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Dear Ismailov student, welcome to this master class, we are going to talk more about the actual number

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as CEO to us, how to use them.

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One of the greatest tools you can use is the Yoast.

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It's built for WordPress, but now you can also use it for Magento.

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And it's really, really tall.

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People laugh a lot.

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So if you are excited about how to use this to, you can just easily jump into the section called As

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Your Yoast and you can watch screen recording's how to use this to how to proceed for optimization.

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Or you can just follow the course step by step.

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I have decided that I will place you to follow you more actionable steps, tactics, strategies and

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screen recordings, because we have a lot of explanations and the students are asking to have more actionable

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steps.

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So one of the greatest.

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Resource issue can follow charts, you can follow the link as resource is this one hundred eighty eight

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Essy all tools like Compline lists from back Linko.

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It's, in my opinion, the most updated and the best overview.

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If you are interested in technical as your or back links or video or link building, you can choose

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if you want to have free or paid.

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And so let's say you want to just use the most favorite tools.

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So I will be showing how to use Google Analytics and also Google search console, both screen recordings

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and also complete guide.

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So this is just overview.

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You can always go to this link and then you just follow the link to get more information.

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But right now, I would love to really show you how it is easy to use different tools.

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But of course, you will get also more explanations of what is as your how to proceed step by step.

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I have just decided I will show you some more actionable steps and tools so you can more like get and

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dive into the curves and have more actionable strategies because students are asking for this a lot.

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And I would love also Shortie to show you this tool.

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I am not telling.

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This is the best tool you can use.

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But I am persuaded that four key words analyzing website and snooping your competitors Bucklings doublecheck.

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It's really good.

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And why I like it is because it can also help you with paper.

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But the reason I think it's really good to know is that it's a very, very reasonable price.

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So it means that you can get the really, really good pricing and you can get very, very good to for

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a very, very reasonable price.

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And you can also use it as free.

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And that's a great advantage that you can start without paying a single penny.

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So the second I will be showing you some of the.

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Actionable steps from this great tool, and in my opinion, this is the best you can get for your CEO.

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It is called ACMA, right.

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And it's great for SEO for content market research.

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They are terrific social media.

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And, of course, it's used by more than five million users.

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The only problem is it's quite pricey and the lowest price is ninety nine dollars a month.

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So if you can afford it, please use it if you need something more reasonable for pricing.

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I definitely recommend Currumbin and I would love to just show they show you.

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I will not show you all these functions because it's very easy to use and it's very easy to get overview

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of the website, get keywords, analyze keywords, analyze speckling, see the potential it can not

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like help you connect with Google Analytics, Google search console.

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It's very easy just to add new websites which are Skellig.

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Then you just add to the website.

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You choose, for example, to go for United States, for Los Angeles, and you will get keyword suggestions

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and then you can also choose competitors and analyze them.

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Let's say I would love to know more about my, you know, my digital marketing course.

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So I would love to like I can add competitors.

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I can might get a lot of great information about snippets, stacks and Google Analytics paperclip.

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But for the beginning, the most important are for US keywords.

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And this is my favorite because one of the greatest thing I love is that you can connect to Google Analytics.

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But what you can do, you can get keywords from any website you like.

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And let's say we really like this as you auto's overview.

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So we just take this website address and what we do, we just copy it here.

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So it's very easy to do and we just get keywords.

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Then of course it will analyze this page and it will like give us great, great, great number of keywords

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we can use and we can just easily save them.

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And what I like the most are the suggestions.

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So let's say I want to read more about digital marketing.

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Course, and I want to get some ideas.

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So you can see like this is the search in the USA and it's like a certificate, online course, marketing

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classes, social media, marketing courses, and I can get some more information about the potential

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and I can easily save it or what I can do.

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I can also fetch 50 more keywords.

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I just click and save it.

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And of course, let's say I want to know more about digital marketing, so I just click and get the

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information so you can see when I would like to try my best to optimize for digital marketing course.

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That's great.

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But if I would hit for digital marketing, I would really hit a great, great traffic.

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Of course, it's not really sure if this traffic would be all relevant.

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So it's much better to Micarelli sniff around and think about your key words ideas.

