1
00:00:00,150 --> 00:00:08,100
One of the greatest points we need to understand and master is the search intent, and this is a massive

2
00:00:08,100 --> 00:00:08,730
topic.

3
00:00:08,730 --> 00:00:16,470
It will be a massive topic and it's very important for you to understand it because Google is now able

4
00:00:16,470 --> 00:00:21,060
to understand what the person is really searching for.

5
00:00:21,720 --> 00:00:24,270
So this is something that.

6
00:00:25,510 --> 00:00:34,780
Like artificial intelligence of Google and, of course, soring brain and this Amole Google to bring

7
00:00:34,780 --> 00:00:38,810
what it really is the best for the user.

8
00:00:39,430 --> 00:00:43,980
So like every keyboard has an intent behind it.

9
00:00:44,500 --> 00:00:49,420
Maybe the people they want to find something by something.

10
00:00:49,420 --> 00:00:51,390
Compare bardak.

11
00:00:51,450 --> 00:00:56,690
So this is a search intent and this is very important for us.

12
00:00:57,250 --> 00:01:04,250
So sometimes they are just like wishing to buy these headphones.

13
00:01:04,270 --> 00:01:11,020
So this is quite easy to understand, but it's not usually that obvious.

14
00:01:11,470 --> 00:01:19,000
So for most keyboards, the search results will tell you everything you need to know about that keyword

15
00:01:19,000 --> 00:01:20,280
search intent.

16
00:01:21,510 --> 00:01:30,560
So like, for example, you put into milk protein powder and as you can see, someone searching for

17
00:01:30,570 --> 00:01:40,650
that thermal coal to want to buy some protein powder, but maybe the people they need to get more information

18
00:01:40,650 --> 00:01:43,110
about it and understand more.

19
00:01:43,110 --> 00:01:43,870
What is it?

20
00:01:44,460 --> 00:01:54,330
So Google is so great that it can really, like, understand, test and optimize what people are truly

21
00:01:54,340 --> 00:01:57,420
searching for and are interested in.

22
00:01:58,050 --> 00:02:03,150
So that's why the Google brain is so important for us.

23
00:02:03,540 --> 00:02:10,620
And I highly recommend to really go through the complete section about Googling brain.

24
00:02:12,160 --> 00:02:18,780
So it's important to create a content that's one want to search and then match.

25
00:02:20,010 --> 00:02:31,200
Because, for example, we analyze the search, how to get YouTube subscribers and most people are looking

26
00:02:31,200 --> 00:02:39,850
for how to guides some disposal or some not really about how to.

27
00:02:40,440 --> 00:02:47,410
So we have remade it 17 ways to get more YouTube subscribers.

28
00:02:47,850 --> 00:02:56,040
So this is really important to create the content that will exactly match the needs of the person that

29
00:02:56,040 --> 00:02:57,980
is searching for the content.

30
00:02:58,560 --> 00:03:06,390
And what's really also great is to think about the old content, optimize the content.

31
00:03:06,900 --> 00:03:08,730
So, for example.

32
00:03:09,990 --> 00:03:15,820
If you have some more content on your website, on our blog, it's really great.

33
00:03:15,840 --> 00:03:25,140
Try your best to optimize it because Gorga, it's better, better discovering what people are interested

34
00:03:25,140 --> 00:03:25,590
in.

35
00:03:26,310 --> 00:03:34,290
And it's really good to think about the needs of the final user that is coming to your website, how

36
00:03:34,290 --> 00:03:35,520
they're really holding.

37
00:03:36,580 --> 00:03:41,500
So, for example, this is an example with SEO campaign.

38
00:03:42,780 --> 00:03:52,530
It doesn't want people doesn't want a case study about random guy, they want a list of steps and as

39
00:03:52,530 --> 00:03:57,840
you can see, remaking this content is something the broad.

40
00:03:59,040 --> 00:04:01,620
57 percent gross.

41
00:04:04,090 --> 00:04:07,650
Another great point is click through, right?

42
00:04:08,230 --> 00:04:17,320
This is very, very important, and we spent a lot of time in our master guide how to improve your click

43
00:04:17,320 --> 00:04:21,640
through rate because click through rate is something.

44
00:04:21,640 --> 00:04:23,920
So, so, so.

45
00:04:26,000 --> 00:04:34,460
Incredibly important that I can't describe it because it's all the time going down and you really need

46
00:04:34,460 --> 00:04:42,550
to create a title that they are like can make people click on your title.

