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As you can see on the example, the main advantage of linked in targeting is that you can target people

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not just based on a gender location or a social interest, but what's the most important.

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You can go for influencers, decision makers, or you can focus on skills, experience company they

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are working for.

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So as you can see on the left side, there is the example.

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Let's say this lady, she is coming from Washington, in Seattle, in the USA.

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She has studied at the Boston University communication.

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She's in a small company midsize and she's like a marketing manager.

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And it's important to understand it's also senior.

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And she has like groups she likes.

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She has the skills, let's say, in SEO social media, and she has interests in digital marketing.

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And basically, as you can see in this job, experience, company interests, education, demographics,

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they so we can use so we can target like four member groups or interests.

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They so we can use of course, you can also use the retargeting for the website and we can also create

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lookalike audiences.

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But how to do it, how to combine this?

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This is what we will be talking about.

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So it's basically, as I told you, you always start in the campaign manager.

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And as you can see, this is basically the same.

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So you have the awareness consideration conversions and probably the conversions will be the most important

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for you.

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And of course, you can create like just text single image Carasso without dynamic ads, job or message

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ads, this all is possible.

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So I think the most important is to understand what we can see here on the right side as I talked about

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it.

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So probably as I have shown you, this targeting will be the most challenging for us.

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And I saw this amid the audience expansion to allow linked in to help Alzado correct people.

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So basically, as you can see, this is your estimated audience.

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We will talk more about it in the next few minutes.

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Then, as you can see, we go for this targeting audiences, this matched audience.

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See, so this is what is the most important for us either.

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We have the list of Blofeld lead generation forum, look alike, thought the integration website video

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or targeting or are you going to talk a lot about this company?

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As you can see, you can always click and you can go for industry.

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And as you can see, this is quite easy to navigate or you can also use the search.

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And you can always just easily search.

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So let's say you go for.

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Functions.

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Seniority is tied to some members skills.

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Years of experience, so this all is quite easy to follow.

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As you can see, so you can easily just click and decide what you would love to use.

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And this, in my opinion, is the most important to understand, then, of course, you can use the

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audience expansion and what I think is good to always safe audience.

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So because it's quite a little bit challenging to find for you what they'll be like, for example,

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the most beneficial for you.

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So if you will find it in the end, you need to save it.

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As you can see, for example, I would love to find people in Prague interested in digital marketing

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so you can see that I can easily created this way.

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And so when I will be working on it, I think it's very good to always.

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Saying this template, so basically now I have chosen the interest and I would love to go for the job

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experience to have some, like, title like marketing, so.

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I'd say digital marketing, so you can see it.

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So basically, as you can see, I can build the audience this way and this way, I would basically.

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Include people that are groups of digital marketing or social media that are doing the marketing and.

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They saw I can use.

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And then when I go, let's say.

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What I would love to maybe even go a little bit more.

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I can also narrow or exclude, but I can go home and I can again go for the education field of study

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and let's see marketing.

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And as you can see, I can quite easily find the people and target them, so this might be.

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To my general, so I might go for if I find digital marketing.

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OK, so the field has to be marketing, so I would have to find some.

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I think this marketing was correct choice.

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And this way, I would find people that are interested in marketing, that are doing the marketing and

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also they have studied the marketing and I would find them mainly in Perak or I can change it and go

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for a Czech Republic, as you can see.

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And I would find 25000 people that are interested in digital marketing, that are doing digital marketing

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and that are that I also did study marketing.

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So this is what we are going to talk about because this is quite challenging.

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So the first what we need to understand is the estimating the size of your audience.

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So the total number of LinkedIn members that fit your targeting options.

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And as you can see, if your audience is too small, you will be notified with the audience to narrow

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message.

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And so they're linked in is, of course, like recommending to have 50000 people and if you now check

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it, I have 25000 people and I have no notification.

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I think this is really good audience.

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If I want to really push for people that are interested in digital marketing, educated, and they are

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also actually doing digital marketing.

