Gary Io's, and you can see it is really based on

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links and mentions on the outlet that they've civs.

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And for example, of course, Washington Post would be great for you.

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And it is a great example.

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As you can see, Becklin go gold, globe and Mail so mentioned.

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But as you can see, it's also about honest effort.

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I got a question from my student that he doesn't know how to get the results.

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He has doubts.

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And this is one of the most important points you need to understand.

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It's about honest effort, about diligence.

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So, for example, in this case, getting these social menschen, its many, many emails and 45 minute

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interview over the phone and then you get an linked mention.

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So still, the Globe and Mail is a huge newspaper in Canada, so it's worth.

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But as you can see, it's really takes effort and you really have to get the.

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Hard work done.

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You just can't like way that you grade samardzic and everything will happen.

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You really need to put effort and as you can see, Google's algorithm identify signals about pages that

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correlate with your trust.

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For me, sorry, you simply need to get more trust and outright.

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And it's also connected to Bajrang.

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And as you can see, Google puts more wide on links that come from a small set of SEAD sides.

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It means the most powerful sides.

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So even if you get the social menschen or a link from side that has links from some very powerful sides,

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it's very good for you because if you want to analyze it, the Google always receives a set of pages

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and then receives a set of SEAD pages, including outgoing links to the set of pages.

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So this is very good for you.

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Let's imagine there is a small side that this.

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I police think you are giving your link or giving your social dimension, and this side has some very,

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very good peripheral links from SEDE sides, it means very powerful links.

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This is very, very good for you.

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And basically, this is very, very important to understand that even the links are coming not directly

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to you, but to the side that is like giving you the link or giving the social dimension.

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It's very useful for you.

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And now what we talk about a lot, a lot I Revell's, this is so important for you.

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You need to get get get get the many great reviews on Google, on Facebook, Yelp, TripAdvisor, because

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Google loves very much positive reviews.

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And I can tell you for Locher as CEO, this is heart beating essense.

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And I can guarantee you I am showing in Google my business case study of hotto that's getting incredible

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results just from Google my business.

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And it's getting incredible traffic and incredible, great videos of pictures and all.

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What is doing this hotel is getting great reviews on Google, on Facebook, on booking, on TripAdvisor,

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on the air.

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So definitely if you are running any longer as CEO, the reviews are very sane for you.

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Of course, you can get the expert analysis or some award or some expert can mention you, but for lots

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of business reviews are the same.

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And this is something you should really go for.

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Of course, there will be some overview or let's imagine that you have a restaurant in London and there

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are different.

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Places where people can go, but for example, if trip advice on different authorities, they'll say

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to you and we'll give you in some really good position, this is very good for you.

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And basically, from a traditional point of view, you just hound for a link.

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But from more than as your point of view, you need also to really be sighted that mentions and get

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listed.

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So whatever business you are doing, getting listed, getting positive reviews, getting social mentions,

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positive mentions, positive recommendations, this is always good for you.

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And if you, for example, create the green logos and you are featured in some overview list as a great

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graphic designer, this is very, very good for your CEO as well as for clients to decide for you.

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So what Google is basically trying is trying to think ahead and to offer a solution for people that

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is already lost, that is already recommended.

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So the reviews are very, very important for you.

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And for now, let's have a look in some more bonus SEO techniques so we will talk a lot about press

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release distribution and we will have a complete section about it.

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But if you create the new website or you rebuild your restaurant or you have a new menu menu or you

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have a new chef or you have a new wellness in your hotel, it is great to release a press release.

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It can be also about some great statistics so people can mention you.

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But just press release is really useful and we will talk about it a lot.

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And then why this is a great life.

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Imagine that you are a chef, you are a cook, and then somebody is creating articles about cooking,

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about recipes and he is asking you for some recipe or for some special advice about cooking.

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So it's always good to participate in the round up costs.

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So somebody is grading a big past's and he is inviting 20 experts to be in this post.

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This is really great.

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As you can see, this is example in the expat around app and this is always good.

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So whatever you can do, if you can search for your business, Asia, for example, hotels, restaurants,

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and somebody is creating articles and asking experts, you shall always reach out with a very personal

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email and offer your advice is this is really great.

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Also what you can do.

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You can always offer people the interview.

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You can always reach them and you can always great, nice email and you can always get interviewed because

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this is where you build your outlet.

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You'll get back links and this is really, really something great.

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Because being a broadcast, most people that listen to your data click to Link or they will search for

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you, but mostly they will search for you.

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And this is very, very positive result for you and for a Google branded search.

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So you shall always aim to give interviews and then you can always go for bigger brands.

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And this is a great, great case study.

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I will read it for you because you might think that big brands have no time for small business owners

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like you and me or us.

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But it's not really true because if you can provide legit value to a big brand, they are usually happy

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to send some traffic your way.

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And this is great.

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For example, in the early days of becklin or begoing or directly reach out HubSpot and he offered them

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to create personal info graphic and they were really happy about it.

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And what you can do, you can always hire a designer, for example, on uptalk, or you can use people

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per hour or whatever you prefer, and this person can create the content for you.

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So this person created this infographics, as you can see.

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And what did HubSpot?

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Of course, HubSpot was very happy to publish the info graphic on their blog, but they also put the

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logo and link.

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So it was really, really incredible, huge credibility booster.

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So this is also a great, great strategy, how you can arrange magnificent success.