1 00:00:00,060 --> 00:00:08,640 My dear student, welcome to this great section, first of all, I would love to explain that if you 2 00:00:08,640 --> 00:00:19,440 have just a website for business or small e-commerce or blog, you don't need to understand all of these 3 00:00:19,440 --> 00:00:20,430 perfectly. 4 00:00:21,760 --> 00:00:29,650 This is some more and if you want to become a consultant or if you want to understand more in depth 5 00:00:29,650 --> 00:00:41,460 technique as CEO or if you want to become really the perfect person to get a position as technical as 6 00:00:41,530 --> 00:00:48,640 your consultant and as an overall understanding all what you need in a CEO. 7 00:00:49,570 --> 00:00:57,300 So basically, if you just want to understand your business running better, you might leave the section. 8 00:00:57,670 --> 00:01:01,550 But overall, it's good to understand this. 9 00:01:01,600 --> 00:01:02,650 It's good to know. 10 00:01:03,340 --> 00:01:05,320 So let's dive into it. 11 00:01:06,280 --> 00:01:15,180 One of the best tools you can use and you do not need to pay for it is Google search console. 12 00:01:15,790 --> 00:01:24,160 So you have a complete section about Google's search console setup, screen recording strategy. 13 00:01:24,760 --> 00:01:27,130 So I just quickly show it now. 14 00:01:27,610 --> 00:01:36,610 So basically, it's a great tool from Google that you get for free how to activate that you get in the 15 00:01:36,610 --> 00:01:48,730 CEO's and also in the Google search console section so you can overall see your performance in Google 16 00:01:48,730 --> 00:01:49,270 Search. 17 00:01:49,270 --> 00:01:53,950 So you can see this project needs to develop much more. 18 00:01:54,520 --> 00:01:59,760 You can see and Google can double check any address for you. 19 00:02:00,400 --> 00:02:03,780 And the more simple than you just click through it. 20 00:02:04,270 --> 00:02:12,910 You can see that the double check, everything is valid, but you can see the side map you can easily 21 00:02:13,360 --> 00:02:13,990 place. 22 00:02:14,030 --> 00:02:19,930 It's so when the you used it's always side map index. 23 00:02:19,930 --> 00:02:21,370 It's this is a. 24 00:02:22,520 --> 00:02:25,580 And then, of course, you can double check your speed. 25 00:02:25,610 --> 00:02:34,820 This is quite OK, then you can double check your mobile so you can see we have to improve two pages. 26 00:02:35,480 --> 00:02:46,600 So Google will tell you, for example, that you have like the click of the elements to close together. 27 00:02:48,230 --> 00:02:55,450 So this is really, really great, you can do a page test, you can review the snippets. 28 00:02:56,120 --> 00:03:04,130 So this we have also to correct the Google will always tell you what you shall review how and why. 29 00:03:05,000 --> 00:03:07,220 And this is really, really great. 30 00:03:07,230 --> 00:03:12,920 So you can see it, will you, and show you the code itself, how you show. 31 00:03:13,980 --> 00:03:17,020 Look into the code or your developers. 32 00:03:17,040 --> 00:03:19,560 You shall look into the code. 33 00:03:21,470 --> 00:03:28,880 Then, for example, if you are using windows, so we have been using 13 windows, this is everything 34 00:03:28,880 --> 00:03:29,490 OK? 35 00:03:30,470 --> 00:03:36,170 And then it's always good to click on the actions and the security. 36 00:03:38,020 --> 00:03:45,960 But I will not really dive in because we have a complete section about it, so this is just the introduction. 37 00:03:46,810 --> 00:03:52,420 And then also what's really great is that this is a mirage. 38 00:03:53,080 --> 00:04:03,220 This is also very good because it gives you immediately like the site outdate overview so you can see 39 00:04:03,220 --> 00:04:12,520 how your page is doing and issues and you can go through it and you can know how to proceed. 40 00:04:12,520 --> 00:04:16,560 Corrections of your website immediately. 41 00:04:17,380 --> 00:04:19,360 And this is really, really good. 42 00:04:19,390 --> 00:04:29,560 So this everything is OK and you can see this is the most important thing is really house and this is 43 00:04:29,560 --> 00:04:31,510 very, very important. 