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And as you can see, you can always start broad and then you can narrow down your audiences after seeing

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what performs the best, because you can use the link in demographic reporting.

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You can discover anonymized information on who is collecting and you can convert your ads based on Titus

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functions, company industries.

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So basically you can always optimise your audience.

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And now let's dive more deeper.

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What you can also do, you can always choose the selection as I was showing to you, and you can always

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go for location and language.

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So this is quite easy to do.

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As I was showing the what is called location is the only amendatory field.

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So if you would love to just create some general ads and let's say you reach out all people in Malibu,

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you can do it.

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So it's possible.

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And, you know, like you can use what is really good that I'm linked in is using not only the profile,

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but also IP address.

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And what is important that you add no more than two additional options, because this is the recommendation

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from linked in and you shall not really push too hard on location and language, but let's continue.

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This is what we need to understand.

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So what they call it, it's always the experience.

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So basically what I am now doing is the experience.

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I want to find the people interested in digital marketing and I want to cry and lead generation at and

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I want to, let's say, provide them my services or I want to sell them my courses.

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And this is called experience.

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As you can see, there is not really given any univers through.

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So it's always important to set up different campaigns and then to test that and to see what is working

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for your business.

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So they are always calling it experience.

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And basically job functions are based on standardized groupings of the job titles entered by LinkedIn

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members that I was showing you.

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So, for example, a doctor would fall under medical function along with the members.

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And once they combine the job function with the seniority option to reach and decision makers with the

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specific expertise.

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So this is this seniority I was showing you.

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In the job tie, the saw, if he can like you can always like SADIC for the seniority and basically

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you can find a decision maker this way.

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So if you want to find the people that shall make the decision about the investment, it's very good

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to also use the seniority level.

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It means that you top it.

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For example, as you see these senior digital marketing specialists, you can also use the job titles.

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As you can see, the job titles are grouped by linked INS algorithms and organized into standardized

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status you can use for your campaign targeting.

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As you can see on the example, as I was showing you, you basically just write marketing and then you

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click marketing specialist and you continue.

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What's quite important for linked in is to avoid that, limiting your reach by targeting on a few titles

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when you begin entering a title in the tour, campaign manager of the Outer suggest other relevant titles

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that you may want to add, including Autolib and Titusville and to your combine has enough range in

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some cases.

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You can also broaden the scale of your campaign by targeting both current and past holders of a given

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job title.

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So it would basically mean that for these job titles we would try to feel as much as possible.

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And if we continue, this is important because the seniority describes the rank and influence of members

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current role in their organization.

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So, for example, some campaigns targeting by seniority can be an effective way to reach those with

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influence over a buying decision.

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What you can do, you can also target what's called Sany or individual country like Senyor Individuals,

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and these are quite great because they're independent and they can also help you to make a on the company

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to invest into you.

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And as you can see, you have some.

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Like levels and of course, the most important is for you, owner or partner or CEO or vice president,

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and then you go down to directors and managers.

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And of course, if you want to find people that are directly able to make decision to invest, then

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owners or partners or a CEO is the best option for you.

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What is also good, as you can see, is to decide about years of experience.

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So this allows you to reach your target audience based on the genius of the professional experience.

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So if you don't want to, for example, target a very starting junior positions, as you can see on

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the example, you can just set up these starting from three to 12 plus years.

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You can also consider using the years of experience with the level of seniority, and this can quite

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help you.

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So you can target people that are in the senior position and that also have enough experience in the

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position itself skills.

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So these skills are highly relevant keywords phone within a member's profile and skill selection, and

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basically this indicates the expertise in the area.

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So this is also very, very good, as you can see what we can also do if we go.

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So let's say I want to go more for.

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Targeting audiences so I can always develop it and let's say I watch this right, not just in the search

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and you can see your members scale.

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So this is something I would love also to include and maybe just I will write Facebook ads.

