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My dear student, welcome to this exciting section.

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I am so happy to start with you and I am so grateful to Brian Dean so we can share together two hundred

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and ten high ranking factors.

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So we are going to dive into the complete list.

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So this will be really, really challenging for you, for me.

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But I hope that you will really enjoy Survivor.

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Dive deep and understand the main factors.

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Page labor side, the love of tackling user interaction, algorithms, brain signals.

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And of course, we also have a look into web spam.

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So what is it?

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The ranking factor?

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So it simply means a factor that can negatively or positively help you to rank in on the first page

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of Google.

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So you need to understand them.

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You need to know what factors can help you to get on the first page of Google, what is positive for

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you?

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What is negative for you, what Google considers as Web spam and what is a very, very useful for you

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software as we dive into domain.

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So a lot of people are asking what I.

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What shall I do if I have a new domain?

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So you shall not be so afraid.

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As you can see, it is good if you have long, long domain age, what you can do.

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You can basically, if you have a new domain, you can purchase it for 10 years.

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This is really useful.

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So Google can see that this is a long term purchase domain.

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So let's say it's now 2021.

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And if you are purchasing a new domain, you share purchases for another 10 years.

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So let's say there are 2031 Marlette's.

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You can see it's not so important in the beginning.

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But what's good for Google is if Google can know that you are going to use this domain for a long time.

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Having a keyboard in your domain doesn't give you DSL because that used to, but it is still relevant

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to Signa so it can help you.

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So if you are starting a new e-commerce website and you want to sell bathrooms using this keyword in

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your.

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Domain can help you.

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It is not so big as it used to be, but still it is irrelevancies signal.

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That's why I am still using the upside digital marketing courses dot online even.

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It's not so important for Google.

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It can help you.

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A domain that starts with that target keyboard has an edge over a size that I just don't have that keyboard

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in that domain.

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So this is still good if you are purchasing a new domain to purchase a domain where your keyboard will

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be on the first position.

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So word in domain, in the first position is something very, very useful for you.

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And now this is important point domain registration length.

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Some legitimate domains are often paid for several years in advance.

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So Google really likes if you buy your domain for many years ahead, so Google can trust you and Google

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can understand that you are going to use your domain for a really long time.

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This is something Google likes very much.

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As you can see, key word in subdomain.

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Can help you.

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So what does that mean?

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So let's say you have a website, dot com, and if you are going to create like a new subdomain website,

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that will be, for example, let's say, about bathrooms.

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So you will call in bathrooms, dot your website, dot com.

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It will definitely help you.

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As you can see, keyword in subdomain is very useful for you.

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And of course, like your history is always good to take care of.

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Well, so because especially you shall be very, very careful if you are purchasing a domain because

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you want to have a domain with history, you should double check.

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It never, ever has received a penalty because the penalty can go to you.

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So it means the penalty is carried to the new owner.

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So if you are purchasing a domain, doublecheck.

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It has never, ever received a penalty.

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And of course, exact major domain still gives you a slight edge.

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So this is why I have created a digital marketing courses online so it can help you.

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So if somebody is searching for digital marketing courses online and I would do more as your Craigmore

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condemned them, get more Bucklings, this is something very, very useful for you.

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So let's say you would love to start a new business and you would love to provide essential services.

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So definitely if you put this into your domain name, it can still help you.

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And public versus private, who is lying now, especially if you are like purchasing fake solution,

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is always offering you this privacy and you can pay for your privacy.

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But.

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Google doesn't really mean that you don't have to set up privacy for your domain, but if Google can

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find out that there are many different websites with privacy, it might not be the best option for you.

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But definitely it's not negative.

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But if you get a penalization, this is never, never good for you, if Google recognized one of your

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domain that you are a spammer, then you're really, really not in a good position.

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So you should definitely avoid all like a black ACOR tactics and stopping keywords and using different

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IP addresses, building computer based content and creating affiliate websites with with no quality

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of content.

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All this is not good for you.

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And then, of course, if you are using the domain, that's with your extension.

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Let's say I am from the Czech Republic, so I would use Dot Seaside or if I am in a great commonwealth,

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I will do your SEO Dot UK and or if you are from Canada you would use dot seei.

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This is of course very, very good for your country as CEO.

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But if you want to like reach success on some international level, you might consider com or device.

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Of course you'll get advantage.

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And Google likes if you are a local company that you use a local to the extension.

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And this is a really important keyword in title Titanic.

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Now we are diving into page level.

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What does it mean by each level?

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It means how you set up your page, how you take care of your page.

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So we spend a lot of time in technical ACOR on pages here, so I will just use this as a summary.

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Otherwise, if I would explain everything again and again, you would die and you would get really bored.

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So I would love to make this a little bit fast.

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Like a summary for you.

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It's not so important keyboard in title tech, but still it's useful for you.