44 00:04:32,950 --> 00:04:41,920 And basically, it's like always, you know, how you can update your website and how you can do it 45 00:04:41,920 --> 00:04:42,400 better. 46 00:04:42,970 --> 00:04:45,960 This is an example for e-commerce. 47 00:04:45,980 --> 00:04:54,640 So this is something you need to understand more about what is really great about this as a mirage, 48 00:04:54,640 --> 00:05:00,720 that it will tell you everything and what you shall do, how you shall do it. 49 00:05:01,240 --> 00:05:08,410 So it will even explain to you why different points are important. 50 00:05:09,070 --> 00:05:17,230 So right now, what we are going to do, we are going to understand more about controlling indexing 51 00:05:17,680 --> 00:05:23,620 site maps, duplicate content, structure, that language. 52 00:05:24,580 --> 00:05:34,440 And much more so for a softball, like what's the most important, of course, it's the side structure 53 00:05:34,450 --> 00:05:35,290 navigation. 54 00:05:35,310 --> 00:05:37,550 This is maybe the most important. 55 00:05:38,170 --> 00:05:44,620 And of course, indexing, caroling, duplicate content, page speed, but. 56 00:05:45,950 --> 00:05:47,390 I'm showing how the. 57 00:05:49,110 --> 00:05:58,260 Proceed, great speed optimization, even without coding in the website Gracian, and then we get some 58 00:05:58,260 --> 00:05:58,920 more. 59 00:05:59,400 --> 00:06:13,800 So the most important is to understand and the CEO for like means also that your website can be crowbarred, 60 00:06:14,190 --> 00:06:20,280 indexed by Google, and then you have a correct website architecture. 61 00:06:20,850 --> 00:06:22,910 This is really, really important. 62 00:06:22,920 --> 00:06:30,780 So you need to be sure that Google can really read your website, understand your website. 63 00:06:31,730 --> 00:06:42,650 So the point is that if you Google is coming to your website and it can't really read it, that it can 64 00:06:42,650 --> 00:06:44,440 be a big issue for you. 65 00:06:44,900 --> 00:06:53,510 Of course, if you have created your website on a WordPress about using serios that I am giving to you, 66 00:06:53,990 --> 00:06:58,820 then you are safe and set up and everything is OK for you. 67 00:06:59,390 --> 00:07:03,080 But all in all, I would love to explain more. 68 00:07:03,560 --> 00:07:11,780 As you can see, the Google is coming to your website and you really need to index all your pages. 69 00:07:13,010 --> 00:07:23,140 And this is just a little bit surprised because we need also website to be mobile optimized and luckily 70 00:07:23,150 --> 00:07:30,920 just using the Google search console that we will be covering in the next section, you will get great 71 00:07:30,920 --> 00:07:33,890 advice about Google search console. 72 00:07:34,520 --> 00:07:40,540 And what's really important is this duplicate content and of course, fast loading. 73 00:07:40,850 --> 00:07:50,170 But I had a question from my student that he is thinking to delete some of the content from his page, 74 00:07:50,180 --> 00:07:50,720 so. 75 00:07:51,910 --> 00:08:01,510 I would not really recommend this, so maybe you can't make your website super fast loading, but if 76 00:08:01,750 --> 00:08:09,850 you have a great content, then it's so much better to keep the content and your website to be quite 77 00:08:09,850 --> 00:08:11,230 while loading. 78 00:08:12,470 --> 00:08:15,420 So how can you improve it? 79 00:08:15,770 --> 00:08:20,240 Of course, the site map, this is very, very important. 80 00:08:20,270 --> 00:08:25,480 So this is basically what we are doing is using the CEOs. 81 00:08:26,150 --> 00:08:33,260 But if you have some big e-commerce project, this is something really important for you, then, of 82 00:08:33,260 --> 00:08:35,740 course, site architecture. 83 00:08:36,110 --> 00:08:43,630 So you need to really build while your menu, mega menu and of course, internal linking. 84 00:08:44,120 --> 00:08:52,730 And then, of course, the correct structure of your website addresses, as I am showing in cereals. 85 00:08:53,270 --> 00:08:59,900 And then basically the most important is this duplicate content or very thin content. 