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So now we are going to get into the most exciting stuff, how to get more organic traffic and how to

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use the power of performance report song because we have to use it.

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We will show you how you can do it and how you can really boost and supercharge your SVO.

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This is absolutely fantastic to this Google search performance tool.

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But let's start what is it?

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The performance report in Google Search Console shows you your side's overall search performance in

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Google.

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This report not only shows you how many clicks you get, but also click through rate to ranking positions

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and also more search and analytics are replaced.

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So, yes, a lot of data on the site is the same, but there is much more cool stuff.

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The new version, what's really great is the update, you know, because in the old search analytics

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report, you could only see search that up from the last 90 days.

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But now you get even 16 months of data and this is fabulous, like for all SEO junkies like us, 16

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months of data is like opening a present on Christmas morning.

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In fact, we used to pay up to.

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To automatic appeal and save our old Google webmaster tools that the.

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Now, the service, we got it for free, so the most important, how to supercharge your click to rate.

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How can you improve it like we did in the last chapter?

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We are going to walk you through a real life case study.

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Last time we looked at an e-commerce site, now we are going to see how to use the Google search console

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to get more traffic to a block.

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Specifically, you are going to see how we use the performance report to increase the sides, click

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to rate by incredible sixty three point two percentage.

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Let's fire up the performance report in the new search console.

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First of all, find pages with a low click through rate.

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First, highlight the average click through rate and overage position tops.

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You want to focus on pages that are ranking five or lower and have a bad click through rate, so let's

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filter out positions one to four to do that, click on the filter button and check the position box.

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UNSCOM felt a box above the data so we can go ahead and said this to greater than four point nine,

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as you can see on the picture here.

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Now, you have a list of pages that are ranking five or below.

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According to advanced ranking position five in Google should get a click through rate of around four

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point thirty five.

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As you can see on this picture and overview, you want to filter out everything that's beating death,

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expecting to click through rate of four point thirty five.

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But you can also focus on first positions, of course.

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But this is the real case study so you can see how you can truly benefit yourself.

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But of course, you need to find what is the most surreal moment for you and for your business or for

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your clients.

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So now we are going to focus on pages that are underperforming, so click the filter button again and

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check the click to read box, make sure you leave the position box ticked.

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Then said the click to rate filter to smaller than four point thirty five.

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So now you can see we are aiming for.

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Positions five or worse and click through rate for thirty five or less, so what, we got a list of

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keywords that our ranking five or lower and have a click through rate less than four point thirty five.

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In other words, keywords you could get more traffic from.

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We just need to bump up their click through rate.

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So let's see if we can find the keyword with a lower than expected click to rate.

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When we scroll down the list, this keyboard sticks out like a score, Tom.

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Best helmet Brant's.

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One thousand five hundred and four impressions and only 43 clicks, oh, I know that I can do better

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than two point nine now that we have found a keyboard with a bat click to read, it's time to turn things

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around.

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Find a page, as you can see.

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Click here.

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Next, you want to see which page from your side, the ranks for the keyboard you just follow.

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To do that, just click on the Quarrie, went back, click to Right and click BeeGees.

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Step three, take a look at all the key words that this page rings for.

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There is no point improving our colleague to write for one key keyword, only to mess it up for 10 other

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key words.

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So here is coming.

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Really cool.

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The performance report can show you all key words that you page ranks for, and it's super easy to do.

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You just click on a plus new.

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In the Togba and hit the page, as you can see, saw here, and we continue, then you enter the address

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you want to review queries for, as you can see, bingo, you get a list of keywords that page rings

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for, as you can see here, as the example.

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You can see that the page has shown up over four thousand for forty two thousand.

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I can't even spell it.

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It's so incredible.

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But until you get around one thousand five hundred clicks.

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Oh, my God.

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Let's dive deep into the optimization.

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Copac Lake's total impressions average click through rate, average position, so this basically to

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write is pretty bad across the board, not just for this particular keyword.

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And now the most important, it's so easy to do it, optimize your title and description to get more

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clicks, I have a few go to tactics that I use to bump up my Gleek to rate, but my all time favorite

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is paddleboards.

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What are PAM Awards?

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Pam awards show that someone can get quick and easy results from your content and they have been proven

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again and again to attract clicks in the search engine.

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Page.

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OK, so position page.

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So here are a few of my favorite Pevar boards that you can include in your title and description today.

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Right now, fast works quickly, step by step.

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Easy, best, quick, definitive, semper.

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So we aided a few of these special words to the pages, title and description, thick, as you can see

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this you can also do using the AC or Yoast.

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So the best motorcycle helmet brands right now, definitive list for 2018.

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Need a new late want to know what the best motorcycle helmet rents are right now?

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We've got you covered with over 20 years of riding experience in our team.

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We have road tested and a ton of helmet brands and honored.

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The best of the best have made it to our list.

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And this is very, very powerful title and very powerful metaphor description.

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And now what you need to do, finally wait at least 10 days, then log back in.

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Why 10 days?

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It can take a few days for Google to index your page.

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Then the new page has to be live for about a week for you to get meaningful data.

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With that, I have great news with the new search console comparing click to rate over to date ranges

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is piece of cake.

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Just click on the date factor.

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As you can see on the picture, select the date range.

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I'm going to compare the week to week period before the time the change to the two week after.

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As you can see, date range compare and you can of course, compare.

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Twenty eight days, three months or a custom.

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Finally filter the data to show search queries that include the keyword you phone in step one.