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And this is just what I wanted to show you, because there are many, many great functions, you can

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easily analyze competition, you can easily analyze your pages, you can proceed content analysis.

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And this is very, very easy to do.

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But what I would really love to share with you to give you some startling inspiration.

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What people really love is, I will tell you right now is these reports, and this is great if you want

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to be marketing manager, if you want to be as your consultant, is to be able to create this magnificent

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report so you can analyze any website and you can create such a beautiful rapport overview with Semba

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ads, with organic search, with Baidu search.

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And so this beautiful overview we will be now creating because everybody everybody is slowing it.

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So I have chosen this website.

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It's Victoria Plum.

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It's about bathrooms in the UK.

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And I will be using this paid to see Amaresh.

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And this is quite pricey, but it's really great and there are many, many great functions.

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But for the beginning, I would love to show you this because I think it's really, really great.

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So.

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I will just.

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Go for days and I click search and what's really great, you can see that it can immediately show me

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the key words traffic, traffic, cops branded traffic, non branded traffic and also the growth of

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this company.

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This is incredible.

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And let's say I want to see two years grall and they are really like growing all the time.

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And you can see like immediately deposition's positions.

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So it's really very, very easy to see.

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So you can get some overview.

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And you, again, immediately know, aha, so they are using these key words like bathroom, furniture,

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toilet, mortgage, shower, so you immediately see what they are doing, but what people really, really

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love.

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And what's really, really great is this creation of the.

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Report.

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So, like when we go to the PDAF, so we just click.

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We can, of course, just exploded and use it this way and we can schedule it so we can, like, keep

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track on this competition, but I really like creating custom PDAF report.

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And this is something people are crazy when they see it.

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When anyone can see this, they are so happy.

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So let's say we call it digital marketing.

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Right.

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Paul.

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And let's say we just name it so.

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You can generate it and we can just ride up it's Victoria dot com and it can like being generated every

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Thursday.

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It's got to enable.

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Table of contents and safe settings.

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And basically now we will be not generating and sending cash now, but we will be creating this report

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so we already have the organic search.

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So this you can always click here and you can always like.

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Easily define it.

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But what we want to do first is we click here to the domain analytics and what I like to start with

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is traffic.

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So I would just organic research is great, so I would just write it maybe more easily as CEO, so it's

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more easy to understand.

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And it's some good starting point, but.

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I think this we do not need.

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What I.

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The top competitors, this is OK, but what I am doing, I am always like taking this to the.

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I always stay this low, this is not really.

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And this top positions, I'm also always moving down because it's not really something that we need

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to keep up.

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Pages, top positions and.

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Basically, this is OK, but we might create it new.

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So now what we will start with is the heating, so we just direct the heating and we just ride traffic.

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So this is really nice and I would love to place there some summer because this is really nice when

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you can the overview, so you'll get the summary of the traffic.

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So this is really nice.

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And then we go for some sources.

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And we can go for the last six months.

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And.

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We need hours of traffic.

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Metric charts might be nice.

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So he created.

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But what I like is this traffic sees this is something really, really cool.

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I think.

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Yeah, so you can see immediately the overview of the visit's unique visitors traffic sources, you

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can see there is a lot about ACOR.

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Traffic analytics, this is fine and source trend and what's good, I think I don't enjoy this so much,

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so I will just delete it.

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But let's say.

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We will use search engines, this is called to use.

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And what we will be also using are a top social networks, so we get overview of some top social networks

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and you can see are growing a lot Facebook, but also Pinterest dials in length in Instagram, Twitter.

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So we can see this immediately and we can see that they are really putting a lot of effort into search

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as CEO.

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So we have hours in this course as you all for e-commerce.

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So if you need to push your e-commerce, please be sure to watch it.

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And then I think what should be really good is to have a look what we get information about the now

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this we don't need to really.

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So this is like starting point and then we look more into overview.

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So we have some organic search.

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Soumaré.

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But I would love to have here I also.

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Some of the.

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I think our Delinda's because I put it more.

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But I would love to get more information about paid search, so paid search.

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OK, so I know we will get some paid search soumaré this is something I would love to have.

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And this is like some good we we can also check if they have some.

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Display advertising.

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Yes, they have.