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What scrilla go up is tied.

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Tech starts with keywords.

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What does it mean?

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I want to sell digital marketing courses online, so I would definitely start my title, my mentor and

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my description with digital marketing courses.

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And this way I have also made my domain.

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So it basically means that I have optimized my domain, my title, my key in description and also each

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one tag.

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So according to Morse title, TIKES starts with a keyword, tend to perform better.

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So definitely if you are optimizing for keywords, you shall put it into the beginning of your title

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and you shall.

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I or yours in description.

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Take Šemeta description, because this can greatly improve your clickthrough rate.

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It will appear in Google search and the click through rate has a very positive impact for your ranking.

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So even the description tag doesn't have to include keyword.

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It shall have very positive impact in the click through rate and click through rate is extremely important

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for us.

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And then of course H1 one like second title tags.

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So if you can please use it, please put it into the H1.

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It means into the main title, into the beginning of your page.

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And again, if you can place the key word into the beginning of the title itself.

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And now what does it mean, this T.F. idea.

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So it's simply a very, very sophisticated method of

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recognizing, understanding, connecting the content together and recognizing you as expert.

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So it simply means you shall use your keyboard five, six, seven times in your Web page and you shall

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definitely this is very, very important create high quality content because Google now is using so

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many algorithms and it's really hating duplicate content, it's really hating computer generated content.

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So this is really important for you to understand, to use the keyword, but do not stuff it, just

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use a natural way and create high quality content.

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And this continues into content lank.

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And this is this is a mega mega import and we are talking about it all the time.

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Content with more words can cover a wider bread and are likely to get more links to get more value.

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People spend more time on your page, people click through your page.

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People like Carella.

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This is very, very important, this link, because Content Blank is also very, very good that you

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have a longer dwell time that people do not leave your page.

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And definitely Google content is the most important for you.

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Also, if you are reaching out people for Bakk links, nobody, nobody likes, you know, to link to

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-- content.

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So length of high quality content is very, very important.

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And so the magic is the golden key for you.

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And I also want the Google likes that image is table of contents admins organising, well, your content

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into parts on your page with a very clear he thinks with very clear messages with clear like H1 or H2

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with keywords and also with Alisi semantic what it means.

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So what that are close to the field you are writing.

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So that say if I create the ultimate guide about bathrooms, building and creation, do it yourself.

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I have also key words like bus stop shover CubeSat mirror mirror cabinet was you Bazine, Bazine Cabinet.

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So these key words connected to your content are very important for you.

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And of course, keyword density.

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I want to suggest to use keyword in your content five, six, seven times and also use, as I told you,

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Alisi keywords but never, never staff the key word.

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Use it in nature.

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Only if you will be stuffing your keyboard into Tyto in the matter into your content to match your keyboard

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will be everywhere.

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You will get penalised and you will be done.

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So doing natural way.

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And as I was telling your Alisi Luckman.

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Semantic indexing keywords is a must, it's the same for you.

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So Google can understand what is the content about?

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As I told you, if I want to help people to build bathrooms, I would use also LSI key words like wash

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basin, basin cabinet or cabinet and stuff like that.

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And what's also exciting and what you shall understand this Alisi keywords are very, very useful in

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your title and description back in your method.

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So let's say you want to create the time to build your bathrooms with a new basin cabinet and mirror

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cabinet.

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So it means that you put your Alisi keywords Owasso into your title and description.

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This is very important because Google can understand that the content is really about bathrooms so it

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can find content connected to bathrooms because as the example says, Époque and the computer époque

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can be watch, but it can be also the fluid.

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So the content connected to your web page is very important for Google.

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And again, again, as you can see, everything now is going much more deeper into page quality, content,

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quality and the like.

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If your page covers topic in that, this is really, really good for you, because as you can see,

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the more in-depth you cover the topic and the more high quality content, the better organized content,

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better in-depth it is, the more it is useful for you.

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And this is really, really the golden key to everything, so I would love me to talk about it once

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more again, because this is like the opening everything.

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This is the golden key.

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This is the golden chamber.

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It starts with number 15 and it continues, as you can see, up to 21.

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So the great content with the great title description, LSI, key words means connect it key word to

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your content and in-depth explanation.

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Long content is something very important.

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And the.

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Page speed is, of course, important for you, and it's good that you use like I was, for example,

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using a cash system in WordPress I'm showing through.

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But of course, if you create a long con, then with videos and with a lot of pictures, then.

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It can go super fast, so I was checking different videos, different studies, and of course, a long,

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long, long content is slow, a little bit slower.

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But still, Google likes if it is optimized for speed, if the images are smashed, if you are caching,

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if you are optimizing your JavaScript, see, for example, the best way is simply to use the fastest

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cache I am showing to you.

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And of course, loading speed to Google is double checking on loading speed hours of the chrome.

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And this all can have very positive impact for you.

