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Let's have a look together on some more real case studies, so let's say we want to create campaigns

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and our personalities is lady.

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She's a marketer in the technology industry, small and midsize company with marketing related skills

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such as their generation associates, social media and also project management.

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So first campaign, let's say we can build on targeting by Chope function and the level of position.

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So we for marketing and media and communication send senior manager, director, weepie CEO and more

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owner and partner.

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So as you can see, the length in is recommending running a few campaigns with different targeting options

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and combinations to reach your audience, and they always recommend starting out and seeing what works

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for you.

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So this is like the first campaign and it means that we would be running more campaigns at the same

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time.

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So this is the first campaign and we continue with another campaigns.

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So these are four campaigns we would run in the same time and then we would discover what is working

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better for us.

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The campaign to is more about targeting by company, industry, company size.

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So we go for computer software, Internet information technology.

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We exclude small companies and we go for basically targeting, as you can see on the example.

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So company size, OK, we include company on the picture, you can see, but you can both include or

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exclude what size you better.

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And now we go for more campaigns, so the target is Chopp function and skills.

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So again, the function is marketing.

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Media, communications and skills are, of course, digital marketing, lead generation, Deliman generation,

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social media marketing.

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And we continue with and of course, I was showing you and I honestly think this is the most what can

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we use?

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It's really great.

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We can target for groups like marketing professionals and digital inbound social media content.

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So technology marketing community, I think this targeting by groups is something fantastic.

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I was showing to you this is something I really, really like.

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I was giving you also the example of digital marketing, social media, Facebook ads, expand marketing,

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advertising.

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So let's continue about more customized options with matched audiences.

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So it's basically in the same way we can like Facebook is calling this custom audiences and LinkedIn

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is calling it mixed audiences.

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But basically it's just another way of using custom audiences for retargeting contact targeting, account

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targeting.

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So it's a story that in addition to reach to reach demographic targeting major audiences, helps you

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engage key accounts so you can go for a website we're targeting for contact targeting and for account

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targeting and the length in retargeting website.

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This is great.

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So target your website.

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Visitors with the length in campaigns by Ading linked in Incitec to your Web pages.

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So this is basically the tag that I was talking about in the beginning, and it's just a piece of code

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or piece of tag.

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So you can use it both.

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You put it on the website and you can also put it into tech manager or whatever.

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So it's the best.

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And basically, you can use the same insight as the length in conversion tracking.

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So this is basically very easy to understand, and it's just retargeting now about account targeting.

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This is quite great.

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So.

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Account targeting, you can run account based marketing campaigns by matching your target companies

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against the eight million LinkedIn pages, you can also combine into a demographic targeting and account

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targeting sites are very easy.

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As I was telling you that you create a list of companies, you upload the list of companies into LinkedIn

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and you can simply use it or you can also do it.

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If I understand it while.

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What happens if I search for IBM so I can just add this, as you can see, so I can also choose 100

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companies directly, as you can see, and now I have even more options.

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So this is also possible to combine it this way.

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But this is not something I would love to use.

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I just wanted to show it as the example.

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Just remember, if you want to target the more than 100 companies, you need to upload CSC into LinkedIn

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and you can integrate or import your contact list.

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So this is also great.

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So what you can do, you can build a customized audience by connecting your contact management platform

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like Marketo or even with the Microsoft dynamics, whether you can also do you can just simply upload

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seamlessly file list of email addresses directly into campaign manager.

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So this is the same as with custom audiences, you'll simply upload your email addresses and this is

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all what you need to do, or are you connected to some of the integrations that are growing every day?

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What I like are these steps to optimize your targeting strategy.

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So what you can never do, you shall never lump all of your buyer personas into one campaign.

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You are like, I see poor campaign performance.

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If you use just one campaign to target professionals in different countries from different continents

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and in unrelated industries and functions, if you target audiences are all lumped together, you will

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have trouble personalizing your content for each stakeholder group.

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So this is what I was showing you.

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If I want to find digital marketing people, Facebook ads, people or people with digital marketing

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skills, a courageous group for digital marketing.

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So when I was just now aiding people that are working with flowers, food, it would just create a complete

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confusion.

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So you always need to create one audience and you will be focusing on this.

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So this is very important to always focus on one targeted audience and do not mix everything together.

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What you should do, make sure your buyer personas are clear and well-defined, break out key personas

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into separate campaigns and grouped together the options that make sense included related industries,

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geographies and job functions.

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This will help you deliver the right messaging right message to a specific subset of LinkedIn members.

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So this is what I am showing you to really target just for digital marketing in Los Angeles.

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And you, I also don't hyper target your campaigns.

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It's tempting to use every targeting feature possible, however limited scale where hard your campaigns.

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So this is what I was showing you, that I am not really so much limiting the link in artificial intelligence

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or otherwise.

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It would be too much limited and the artificial intelligence would not really start the campaign.

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Well, and what you should do, add on a two or a few additional targeting options.

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In addition to the location option, we recommend the following audiences for links in advertising products

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sponsored content, 300000 text ads, between 60000 to 400000 members and sponsored email 100000 members.

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But of course, this is a very, very open question.

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There is not universal to.

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And you need to experiment.

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You need to test, so I now have two hundred sixty thousand, so it shall be quite OK.

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What you can also do, you can proceed a B testing your targeting once you have set A combined live

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and you begin to see results, optimize your targeting to ensure you are reaching your audience most

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effectively.

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A B test you're targeting by testing to similar campaigns with one small variation in your targeting

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options.

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You can see which combination is more effective.

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You just create a campaign, you just duplicate a campaign, and then you slightly change your targeting

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parameters, as you can see on the exam, but on the left and right side, the main change is here,

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a computer hard about Internet marketing, business development, product management, change on a few

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options at the time to decide what part of your test impacted your campaign's performance.

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Try testing interests.

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That is Chope Titus, industry versus function.

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Keep it fresh over time and you will find the audience that responds best to your content.

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Use demographics reporting to analyze your audience.

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So this is quite important because if you go to your account dashboard demographics reporting enables

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you to optimize the targeting of your campaigns with information on who is responding to your offer.

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As you can see on the example, after you have accumulated enough campaign data, demographic reporting

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provides detailed insights about the professionals who have clicked on your link in it's broken down

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by job title, jobs, seniority, company industry, job function, company size and location.

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And this will greatly enable to see how your content is performing.

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Where different subsets of your audiences and basically disarranged demographic data as well as your

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own data would match audiences.

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You will be better equipped to connect with those who matter most to your business.

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And I think this was really fantastic.

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And I believe Chuzzlewit days you can reach fantastic success because they linked in.

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Marketing is growing every day.

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The ads manager or a campaign manager is very easy to use.

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And I think this will give you great advantage no matter if you are searching for a job or you would

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love to offer more services.

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Understand this and knowing this is a great advantage for you.

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So if you have enjoyed this great introduction, explanation and overview, please support this course

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with honest review.

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If you are not sure, you can always do it later.

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You can always watch more content.

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But I wish you great success and I am so happy I could share this great value content with do you.