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In this case, best many brands.

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Boom.

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Wow, we have increased our our clickthrough rate by sixty three point two percentage and it's just

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as important we are now beating the average clickthrough rate for position five.

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So this will probably have a very, very positive results as of for a good Gurang brain.

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And we can increase our positions and get even much more terrific.

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You will find that different types of formats work better in different niches, so you might have to

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experiment to find the perfect format for your industry.

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The good news search console gives you the depth that you need to do chores.

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Dat.

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How to find the opportunity keywords with Google search console performance report.

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If the last example didn't convince you of just how Asam the new performance report is, then we guarantee

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this one.

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Well, what is an opportunity?

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Keywood An opportunity?

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Kimoto is a phrase that the ranks between positions eight to 20 and it gets a decent number of impressions.

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Why is this such a big opportunity?

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First of all, Google already considers your page to be a decent fit for the keyboard or device.

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You wouldn't be anywhere close to page one.

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When you give your page some DLC, you can usually bump it up to the first page.

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And of course, you are not relying on I wiki what volume that's up from third party as SEO tools,

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the impression that you get from the Google search console, those exactly how much traffic to expect.

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Mining for gold with Google Search Console Performance Report, finding these gold nejat keywords in

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the performance report is a simple three step process, said the date range to the last 28 days.

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Failed to report to show what ranking greater than seven point nine, as you can see, greater than

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seven point nine five nine soared by the impression.

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Click on the impression and you get the huge list of opportunity keyboard's.

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Here is what?

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Do to push those pages.

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First of all, cover the topic in insane detail.

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Google loves content that covers 100 percent of a topic.

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That's probably why the average vote count of page one result is one thousand eight hundred ninety words.

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So make sure your content is a beast.

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It should cover everything there is to know about your topic.

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Kind of like these guide you are reading or you are listening to and you are watching right now.

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This is very, very important point.

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Improve dwell time with the video, dwell time is the amount of time a Google search spends on your

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page.

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And when you increase your dwell time, you can get higher rankings, of course, things to rank brain

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that are also completely covering in discourse.

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Now, you already made your content super in depth, so there is a good chance your dwell time is already

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solid.

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But to seal the deal at some medals to your page, this the iPhone that visitors spend two times, two

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point six times more time on pages with video, and that's a huge difference.

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And that is what can make your.

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People coming to your website really spending much longer time and this dwell time improvement will

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bring Americans into your Essien results.

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And of course, there is another bonus video just you can click and you can follow it right now or you

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can watch it later.

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At internal links for an easy win, adding a few internal links to your page can give a quick and easy

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boost.

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In Chapter four, we're going to show you how to use search console to optimize internal linking, but

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for now, just keep in mind that a handful of strategic Internet links can quickly boost your rankings.

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For if you didn't do it, be sure that you will also grab new Bucklings to crush the competition.

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We have three key strategies for you and batterings are still gigantic part of Google's algorithm.

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So building high quality back links to your page boost its rankings, even everything else stays exactly

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the same.

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So in this class, we cover automate the complete in-depth link building Bucklings, social media,

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Wikipedia.

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So please be sure to follow it.

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So make sure to bookmark also this, if you will not remember and be sure about bonuses.

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And now optimize for opportunity keywords in Google, search, console and ARINC for hundreds of long

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tails.

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Yes, for example, we sat in this Google Sarang brand and long tails, Keyworth had that.

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And it's not that we are going to change it.

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But the days of optimizing one thousand pages, around 1000 longtail key words are long gone.

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The good news, the best news for you, you can now get one of your pages to rank for hundreds or even

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thousands of long tail keywords.

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Want the truth?

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According to a I, my boss on SEO techniques ranks for four thousand different keywords.

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So this is important.

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Of course, you go for the long tail, but you don't create one thousand pages.

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You create one super page.

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For example, we rank on page one for keywords like CEO strategy, even though we didn't optimize for

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it.

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Why?

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Because Google is more than smart to figure out that SEO strategy and SEO techniques are basically the

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same.

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Thanks to the rank brain.

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And if you didn't check the RAM branch it to be sure to do it.

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OK, and how about long tails?

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Yep, we rang for a ton of them, as you can see, the result, this one page brings us over seven thousand

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ways that this amounts from Google.

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As you can see on the picture.

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So what is the secret?

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Well, first, you want to make your content super in-depth.

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We already covered that, but it bears repeating because when you publish meta content, you rang for

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hundreds of long tailed keywords automatically.

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Need a hint on what extra sections to include, just check what keywords your page is already ranking

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for in search console, as you can see on the picture, and it is another all to find the most common

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questions people ask about your topic, then answer them in your content.

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The easiest way to find questions use answer the public to stop your main keyboard into the box and

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you again must see a list of questions.

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The best part D answer is to give you a shot to rank as a future snippet.

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After all, why around number one when you can rank?

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No, super zero, it means as a future snippet, it's the best ever.

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Fine, hi, impression keyboard's we already showed you how to optimize key that rank eight to twenty

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position by.

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We also like to look for keywords that are in the ranking, yet still get some impressions.

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Here is the example.

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Build your own skateboard on the position 50.

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That keyword is sitting at position 50.

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Yet the page will still seem to how many times which does.

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If that many people are visiting the 50 page, wait until I hit the first page, it's going to be nuts.

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And now we will go for some more Google search console futures.

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Thank you for watching.

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You are so great guys, so great students, and I am so proud of you.