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Whois search engine optimization is very, very big thing for us, it's something we can just skip it.

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Forty one percent of all adults perform at least one whois search every day, and it has boosted 35

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five times and it's boosting every single day.

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It's like 20 percent of all searches on mobile.

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Our research, and this is something that is boosting, boosting will be boosting.

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And we need to really understand this.

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So it's quite obvious to know that we need to do it.

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So how to optimize for voice search?

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Last year we conducted the largest voice search single study.

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So please be absolutely sure to go through the complete section that we are showing how to really go

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in depth for all voice search.

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And it's so important for you, your content needs to rank high in the search results.

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So this is the first time you need to find keywords and key phrases that you already rank.

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This is very, very important for you because we found that Google tended to source voice search answers

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from content that ranked in the top three search results.

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So what you really need to start with is to know what search results are you already ranking?

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What are you doing while?

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And it's a good starting point to start with, what is doing well for you and what you need to do is

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similarly the optimization of your content.

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So what you need to do is to include a question and answer in your content.

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That's so great.

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For example, this FNQ frequently asked questions are great to be built across your topics on a website

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because the vast majority of voice searches are question based.

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How do I do Abar, who started in Shawshank Redemption?

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When that happens, Google usually picks a page that contains a question and answer.

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As you can see in this great example, how do weather satellites work and the answer is from the weather,

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questions come and this is really done extremely carefully and smart way because it's a questions and

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answers.

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And when you go to the actual page, you can see the content includes the question and short answer.

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How do weather satellites work?

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So this question and answers shall be really inbuilt into your content, into your pages and also,

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of course, into your blog post or whatever content you are creating.

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Just one Google Voice search algorithm wants to see.

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In fact, that's one of the main reasons the f a Q pages are great for voice search.

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Ranking in a featured snippet helps a lot.

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That's really great because Google's algorithm has already put together a convenient little snippet,

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so it makes sense that they would use that snippet in their voice search results.

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In fact, our data revealed that four of 10 whois search results come directly from a future snippet.

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So this is another point.

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If you optimize for future snippets, as we are showing you during this, Skouras.

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This is something very, very great howzat for your complete voice search optimization.

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And this is really leading us for mega, mega important topic.

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Optimize for future snippets or featured snippets optimized for snippets because snippets are important,

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will be important and will be growing the video snippets, question and answer snippets.

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And of course, this is also supporting your voice search.

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This is something you really need to go for.

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So according to SBM Rush, eleven point fifty two of our search results.

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Have a snippet.

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This is a really, really big.

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But what's the most important?

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It's like the first position, but we can say it's a mega, mega top position because it can eat the

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massive most traffic.

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And how do you get them to appear in the snippet?

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This is all about in this chapter.

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And as you can see, for example, this great man, really great cell guru has to use it.

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And it's now over one hundred ninety eight.

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He has dispositions.

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And first of all, what you need is to find snippet opportunities.

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Keywords that you already rank for and keywords that have a snippet.

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Why is it important to focus on keywords that you rank for already?

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Because all of these ninety nine point fifty eight are used by Google.

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So if you don't rank in top 10, you have zero chance of ranking in snippet spot.

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So how do you find these opportunities, the best is a had to have organic keywords report.

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This is magnificent because it shows you keywords that you rank for that also have a snippet.

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So as you can see, for example, press releases, how to get YouTube subscribers.

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This is really great source, so please be sure to use this, too, because this can help you greatly

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to find your snippet opportunities.

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It's called a harrumphs, and maybe we can also create a special video for you about it.

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And this what you really need when you discovered this key words opportunity is also to focus on a snippet

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bank.

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OK, it's just a special word that really sounds loud, but what is it?

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It is a 40 to 60 word block of content that was designed to rank in the featured snippet spot.

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So it's very important because according to Amaresh that has analyzed nearly seven million snippets,

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you really need to go from 40 to 60 words.

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As you can see, the average is 46.

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And the maximum is 84.

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So here you can see, for example, a great example that.

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Snippet by definitions for every page.

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You can do this is example for comment and get analysis and it is stopping what a Squantum Gap analysis.

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Content gap analysis is the process of evaluating existing content on a topic.

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So that's really important because this way, when you create these questions and answers, you can

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easily hit this number one position.

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As you can see, HubSpot takes it really greatly because it organize into letterboxes.

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And that looks really, really great.

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And of course, it's giving great, great opportunity to rank top in Google.

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Format your content for other types of snippets, because you can also have paragraph snippets that

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you can see.

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Even like.

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Paragraph snippets make up eighty one point nine.

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It's not everything.

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You can also have less snippets, Tabor's snippets, so it's very important that you use all the powers

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snippets are giving to, of course, the most important for you are video snippets.

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So do you create this how to video?

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Second, to very important for you are these kinds of snippets, questions and answers.

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But the third point is simply snippets and Tabor's snippets.

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Because you just use H2, H3, something for every item on your list.

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Google will put those subpoenas from your content and include them in the snippet.

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And if you need to rank tape a snippet, you need to create a table that Google can easily pull data

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from.

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This is a great example, as you can see, this is directly pulled from well formatted table.

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So this is the Google search and this is the table itself, so I wish you great success and thank you

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for watching.