1 00:00:00,300 --> 00:00:08,400 Another great point is to delete that white pages, and this is very important because people often 2 00:00:08,400 --> 00:00:12,070 think I need to have as much content as possible. 3 00:00:12,450 --> 00:00:17,760 No, you need to have as much great content. 4 00:00:18,030 --> 00:00:24,960 You need content, high quality value content as possible as you can see. 5 00:00:26,240 --> 00:00:36,260 This is a great quote from the representative of Google narrowed, narrowed it down as much as you can, 6 00:00:36,670 --> 00:00:41,990 don't create low quality and no value add pages. 7 00:00:42,320 --> 00:00:50,410 It's just not worth it, because one thing is that we don't necessarily want to index those pages. 8 00:00:50,990 --> 00:00:55,310 We think that it's a waste of resources. 9 00:00:56,150 --> 00:01:00,680 The other thing is that you just want to get quality traffic. 10 00:01:01,100 --> 00:01:07,890 If you don't get quality traffic, then why are you burning resources on it? 11 00:01:08,510 --> 00:01:18,140 So this is a very, very important and also condemned rate them by someone that lives and breathes for 12 00:01:18,140 --> 00:01:21,820 your Nesha is very important. 13 00:01:21,830 --> 00:01:30,890 So if you, for example, really love how a lifestyle and you create a content about how it's a lifestyle 14 00:01:31,100 --> 00:01:34,330 and you live in it, you will love it. 15 00:01:34,660 --> 00:01:36,550 That's something you shall crave. 16 00:01:37,040 --> 00:01:45,620 And if you are a nuclear engineer and you might write some great article about it, that's great. 17 00:01:45,890 --> 00:01:51,370 But you should do what you know, what you like and what you love to do. 18 00:01:52,610 --> 00:02:00,440 And, of course, user experience, this is very, very important, but I personally believe with Avatar, 19 00:02:00,440 --> 00:02:02,100 you are settled very much. 20 00:02:02,450 --> 00:02:07,360 Of course you need to at pictures, of course you need to add to videos. 21 00:02:07,610 --> 00:02:10,430 Of course, you need to create the content. 22 00:02:10,730 --> 00:02:15,850 But the user experience is so very well prepared for you. 23 00:02:17,120 --> 00:02:27,020 And this is just a case study, just improving the user experience got the traffic to 160. 24 00:02:28,920 --> 00:02:38,880 Percentage more so this is all but content that satisfies search in that this is really important because 25 00:02:39,060 --> 00:02:45,030 if people are searching for something and you give them the answer and they are really happy on your 26 00:02:45,030 --> 00:02:50,080 page, they stay on your page, they read the content, they watch the video. 27 00:02:50,520 --> 00:02:55,530 This is what exactly Google is wishing. 28 00:02:56,130 --> 00:03:06,330 Your page has to be exactly what a Google search wants, or otherwise your page will be buried on the 29 00:03:06,330 --> 00:03:10,740 chart, page or position 221. 30 00:03:10,760 --> 00:03:13,560 So you need to be a position one. 31 00:03:13,830 --> 00:03:17,100 You need to give people what they are searching for. 32 00:03:17,610 --> 00:03:26,510 So you need to think what this person really needs when somebody is searching for a lifetime. 33 00:03:26,520 --> 00:03:28,810 Why are you in digital marketing? 34 00:03:28,810 --> 00:03:30,150 What does that mean? 35 00:03:30,180 --> 00:03:34,860 So you need to think about it and create the correct answer. 36 00:03:37,540 --> 00:03:44,860 And basically, what's also important is to think about it, because this is a great example. 37 00:03:45,220 --> 00:03:53,080 So, for example, people search for something, but they don't mean that they want to find article. 38 00:03:53,440 --> 00:03:55,930 They, for example, want to find out, too. 39 00:03:55,990 --> 00:04:01,930 So you need really to think in the mind of the person searching for the content. 40 00:04:02,560 --> 00:04:11,800 So, for example, this great, noble gentleman has created a comparison of the top Becklin checkers 41 00:04:11,800 --> 00:04:12,970 on the market. 42 00:04:13,630 --> 00:04:21,120 And it was a great thing for them that he wanted to get the position for Becklin Checker. 43 00:04:21,910 --> 00:04:31,680 But after a few days, he decided to check out the Google search and he realized that first page results 44 00:04:31,760 --> 00:04:32,830 are tools. 