1 00:00:00,210 --> 00:00:08,100 The website address is very, very important for us, but I am showing you how to set it up easily in 2 00:00:08,110 --> 00:00:10,660 the CEO U.S.. 3 00:00:11,220 --> 00:00:16,230 Basically, this structure is very, very underestimated. 4 00:00:16,230 --> 00:00:18,990 Part of on page a CEO. 5 00:00:19,380 --> 00:00:28,920 And once I was preparing a project, I created a division of the architecture of our the most important 6 00:00:28,920 --> 00:00:31,740 addresses into the Excel chamber. 7 00:00:32,310 --> 00:00:35,560 And this is a very, very important to think about it. 8 00:00:36,090 --> 00:00:44,500 And as you can see, Google is even showing in the search results, your website address. 9 00:00:45,180 --> 00:00:52,110 So this is very, very important for you and now above the title tag. 10 00:00:52,140 --> 00:00:56,130 Even so, it's very easy to set it up. 11 00:00:56,130 --> 00:01:06,060 And you shall always keep in your mind that this SEO friendly website address shall be something important. 12 00:01:06,420 --> 00:01:08,990 You shall definitely make it short. 13 00:01:09,600 --> 00:01:17,800 You should definitely include a keyword in every website address and it's so easy about it. 14 00:01:18,120 --> 00:01:22,850 So there is a great example you can see now link building. 15 00:01:23,130 --> 00:01:27,330 So there is a complete guide for link building. 16 00:01:27,330 --> 00:01:35,810 So just the address is website dot com slash link building. 17 00:01:36,390 --> 00:01:44,700 Saw the same with the video marketing sites, website dot com slash video marketing guide. 18 00:01:44,760 --> 00:01:53,700 So this is very, very important because Google really loves to be very clear. 19 00:01:54,150 --> 00:02:04,860 And of course, you have more space in your title, in your description, but with your website address, 20 00:02:05,190 --> 00:02:07,150 you shall be very short. 21 00:02:07,470 --> 00:02:15,570 So if you, for example, optimize for digital marketing, I would just great digital marketing courses, 22 00:02:15,570 --> 00:02:18,970 dot online digital marketing. 23 00:02:19,320 --> 00:02:22,950 So this is a way to really concentrate. 24 00:02:22,950 --> 00:02:27,120 Char's on the most important keyword. 25 00:02:28,400 --> 00:02:38,330 Title and description, thanks, this is also very, very underestimated because our people often forget 26 00:02:38,420 --> 00:02:45,760 how important it is for Google to really understand the basics of the page. 27 00:02:45,770 --> 00:02:54,320 And this is the basic starting point you should describe while your title and you should describe, 28 00:02:54,320 --> 00:02:56,300 well, the meta description. 29 00:02:57,670 --> 00:03:01,080 I am showing it in the. 30 00:03:02,890 --> 00:03:13,720 How am I creating tither, how how am I creating the description also during the website creation and 31 00:03:13,720 --> 00:03:22,660 showing how exactly I am creating the tither description for my website new. 32 00:03:22,660 --> 00:03:29,390 And I am also showing how am I doing the complete content optimization? 33 00:03:29,890 --> 00:03:32,590 So from both your title tag. 34 00:03:33,490 --> 00:03:37,640 It is the most important on HCO Factor. 35 00:03:38,120 --> 00:03:46,150 That's because your tie, that leg gives search engines a high level overview of what your page is all 36 00:03:46,170 --> 00:03:46,800 about. 37 00:03:47,410 --> 00:03:56,260 And the closer the keyboard is to the beginning of the title tag, the more wide it has its search engines. 38 00:03:56,980 --> 00:04:00,790 So if you put it in the beginning, it's the best. 39 00:04:01,750 --> 00:04:14,320 And for example, this is a great example because of CO2 laws as CO2 is the complete list 2019 update 40 00:04:14,320 --> 00:04:22,690 2020, update your key word doesn't necessarily have to be in the very beginning of your time, though. 