47
00:04:43,640 --> 00:04:51,410
This is a very, very important for you to work with Titus and to work with descriptions, I am showing

48
00:04:51,410 --> 00:05:01,880
this complete in our as young section and also in our wide head as CEO and master guide sections.

49
00:05:02,390 --> 00:05:12,730
We are explaining a lot of great superbikes how to increase your click through rate, how to use BOVER

50
00:05:12,740 --> 00:05:13,280
boards.

51
00:05:13,280 --> 00:05:15,230
And this is something really great.

52
00:05:17,060 --> 00:05:23,450
What's a great answer is to include your key word in your website address.

53
00:05:24,080 --> 00:05:29,180
This is something I am again showing in the or your section.

54
00:05:29,720 --> 00:05:38,840
And this is very important for you, because, as you can see, you can get up to 45 percent more clicks.

55
00:05:39,290 --> 00:05:41,310
And that's a huge difference.

56
00:05:41,330 --> 00:05:46,730
That's a lot of traffic that can go directly to your website.

57
00:05:47,270 --> 00:05:50,990
So, for example, if you have a wellness.

58
00:05:52,170 --> 00:06:02,760
Website and you write about how to go to sauna, you should use this key word, Owasso in your website

59
00:06:02,760 --> 00:06:09,760
address, I am showing this in the U.S., so please be sure to use it.

60
00:06:10,440 --> 00:06:16,950
And what's also very important is to put the energy into meta descriptions.

61
00:06:18,020 --> 00:06:26,000
Approximately, it can boost your side by six percent, but if you have never done it, it can even

62
00:06:26,000 --> 00:06:30,080
boost 50 percent, it can boost five percent.

63
00:06:30,080 --> 00:06:37,760
But it's very important to pay attention, to tie the descriptions, mental descriptions.

64
00:06:38,240 --> 00:06:43,410
And if you need to know how to do it, please watch this section.

65
00:06:43,460 --> 00:06:44,960
Essi almost.

66
00:06:46,460 --> 00:06:48,770
Bucklings are still keen.

67
00:06:49,340 --> 00:06:58,070
So this is very important because you can't avoid simply the basic fact that Bucklings are important

68
00:06:58,070 --> 00:06:58,660
for you.

69
00:06:59,030 --> 00:07:00,830
So we downlink building.

70
00:07:01,040 --> 00:07:03,280
You want take the first page.

71
00:07:03,710 --> 00:07:10,660
So you need to create amazing content and then you need to get the links for the content.

72
00:07:11,180 --> 00:07:20,930
And in our master strategy and also in our Becklin strategy, you get the dozens of strategies how to

73
00:07:20,930 --> 00:07:23,630
get a great Bucklings.

74
00:07:24,650 --> 00:07:33,110
Simply quality content and links should still be the foundation of any SVO strategy because then you

75
00:07:33,110 --> 00:07:42,290
can forget about any more than CSIRO, you can forget about snippet bags, you can forget about all

76
00:07:42,290 --> 00:07:45,470
that voice search is giving you symbols.

77
00:07:45,470 --> 00:07:47,950
You still need to create great content.

78
00:07:48,290 --> 00:07:58,700
And then you need to put the energy to write to people to ask them for links, to help Wikipedia, to

79
00:07:58,700 --> 00:08:02,990
get links from Wikipedia, to get high quality links.

80
00:08:04,440 --> 00:08:15,900
So now some are import them as CEO tapes for 2021, this, for example, if you put your energy into

81
00:08:15,900 --> 00:08:22,250
creating report, it's really, really hard to korei the report.

82
00:08:22,650 --> 00:08:25,640
It's really it takes a lot of energy.

83
00:08:26,100 --> 00:08:33,390
You need to really be very honest with this report creation, but.

84
00:08:34,330 --> 00:08:42,700
People really love it and they love them to link to you, they love to cite you, they love to build

85
00:08:42,700 --> 00:08:46,040
your outrated and they love to shatter you.

86
00:08:46,480 --> 00:08:55,000
So this is very important that the research content is something that can bring you Grayling's great

87
00:08:55,000 --> 00:09:03,670
situations and can also greatly about your trustfulness and can build your outrated.

88
00:09:04,000 --> 00:09:06,530
That is so important nowadays.

89
00:09:07,090 --> 00:09:16,690
So we talk a lot about it in our master strategy, so please be sure to watch it and Doce.