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OK, so let's say, all right, just for search, digital marketing, I would love to know more.

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So this is I would love to also have had an Internet marketing, and now I will just go member scales,

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so I would love to now search if I can find hours of Facebook ads.

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And there is member groups.

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This is something really important and the skills.

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So this is what I would love to target people they know.

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When you said the marketing and physical things and basically this is also skills targeting, allows

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you to target specific competencies that may spend a broad range of job titles.

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So this is important to understand.

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So.

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This is something that you can use and it's quite exciting, and what I would love to also talk about

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is company, because what you can do, you can also target direct company name.

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And this is just the organization a member lists as.

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His or her employees.

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So I I think this is quite clear, because you can target up to 100 different companies and what you

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can also do, you can just create a list.

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It's a serious list I was showing you.

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And then you can upload up to 300 thousand companies and we will talk more about it and the same company

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industry.

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This is quite easy to understand.

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As I was showing, your company industry is a company's primary industry of operation or organization

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may operate in many industries.

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However, only the primary industry of operation is solicited and there is an important step before

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utilizing industry targeting.

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Look at length in pages from a few companies that fit your options.

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Consider including all relevant industries in your targeting.

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While this also great is to use the company's size, because let's say if you want to like focus on

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the big companies or you want to focus on startups, this all you can decide.

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So company size allows you to reach members based on the size of the organization and the way they work

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as listed on their page.

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So you can effectively identify small and medium sized businesses as well as enterprise organization.

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Company size is one of the options that excluding options, works particularly well.

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For example, a startup that's making accounting software designed specifically with small businesses

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in mind.

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Can you just exclude bigger businesses like 500 employees or more?

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What is also good, you can target for education.

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As you can see, you can target based on school, college or university degree.

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And this is really fantastic.

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Again, as you can see, the only example in here is quite a fantastic thing that I would love to share

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with you.

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Make sure you add all subsidiary schools when trying to arrange an entire college or university, for

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example, when advertising to hard, hard want students to be sure to add hours of business school or

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law Medika as they have separate school pages, as you can see on the exam.

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So you can go for different like you can simply go for more.

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I think it's quite clear and of course you can also go four degrees and that simply degrees are recognized,

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ranks granted by a college, university or other learning institution, as you can see.

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You can decide if you want to go for Bachelor or MBA or BHB.

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And there is a great like type.

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Education based organizations can use degrees targeting to reach members who might be interesting in

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during their studies.

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So this is quite obvious.

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Let's say you need to sell MBA courses.

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So this means that you will mainly focus on people with bachelor degrees so they will need to get out

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of the MBA.

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And the same is the field of study is simply the major or area of study within a member's degree.

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It can be beeber or like.

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Bachelor of Business, that's quite clear, what is our goal to wait the length in marketing?

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You can also go for interests.

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You can go bong's, as you can see, for groups and also for interests.

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And these interest categories reach people based on the content members engage with on, linked in and

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of business to business topics they are searching for on being.

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So this is quite cool because.

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Linked in can also see what people like, what content they like and what content they are searching

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on Bing.

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And this all can really help you one.

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You can also do when using interest targeting consider to make this site function or sending your position.

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This will help you to focus your content to a more relevant audience.

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And what's also great is that people are part of groups.

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I have a lot of question about this on Facebook, and I think one of the greatest advantages with LinkedIn

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is this group targeting, because as you can see, LinkedIn gives you this fantastic opportunity to

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target for groups.

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So why is it so good?

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It is so good because if somebody is a member of a group of digital marketing, social media, Facebook,

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marketing, it means that he is really active in this field.

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He is really interested in this topic.

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And he would really love to get more information.

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And also, it's a great advantage that you can directly focus on people that are from these groups,

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because I didn't really find this possibility on Facebook, but on LinkedIn, you can directly target

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these groups.

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And I think this is a great, great advantage and great diamond power of links in grade level.

