1 00:00:00,150 --> 00:00:02,560 Advanced steps and strategies. 2 00:00:03,090 --> 00:00:10,590 Now it's time for some advanced steps and strategies in this chapter, you will learn how to use Google 3 00:00:10,590 --> 00:00:19,620 search console to optimize Karabo budget, fix issues with mobile usability, and improve your mobile 4 00:00:19,620 --> 00:00:20,670 click through rate. 5 00:00:21,950 --> 00:00:25,610 Mastering Kirova stats and kirova budget. 6 00:00:26,450 --> 00:00:35,120 If you have a small side under 1000 pages, you probably don't need to worry about Kirova statistics. 7 00:00:35,750 --> 00:00:44,530 But if you are willing to become a professional and you have a huge side, that's a different story. 8 00:00:45,080 --> 00:00:49,670 In that case, it's worth looking into your Kernville budget. 9 00:00:50,510 --> 00:00:51,470 What is it? 10 00:00:52,100 --> 00:01:00,650 Your Kolba budget is the number of pages on your side that Google Korologos every day you can see this 11 00:01:00,650 --> 00:01:04,100 number in the Crowbar stats report. 12 00:01:04,310 --> 00:01:08,980 If you see Kirova Currow stats report. 13 00:01:09,650 --> 00:01:19,490 In this case, Google checks average of twenty two thousand two hundred fifty seven pages per day. 14 00:01:20,180 --> 00:01:23,630 So deaths this side budget. 15 00:01:24,610 --> 00:01:34,390 Why is the Korobov budget important for a CEO, so you have two hundred thousand pages on your website. 16 00:01:35,240 --> 00:01:44,270 And if you have just two thousand pages per day, it could take Google one hundred days to kirova your 17 00:01:44,270 --> 00:01:45,250 site. 18 00:01:45,890 --> 00:01:56,540 So if you change something on one of your pages, it might take months before Google processes the change. 19 00:01:57,050 --> 00:02:04,010 Or if you add a new page to your site, Google is going to take forever to index it. 20 00:02:05,120 --> 00:02:09,200 So what can you do to get the most of your Karabo budget? 21 00:02:10,100 --> 00:02:11,540 It's a three things. 22 00:02:13,040 --> 00:02:18,920 First stop wasting our budget on unnecessary pages. 23 00:02:19,700 --> 00:02:22,790 This is a big year for e-commerce sites. 24 00:02:23,330 --> 00:02:30,300 Most e-commerce sites for their users filter through products and search for things. 25 00:02:30,920 --> 00:02:39,410 This is great for sales, but if you are not careful, you can find yourself with thousands of extra 26 00:02:39,410 --> 00:02:41,690 pages that look like this. 27 00:02:43,400 --> 00:02:50,690 Unless you take action, Google will happily waste your kirova budget on these giant pages. 28 00:02:51,590 --> 00:02:53,300 What's the solution? 29 00:02:53,690 --> 00:03:04,610 The address parameters to set this up, like the address parameters and laying then hit at perimeter, 30 00:03:05,390 --> 00:03:09,040 as you can see here, Karabo parameters. 31 00:03:09,650 --> 00:03:13,730 Let's say that you let users filter down by color. 32 00:03:15,910 --> 00:03:25,870 And each culture has its own address, for example, the color, a dress look like this, as you can 33 00:03:25,870 --> 00:03:35,380 see on the picture, you can easily tell Google not to cover any page with that color parameter, as 34 00:03:35,380 --> 00:03:36,190 you can see. 35 00:03:37,820 --> 00:03:40,380 So you add the parameter color. 36 00:03:41,030 --> 00:03:45,840 No, say repeat this for all parameters. 37 00:03:45,860 --> 00:03:48,240 You don't want to crow. 38 00:03:48,950 --> 00:03:58,970 And if you are someone new to CEO, check in with an associate specialist to make sure this is implemented 39 00:03:58,970 --> 00:03:59,910 correctly. 40 00:04:00,500 --> 00:04:05,810 When it comes to parameters, it's easy to do more harm than good. 41 00:04:06,800 --> 00:04:10,460 See how long it takes GOOG to download your page. 42 00:04:11,240 --> 00:04:20,510 The Kirova report in search console shows you the average time they use Google to download your pages. 43 00:04:21,980 --> 00:04:26,140 Time spent downloading a page in milliseconds. 44 00:04:26,840 --> 00:04:36,470 See that spike, it means that it suddenly took a lot longer to download everything and this can kill 45 00:04:36,470 --> 00:04:37,880 your Karabo budget. 46 00:04:38,720 --> 00:04:47,450 In fact, we had this quote straight from the horse's mouth in Google Webmaster Central Blog Post, 47 00:04:48,080 --> 00:04:49,820 Google to get it. 48 00:04:49,970 --> 00:05:00,560 Aerialists explain making a site faster improves the user experience while also increasing corroborate 49 00:05:01,340 --> 00:05:10,700 for Google both a speedy side is a sign of how sad it is so it can get more content over the same number 50 00:05:10,700 --> 00:05:11,940 of connections. 