90
00:09:16,960 --> 00:09:25,090
And as an example, there are there are five pieces of content to this magnificent man and brought more

91
00:09:25,090 --> 00:09:29,610
than two thousand back links and the 17000 shares.

92
00:09:30,250 --> 00:09:39,160
So it's a lot more work than banging out a Lesbos or a case study, but it can really help you.

93
00:09:39,170 --> 00:09:39,640
Great.

94
00:09:40,660 --> 00:09:44,780
Another great strategy is to create a visual content.

95
00:09:45,370 --> 00:09:47,070
This is very, very good.

96
00:09:47,440 --> 00:09:55,330
And eighty seven point five marketers use visual content in the majority of their content marketing

97
00:09:55,330 --> 00:09:58,780
efforts and deep interest.

98
00:09:58,780 --> 00:10:00,250
You have Instagram.

99
00:10:00,640 --> 00:10:05,380
What the visual content is growing will be growing.

100
00:10:05,380 --> 00:10:07,060
You have shambu tones.

101
00:10:07,600 --> 00:10:10,660
So it's very, very important for you.

102
00:10:11,320 --> 00:10:19,900
And in our experience, concept visuals can do just as well as fancy infographics, if not better.

103
00:10:20,920 --> 00:10:29,230
This is a great example, simple visual that includes guide about Gurang brain.

104
00:10:29,650 --> 00:10:34,510
So it's very easily explained as Googling brain algorithm.

105
00:10:34,900 --> 00:10:42,990
Even we spent a complete guide about it and this visual explains a tricky concept.

106
00:10:43,000 --> 00:10:47,770
People love embedding this image in their content.

107
00:10:48,680 --> 00:10:56,900
And it just brought Wendy back links, so creating a really visual content and of course, infographics

108
00:10:56,900 --> 00:10:58,340
can help you greatly.

109
00:10:59,890 --> 00:11:08,280
This is very important point because we know we need to be social, we need people to, like, share

110
00:11:08,290 --> 00:11:13,440
a command on social media, we need to engage to engage them.

111
00:11:13,840 --> 00:11:21,370
But what's really important is also encourage comments and community directly on your website.

112
00:11:21,940 --> 00:11:23,620
It helps you greatly.

113
00:11:23,950 --> 00:11:31,600
In fact, Google stated that community on your site blog comments can help a lot of weight rankings.

114
00:11:32,380 --> 00:11:40,840
And last year, Google said that comments are better on site for engagement signals for SEO than moving

115
00:11:40,840 --> 00:11:41,680
to social.

116
00:11:42,190 --> 00:11:50,650
So this is very important to know that when you create a blog post, you get comments, you are active

117
00:11:50,650 --> 00:11:55,960
in comments, you bring engagement directly on your website.

118
00:11:56,350 --> 00:12:02,580
This all has some very, very positive or results for you.

119
00:12:03,460 --> 00:12:10,690
In other words, Google wants to see that you have an active community on your side and they may be

120
00:12:10,690 --> 00:12:14,530
even more attention to this ranking next year.

121
00:12:15,220 --> 00:12:18,010
Build better links as cars.

122
00:12:19,000 --> 00:12:21,040
This is really, really great.

123
00:12:21,550 --> 00:12:26,640
If you can please always try your best to become podcast.

124
00:12:26,650 --> 00:12:33,010
Guess podcasts are one of All-Time favorite ways to build links.

125
00:12:34,580 --> 00:12:41,750
It's like ghost busting without all the back and forth, you just show up, shattered what you know,

126
00:12:41,750 --> 00:12:48,590
and you get a sweet becklin and podcasting popularity is growing.

127
00:12:49,070 --> 00:12:56,130
Incredibly, 90 million Americans listen to at least one podcast per month.

128
00:12:56,810 --> 00:13:04,340
That means the next year there's probably going to be even more opportunities for you to get links from

129
00:13:04,340 --> 00:13:11,340
podcasts and the last very powerful strategy from zombie pages.

130
00:13:11,900 --> 00:13:20,090
So if you already have a blog, if you already have content, you really need to think about the content.

131
00:13:20,090 --> 00:13:30,530
And this is a very new cell technique that always works because every side has pages that provide zero

132
00:13:30,530 --> 00:13:31,170
value.

133
00:13:31,910 --> 00:13:36,410
To be clear, a handful of zombie pages is not a big deal.

