1 00:00:00,330 --> 00:00:09,500 So now we understand that we need to keep people on our website, on our landing page as long as possible, 2 00:00:09,510 --> 00:00:12,560 and we do not need them to leave. 3 00:00:12,580 --> 00:00:22,410 So Google's How Search works says that to help them to rank the best results they use. 4 00:00:23,550 --> 00:00:30,470 Interaction data to access whether search results are relevant to queries. 5 00:00:30,540 --> 00:00:40,080 So, first of all, it's very important to push your content about default when someone lands on your 6 00:00:40,080 --> 00:00:41,440 side from Google. 7 00:00:41,970 --> 00:00:51,960 They want their answer fast, which is why you want to avoid a massive images above the fold like this. 8 00:00:52,680 --> 00:00:59,190 Instead, you need to put your headline in introduction front and center. 9 00:00:59,820 --> 00:01:08,460 This is a great example of 17 ways to improve your rankings in 2019. 10 00:01:09,060 --> 00:01:16,800 Today, you are going to learn exactly how to improve your site's ranking. 11 00:01:17,610 --> 00:01:20,700 So you can see there is a fact. 12 00:01:20,700 --> 00:01:29,250 There is a clear information and a picture that really is making you attractive to read it more and 13 00:01:29,250 --> 00:01:31,450 to get more information. 14 00:01:32,670 --> 00:01:41,640 It's OK to have the image on top of your post, but if it pushes your content down the page, that's 15 00:01:41,640 --> 00:01:42,280 bad. 16 00:01:42,660 --> 00:01:52,680 So you can use a big picture, but there must be some very strong introduction that will help you to 17 00:01:52,890 --> 00:01:57,890 make people stay, to make them interested in reading. 18 00:01:58,200 --> 00:02:03,570 Or there can be just short introduction and very strong and video. 19 00:02:03,930 --> 00:02:09,650 And they stopped watching the video change your content. 20 00:02:10,530 --> 00:02:18,400 So it's unfortunately not the way that people will be just reading your content. 21 00:02:20,060 --> 00:02:27,620 In detailed, precise manner, because what they do, they skim through the contents, so you need to 22 00:02:27,620 --> 00:02:35,830 really make them very easy, super easy to skim, just to go to the content. 23 00:02:36,050 --> 00:02:40,920 And you need to have as many subheadings as possible. 24 00:02:41,360 --> 00:02:48,910 So when people are skimming to your content, they easily understand what is this content about? 25 00:02:49,580 --> 00:02:53,810 And it's also great to use the bullets. 26 00:02:54,230 --> 00:03:01,900 This is really great because it's a much more easy for people to check the bullets than to go through 27 00:03:01,910 --> 00:03:04,190 the big piece of text. 28 00:03:04,880 --> 00:03:15,140 And of course, images, images are great because every illustration, every unique image, not image 29 00:03:15,140 --> 00:03:18,830 channels that you download from the databank. 30 00:03:18,860 --> 00:03:20,470 This is not so good. 31 00:03:20,780 --> 00:03:29,530 You need to create your own images if possible, and then, of course, have the active community so 32 00:03:29,570 --> 00:03:32,060 you can, of course, use the Facebook. 33 00:03:33,170 --> 00:03:43,250 Comments Foundation, put it into your website or whatever blog can allow you, it's very easy to do 34 00:03:43,250 --> 00:03:53,150 it with Avatar so people can simply in having a community on your blog is like a bounce rate, cheap 35 00:03:53,150 --> 00:04:01,970 call, high quality comments section gives people something more to read after they finish reading your 36 00:04:01,970 --> 00:04:02,880 posts. 37 00:04:03,530 --> 00:04:06,830 So this is really great to give. 38 00:04:08,090 --> 00:04:10,360 Space for your comments. 39 00:04:11,950 --> 00:04:19,060 And then, of course, if you create new approaches, new strategies, that's always great and even 40 00:04:19,060 --> 00:04:28,240 a little bit of controversy can help you to get more people active and to really boost up your community 41 00:04:28,240 --> 00:04:29,380 activities. 