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So groups on LinkedIn are places where members who share interests or professional associations can

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gather discovering new information.

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And these groups oftentimes suggest expertise in a given area.

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And I think this is really great.

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And please use the search function on linked in homepage to find the relevant groups, the larger and

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more active groups which are typically appear at the top of the list.

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So this is quite logical.

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And this is quite clear, I think, and this is something we should definitely use this power of groups.

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I think this is really, really, really cool and I really like it.

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This is really.

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Something.

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Really?

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I mean, this is something you shall definitely go for.

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I think this is a great power that is offered by linked in and want definitely focus on this.

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I mean, this is really, really cool dysfunction.

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I really like is finding the members of the groups.

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This is really cool and basically demographic's.

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This is quite clear.

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You can go for age and gender and age is an estimation of how old a member is likely to be based on

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their first graduation day.

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But please, this is important.

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Not everyone on linked in includes graduation on their profile and therefore including age may reduce

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your audience size quite a lot.

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So please be sure that you use it on year when you really need it, because this can have a big reduce

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in your targeting.

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So it's not like so important.

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The age like the previous targeting and the same gender.

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Chandra is a determination of whether a member is a female or male.

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And again, it can reduce your audience size by potentially 50 percent or more.

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So please use gender only if you really need it.

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And now you need to understand audience expansion and look alike audiences.

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And basically this is the same as we know from Facebook.

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So it's basically that I am using this audience expansion.

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I also linked in to help me to find the correct audience and the audience.

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This is quite clear.

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I saw the same like Esswein look like audiences because look alike audience is simply that you cry the

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same looking audience.

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So when you already have a high performing audience, I differ from people visiting your website, people

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who provided you their email or a countless look alike.

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Audiences can find you more people who look like these individuals or companies.

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This is quite clear.

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And when you are using profile based demographic targeting, audience expansion can help reach similar

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audiences to your selected options.

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And I also think this is quite good step if you exclude any options, audience expansion, whether or

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not these exclusions to avoid reaching a certain type of member while using audience expansion.

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Be sure to exclude their targeting option.

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For example, if you do not want to target the unpaid Siniora level, exclude unpaid and audience expansion

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will ensure that no expanded audience members are unpaid.

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So.

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Basically, I can just exclude what happens when I search unpaid so I can adjust marketing, is there

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anything?

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No.

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I would love to exclude, I'd say Instagram and I would love to like exclude.

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Dismember a group.

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So this is what I would love to exclude as an example.

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But the truth is that I would love to like find some people because the people they know Instagram,

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they would love also to know more about like.

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So I would love to target these people because these people, they really, really can be interested

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in studying Facebook ads and this is basically my group.

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I would target for the Czech Republic, but I might change it because for me, I would be more important

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to go for.

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California, Los Angeles.

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And maybe what?

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Yeah, this would be for me, the best to go for and maybe was on the New York.

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Yeah, but I would skip the New York right now, I would focus just on Los Angeles and this is what

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I could use to I want may be removed this marketing study.

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So I would like focus on people that are members of this group that have these job titles and dismembers

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skills.

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If I would need to offer them my old email or Facebook at Schaus, especially this Facebook at Skouris,

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I think it would be useful.

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And now what we can do, we can save our audience, because in this, as you can see, it's quite challenging

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to create the audience and we need to think about it more and to create such a group and to start working

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with the group.

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We you simply say that.

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So I watch this name in Los Angeles.

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So the porous then.

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Cource.

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People

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want to see the they are linked in.

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Los Angeles may be so close, so I know that this audience is audience that I would love to start and

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increases, and they are coming basically from Los Angeles and now I have saved it.

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So it's much better for me and it takes time.

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So I would always recommend saving your audience or remaking your audience somehow.

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The second part, we will be looking into more examples.

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So we will basically understand more examples about escalation, about different campaign, for example.

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So I want Scrilla so happy to share this with you because I truly believe this will help you to reach

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great success.