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My dear, the student, I am so happy, so glad that we can share together this magnificent strategy

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as well for 2020.

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This is Cirio Ultimate Guide for 2020.

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This is not average age.

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We cover real important terance strategies that you really need to know to succeed with more than a

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CEO.

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So what we are going to concentrate is domain outright the visual search and of course, video that

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we put so much energy together and of course, whois search and of course, future snippets and search

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Internet collect.

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Right.

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And of course, back links and more tapes.

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So domain outrated.

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This is very important for us.

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It's very, very underestimated topic.

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It used to be about nginx, but especially for house, but all who is now creating a blog post creating

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content.

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This is a very, very important because expertize outrating and trust for mass, this is something very,

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very important for Google.

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And this Google quality writer guidelines now focus on it a lot.

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So basically, to be clear.

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Google knew how search works, report mentions that they want to rank reliable sources and they really

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want to see that you really understand what you are doing and you really need to be the expert or to

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become the expert or to hire one, because if you just hire some freelancer to write your content,

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then you really are in trouble.

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You need to have high quality content from high quality representative expat.

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And this is really tough to fake.

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In fact, Google might be using a new form of Google authorship to really know who's behind a piece

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of content.

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So if you want your content to rank in two thousand twenty twenty one, it needs to be written by people

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that really know what they are writing about.

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Another very important point that you need to be transparent.

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Google focuses on offside signals, so it means s at this rate them.

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We expect most websites to have some information about the individual company business foundation,

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who is responsible and also who is the author.

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This is very, very important to build your trustfulness and to be trustful resource.

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So you need to have really well done about Beijng, easy to find contact page and of course external

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links to sources, privacy policy, terms of service.

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And what you really need is to build your biography, build your CV and really show that you are expert.

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But you really need to go much more ahead.

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You need to really to get cited.

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Most of Google's evaluation happens.

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Out of your website, and this, of course, makes sense, any random person can claim to be an expert,

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but getting other Web sites to agree with you.

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That's totally different style story.

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So basically, Gorga is really telling when the website says one thing about itself, but the reputable

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external source disagrees with what the website says we refer to as the external source.

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So besides creating an ace on side, how do you get other people to mention you and your side as go

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to resource?

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First, you need to be cited on lots of other trusted websites.

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These don't even have to be linked, mentions something like this going to help Google see you are the

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expert.

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So, for example, you give instead of you, you create special that.

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You provide special data and you get cited.

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This is very, very important.

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So you need to create your content and you need to really show Google that you are the expert.

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So you need to contact different websites in your mission and you need to provide them different situations

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and different expertise sick on your side as to who needs to be associated with a specific topic.

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This comes down to offside mentions.

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So, for example, if you are the expert in a while, unless you really need to push your website this

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way and you need to get cited indifferent wellness websites, this is very, very important for you,

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for example.

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This great outlaw who was listed as number one Essy all blog by Eyharts probably boosted a lot the reputation

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and this is exactly what you need you need in your niche.

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You need in your business to get a reputation.

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So you need to really to get cited and to be seen as the expert.

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Another very important point that people often miss is the rise of visual search.

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And it's not really a game changer, but step by step, this is something getting more and more popular

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and it's really taking off.

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More people are conducting more visual searches than ever before.

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And Google has already been using one billion times.

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And that's a lot.

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Pinterest gets 600 million visual searches per month, 36 of American consumers have already use visual

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search, and this technology is insanely great at this really, really great place to buy yourself.

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Use Google Apps on your phone and start scanning stuff around your room.

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You will probably find that it can identify pretty much everything.

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So today it can.

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Really recognise more than one billion objects, and it's growing, growing every single day.

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And people want to search with images, and this is very, very important for you.

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We have special image as section.

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Once you start using it, you will to notice that image search is super helpful for a shopping Direxion.

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Like landmarks and especially for local business, and we spent a lot of time with local business,

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and what Google especially is following very much is Google my business.

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So this usage of local search is very powerful, especially for images.

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And please, if you are not using the full power of Google my business with all the past videos and

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of course images, please use it.

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And then, of course, as you can see, sixty two of young consumers want more visual search.

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So how to optimize for a visual search?

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One point is to really use the power of Google my business to upload photos to give every week or at

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least every month.

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You post on Google my business and be really active and try to place as many photos as possible every

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week, every month.

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But if you want to show up as a visual search result, Image SEO is looking.

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So you want to use descriptive filenames and write.

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Description for every image I I'm showing, this indeed is all yours and in the image as in all section,

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this is very important for you, according to Google.

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They want to future Google image results from pages that are interactive.

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For starters, the authority of a Web page is now a more important signal in the ranking.

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We also prioritize pressure on them, so you are more likely to visit a side that has been updated recently

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and like the image at the top of the page is really great victory.

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We now prioritize sites where the image is centered to the page and higher up on the page.