41 00:04:23,080 --> 00:04:25,650 It doesn't always make sense to do that. 42 00:04:25,990 --> 00:04:36,130 But the closer your title is to the front of your title tag, the better you title tag modifiers. 43 00:04:37,180 --> 00:04:47,080 Because when you use modifiers like Best Guy Checklist, Fast ceremonial, it can help Arang for long 44 00:04:47,080 --> 00:04:50,320 term versions of your targeted keyword. 45 00:04:51,400 --> 00:05:00,100 As you can see, this is a great example of how to learn as CEO in 2000, the new guy. 46 00:05:00,720 --> 00:05:09,000 That way you can rank for LongTail version of Learn as CEO, like learn as your guide. 47 00:05:10,100 --> 00:05:19,130 You can even be more strategic than this, as you can see, another great example, 15 best keyword 48 00:05:19,130 --> 00:05:24,510 research tools for ACOR 2020 revenues. 49 00:05:25,370 --> 00:05:33,250 So this page would show up when people use terms like as CEO keyword research tools. 50 00:05:33,710 --> 00:05:37,940 And it worked, as you can see on the example. 51 00:05:40,240 --> 00:05:48,400 This is a very important time and again, I am showing and during my website creation process, as well 52 00:05:48,400 --> 00:05:59,320 as in the CNN optimization showing everything so Google search engine optimization style, the guy is 53 00:05:59,320 --> 00:06:08,200 advising you, ading description Metaxa to each of your pages is always a good practice. 54 00:06:08,860 --> 00:06:20,560 And even Google recommended that you write your own method description, fill in your descriptions because 55 00:06:20,560 --> 00:06:23,010 you know your content best. 56 00:06:23,710 --> 00:06:28,210 So Google is even publicly asking for it. 57 00:06:29,050 --> 00:06:36,010 Even a Google can override it and Google can create its own snippet. 58 00:06:36,020 --> 00:06:37,210 You should do it. 59 00:06:38,800 --> 00:06:46,930 It's because a gold medal description helps your resolve stand out, which can boost your organic click 60 00:06:46,930 --> 00:06:47,810 through rate. 61 00:06:48,490 --> 00:06:56,040 So a good medal description can greatly boost your organic click through rate. 62 00:06:56,320 --> 00:07:01,600 I am telling it twice because this is so important to. 63 00:07:02,660 --> 00:07:05,880 Understand, how important is your title? 64 00:07:05,910 --> 00:07:11,910 How important is your headline, how important is your that description? 65 00:07:13,330 --> 00:07:19,510 Here is a great, great, great template, so meta description formula. 66 00:07:20,140 --> 00:07:22,600 This is a Web page titled Tech. 67 00:07:23,540 --> 00:07:32,040 And here you can see website dot com page Tyto, this is a Kwanten overview. 68 00:07:32,630 --> 00:07:37,970 Learn how to get from this and to imagine it. 69 00:07:38,900 --> 00:07:48,940 The word is on page SEO, on page SEO, anatomy of a perfectly optimized page. 70 00:07:49,730 --> 00:07:54,620 And you can see it's a website dot com on page SEO. 71 00:07:55,280 --> 00:08:02,270 This is a complete guide to on page SEO learn how to get higher ranking. 72 00:08:02,270 --> 00:08:08,590 So get this in-depth post so you can see is in the headline. 73 00:08:08,960 --> 00:08:17,830 It's in the title, it says a key word in the website address and is in the meta description. 74 00:08:18,590 --> 00:08:27,560 So you always want to include your keyword once in your description because Google board stones that 75 00:08:27,560 --> 00:08:29,960 match the person's query. 76 00:08:30,500 --> 00:08:38,040 So if somebody is searching for a cell doors, it is also appearing in the description. 77 00:08:38,690 --> 00:08:47,000 So Google is showing to the person that are searching that this is very relevant and he can safely click 78 00:08:47,000 --> 00:08:47,300 on. 79 00:08:48,370 --> 00:08:53,500 And this can give you a nice little lake to write support. 