51 00:05:12,770 --> 00:05:23,930 On the flipside, a significant number of five execs at our connection timeouts signal the opposite 52 00:05:24,260 --> 00:05:26,510 and scrolling slows down. 53 00:05:27,230 --> 00:05:31,360 Bottom line, make sure your sign allows super fast. 54 00:05:32,030 --> 00:05:35,510 You already know that this can help your rankings. 55 00:05:36,170 --> 00:05:43,250 As it turns out, a fast loading site squeezes more out of your career of budget to. 56 00:05:45,200 --> 00:05:50,800 Get more Bucklings to your side as a Bucklings couldn't be any more. 57 00:05:51,110 --> 00:05:56,430 So it turns out that they helped also with your travel budget. 58 00:05:57,620 --> 00:06:07,130 In an interview with Eric Angel of Stone Temple Consulting met, Garth said the best way to think about 59 00:06:07,130 --> 00:06:13,740 it is that the number of pages that we cover is roughly proportional to your patron. 60 00:06:14,480 --> 00:06:21,530 So if you have a lot of income in Mink's on your route page, we will definitely cover debt. 61 00:06:22,100 --> 00:06:30,410 Daniel wrote page main link to other pages and those will get page rank and we will cover those as well 62 00:06:31,040 --> 00:06:33,950 as you get deeper and deeper in your side. 63 00:06:33,980 --> 00:06:39,500 However, Bajrang tends to decline this takeaway. 64 00:06:39,530 --> 00:06:47,130 More Bucklings, bigger Craughwell budget get the most out of such as Google. 65 00:06:47,990 --> 00:06:56,960 We already covered the fetch as Google tours in Chapter three, but that was one part of a big process. 66 00:06:57,560 --> 00:07:02,630 So let's take a look at fetch as Google as a stand alone tool. 67 00:07:03,230 --> 00:07:10,820 Specifically, we are going to show you Frico things you can do with the fetch as Google tool. 68 00:07:12,700 --> 00:07:23,410 Get new content indexed in minutes, fetch as Google is the fastest way to get new pages indexed, just 69 00:07:23,410 --> 00:07:29,680 published a new page, just put the address into the box and he'd fetch. 70 00:07:30,650 --> 00:07:43,340 As you can see, fetch as Google and you put for Fadge next hit request indexing, as you can see, 71 00:07:43,850 --> 00:07:51,950 to send Googlebot to that page finally to scroll on this page and he'd go. 72 00:07:53,190 --> 00:08:03,690 To submit the method, I'm not Robert Crow on this page, go and Google will normal index your page 73 00:08:04,020 --> 00:08:05,640 within a few minutes. 74 00:08:07,520 --> 00:08:18,040 Second point, you fetch as Google to index updated content, if you are a regular battling a reader, 75 00:08:18,440 --> 00:08:21,640 you know that I love updating old content. 76 00:08:22,190 --> 00:08:31,760 I do it to keep my content fresh, but we also do it because it increases organic traffic fast. 77 00:08:32,510 --> 00:08:42,260 For example, in this case study, we reveal how we're launching an author's got two hundred sixty point 78 00:08:42,260 --> 00:08:47,780 seven percent more organic traffic in just 14 days. 79 00:08:49,990 --> 00:09:00,160 And you better believe me, you always use the fetch as Google tool to get new content index, a SJP 80 00:09:00,760 --> 00:09:07,000 or device, we have to wait around for Google to recover the page on its own. 81 00:09:07,570 --> 00:09:13,480 As Sally Brown famously said, ain't nobody got time for that. 82 00:09:15,190 --> 00:09:19,660 Step three, identify problems with the rendering. 83 00:09:20,640 --> 00:09:30,630 So what else can the fetches Google to do, fetch and Orender shows you how Google and users see your 84 00:09:30,630 --> 00:09:39,990 page and because it shows them side by side, you can easily spot differences for a reason. 85 00:09:40,000 --> 00:09:44,320 But in this case, Houston, we have a problem. 86 00:09:44,820 --> 00:09:49,220 Looks like Google both can load some of the images on that page. 87 00:09:50,070 --> 00:09:51,690 What's going on here? 88 00:09:52,260 --> 00:10:00,510 Well, we scroll down to the bottom of the report and it looks like the images were unreachable. 89 00:10:02,070 --> 00:10:10,140 Maybe it was a fluke, so we went ahead and ran to fetch and render again, and Google still couldn't 90 00:10:10,140 --> 00:10:12,010 access those images. 91 00:10:13,290 --> 00:10:16,950 Next, we wanted to see if we got the same problem. 