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So this is very important to pay your attention to Google my business for local search, to be sure,

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you upload describe images.

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And it's a very, very important for you to understand that you need to describe our name while your

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images and to use the complete SEO section and, of course, image as your own section.

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And what's really important, what we put a lot, lot, lot effort in our course is the video content

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marketing video continues to search, and this is your best opportunity.

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That's why we give you a YouTube strategy, Facebook strategy.

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We give you a complete guide for video creation, for video upload for video of you.

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And so this is very, very important for you to pay for Facebook, for Instagram, because online video

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is exploding right now.

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In fact, according to some of the resources, 80 percent of all online traffic by 2021 is going to

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become video.

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And people are really, really hungry for videos.

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So despite the fact that there are more videos out there than ever, 43 percent of people want even

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more video content.

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So if Vidale isn't part of your digital marketing plans, you are missing out.

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Here is how you can use video to improve your SEO this year.

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And we spend a lot of time.

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I think there is no other course on a complete you than me and maybe complete globe that is putting

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so much effort into video content, video creation, because you don't just need websites.

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You don't need to go around the social media.

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What you really need to do, you need to be.

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Master of video content video as CEO and video curation.

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So one of the very, very important points is video future snippets.

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You have probably noticed more video of future snippets in the search results.

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For example, how to do the Macarena.

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In fact, Google highlighted a video for you snippets in their introduction to featured snippets report.

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So this is something very, very important.

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And if you can create how to videos and everything that can explain and can give a direct answer to

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the question, this is something you should really focus on because all this how to clean iPhone, how

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to repair this, how to do this, how to manage this, what is this?

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This or how to is something very powerful.

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And as you can see on the picture, when you really, really get this correctly done, you can get in

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like we can say the top of everything because you get the complete top of Google search.

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And this is very, very important because you probably get even 60 to 80 percent, according to some

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statistics, 40 percent.

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But you basically steal all the main visitors and all the main traffic.

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And what is expected that this video featured, snippets will be booming, so what you need to do,

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you need to organize your content into discrete sections.

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This is a huge, clear sections in your video.

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How Google to understand the content in your video, for example, here is the example.

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What is key to all house benefits, friendly foods, a risk and downside risks and diet plan?

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And this makes it easy for Google to use different clips from your video in a snippet.

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So this is something very, very useful that you can definitely do, and I highly recommend it.

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You need to optimize your video for SEO, Google uses thighed, the description tags to figure out what

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your video is all about.

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So you need to really put a lot of energy into description's into Tirtha, and you need really to think

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about it.

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You are showing this in this YouTube section how to do it.

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And this is something you should really pay a lot of attention.

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So besides publishing videos that have clear sections, you also want to make sure that your video is

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optimized for SEO.

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In fact, a small hopscotches study of one hundred sixty five video snippets found that 80 percent of

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them contain a key word in the title.

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So the description and the time that is really, really important.

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And then, of course, the transcript.

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You really need to create the transcript like the you to automatically generate.

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The transcripts are really great and really, really something magnificent.

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But if you combine them, update them and you really help Google to understand every word of your video,

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you have much better chance to rank more, get more views.

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And what's really great is to grow your YouTube channel.

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We spend a lot of time on this and this is really, really a great opportunity for you.

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It's the second largest search engine.

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In fact, according to a study by Jumpshot, it's still more popular than being.

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Amazingly, YouTube is growing, more and more people are searching for stuff on YouTube, so if you

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want to get more traffic from SEO in 2020 21.

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We recommend creating optimizing content specifically for YouTube.

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It's a search engine that's too big to ignore the best part, most marketers are too lazy to make videos,

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so it's pretty easy to get your videos seen.

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For example, this channel got 26, six total videos, and those 26 videos generate over two hundred

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twenty four thousand videos every month.

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And as you might expect, a good piece of those viewers turn into website visitors leads and of course,

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customers.

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It gets better when you publish or optimize YouTube videos, you will own more Koguryo astate.

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Fifty five percent of all Google search results contain at least one video, and this is a great opportunity

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for you.

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And almost all of these videos are from YouTube.

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As you can see, for example, you to see all this is a real search result because Google owns YouTube,

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so you can expect more and more push from Google to support YouTube itself.

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Another great point I am showing in the section where I am uploading the YouTube video for you, but

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also in the complete YouTube section is the NBA to video content into text based blog post.

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If people want to see more video content, why not give it to them?

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That's why we recommend embedding video content into your blog post.

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What's really great, it can greatly improve your bounce rate.

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Leaf rates, so people leave last website, they come to your website, they click on the video and

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they start watching the video, and this also is helping greatly with dwell time.

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So the more people stay on your website, the more people watch the video.

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This is much, much better for you, because the longer you keep people, the better for you, the more

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you go up.

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Cisco, Google and Brain and is Googling brain.

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We are completely covering a section in this Asiel mega course, so please be sure to watch it and study.