80 00:08:54,430 --> 00:09:01,510 And now this is a really big, big, big, big, big, big like one point is that I am all the time 81 00:09:01,510 --> 00:09:04,890 pushing you and I really pray to you. 82 00:09:04,900 --> 00:09:06,160 I really ask you. 83 00:09:06,160 --> 00:09:07,540 I pray to God. 84 00:09:07,540 --> 00:09:14,710 I pray to Buddha, create videos and videos into your blog. 85 00:09:15,100 --> 00:09:23,260 I beg you, create videos, create videos, use it for you to use it for your website. 86 00:09:23,670 --> 00:09:25,760 Use it for social media. 87 00:09:25,780 --> 00:09:27,850 I really, really beg you. 88 00:09:28,270 --> 00:09:39,460 But also, you need to know how to ride the great SEO content because this process goes well beyond 89 00:09:39,460 --> 00:09:44,860 using keywords on your page, because your content shall be really unique. 90 00:09:45,280 --> 00:09:53,010 Your content shall really give you unique super value and shall be optimized for researching them. 91 00:09:53,350 --> 00:10:02,020 So people are searching how to master digital marketing and they click on our link and they start reading 92 00:10:02,020 --> 00:10:03,520 about digital marketing. 93 00:10:04,060 --> 00:10:07,330 They should get the answer how to master it. 94 00:10:07,340 --> 00:10:09,910 So you should be great in search. 95 00:10:09,910 --> 00:10:19,150 And then it means that you should be able to give a complete information to your visitors about the 96 00:10:19,220 --> 00:10:23,710 quality, about the key, what they are searching for. 97 00:10:24,340 --> 00:10:27,460 So this is really important. 98 00:10:27,470 --> 00:10:29,060 So you need content. 99 00:10:30,880 --> 00:10:32,730 This is so important. 100 00:10:32,740 --> 00:10:37,900 It's so important for videos, for written content, for a social media. 101 00:10:38,710 --> 00:10:43,910 It doesn't mean that you just create another content. 102 00:10:43,930 --> 00:10:49,590 It doesn't mean that your content is just not duplicate. 103 00:10:49,930 --> 00:10:58,180 It means that you create something new, something great, something that is outstanding. 104 00:10:58,570 --> 00:11:07,270 But you should remember, you do not just create the only content, because as we go to break links, 105 00:11:07,570 --> 00:11:14,080 as we go through more strategies, you should also know how to promote your content. 106 00:11:14,470 --> 00:11:21,460 Because if you just create content and then you pray, somebody will read it or somebody will link to 107 00:11:21,460 --> 00:11:24,680 it, you will never reach success. 108 00:11:25,030 --> 00:11:34,430 So the first very challenging part is to create the unique content and the second, even more challenging 109 00:11:34,430 --> 00:11:44,500 power is to reach out to people, find other people, ask them not push your way to link to you, to 110 00:11:44,500 --> 00:11:47,790 share your content, to show your content. 111 00:11:47,830 --> 00:11:56,470 So this reachout process, you need to put even more energy than for the content creation so you can 112 00:11:56,470 --> 00:11:58,750 create the new type or strategy. 113 00:11:59,080 --> 00:12:02,950 You can create a better place of curated resources. 114 00:12:03,310 --> 00:12:06,550 You should always have a great user experience. 115 00:12:06,880 --> 00:12:13,960 And that's why I'm so much pushing you for al-Bandar, because there is always great user experience. 116 00:12:14,350 --> 00:12:21,930 And even if you don't understand graphical optimization, you don't understand the user experience. 117 00:12:22,270 --> 00:12:26,200 You do not know anything about mobile optimisation. 118 00:12:26,440 --> 00:12:35,380 You are all in a very easily new case that it can be Great Step-By-Step, people long being guided. 119 00:12:35,680 --> 00:12:44,170 And this you can agree to combine with the video so you can ride it step by step and then you can create 120 00:12:44,180 --> 00:12:48,020 video about it and embedded into your website. 