92 00:10:17,460 --> 00:10:20,910 So you faked using Google small Barcarolle. 93 00:10:22,680 --> 00:10:27,120 As you can see, mobile smartphone, so what happened? 94 00:10:30,650 --> 00:10:35,030 That's better now I should point something out. 95 00:10:35,120 --> 00:10:40,340 Google recently updated their guidelines for the fetch as Google tool. 96 00:10:41,000 --> 00:10:45,080 Back in the day, you got unlimited single submissions. 97 00:10:45,650 --> 00:10:49,880 You also got up to 10 pages. 98 00:10:49,880 --> 00:10:56,330 Plus Kirova this page and its direct links page submissions a day. 99 00:10:56,930 --> 00:11:00,260 Today, you only get 10 individual pages. 100 00:11:00,260 --> 00:11:02,390 And to say the red was. 101 00:11:03,570 --> 00:11:11,970 Google's John Miller stated on Twitter that they are setting pretty aggressive limits on this feature. 102 00:11:12,930 --> 00:11:17,170 Yeah, we have some pretty aggressive limits there at the moment. 103 00:11:17,910 --> 00:11:22,860 I suspect that we will set them down again over time. 104 00:11:23,340 --> 00:11:32,640 But in general, I would recommend focusing on non manual methods for normal crawling and indexing like 105 00:11:32,640 --> 00:11:34,380 sitemap files. 106 00:11:36,110 --> 00:11:45,110 Make sure your side is optimized for mobile, unless you like losing traffic, as you might have had, 107 00:11:45,620 --> 00:11:50,750 more people are searching with their mobile devices than with desktops. 108 00:11:51,350 --> 00:11:55,220 And this gap is increasing every single day. 109 00:11:56,090 --> 00:12:03,440 And Google's mobile first index means that Google only cares about the mobile version of your site. 110 00:12:04,280 --> 00:12:13,990 Bottom line, your site's content and user experience has to be 100 percent optimized for mobile. 111 00:12:14,690 --> 00:12:19,370 But how do you know if Google considers your assigned mobile optimized? 112 00:12:20,060 --> 00:12:27,300 Well, the Google search console has an excellent report called Mobile Usability. 113 00:12:28,070 --> 00:12:36,460 This report also, if mobile users have trouble using your site, here is the example. 114 00:12:37,460 --> 00:12:46,160 As you can see, the report is telling you about two mobile usability issues, content wider than screen 115 00:12:46,160 --> 00:12:49,320 and clickable elements to close together. 116 00:12:49,850 --> 00:12:58,610 That's why if you're a building a normal website, I am advising of using the imada because you avoid 117 00:12:58,610 --> 00:13:05,600 all this pain because I'm under a separate estate and working greatly on mobile devices. 118 00:13:06,600 --> 00:13:14,940 All you need to do is click on one of the issues and Google search console will show you pages with 119 00:13:14,940 --> 00:13:18,170 this issue, how to fix this problem. 120 00:13:20,320 --> 00:13:28,930 Then it's just a matter of taking care of that issue, and if you need more help optimizing your site 121 00:13:29,320 --> 00:13:38,200 for mobile users, please be sure that you watch a complete guide for mobile optimisation that I am 122 00:13:38,200 --> 00:13:40,720 giving to you in this course. 123 00:13:41,970 --> 00:13:49,860 Compare your click through rate on desktop and mobile, the new performance report, unless you easily 124 00:13:49,860 --> 00:13:53,580 compare mobile and desktop, click through rate. 125 00:13:54,270 --> 00:13:59,460 Here is how far up the performance report then hit new +. 126 00:14:00,790 --> 00:14:05,140 As you can see, that new filter and select Devis. 127 00:14:06,300 --> 00:14:15,360 Click to compare top on the pop up, select desktop versus mobile and hit appli. 128 00:14:19,030 --> 00:14:26,140 Desktop, mobile, you'll get a list of queries with separate stats for mobile and desktop. 129 00:14:27,890 --> 00:14:35,180 Of course, it's normal for mobile and desktop, clickthrough rate to be a little bit different, but 130 00:14:35,180 --> 00:14:43,250 if you see a big difference, as you can see, for example, here, it could be that your title and 131 00:14:43,250 --> 00:14:50,720 description techs don't appeal to mobile searches, and that's something you would want to fix. 132 00:14:51,170 --> 00:14:52,950 So thank you for watching. 133 00:14:52,970 --> 00:14:54,320 Congratulations. 134 00:14:54,680 --> 00:14:59,880 I believe now you can really use the power of Google search console. 135 00:15:00,350 --> 00:15:01,970 I wish you all the very best. 136 00:15:01,980 --> 00:15:02,630 Good luck. 137 00:15:02,870 --> 00:15:06,370 And may you reach your great, great, great success.