45 00:04:33,430 --> 00:04:37,510 And this is the point when you have many, many great tools. 46 00:04:37,990 --> 00:04:39,910 People are searching for a tool. 47 00:04:40,300 --> 00:04:42,830 You can succeed with the article. 48 00:04:42,860 --> 00:04:45,080 So it's very, very important. 49 00:04:45,400 --> 00:04:47,770 What is the search in 10? 50 00:04:49,420 --> 00:04:54,850 And basically, there wasn't a single blog post on the first page. 51 00:04:56,710 --> 00:05:04,600 Fortunately, he got the rank for a long tail version of that key word best becklin checker, so it 52 00:05:04,600 --> 00:05:07,980 wasn't lost, but you need to think about it. 53 00:05:09,790 --> 00:05:18,970 But it's always good to spend time looking for a surge in them because your vote always decide correctly. 54 00:05:19,960 --> 00:05:22,290 But this is what I really love. 55 00:05:22,900 --> 00:05:31,620 This is something that's most important for every every your SEAL practice. 56 00:05:32,170 --> 00:05:43,240 It's the most important for your Facebook ads, for your Instagram ads, for your Google ads, but especially 57 00:05:43,240 --> 00:05:45,880 for Facebook and Instagram. 58 00:05:46,510 --> 00:05:50,500 I am now working on a project in Scandinavia. 59 00:05:50,860 --> 00:05:58,840 And every day, four times, five times, 10 times, I am checking my click through rate. 60 00:05:59,230 --> 00:06:05,590 And I must tell you, it's a difference because I am putting in Danish kroner. 61 00:06:05,950 --> 00:06:09,790 So everything in Denmark is very expensive. 62 00:06:09,800 --> 00:06:18,760 I can tell you everything is pretty expensive in Denmark and it's a major difference if I have the click 63 00:06:18,760 --> 00:06:25,740 through rate 10 percent each, five percentage, three percentage or one percentage. 64 00:06:26,080 --> 00:06:35,170 So for dynamic retargeting with collection, if I can reach even 10 percent, I can pay 10 times less 65 00:06:35,170 --> 00:06:35,610 money. 66 00:06:36,130 --> 00:06:38,230 So click to rate is. 67 00:06:39,770 --> 00:06:49,850 This secret mega mega power for all your CEO, for all your Google ads, for all your Facebook ads, 68 00:06:50,060 --> 00:06:58,940 for all your Instagram ads, and it's the same S.A.S., you should really always put a lot of focus 69 00:06:58,940 --> 00:07:05,130 on it, because if people are more click, you'll make more money and you'll pay less money. 70 00:07:05,990 --> 00:07:11,600 So first, it is probably Google ranking factor. 71 00:07:11,930 --> 00:07:23,480 I can 100 percent guarantee it is a very strong factor for Facebook ads and for Instagram ads for these 72 00:07:23,480 --> 00:07:25,800 free kinu rankings. 73 00:07:26,810 --> 00:07:28,820 This is very important. 74 00:07:28,830 --> 00:07:33,340 So I am pretty sure it's the same with Google and Assembly. 75 00:07:33,350 --> 00:07:43,100 It can drive more traffic because if people 10000 times are searching for digital marketing, but they 76 00:07:43,100 --> 00:07:52,030 click just every one percentage of it, you just get very tiny traffic. 77 00:07:52,430 --> 00:08:00,800 But if you improve your tie the meter and you get click through rate 10 percentage, then you'll get 78 00:08:00,800 --> 00:08:04,010 1000 people and that's much better. 79 00:08:04,670 --> 00:08:10,850 So one of the points that sometimes can be useful, but you need to test it. 80 00:08:11,840 --> 00:08:21,290 It can be questioned the thanks, it's not always and it's not like the golden rule, but you need to 81 00:08:21,290 --> 00:08:28,490 test that because there was the analysis of five million Google search results and. 82 00:08:29,610 --> 00:08:42,340 One of the most important point is that question based stocks get more clicks, even like according 83 00:08:42,360 --> 00:08:48,050 the analysis, it's fourteen point one higher organic click to rate. 84 00:08:48,510 --> 00:08:53,730 So it means that you should really test questions in your tech. 85 00:08:55,170 --> 00:09:01,200 So, for example, people are searching what is it, this nofollow link, what is it? 86 00:09:01,710 --> 00:09:05,870 And so just write what is and no follow link. 87 00:09:06,240 --> 00:09:16,190 Here is a simple plain English answer, and the people click on it like crazy because twenty seven percent 88 00:09:16,200 --> 00:09:17,760 each click through rate. 89 00:09:18,420 --> 00:09:22,350 This is really great and this is something fabulous. 