121 00:12:48,310 --> 00:12:50,380 So it's a double, double, double game. 122 00:12:51,010 --> 00:12:55,300 And this is an example for us as your checklist. 123 00:12:55,720 --> 00:13:04,270 So you can see it's now number one in Google, but it was a big task, you know, for this great man 124 00:13:04,570 --> 00:13:10,690 to create the checklist and then, of course, to reach out people to get the links. 125 00:13:11,690 --> 00:13:12,440 So. 126 00:13:14,740 --> 00:13:16,250 This is a good question. 127 00:13:16,660 --> 00:13:25,900 Do you think that this page can rank number one because there has been using the key word a bunch of 128 00:13:25,900 --> 00:13:26,620 times? 129 00:13:27,250 --> 00:13:34,090 It help, but what you really need the condemned to be very high, competitive. 130 00:13:35,260 --> 00:13:38,110 So this is a very, very important. 131 00:13:38,140 --> 00:13:48,720 It has great content organization, it has great content structure and it has great guides for people. 132 00:13:49,210 --> 00:13:51,430 And so you can see Google search console. 133 00:13:51,880 --> 00:13:58,020 We have a complete guide, 90 minutes and hours of screen recording. 134 00:13:58,030 --> 00:14:01,230 So this we have completely covered. 135 00:14:01,990 --> 00:14:08,950 Then, for example, this is a great example that if you already built your name, you can become a 136 00:14:08,950 --> 00:14:10,840 podcast guest. 137 00:14:11,530 --> 00:14:16,750 But this is just the example and this is really, really good. 138 00:14:17,260 --> 00:14:19,760 You shall create a value. 139 00:14:19,780 --> 00:14:21,450 People love value. 140 00:14:21,460 --> 00:14:31,210 So publishing something that's unique is a good starting point, but you need to create unique value. 141 00:14:31,630 --> 00:14:42,700 Imagine that you spend hours, hours on creating content, but every single day, four million blog 142 00:14:42,700 --> 00:14:46,680 posts are published and curated. 143 00:14:47,290 --> 00:14:52,210 So you really need to create unique value. 144 00:14:52,900 --> 00:15:02,650 So what the growth is to add details, images, screenshots, steps makes it easy for someone to put 145 00:15:02,650 --> 00:15:04,840 your content into practice. 146 00:15:05,320 --> 00:15:08,460 And then, of course, video. 147 00:15:08,680 --> 00:15:15,370 And then, of course, you spend your time on your copy to make it engaging. 148 00:15:15,370 --> 00:15:23,320 So people enjoying your update that you add new strategies, new steps, new examples. 149 00:15:23,890 --> 00:15:33,040 And of course, you should be the expert or you should hire expert in the field, because now the. 150 00:15:34,580 --> 00:15:44,060 Very important expert outrated trustfulness is more and more important for a Google, so content from 151 00:15:44,060 --> 00:15:49,670 someone with firsthand experience is always more. 152 00:15:50,990 --> 00:15:55,710 Recognized then something random by a random freelance writer. 153 00:15:56,420 --> 00:16:05,610 The main thing is that CEO checklist was value is the checklist itself, as you can see. 154 00:16:06,170 --> 00:16:13,820 So this is the point that you really need to create the value and you need to build your trustfulness. 155 00:16:14,150 --> 00:16:17,180 You need to build your outrated. 156 00:16:17,180 --> 00:16:19,390 You need to show that you are expert. 157 00:16:19,880 --> 00:16:22,300 You need to continue what you are doing. 158 00:16:22,310 --> 00:16:26,740 So Google can trust you, people can trust you. 159 00:16:27,290 --> 00:16:30,800 And this is a very, very, very important for you. 160 00:16:31,310 --> 00:16:37,180 And basically, this is the most important what we need to cover right now. 161 00:16:37,400 --> 00:16:42,050 And I am so excited to continue with you in the next video.