42 00:04:30,130 --> 00:04:35,160 And now we will dive into some more great strategies. 43 00:04:35,680 --> 00:04:42,170 So because we know that you know how to optimize your tie to each one. 44 00:04:42,670 --> 00:04:45,410 So let's move to the next level. 45 00:04:46,030 --> 00:04:54,970 So what's really important is to use original images, even if you use just your smartphone or you create 46 00:04:54,970 --> 00:04:58,180 your own screens of. 47 00:04:59,810 --> 00:05:09,790 Whatever you keep in mind, it's always great because there was a great study and if you see these are 48 00:05:09,830 --> 00:05:21,050 just a new tests, domain names, and as you can see, when you use generic stock images on some of 49 00:05:21,050 --> 00:05:24,520 the sides, it's not really good. 50 00:05:24,950 --> 00:05:27,200 The result is very clear. 51 00:05:27,500 --> 00:05:37,160 Sites with unique images aren't ranked decides that you stock photos sites are not really perfect for 52 00:05:37,160 --> 00:05:39,230 you to use the stock photos. 53 00:05:39,680 --> 00:05:49,160 And it's so much better to use your very original photos, as you can see, because duplicate the image. 54 00:05:49,160 --> 00:05:53,510 It's not really unique content for Google. 55 00:05:53,780 --> 00:06:01,520 And Google, of course, can also search through databases of all pictures and of autobahns. 56 00:06:01,910 --> 00:06:06,770 So it's so much better than you create unique images. 57 00:06:09,320 --> 00:06:18,890 Please consider creating custom images and basically intentionally thinking this is so important and 58 00:06:18,890 --> 00:06:29,300 it's such a huge for a your specifical, you want to link from high outrated pages on your side to pages 59 00:06:29,300 --> 00:06:30,590 that need a boost. 60 00:06:31,160 --> 00:06:34,340 So, for example, you have very strong. 61 00:06:35,250 --> 00:06:42,990 Front page, home page, and you need more people to go to another pages, so you create more links 62 00:06:42,990 --> 00:06:50,410 to category pages where you crave direct in links for pages. 63 00:06:50,430 --> 00:06:54,890 You need to support the same thing with e-commerce. 64 00:06:54,900 --> 00:07:04,020 If you have some really important categories or important products, you need to support them and use 65 00:07:04,020 --> 00:07:07,340 internal linking for these. 66 00:07:07,650 --> 00:07:11,070 So it's also very important for e-commerce. 67 00:07:12,690 --> 00:07:23,880 And here is the example, as you can see, here is the link, and like if you use this, you can always 68 00:07:24,000 --> 00:07:27,970 greatly help your different pages. 69 00:07:27,990 --> 00:07:29,370 You want to give power. 70 00:07:30,060 --> 00:07:38,400 You can use, for example, a harrumphs to bring up the pages on your side with the most link outrate. 71 00:07:39,150 --> 00:07:42,990 Or you can just use your common sense. 72 00:07:43,230 --> 00:07:44,430 And you know what? 73 00:07:44,430 --> 00:07:47,760 Pages are the best on your website. 74 00:07:48,980 --> 00:07:57,650 And here you can see this is the example from a harrumphs, you can see the most powerful pages and 75 00:07:57,650 --> 00:08:06,380 from these pages you want to create internal links and give more power to new pages. 76 00:08:09,010 --> 00:08:17,470 When you add few internal links from those pages to high priority page on your site, for example, 77 00:08:17,770 --> 00:08:24,240 when you want to improve rankings for press release guy that Becklin Co has created. 78 00:08:24,700 --> 00:08:32,220 So he added an internal link from one of our most powerful pages to that guide. 79 00:08:32,260 --> 00:08:33,510 That's very simple. 80 00:08:34,270 --> 00:08:43,480 And if you want to see a great example of how internal link on your side shall be done, this is maybe 81 00:08:43,480 --> 00:08:44,230 too much. 82 00:08:44,680 --> 00:08:47,230 But you can always check Wikipedia. 