134
00:13:37,190 --> 00:13:45,520
But when you have dozens, hundreds of zombie pages, this is really not good for your CEO.

135
00:13:45,950 --> 00:13:55,760
It can be archived pages, duplicate contenting content category, stack pages, all press releases,

136
00:13:56,120 --> 00:13:58,310
low quality blog posts.

137
00:13:58,880 --> 00:14:07,040
This all all the content that has no value can really take your s your efforts down.

138
00:14:07,520 --> 00:14:09,980
So, for example, Joe Robinson.

139
00:14:11,350 --> 00:14:22,540
Like he has noticed that one of his clients had seventy six team low quality articles, so he consolidated

140
00:14:22,540 --> 00:14:26,350
some of these articles into in depth guides.

141
00:14:27,680 --> 00:14:38,540
He deleted and forwarded the rest I am showing in my own strategy and guide how to also use a direction.

142
00:14:38,990 --> 00:14:46,910
This is very, very important and it's very important if you remove some pages to use this redirection

143
00:14:47,270 --> 00:14:51,960
and then you double check that everything's OK in Google search console.

144
00:14:52,520 --> 00:15:00,860
So if you want to do this, please be especially sure in SEO your section to study about the right direction,

145
00:15:00,860 --> 00:15:04,930
plug in and to study while the Google search console.

146
00:15:05,870 --> 00:15:12,840
And as you can see, it has scrilla increased sixteen point twenty three in 30 days.

147
00:15:12,860 --> 00:15:14,230
That's quite a lot.

148
00:15:14,750 --> 00:15:19,190
And the traffic was boosting, boosting, growing, growing.

149
00:15:20,400 --> 00:15:30,660
Another person, Allan Boyd, and he has also noticed that his client had 50 service pages that all

150
00:15:30,660 --> 00:15:32,810
said pretty much the same thing.

151
00:15:33,750 --> 00:15:40,110
And so he combined the content from those 50 pages into four category pages.

152
00:15:40,570 --> 00:15:46,710
And that single tactic increased search traffic by thirty six point nine.

153
00:15:48,270 --> 00:15:58,440
Another great example is from but from what the Web design company and like many years ago, Bob would

154
00:15:58,440 --> 00:16:02,350
publish content just for the sake of publishing content.

155
00:16:03,270 --> 00:16:08,220
And this bloated his side with low quality posts like this one.

156
00:16:09,290 --> 00:16:20,510
Then he deleted 45 low quality blog posts and first his traffic dipped, but as the algorithm kicked

157
00:16:20,510 --> 00:16:27,300
in, his organic traffic rapidly showed up by 30 to 32 percent.

158
00:16:28,100 --> 00:16:34,430
So please be sure that you really use all strategies we are giving to you.

159
00:16:34,880 --> 00:16:39,830
Please be sure to really use and build your outrated.

160
00:16:39,860 --> 00:16:41,860
This is very important for you.

161
00:16:42,380 --> 00:16:51,320
You think in your mind with the visual search and you put a lot of energy into video on the video content.

162
00:16:51,710 --> 00:16:59,500
Video content is a must for you and you need to develop YouTube, develop Facebook, develop Instagram.

163
00:17:00,050 --> 00:17:08,570
You need to understand to go for voice search optimization and especially all snippets of video snippets

164
00:17:09,080 --> 00:17:14,110
and of course, question and answer snippets and snippets.

165
00:17:14,120 --> 00:17:17,790
This all you need to do, understand and master.

166
00:17:18,260 --> 00:17:27,630
So basically, this is the most important terance super PACs and great, great strategies for 2020.

167
00:17:28,130 --> 00:17:36,020
Please be sure to thoroughly study all the strategies, including e-commerce and brain, to also go

168
00:17:36,020 --> 00:17:45,770
through all these Step-By-Step guides for SEO and especially for building modern websites and optimizing

169
00:17:45,770 --> 00:17:47,540
them with serios.

170
00:17:48,050 --> 00:17:55,180
And be sure also to use the power of Becklin strategies and Wikipedia links we are giving to you.

171
00:17:56,390 --> 00:17:57,860
I wish you all the very best.

172
00:17:57,870 --> 00:17:58,520
Good luck.

173
00:17:58,970 --> 00:18:00,570
Your great success.

174
00:18:00,590 --> 00:18:06,670
Thank you for watching and I'm so happy, so glad to share all this with you.

175
00:18:06,680 --> 00:18:09,710
May you reach great, great success.