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My dear student, welcome back to this fantastic strategy.

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I am so happy to share it with you and I'm so glad we can go through it together.

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So what is it?

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Broken contain the building.

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It's simply the same like broken link building.

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But what we want to do, we want to point to the specific page, because finding broken pages is really

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hard.

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And what is so much better is to think in the matter of contents.

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So because you can't simply replace very easily direct page, but what you can do, you can offer for

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a broken link the content.

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So when the broken content linking you use a happy content explorer and basically what you do, you

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can use it, of course, as the traditional broken link building.

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But what you can do, you put what you need into content explorer.

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So in this case, we will use email marketing and we will search for it, as you can see on the X,

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on the export at it from a harrumphs.

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And what we need to do.

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We need to choose only broken.

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So when you go for only broken, you will see content that has broken links.

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And as you can see, there has been always pages and content that is dead right now, as you can see

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the example with email marketing, a marketing, email marketing, Deewar.

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So you can see these all are death pages.

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And what you can do, you can easily see the.

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Linking websites to these pages and you can just syringed them out and offer them your new high quality

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content that Ukraine and this where you can get a lot of a lot of great back links just the way that

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you offer people.

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The page that you have created and it will be very similar page to the page, that doesn't exist any

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more, so this is very easy to do at this very official.

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And it is something that that can help you greatly because they feel great, great piece of content.

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You can offer it to people that did already link to this content.

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But this content, unfortunately, is that right now.

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What is also a great strategy that we talk a lot about across all our efforts is creating long form

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content, creating high quality content, because analyzing more than 900 million blog posts with the

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somewhat and that's really great alternative for us.

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We found that long form content gets 77 percent, which more links than shorter posts.

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So as you can see, the more high quality content, the more research quality content, the more statistics

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quality content, the more social mentions, the more Bucklings you get.

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And this is very, very good for you.

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What is our goal is to think about Gorst posting because Quest blogging helps your off page as SEO in

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a bunch of different ways.

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First, guest posts get your brand in front of a new audience and this is always good for you when people

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can know about you.

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But it's also good that people start searching your name, your brand.

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And this is also very good for a Google that Google can see that you have branded searches.

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And we will talk about it more, and as you can see, you can get unlinked brand mentions and this is

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also very good for you.

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You can ask for a link, but even if you have.

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Like this kind of mention, it is also good for you because it can help you, because for Google, it's

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also good that you build your trust, your authority, that you are trust for source.

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And if people mention you, it means Google can trust you.

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So it's also very, very good for you.

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And what is really good for you is to understand that publishing guest posts is good for your business,

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Nesha, in your industry, it doesn't need to be in your exact nature to work, but it shall be very,

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very close to it.

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So, for example, Battling was creating a special posting for Baffour.

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And this is OK, it's close to the business.

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It's business field.

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It's not exactly as you are, but it is still very close.

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And this is what you need to keep in mind.

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And now we will talk about the brand signals or about social mentions.

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And this is very important for you.

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It's connected, of course, to your social media activity, to YouTube, to Facebook, to Twitter,

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to linked in.

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But also it's good if you are active in both castings.

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And of course, as we talk about guest posting, because Google can trust you and it has also been able

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to write the score and trustfulness score.

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So Google needs to know that people like you, we will also talk about revenues and basically your Facebook

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activity.

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Even I have very, very positive, extremely positive results for SEO when I am just for remakes of

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creating traffic ads.

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And these traffic ads can see a lot of people, a lot of people like it and a lot of people click on

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it.

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And this has two very positive results.

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The first is that Google can see the traffic and this is always good.

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It's good.

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It is very good for a Google Arang brain.

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So people can come to your website, stay on your website, read to your content, watch your videos.

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But it's also very, very good that Google can trust you.

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That you are a trustful source, so it's very good to be active on social media, especially Facebook

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linked in Twitter, YouTube.

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So as you can see, Google's great person, Eric Schmidt, just said that the really brands are important

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for Google.

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And so you need to audit your branded searches.

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So the best what you can do, you can use Google search console and you can go to the performance report.

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I am giving in course in the CEO's section.

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I am giving you a complete guide to Google search console how to use it.

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I am giving both strategy and also the screen recording.

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So if you go to this performance report, you can use your name.

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This example is Becklin Go and you can see how people are searching for you and clicking on your brand.

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And this is very, very important for you.

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And then, of course, you need to invest in Facebook ads, especially in traffic ads, to push traffic

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to your website, especially to your articles, because people can know your brand and also.

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They can trust you.

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But it is also very, very important for you to drive the traffic and the second, what you need is,

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of course, develop, linked in, develop because activity on linked in.

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So we have a complete content section, EUTERPE section and also we have a linked in section.

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So right now, I would like to summarize that you shall really invest in YouTube because you do marketing

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is one of the best ways to boost your site's brand signals.

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And there are two reasons, because, first of all, people can watch your videos, they can know your

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brand.

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And also, it's not so easy for people to directly click from YouTube so they will search for you.

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They will search for your branding.

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And this all has very positive results for you.

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So definitely this is very, very important because YouTube is certainly not easy to click through as

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for example, with Facebook, with Facebook, you may know, I posted traffic.

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You create traffic ads, but with YouTube, you create videos and you want to get in front of people.

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And this is very, very good for you to be active on YouTube.

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We have a complete section about YouTube and we have hours of video production section curated for you.

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Then, of course, there are many, many different kinds of tools for SEO.

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We have also SEO video where I am showing you how you can get Essere Mirage or Kolob Beam or another

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one hundred eighty seven tools.

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So what is good?

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You can use, for example, Barsoum or Siletz or you can just go to mention dot com and this to mention

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dot com can help you greatly to track all your mentions and you can even indifferent to see what is

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trending up or down.

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So this is really useful.

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And then of course, what we talk about research content, this is really, really good, because if

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you share statistics, if you give people research content, they use it, they will mention you, they

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will use your statistics and they will link to you.

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And this is why, as you can see on this example with email marketing, it can produce really nice back

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links and of course, massive social media.

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Chanis And, you know, it doesn't directly help with the rankings, but it builds your trust hornless.

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It builds your outrating.

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And this is very, very important for Google because.

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Still, sometimes people can cheat, like getting a lot of Facebook likes, but social sharing is good

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and I must tell, if you do everything honestly and you are very active on social media and you create

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traffic ads and get a lot of traffic to your articles, you can have first page in Google.

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And the social activity is really, really good for you.

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And as you can see on the example, people really like to share dimensions and discuss about you, and

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then you can get into differen, for example.

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Here it is as your separate dates and marketing separate dates.

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So this is very, very easy for you and it's really good for you to be active on social media.

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So this was like really important to understand that these social activity is very connected.

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And your brand mentions and the social mentions are very important for you to help you to reach great

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success.