90 00:09:22,710 --> 00:09:25,380 If you reach it, it's a great success. 91 00:09:27,460 --> 00:09:35,980 Missing mental descriptions, if you have already created a block, if you have already created a website 92 00:09:36,340 --> 00:09:46,180 or e-commerce, you should really be sure that every page has a unique mental description because you 93 00:09:46,180 --> 00:09:47,440 don't need to write. 94 00:09:48,530 --> 00:09:58,880 One hundred percent of the time, the best description you might don't have time or energy, your creativity 95 00:09:58,880 --> 00:10:01,990 for that much is right. 96 00:10:02,000 --> 00:10:05,060 Having a description, it's great. 97 00:10:06,580 --> 00:10:17,560 And as you can see, there is a study, six percent more clicks you get if you carefully fill out on 98 00:10:17,560 --> 00:10:18,790 your descriptions. 99 00:10:19,270 --> 00:10:23,980 And for example, if you use Shopify, you can get the plug in. 100 00:10:24,400 --> 00:10:30,980 If you have e-commerce solution and you have too many pages and you don't have time for it. 101 00:10:31,510 --> 00:10:35,740 I saw personally you just place a plug in to Shopify. 102 00:10:36,010 --> 00:10:44,410 It creates unique descriptions into mathaf for you and it is immediately very positive results for you. 103 00:10:45,690 --> 00:10:55,170 And like, if you already have the upside, you shall consider to double check your wages and to proceed 104 00:10:55,200 --> 00:11:02,280 as your out there and really add descriptions for pages that do not have them. 105 00:11:04,230 --> 00:11:05,920 And this is a big topic. 106 00:11:05,940 --> 00:11:11,990 This is a really big topic, we spend a lot of time with the rich snippets in this course. 107 00:11:12,000 --> 00:11:15,030 I am giving you complete explanations. 108 00:11:15,330 --> 00:11:19,500 I am giving you examples and I am giving you all the quotes. 109 00:11:19,950 --> 00:11:29,370 So just to give you some more overview, rich snippets can help you for click to read Suffering's. 110 00:11:29,490 --> 00:11:31,640 But this is this rich snippet. 111 00:11:31,660 --> 00:11:33,820 So this is the review. 112 00:11:34,170 --> 00:11:40,600 So this is the review, each snippet and this is something you shall use if you can. 113 00:11:41,700 --> 00:11:47,100 And what's really great is that this frequently asked questions. 114 00:11:47,430 --> 00:11:56,160 We have already spent a lot of time into strategies, but you shall always try, if possible, to place 115 00:11:56,160 --> 00:12:03,630 only your website into your blog, frequently asked questions because then, as you can see. 116 00:12:05,160 --> 00:12:12,690 Go, go, go and put the north on in the first position of the search, but you can also get questions 117 00:12:12,690 --> 00:12:18,660 and answers directly on Google and that's really building your alliterate. 118 00:12:19,050 --> 00:12:20,610 That's really helping you. 119 00:12:21,000 --> 00:12:23,460 And it can also greatly work for. 120 00:12:24,690 --> 00:12:28,140 Google Voice search, so this is another point. 121 00:12:28,170 --> 00:12:36,290 So you shall always great frequently asked questions and answers if it is possible and it's natural. 122 00:12:37,390 --> 00:12:45,140 And you can also double check the schamus set up correct usage, but we have a complete section about 123 00:12:45,160 --> 00:12:45,300 it. 124 00:12:45,640 --> 00:12:52,110 So you just know that there is Google structure dot that this thing tool right now. 125 00:12:52,780 --> 00:13:00,820 And this is completely OK because you can always jump into our same rich snippets section. 126 00:13:02,100 --> 00:13:12,690 This is a little bit tricky because you need to be careful about this, because emotion in your title 127 00:13:12,690 --> 00:13:26,160 tag can greatly help you, but you need to do it a clever way because it can help you if you do not 128 00:13:26,160 --> 00:13:28,080 use the power of words. 129 00:13:28,880 --> 00:13:39,570 But if you use both emotions and power words like superb, turbo, great, you insane, and then you 130 00:13:39,570 --> 00:13:43,880 even put their emotion, that's a very, very negative. 