1
00:00:01,140 --> 00:00:10,080
My dear students, welcome to this short explanation, so I would love to explain more about click through

2
00:00:10,080 --> 00:00:14,470
right about the letter description and about Keever.

3
00:00:15,000 --> 00:00:16,290
So what does it mean?

4
00:00:16,710 --> 00:00:21,960
Like click through rate is a very, very important for us.

5
00:00:22,320 --> 00:00:28,000
And this can be this extra jump to the first page of Google.

6
00:00:28,380 --> 00:00:29,850
Why and how?

7
00:00:30,570 --> 00:00:41,760
Because Google rang the brain is all the time trying to give the best possible value for the user.

8
00:00:42,150 --> 00:00:43,230
What does that mean?

9
00:00:43,530 --> 00:00:54,510
Let's say that you have different pages offered by Google and if one page has some very nice and a very

10
00:00:54,510 --> 00:01:04,890
nice meta curated for the user, the way that the user is attracted to click on it, it means that this

11
00:01:04,890 --> 00:01:07,330
is a great advantage for you.

12
00:01:07,860 --> 00:01:17,400
So if you create a very nice size, very promising side, the very motivating side is very motivating

13
00:01:17,400 --> 00:01:19,730
description, meta description.

14
00:01:20,190 --> 00:01:22,850
This is a great advantage for you.

15
00:01:23,190 --> 00:01:31,500
And if you put your keyboard into the beginning of tither and into the beginning of matter, this is

16
00:01:31,590 --> 00:01:41,040
also very, very good for you, because this can be this extra small help to get you to the first page

17
00:01:41,040 --> 00:01:44,590
of Google or to the first position of Google.

18
00:01:45,180 --> 00:01:45,910
Why?

19
00:01:46,380 --> 00:01:55,380
Because Google is constantly evaluating all the pages and what people like to click on.

20
00:01:55,890 --> 00:02:05,130
So if you appear in the search results and let's say you have another 10 competitors and these competitors,

21
00:02:05,580 --> 00:02:15,840
they are like also creating content, like you are offering products like you, but you create a better

22
00:02:15,840 --> 00:02:22,700
title with a sale or with some ultimate guide or a very special offer.

23
00:02:23,160 --> 00:02:25,080
This can help you greatly.

24
00:02:25,890 --> 00:02:33,840
So that doesn't mean people really laugh when you give them some special offer for ecommerce or when

25
00:02:33,840 --> 00:02:41,270
you create block content, you give them some would made updated guy and this is what people like.

26
00:02:41,610 --> 00:02:46,190
And then you need some very strong call to action into the description.

27
00:02:46,560 --> 00:02:54,150
And this all can help you greatly because this is a very, very tiny, tiny

28
00:02:56,490 --> 00:02:57,290
idea.

29
00:02:57,300 --> 00:03:04,280
I can understand that you don't know why I am spending so much time on it to explain it to you.

30
00:03:04,800 --> 00:03:13,100
But this can help you so greatly to move you up in the Google search if people like to click on you.

31
00:03:13,410 --> 00:03:18,080
And then, as I told you, you also improve your dwell time.

32
00:03:18,480 --> 00:03:22,470
So people like to spend time on your page.

33
00:03:23,040 --> 00:03:25,630
This is something very positive for you.

34
00:03:26,100 --> 00:03:33,420
So this click through rate of your title and meta description is so very, very important for you.

35
00:03:33,870 --> 00:03:41,880
And the second point, what is very, very important for you is this dwell time that when people click,

36
00:03:42,330 --> 00:03:44,250
they stay on your page.

37
00:03:44,820 --> 00:03:48,420
And this is basically what I wanted to explain to you.

38
00:03:48,990 --> 00:03:56,760
So please remember, I always think about your title, always think about your mother, and always think

39
00:03:56,760 --> 00:04:01,140
how people can click more and say more on your page.

40
00:04:01,500 --> 00:04:03,930
This can help you greatly.