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But high quality content is the best because if people are wiling to stay a little bit longer because

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they are excited about your content and they stay on your page, this is the most important.

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So I will not do a big, big, big thing about the speed.

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If you are using fastest gauge and you are smashing the pictures, there is not so much to be worried

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about.

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I would be more worried about the high quality content and AMPE is simply technology for a mobile version

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of Google that you can use.

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It can give you some positive extra power, but I don't think you really need to develop it unless you

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have a team of developers.

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Then this mobile technology AMPE is very good for you.

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But I would say just that your website is running great on mobile devices is great.

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And of course the entertainment is always good if people are searching how to build a bathroom and I

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craniotomies guy and they stay on this page and everything is meshing together, it is great if I corradi

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or the made guy to copy writing on my digital marketing courses online and people will click into it

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and they will say this of course is very, very positive.

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And now, as you can see, why the new Google, this animal, whatever you call it, I don't know how

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to read it, Siri simply Google can understand your content so you can forget about creating content

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for content.

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You have to create high quality content.

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You have to really, really be No.

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One person in content creation.

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And please forget about duplicate content, never, ever duplicate your content.

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Even if you have e-commerce website.

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And this is really massive job, you must describe your products as unique descriptions or what you

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can use Escalona contacts.

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We talk about it in depth in the e-commerce as your guide.

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This counternarcotics tax is something you shall definitely use.

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So let's say you are selling Adidas shoes in the same design in many sizes, many colors.

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So you have 30, 40 pages when one shows and the same the same description.

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So what you shall do, you share the main page, let's say with white shoes in 42, you shall like use

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the economy to take that.

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This is the main page.

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And the other pages are the similar versions of these pages with another size of the shoes.

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And another important point, we talk about it again, again, again, filename always name your pictures,

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always described your pictures with text and with description.

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Caption I'm showing this in WordPress.

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Definitely image optimisation.

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Describing your image is naming your filename images is something you should definitely do.

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And then, of course, another very important point Google really likes when your page is fresh, fresh,

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fresh, you like fresh fruit, you like fresh coffee or fresh tea.

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And Google loves fresh then.

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So if you create the content and then you do not that your content for many, many years, this is something

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very, very unnecessary for you.

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What you should definitely do, you show great content that is updated, so you shall return to your

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account.

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Amusia update your content, you shall revise your content.

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So content of dates is not just fixing a typo.

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Let's say I would create a fantastic guide about copywriting, so I should definitely develop this guy.

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I shall definitely do my best to create fantastic guide and I shall update it.

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I shall create new sections.

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I shall give new advices.

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And this is also connected to historical page updates.

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Yes, yes, yes.

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If the page is updated every week or every month, this is all positive, you know, because I would

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really say you love fresh food.

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Google loves fresh content, people coming to your website, they love fresh content.

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So you should definitely take care of your content.

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And first, 100 words are signed for you.

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You should definitely, definitely put your keywords into the beginning of your content, because Google

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can understand as well as your new visitor that he has found content he is searching for.

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And you should definitely use your keyword in age to age free tax, because if you bought your keywords

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or your keyword also introduced subheadings and he thinks this can have Google to understand, aha,

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this page is really, really, really about the content so we can really trust the content.

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So this is something you shall definitely do, and then if you are out pounding the links, you should

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definitely do it.

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But be very, very, very careful.

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You must go with your links out of your website to high quality trust for authority websites.

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So if you want to build your ALDERETE, you must create links for other Web sites that are high quality

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authority and also content of the pages.

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Your link is rather on Sicignano, so be careful.

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If you are selling shoes, you shall not create links for fattiness.

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You shall trade links for shoes.

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If I am talking about digital marketing and I create fantastic guides about digital marketing copywriting,

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so I shall definitely create links for SEO marketing hype and content marketing hype.

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And the grammar and spelling is important also for Google because Google is thinking in the matter of

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your visitors.

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So if you are creating content, please, you must be sure that this content is really high quality

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and is also very important that the content is original.

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This is very, very important.

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You shall never, ever copy paste another than you shall never, ever steal content.

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You shall never, ever use computer generated content.

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You must create high quality content yourself.

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So original content.

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Yes, yes.

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Yes, yes.

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And mobile friendly.

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Yes, yes, yes, yes, yes.

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And if you do not have mobile friendly website, you should definitely rebuild it.

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I am giving you a complete guide for our Avatar and Mobile First Index.

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Simply remember mobile.

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Mobile, mobile.

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Yes, yes, yes, yes, yes.

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And if you can, please avoid any hidden content on mobile devices.

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So this is important.

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If the person has to click, you should definitely try your best to show the content on the mobile if

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possible.

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Because, you know, you will not get a paralyzation battle, Google will probably not index not count

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this content and you want Google to.