131 00:13:44,490 --> 00:13:50,580 So you need to decide either you put emotions or you put power words. 132 00:13:51,000 --> 00:13:55,080 And in my opinion, it's better to use the power of words. 133 00:13:56,330 --> 00:14:06,570 Because when you have, like power, words and emotion, you out something like Big Bang. 134 00:14:07,040 --> 00:14:13,290 People do not trust you and you you are standing for them and they do not click on you. 135 00:14:14,000 --> 00:14:16,810 So bottom line, right. 136 00:14:17,030 --> 00:14:17,510 Detect. 137 00:14:17,520 --> 00:14:26,290 So it's some emotion, but avoid terms like insane and powerful that can make your title look like Legba 138 00:14:26,690 --> 00:14:34,890 or on the other side you can use the word insane or powerful, but then you do not put the emotions 139 00:14:34,910 --> 00:14:38,060 into it because it's too much for people. 140 00:14:39,550 --> 00:14:47,110 This is a very, very interesting current year to title and description, you can see there are many, 141 00:14:47,110 --> 00:14:57,880 many instructors on you than me and they have very, very old courses like 2016, 18, 19. 142 00:14:58,360 --> 00:15:09,580 But what they are doing, they are always renaming that these are the best 2020 ever, guys tutorials 143 00:15:09,580 --> 00:15:11,260 or 2021. 144 00:15:11,710 --> 00:15:18,760 So they are always adding the year and this way, of course, they are greatly manipulating people because 145 00:15:18,760 --> 00:15:20,740 people think that this is the latest. 146 00:15:20,750 --> 00:15:22,510 Call them so. 147 00:15:22,510 --> 00:15:30,910 And then you go to some reviews and you are reading that in the revenues that the students discover, 148 00:15:30,910 --> 00:15:39,670 there is content from 2016 so that you shall be also careful on Udemy that somebody is promising your 149 00:15:39,670 --> 00:15:40,800 latest content. 150 00:15:40,810 --> 00:15:44,290 But this content can be even five years old. 151 00:15:45,680 --> 00:15:51,780 But back to the to this topic, current year to titre. 152 00:15:51,800 --> 00:15:53,900 Yes, yes, yes, yes. 153 00:15:54,440 --> 00:15:55,580 Great example. 154 00:15:56,000 --> 00:16:01,700 Link building for CEO, the definitive guide 2020. 155 00:16:02,360 --> 00:16:13,760 Adding the year to your title and description won't make a breakthrough, but it can help, especially 156 00:16:13,760 --> 00:16:18,350 for content that can go out of date really quickly. 157 00:16:19,190 --> 00:16:25,730 So, for example, somebody is searching for a silico philosophy, doesn't need something that came 158 00:16:25,730 --> 00:16:27,050 out last month. 159 00:16:27,440 --> 00:16:35,430 But for a keyword like best smartphones, people want to make sure they are about to read something 160 00:16:35,430 --> 00:16:44,720 chrome and adding the here to your title and description makes it clear that your content is up to date. 161 00:16:45,020 --> 00:16:54,980 So please, if you are writing about app today, topics always use your current here and now we are 162 00:16:54,980 --> 00:17:04,010 going to dive into on page user experience Google searches, interact with your content. 163 00:17:04,460 --> 00:17:14,510 So we especially need to keep an eye on dwell time and bounce, trying to explain what is the very, 164 00:17:14,510 --> 00:17:20,300 very bad, not the good, extremely to avoid. 165 00:17:20,300 --> 00:17:22,690 Always bounce right. 166 00:17:23,090 --> 00:17:27,650 People come to your page and then leave it immediately. 167 00:17:28,070 --> 00:17:36,050 So your page must immediately be attractive and have a very strong introduction. 168 00:17:36,560 --> 00:17:41,210 And then of course, dwell time so people stay on your page. 169 00:17:41,210 --> 00:17:50,340 So you create a content, you create a video, people come to the page, start reading what you do with 170 00:17:50,580 --> 00:17:54,990 they day, stay on your page as long time as possible. 171 00:17:55,370 --> 00:17:57,410 So this is the most important. 172 00:17:57,770 --> 00:18:03,500 People shall never leave your website if possible and be Bashour. 173 00:18:03,500 --> 00:18:08,290 Stay on your website as long as possible. 174 00:18:08,660 --> 00:18:14,740 So I am so excited to share this with you and I will see you in the next video.