86 00:09:01,530 --> 00:09:09,720 So you should really avoid having a lot of duplicate content, and especially if you are using e-commerce 87 00:09:09,720 --> 00:09:10,330 project. 88 00:09:10,770 --> 00:09:17,910 You need to use economic cutbacks, but we have a complete section for e-commerce. 89 00:09:17,920 --> 00:09:22,000 This we will explain in depth in this section. 90 00:09:22,920 --> 00:09:28,890 So, first of all, the most important being structure and navigation. 91 00:09:29,370 --> 00:09:36,800 This is maybe the most important because you really want to make your website well organized. 92 00:09:37,230 --> 00:09:42,060 And I am talking about it also during this course. 93 00:09:42,060 --> 00:09:52,700 Many times it's not good just for the visitors, it's good also for the CEO. 94 00:09:53,100 --> 00:10:01,200 And the point is that you need to really build your website and your titles and your links and your 95 00:10:01,200 --> 00:10:06,210 content in a way that is easy to understand to a human. 96 00:10:06,630 --> 00:10:11,960 It's easier to navigate in it, and it's organized this way. 97 00:10:11,970 --> 00:10:16,990 So imagine this is your front page homepage. 98 00:10:17,430 --> 00:10:25,090 These are the categories and these are the products, for example, if you have the e-commerce website. 99 00:10:25,710 --> 00:10:34,510 So this is very important and it's also important for the keywords that you can and very well organized 100 00:10:34,590 --> 00:10:35,460 keywords. 101 00:10:36,120 --> 00:10:44,520 So once I was consulting really big project that was going to be launched and I have created a paper 102 00:10:44,910 --> 00:10:53,970 and it just I decided what shall be the main category pages and then what shall be the subcategory pages 103 00:10:54,420 --> 00:11:00,130 and of course the landing pages for the products and for the filters. 104 00:11:00,600 --> 00:11:07,560 So thinking about the structure of your website is not so hard when you have few pages. 105 00:11:07,830 --> 00:11:17,040 And the more like it's important if you really build the big website or you are a Step-By-Step building 106 00:11:17,040 --> 00:11:25,170 new and new content for your e-commerce, then you need to pay attention that you really correctly recognize 107 00:11:25,170 --> 00:11:28,280 the links and the website itself. 108 00:11:29,880 --> 00:11:38,850 So this flat organization is very, very important, as you can see, so people can really easily go 109 00:11:38,850 --> 00:11:40,190 through the website. 110 00:11:40,650 --> 00:11:44,300 ALIZADEH The menu is very, very important. 111 00:11:45,180 --> 00:11:48,480 And the Internet links are very important. 112 00:11:48,870 --> 00:11:51,480 So Google can easily crawl. 113 00:11:52,050 --> 00:11:55,050 But it's also very, very good for. 114 00:11:55,990 --> 00:12:01,100 People so they can easily find what they need for e-commerce. 115 00:12:01,120 --> 00:12:03,360 We have a complete section about it. 116 00:12:03,670 --> 00:12:09,200 So this is just an explanation as you can see them. 117 00:12:09,370 --> 00:12:18,490 It's not good just for people, but also if Google is scrolling your website, it can easily go to each 118 00:12:18,490 --> 00:12:23,620 section and it can easily index all your pages. 119 00:12:24,160 --> 00:12:31,030 And this is a very, very important, especially if you have a really big project or you are creating 120 00:12:31,030 --> 00:12:40,060 more and more product pages for your e-commerce to keep this in mind, because as you can see, when 121 00:12:40,060 --> 00:12:49,000 you are building a project, you can easily forget about the site's structure and then can happen this 122 00:12:49,000 --> 00:12:52,850 massive structure and it's going to happen quite easily. 123 00:12:53,290 --> 00:12:58,770 So it's always good to create a table, to create a table. 124 00:12:58,780 --> 00:13:01,830 And I think what are the categories? 125 00:13:02,080 --> 00:13:07,270 What are these subcategories and what are the key lending pages? 126 00:13:09,370 --> 00:13:19,180 And basically, this can happen easily that the Google will not come up to your pages, not indexed 127 00:13:19,180 --> 00:13:21,580 them, and you will lose the traffic. 