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My dearest to them, to welcome to this fantastic guide, I am very happy to share it with you.

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This is a great guide from Becklin Core, so let's dive into it.

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So off page, as is really important for us, and this is everything connected to SEO that is happening

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off page.

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It means not on our website, but basically across the globe, across the Internet.

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And these are of course, back links.

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But we need also to understand social signals and especially building our outright day and of course,

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branded searches and much more.

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So first of all, what we are going to do, we understand the fundamentals.

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And then, of course, we will talk about Bucklings and also in the course we dive deep into the Bucklings

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itself.

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And then we go, of course, for branding and of course, the outrated building and some more great

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content.

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So let's start with some basics.

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So what is it off page as CEO?

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It includes all activities done off a website in an effort to increase Deeside search engine rankings

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and of course, at this building, Bucklings, but also getting better branded searches.

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And of course, the activity on social media is so very, very important for us.

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So why is it so important?

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Because if we double check all our search in China ranking factors, we can still see that the top ranking

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pages have more better links.

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They are more active on social media.

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They get more shares and they create the content that people like to read and stay and stare.

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After 18 years, Gorga is still claiming that the off page SEO is very important for us.

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How Page is linked to each other.

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Is one well known signal that we use.

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And of course, Google is using many, many more like dwell time to time.

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People are spending on your website, but definitely links and social activity is very important.

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And if you check the Google quality guidelines, it relies on a sides of side reputation.

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So this is also very, very important.

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How great the reputation you get in different social media and different local.

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Websites outrate.

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So this is really important, like Google, my business, seab and stuff like that, but this we cover

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in depth in the local SEO and the reputation is really important for Google.

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We consider a large number of positive user reviews as evidence of positive reputation.

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We also talk about positive reputation in the end of the course.

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But getting positive reviews, getting positive articles and garnering positive feedback is something

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important, especially for Google my business, because this service is provided completely for free

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by Google and definitely Google laughs.

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If you get a lot of positive reviews on Google my business and then Google is much more motivated to

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give you more points to give you more like searches on the Google map and in Google search.

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And your Google business profile is much more powerful as well as the website itself.

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And like, of course, if you can get any kind of recommendations from expert sources, this is really,

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really great for you.

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And of course, if you get any kind of Wikipedia support or Wikipedia article or sourcing, this is

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great.

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I am also showing in this course in Bucklings how you can get links from Wikipedia a very honest way.

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What does that mean?

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I'm showing when you build Wikipedia and when you are trustful partner, then you can get to many great

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back links from Wikipedia.

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And Wikipedia is a great source for Google that it can trust you.

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So the main difference on Page SEO and of course, of Page SEO, so on Page SEO is everything that you

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can directly control on your website.

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It's including content creation tither using the keywords, of course, correct website address, internal

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linking, description of the images, everything that is on your website that we have been talking in

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the previous section.

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So it's everything that's happening directly on your website.

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And as you can see, you can also use our as I keywords.

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What does it mean?

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These are keywords that are not directly keywords in the search, but they are topic keywords.

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And this is a very, very, very useful and here is a great example as SEO Tool is the keyword, you

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would like to get the ranking in Google so you can also use our site.

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It means connected keyword like SEO software.

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So if you read the article about cooking, you can also use keywords like knives because this is something

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connected to cooking.

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So these are keywords that shall be in the content.

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And Google will somehow predict that your content is more trustful because you are not creating just

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keyword stuffing, but you are creating a real content that people would like to read and stay on.

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And basically, you can also Arang for a Google, you can, of course, go for a social media, for

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Twitter, Facebook and this all activity especially linked in.

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We will be talking a lot about the in in the comments section or these activities of page are very good

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for you.

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Sharing your article, sharing your content and also allowing people to easily share your content on

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social media is very, very useful.

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What is also good for you is the personal email outreach to build links directly.

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This is very, very useful for you.

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We are also we are also having together personal outreach strategy in the next sections.

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So this is something when you really outreach people in your business, Nesha, and you really outreach

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them directly into the email and direct personal message.

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So how you can boast of Page with back links, because building back links is still the most important,

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but you need to do it the correct way.

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So the quality and the correct business share it means your business share is very, very important.

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So it means that you don't need thousands of crappy Bucklings.

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What you need are high quality Bucklings from the websites in your Nesha.

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So these Bucklings shall be very, very relevant.

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We also have a complete section about Bucklings, but I think is Ciarelli going to share this strategy

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and it is a great, great, great example of what you can become.

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You can become a datasource and this is really good.

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For example, you can use the Eyharts and you can like double check what is doing your competition,

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or of course, you can use SBM Barasch or Differen SEO tools and you analyze what is doing your competition.

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And this might be very, very useful because as you can see on this example, the vast majority of pages

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selling cited a specific statistic.

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And as you can see, when people are like citing you, they are operating becklin for you.

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So if you create some great study, if you become a data source and people will then use your data,

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they will use your statistics and they will link to you.

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So how is it that people didn't link to the page?

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Because it was a piece of high quality content they linked in order to cite a stat on the page?

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That's when, like, it's very, very clear.

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So if you add the more statistics to your website, people will link to you more automatically.

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And it is like example about huge email marketing statistics.

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So this is one of the greatest advantages you can do.

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If you got the statistics, you will become a data source for people and then people.

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They will be using your data and they will be using it and they will be linking to you.

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So this is a great way how you can basically get the rankings, because people will like these statistics

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and as they will be using them, they will have to show you as the source.

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And this has a very, very positive impact of your alterative for Google and, of course, for your

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back links.

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And this is something great.

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So please remember if you can create a great article, great study, and you can provide statistics,

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this is something very, very beneficial for you.