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So will create the heating for this play and it's.

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And now what we do, we use.

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At key words, this has got to give some comparison.

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I think this week and place up to give some more information about.

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Organic search and paid traffic.

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This is this is very useful.

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So this is important that this is paid parklike and this is search as you so you can see this search

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is really important.

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And what we need to do, what I like is when we go for this search paid search so we can give some.

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Top key words, this is fine if we put it here.

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Yeah, but it's not so much, but it's OK to put it here and maybe we can do the same with organic search,

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we have it.

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And then to be the same, we use top competitors.

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So it's really nice and then use the competitive position map.

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And then what we can do for, you know, we can use some.

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Tolba back clinks It's really cool to know each skim this, maybe.

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Top domain.

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We can leave this with what I like, I would love to show you.

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I would love this summary, so this is something I really like this issue in the end.

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But what I would love to show you this, this is something like.

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So there is no doubt that, unfortunately.

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But we will try this and now that we know where they are placing the ads and, you know, they are using,

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for example, this domain a lot.

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And we can double check it, they are using some texts also.

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And we can see they're using a lot of these texts and we can go more for.

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Paid search at Kopi position distribution.

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So this may be good for us to our supply side here.

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Semba adds, This is something I like, so this is really cool to place it.

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So now you can see, you know, December at and this is really cool.

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So.

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It's starting to be really nice, so we have the overview of the traffic visits, sources, organic

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and paid.

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We have some overview for the CEO that I think is really, really cool, and we have some overview for

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key words and branding branded traffic.

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So this is really cool.

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And I think what we need now is to drive more not just for overview, but organic search.

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What I like is to get the information about this.

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Branded and not branded and non branded, this is important to know.

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So branded, it means simply Victoria Plamondon branded is a dress like Shuba Cubin, so this I think

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this brand, it is really good to show.

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So it's a lot of lot of branded searches, so it's good we know that the brand traffic is strong, but

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non branded is so much stronger.

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And what we need now to do, we need to put this on the all seen what will happen.

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This is good, but this we already have here.

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So this we don't need to use.

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And what I like is.

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To have some overview like extended, so this is really good and some summary, some evil place here,

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the summary organic search summary.

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And this is nice, but this I also have so I think this is OK, this is really good.

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I would love this extended, this is what I wanted.

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No, sorry, so I think this is good.

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We have it.

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And basically.

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I wanted more about these keywords to double check if there is something really important for us.

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So let's say to dive deep.

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We need.

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This.

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Now, we don't need it.

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I think we have created a really, really nice standing overview, but you can see there is much more

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to be yours, analyze, click through.

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But now what I can do, I think, is generate the PDF report.

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I can also send it to me, to my colleagues.

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So I just generate and send.

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And you can see that I can create this report video really quickly and I can get great, great information

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about the company and now you can see we have some terrific organic search paid search display ads.

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And we immediately know about the traffic, about organic and paid search.

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And then we know that the Google is the most important Boscombe in the U.K. But leader Bing Bing, you

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can see and then you can see that Facebook is really doing well for this company.

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And you can see that the Derbez for this company is definitely the brand.

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And then, of course, some furniture.

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So toilet and you can see some competitors.

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So you can just directly go and check the competitors, just click and we can double check them.

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We can see this company has really strong brand, but can also go for a lot of non branded keywords.

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And basically you can see that page search is also doing well for the company.

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You can see the Sampa ads and you can see this buy ads.

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So basically, this is, I think, really, really great.

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So you can see you can analyze every company and very easily you can get the information very, very

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easily.

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So I hope this was really useful for you.

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And this will be actionable steps that we will be proceeding more and more.

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But now I will be more trying my best to explain what is, as you know, give you more strategies,

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give you more explanations.

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But I hope these actionable steps are very useful for you.

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Please remember to follow the link for SEO tools like to get the overview.

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And also, if you want, you can start this tool for free.

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So please enjoy this.

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Please be happy.

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I hope this was very, very useful video so you can get some overview, how you can easily discover

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information about the competition, how you can easily discover the keywords and you can see that all

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this magic can happen very easily and you can do great things in less than 20 minutes.

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So be happy.

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Enjoy.

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And I am so happy to share all this with you.