128 00:13:22,430 --> 00:13:30,630 So this is called orphan pages into the pages without any internal links pointing to them. 129 00:13:31,550 --> 00:13:32,120 So. 130 00:13:33,410 --> 00:13:44,810 As I was telling you, one of the best tools to use is this site ordered from Semira because this is 131 00:13:44,810 --> 00:13:45,290 really. 132 00:13:46,770 --> 00:13:59,020 Great curling and doing all the all the work for you, so you finally see what you shall like. 133 00:13:59,030 --> 00:14:00,420 Corelli Correct. 134 00:14:00,970 --> 00:14:09,360 What are some Shinoda issues while they are just warming so you can see all this technique it can do 135 00:14:09,360 --> 00:14:13,010 for you and you don't need even to understand. 136 00:14:13,020 --> 00:14:21,440 So, for example, you click on it and you you can just easily get always the help. 137 00:14:22,110 --> 00:14:27,180 So another great tool is using this a harrex. 138 00:14:27,690 --> 00:14:36,690 This is also good because we just click on this side or did and like you can immediately see the general 139 00:14:36,690 --> 00:14:43,410 overview of your side structure and if there is anything, you shall improve. 140 00:14:45,370 --> 00:14:55,190 And I also like what is very, very important for you is to keep some consistent structure. 141 00:14:55,790 --> 00:15:02,040 So, of course, if you have just some very, very small upside, it's very, very easy. 142 00:15:02,680 --> 00:15:10,480 But if you are building e-commerce and it's growing, you can get easily lost in the structure of your 143 00:15:10,480 --> 00:15:11,270 website. 144 00:15:11,890 --> 00:15:17,430 So that's what's really good is, for example, to use this to. 145 00:15:17,440 --> 00:15:21,880 So just follow this address and you just. 146 00:15:23,270 --> 00:15:29,110 Both parties under different categories, so this can help you a lot. 147 00:15:32,280 --> 00:15:39,780 Because as you can see, Google search results are provided at page five, but really Google likes to 148 00:15:39,780 --> 00:15:49,140 understand over all the content of your Web site and the organization of your website and also what 149 00:15:49,140 --> 00:15:58,150 you can see that Google likes, you know, to use something like breadcrumbs, navigation. 150 00:15:58,770 --> 00:15:59,460 So. 151 00:16:00,950 --> 00:16:09,380 The pages, you know, so as you can see in this, you can just right side, then you can write your. 152 00:16:11,080 --> 00:16:19,970 Website dot com, slash your category, slash your category, and you can see the results in Google. 153 00:16:20,380 --> 00:16:28,300 And this is very, very good because then you can easily understand and see if everything is index and 154 00:16:28,300 --> 00:16:30,040 doing well in Google. 155 00:16:31,320 --> 00:16:34,920 And it's really, really, really good. 156 00:16:35,730 --> 00:16:42,410 And I also want to you can see you just ride in the Google search and you can see if you are appearing. 157 00:16:42,420 --> 00:16:42,990 Wow. 158 00:16:45,070 --> 00:16:54,550 So Brett Kalif, OK, sorry, bread crumbs, navigation, this is really, really great because if you 159 00:16:54,550 --> 00:17:00,780 are using them, it can help you very much for a CEO. 160 00:17:01,150 --> 00:17:09,290 And the point is that Google can much more easily understand the structure of your website. 161 00:17:09,310 --> 00:17:11,070 And this is helping greatly. 162 00:17:11,740 --> 00:17:20,860 So, for example, in Amadi, you can just go to the ten options and activate the breadcrumbs in one 163 00:17:20,860 --> 00:17:21,400 click. 164 00:17:22,420 --> 00:17:28,730 And this is really, really good because it's good for people to understand where are they? 165 00:17:29,170 --> 00:17:36,420 But it's also very, very useful for Google to understand the overall structure of your company, the 166 00:17:36,430 --> 00:17:37,270 website. 167 00:17:39,810 --> 00:17:47,880 And also, if possible, if it makes sense, and especially if you are creating a lot of content on 168 00:17:47,880 --> 00:17:55,430 your blog or especially in the e-commerce, the breadcrumbs are really, really useful.