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My dearest to them, to all come to this very, very exciting section, we are right now diving deep

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into the on page as CEO and we are starting to understand more and more what is it, the optimization

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of the website.

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So we need to dive more in to know how to optimize content friendly website address, as well as more

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about descriptions of titles and matter.

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So let's get started.

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Survival basically cover the basics and we go for content optimization and titles, descriptions as

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well as we dive deep in sell SEO content creation and of course click through rate user experience and

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some more strategies such as the very basics.

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As you can see, this is a very, very nice picture and a great explanation because what's really important

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for us.

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This website address this shall be optimized for CEO method description H H1, it means the main title

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on the website itself, as well as the description of the picture, as well as we shall have some key

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words in the text.

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Very natural way.

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So what is it on page SEO or it's also called on Site SEO.

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It is simply practice of optimizing what page content for search engines and users.

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You can imagine it.

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You need to have Google being Yahoo!

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YouTube to understand what's your content about and you need to improve your Web page that you are not

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on the position 213, but you are on the first page of Google.

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So you can use, of course, title tags, optimizations, content, internal link building is great

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as well as using the correct website address.

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So the second part is called off page as CEO.

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And this is mainly a reaching out and getting Bucklings, getting social media shares.

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This is the second part we are going to talk after we understand how completely we can have a perfect

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website.

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So, of course, we are using this as your Yoast.

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This is a big, big help as well.

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We have these screen recordings, but still, I would love to give you complete understanding what is

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it, how you do it, why you do it.

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So first of all, why is it important?

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And people always ask.

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Like, I really do it these days, these modern days, and basically the best answer you can find directly

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from Google as Google is like the search in China you need the most.

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And basically the reply directly from Google is the most basic signal that information is relevant is

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when a Web page contains the same keywords as search query.

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So this is the starting point.

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People are searching for digital marketing course.

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Then you need to choose the domain.

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As I was showing you digital marketing courses then I need, as I was showing you, to use it in my

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mind, ascription, main title headline.

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So this is what is it all about?

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This is this car thing, as your parent says, and this is the very, very key essential.

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And of course, Google is much more smarter, so it can still understand much better.

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That's why it's so important, your content to be natural.

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You need to use your keywords, but you should be very natural.

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It doesn't mean you just a 100 times repeat your keyword.

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Rather, you create unique content and you repeat your keyword six times or 10 times.

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You put it into title into the head of the page.

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So you shall be very, very natural.

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And of course, you can see key, what appears in the title tag is so much better to reach results.

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This was one million Google search results, so you really need to place your keyboard into title tag.

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And like.

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Any high competitive keyboard, you will easily notice that top ranking pages almost all use the exact

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keyboard in that type of attack, as you can see, for example, on this picture.

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There are some more on page, as you call them, cramming keywords into your base, HDMI.

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So, of course, it's very important that your user experience so people enjoy visiting your website.

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Also on mobile bounce.

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Right.

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It is very, very bad for your CEO if people are leaving your page.

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So you need to put something interesting into the beginning, dwell time.

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That's why it's so good to play video, because people like to watch video.

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And if you embedded to your YouTube video and they watch it, they stay on the page and of course,

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searching them.

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If people are searching for something and you give them the direct answer and they stay on the website.

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That is very good for your CEO page loading speed.

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I'm showing you how you can use the fastest cash you can make your website really extremely fast loading

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so you don't need any coding.

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I'm showing this in a website creation section and of course, click to read.

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It's important if you're the title that nobody wants to click on, then Google will never show this

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page.

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So that's a very, very important that you create titles and mental descriptions.

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People like to click and continue on.

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This is a really big content optimisation, so how do I actually use keywords on my page?

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This is really, really good question.

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So you need to remember the first 100 words are Gaudium.

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So this is very, very old school on page Assir tactic.

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But it's still very important because as you can see, still Google is putting the most emphasis on

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the beginning because, for example, you create a big article about healthy lifestyle, about wellness.

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And then, of course, the reading and the title and the introduction shall have this content and shall

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have these keywords.

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So this is the example of Arctica optimize around the key word email marketing.

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And you can see it's in the beginning, like you can see he being you can see again hitting.

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Why is it so important?

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Because simply Google puts more white on terms that show up in the beginning of the page.

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So this is very, very important that you use your target key word terms in the first 100 words.

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And of course, it makes sense, imagine that you just published the article about the Keiter Diet,

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if your article really was about it, so you should put it up to the page.

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So it's some very, very logic.

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This is a very important and basically, if you are using a word, but especially about the and if you

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are using serios, you are covered the H1, it's called headline one is like many title tag.

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So it's a very, very good that you put your key word into the main headline in the headline called

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One One.

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Google understands the structure of the page, just like it helps users understand the structure of

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the page.

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So it's very clear each one is very, very important to put the keyboard into it.

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And of course, most platforms like WordPress automatically at VH one take to your blog post tither

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so you don't need to worry about it, but it is still good to double check your HD Emelle code.

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And as you can see, there is really very, very easy to understand.

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You don't need to be coder.

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You don't need to be any guru in coding.

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You just go for H one class and you need to be sure that your H one is simply having this H1, that's

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all.

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And also you can see that you can also make it strong.

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So this is a good example.

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So the keyword is email marketing.

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So strong you really put the power into it.

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But like with the WordPress, you are set that and you don't need to worry about it.

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And this is the same with age to.

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Headline to it's also good sometimes to put your most important key words into a headline, too, and

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basically using headlines, it's always good because you can organize a better page, people can understand

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better the page and Google can understand much better the content.

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And of course, there is not really anything official, but it can simply help you.

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And here is a game example.

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Like you can imagine, this is age to 25 best content marketing tools.

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And you can see the target keyword is content marketing tools.

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So it makes sense to use it.

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And this is important, you shall not be really crazy about key what frequency?

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It's just you need to show your keyword, but Google may deny that using the same keyword multiple times

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helps, but SEO professionals with experience will tell you that it definitely works.

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Imagine that you have a page that Google thinks is about specific keyword, but that keyboard only appears

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once on the page.

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This is not good.

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How confident can they be that debate is about that key word, not really.

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So, of course, you should not be crazy about it and put it into every sentence.

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But if you have some longer article and you repeat it ten times or six times or eight times, Google

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can be much more confident about the page stopping.

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And to be really clear, it's not about keyword stuffing, it's simply mentioning your target keyboard

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a few times to confirm to Google that your page really is about that topic.

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As you can see, this is a really cool example, YouTube as CEO, and you can see it's in the title.

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It's in the content and it's Šemeta description.

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So this is a really good example, but as you can see, this is a really great example, that it shall

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be natural.

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So it's thirty two thousand words pass, but it's repeated six times.

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So you don't need to go overboard here as long as you use your keyboard naturally a few times you are

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good.

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This is a very, very important because people always think everybody muscling to me, I must get links

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just for me.

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But it has a positive impact that you use external outbound links.

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It means that you are linking to trust for resources because external links.

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Two related pages, how does Google figure out?

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Your page stopping it also shows Google that your page is a hub of quality information, so you don't

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need to be worried that you can create links for other websites.

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It's opposite, if you link to other websites, it means that you are sharing more value, more content,

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and you help your visitors to get more information.

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It's a great, great, great experiment.

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There was also study and these great people created 10 new websites, half of the websites are linked

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to outrate these sites like Oxford University.

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The other have had no external links, and the websites with external links out to rank decides without

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them.

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So this is really great, great, great example.

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So you don't need to be worried and you shall be really sure to correct out going Gollings.

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So thank you for watching.

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I'm so excited to share this with you.

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And I will just see you in the next video.