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Use all your content so all your content shall be visible on mobiles and of course, like supplementary

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content is a great indicator of pates quality, but it's not something really to make a big body if

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you can create currency converter loan interest calculator and this all will be mobile friendly, it's

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good for you.

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If you can please avoid hidden content behind TAPS, you might not get indexed discount.

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And also, please be very careful.

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You shall create outbound links, the links to other websites, but not to really hundreds of thousands

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or tons of outbound links who shall create nature outbound links, let's say five, 10, 15, 24 page

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depending high quality, long content.

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Ukraine and Mordini.

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There are pictures.

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Pictures.

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Yes, yes, yes.

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Yes.

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High quality pictures.

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High quality graphics.

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Yes, yes, yes, yes.

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And we did video from YouTube.

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Yes, yes, yes, yes.

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And also, you shall take care of like links inside your website, because if you create value, your

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internal links that are pointing to page you want to support, this is very, very important for you,

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and especially if you have some quality, high quality pages that they have already high quality outrating.

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So you shall definitely create quality internal links pointing to pages you want to support, you want

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to boost.

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And internal links are very, very important and you share a wide broken links.

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You should double check always your website.

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You should double check Google search console.

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We are spending nearly three hours to help you to understand and use the Google search console and you

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should definitely use a Direxion.

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It's a plug in free plug in that you can use easily in a WordPress.

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And if you remove some pages you should definitely like.

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Correct, direct them.

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And also please be sure that you use some big fonts like fifteen, sixteen, seventeen reading level

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is important that like people can easily read and also it can really help you.

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It this also second point is that you shall be sure that you like explain like the content if it is

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for a beginner or like intermediate or advanced.

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So for example you create some alternate guides for building your bathrooms for beginners people.

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They have never built their bathroom.

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So you shall market.

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That's beginning whenever I feel I layings.

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Well, not really hard to you if you use them natural way and if you create a fantastic content about

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s.m Raasch and then you use multimedia videos, written content, and then of course you use your aphelion

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link.

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This is of course OK.

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But if you have some let's say --, I feel I signed the dishwasher definitely on y.

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You should definitely create high quality content and like if you are using Abbadi, you don't need

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any coding skills, you will not have any age errors.

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But if somebody is creating website for you, you shall be very, very careful and avoid or HTML at

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errors and of course domain outrated.

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That's why you need to build high quality content.

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That's why you need to be able to reach out people because you can only reach out people.

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00:34:21,750 --> 00:34:27,150
If you create high quality content, then they will be happy to give you a link.

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And then of course this will build your domain outrate.

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This will build your bajpayee shrank outrated.

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00:34:37,650 --> 00:34:39,830
And this is a very, very modern by.

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You can never reach it without high quality content, so to build your domain authority and venturing

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00:34:48,310 --> 00:34:51,510
out it, you really need to create content.

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Otherwise you'll never get the back links.

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And of course, a long, long, long length of your website address is not good.

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So let's say our creator.

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What page about copyrighting, so I won't just name it copyrighting, so as you can see, like short

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is much, much better and also the Depass shall be very close to your page or you shall have many internal

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links.

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And this is really, really good.

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And OUSA, as you can see, Google is more and more developing the different patterns to recognize if

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really you have human anteaters, if you have a human generated content.

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So definitely human generated content, of course, is something you shall do.

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And also, what's very, very important for you is to understand that creating content, you know,

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is great.

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And also, if you are getting back links from like outrated websites from page category that is about

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your content is very, very good for you.

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00:36:22,380 --> 00:36:26,400
Let's say I will create a new page about copywriting.

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00:36:26,880 --> 00:36:31,380
So definitely I will be reaching out people that are.

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Having then about digital marketing, about copy writing, and I will be asking them for backlashing,

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00:36:41,600 --> 00:36:49,610
and of course, if you are building a block of WordPress, facts are very useful for you because they

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00:36:49,610 --> 00:36:50,850
can help you.

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And this is our Golden Complete five.

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You are placing your keywords into your website address, into your website domain, into your title,

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into your description, into your šemeta, into the H1, H2, into your content and also into your you

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00:37:15,590 --> 00:37:23,750
are how it can help you and also do string is something important as you can see this, but.

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00:37:25,700 --> 00:37:34,130
Can navigation this navigation is something very useful for you and of course, using these sources,

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00:37:34,130 --> 00:37:44,780
using these references can help you saw if you are like using references, citing these sources.

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00:37:44,810 --> 00:37:46,490
This is very useful for you.

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And I, as I told you, are organizing your content into the bullets and into the numbered lists.

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00:37:55,970 --> 00:38:00,680
This is very, very useful for you and you shall definitely do it.

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00:38:01,190 --> 00:38:03,140
So this was the first part.

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I am so happy to share this magnificent overview video.

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So I believe if you continue in watching these videos, you will be ready to reach fantastique or Diarmaid

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success.