83 00:08:48,510 --> 00:08:57,150 They had lots of key keyword rich internal links to every page and like Wikipedia is really great, 84 00:08:57,150 --> 00:09:06,390 great, powerful for all Google search and it's always getting first positions on so many, many, many 85 00:09:06,390 --> 00:09:07,320 keywords. 86 00:09:07,950 --> 00:09:13,050 And then, of course, again and again write comprehensive content. 87 00:09:13,530 --> 00:09:20,750 Google wants to show their users content that gives them everything they want on a single page. 88 00:09:21,210 --> 00:09:27,580 And the best is to really combine it with embedded video from YouTube. 89 00:09:28,650 --> 00:09:35,400 And if your post covers an entire topic, it has a higher chance of ranking. 90 00:09:36,120 --> 00:09:39,850 As you can see, these are the Google positions. 91 00:09:39,870 --> 00:09:44,690 This is the topic coverage and content topic authority. 92 00:09:45,120 --> 00:09:53,430 So the more you cover the topic, the more chance you have that you will reach the first page of Google. 93 00:09:55,900 --> 00:10:03,850 And of course, one of the greatest points are LSI key words, but it doesn't mean that you should be 94 00:10:03,850 --> 00:10:12,460 crazy about them, because if you, for example, create a really great article about diet, you use 95 00:10:12,880 --> 00:10:23,440 different LSI, key words without thinking, because these are like key words that are connected to 96 00:10:23,440 --> 00:10:24,410 your topic. 97 00:10:24,970 --> 00:10:28,560 So it means, for example, that you write about diet. 98 00:10:28,870 --> 00:10:34,830 So you will use words like calories, Chouest and so on. 99 00:10:35,440 --> 00:10:36,160 So. 100 00:10:37,200 --> 00:10:44,500 You don't need to go nuts because when you create the really long content, you naturally use them. 101 00:10:45,300 --> 00:10:53,790 But if you want to make 100 percent sure that you are using LSI keywords, you can just search for your 102 00:10:53,790 --> 00:10:54,960 keyword in Google. 103 00:10:55,290 --> 00:11:02,140 Scroll down and you can see searches related to a rat at the bottom of the page. 104 00:11:02,670 --> 00:11:08,880 So, for example, you have a diet so there can be a plan for beginners. 105 00:11:09,240 --> 00:11:11,520 Menu for beginners spells. 106 00:11:11,520 --> 00:11:17,310 Review Recife's explain foods for beginners. 107 00:11:18,620 --> 00:11:21,360 So it's quite easy to understand. 108 00:11:21,800 --> 00:11:30,200 And then again, boosting your base speed and of course, like it's compression of your media, of your 109 00:11:30,200 --> 00:11:38,300 images, but also Web hosting and was showing that the Blue Horse is really good option. 110 00:11:38,670 --> 00:11:44,360 It's a little bit pricey, but you need really your posting to be fast. 111 00:11:44,930 --> 00:11:53,300 And also, as I am showing, when you are using the WordPress and you are using the Web fast, fastest 112 00:11:53,300 --> 00:11:55,820 cash, it's very OK. 113 00:11:55,820 --> 00:12:00,880 When you go to this premium version, you don't need to worry about it. 114 00:12:00,890 --> 00:12:03,620 It will do everything for you. 115 00:12:04,040 --> 00:12:07,570 So you don't need any any coding skills. 116 00:12:07,970 --> 00:12:12,020 So this is very important to keep in mind. 117 00:12:12,380 --> 00:12:16,700 So you can just jump into the Web site curation. 118 00:12:17,030 --> 00:12:26,300 And in the end I am showing also WordPress fast this cache and also have a special sections just about 119 00:12:26,300 --> 00:12:35,480 smashing the images and more, optimizing the speed without using any Paghman you can use. 120 00:12:35,480 --> 00:12:38,330 Also super cache. 121 00:12:38,330 --> 00:12:40,290 So we cover it in there. 122 00:12:40,760 --> 00:12:49,580 So I hope you have enjoyed this video and I am excited to continue it in the more of Strategy's.