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My dear student, welcome to this exciting section about targeting on LinkedIn, about using linked

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in marketing.

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So basically we are going to understand all the most important, how to set up linked in ads and also

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how to understand the essentials of linked in marketing.

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So I have very, very good news for you because the set up of a campaign manager is basically the same

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as the ads manager in the Facebook ads.

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So the layout, they are really using very, very same kind of layout.

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So we also have three steps, as you can see.

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So if you have watched The Complete Guide for Facebook ads, it will be very, very easy to follow because

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you always go for set up the campaign, set up the ad and basically just starting the campaign.

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And we always go for audience format, placement, budgets, schedule and of course, conversion tracking.

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So this setup is very, very similar.

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And also we have this three phases that we understand awareness.

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So we need people to know about us consideration.

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So we need to persuade people and conversion.

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And I think, as you can see, you can also drive traffic to your website.

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You can also choose to engage people if you create some nice content, increase number of followers,

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and you can also go for video views.

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But I think the most important will be for you to get leads, how to capture leads on LinkedIn, how

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to use lead generation for how to get website conversions, how to capture leads on your website, especially,

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I would recommend on LinkedIn to go to use the power of lead generation directly on LinkedIn.

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And probably you will be also interested about job applications and how you will drive more applications

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to your job opportunities.

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So the most important is understanding the audience.

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So if I want to get more leads, I need to understand this targeting.

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So the locations and our demographics experience, interest, education, and basically the format is

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quite the same that we know it can be single image, Charissa image and video and message at or also

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starting the conversation.

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So this is basically all the same as in Facebook ads.

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And basically also you can see if you are, for example, choosing some location.

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So let's say I choose to proc.

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And you can immediately see, like some kind of investment possible to make and as you can see, you

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can always target, narrow, exclude the audience.

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So it's the same style of creating the ads.

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So what we need to do, we need to do two points.

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And this is to understand the way targeting of linked in ads.

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And this is what we are going to do and we are going to understand how it is possible to do it, because

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if we go back, we can, of course, target poor demographics.

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We can target for our social interests or for age.

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But linked in is offering also the death, our targeting based on profile.

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Let's say if you see my profile.

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So this is Tomasz Moravec.

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And as you can see, I have felt that I am a marketing project management and also Facebook ads professional

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as your expert.

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And also you can see that I have the marketing and I have also the project marketing and also the chief

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executive officer.

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And I have felt different information about me, education about me, some certifications, experience,

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skills, endorsements.

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And also I have accomplishments as well as recommendations and as well I have some interest in some

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content in some groups or companies.

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And this all can be linked in used to target the right people.

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So this is a little bit different from Facebook that the targeting options are also based on the profiles.

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And this is what we need to understand.

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Just let's dive a little bit into some more general introduction.

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As you can see, you can get the leads, drive traffic, but I think you will be the most interested

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in the leads and I think it will be soon.

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One billion professionals on linked in.

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And so basically what you can do, it's very easy to establish your brand with the free LinkedIn page

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and you can very easily create the content.

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So when you just create the page, it's very easy to do it.

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It's even very, very similar to Facebook business set up and you just basically set up the page in

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a few minutes.

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There is nothing special about it.

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What is important to have some nice cover picture and nice logo and nice descriptions.

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But all in all, the logo is important for your overview organization about the page and call to Action

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Bottom.

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So this is a game easy to do and what our goal is to understand a little bit that you can create a content

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and as you can see, this content is very, very similar to Facebook marketing.

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So I will just go through it quickly.

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Of course, the photo galleries are perfect for.

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Engagement.

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This is something great, as you can see, images typically result two times higher comment, right.

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And then, of course, video is something that is powerful and we spend a lot of time to explain how

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you can create fantastic videos.

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And as you can see, video is boosting, especially on linked in.

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So if you are creating a content for a link in for YouTube, for Facebook, then video is something

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great.

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And as you can see, live video both for Facebook and also for LinkedIn is something that we need to

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focus on.

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But you can also create some showcases to make your brand unique.

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And of course, you can create kudos content such as chance.

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So main chance you can use you can use the hashtags.

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But what we need to understand, the galleries are perfect for us.

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Videos are perfect for us.

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And also, what we need to understand is the targeting, so this is something that we need to really

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use also that's very easy.

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It's now to add this button to your website so this you can empower linked in.

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And this is something you might consider because you just copy paste the code and you can just use this

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plugin.

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So it's very, very easy to do it.

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But what we need to go much deeper is to understand about not chass, that you can create the content,

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but you need also to understand the objectives that we talk quite a lot, that it's the same for Facebook

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marketing, also for linked in and slinked in marketing.

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And also that we will be talking is the inside track.

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What does it mean?

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It is simply very, very similar to Facebook pixel.

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So it basically means it's a piece of code or tag.

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That this place into tech manager or a code that this used for linked in, so it's basically all the

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same setup as, you know, from Facebook, so that you simply install your tag.

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So it's very, very easy.

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You can just copy paste the code yourself.

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You can send it to a developer or you can use the Google tech manager.

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So this is basically all the same as you already know, from Facebook, Pixar.

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So all this setup is the same.

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And then, of course, you will be also to create retargeting.

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So basically you will be able to build the audience and you will be able to create audiences to read

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Target.

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So this is, again, a very, very simple process.

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As you already know from Facebook retargeting, you installed the tech.

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And then you can create the audience that you were a target.

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So it's the same principle as you already know.

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So I think when I would show everything again and again, it would be very, very duplicate content.

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And people, they often write me that I explain everything too much and it's duplicated content.

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So it's the same principle as Facebook, Picasa and Facebook retargeting.

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And what's quite interesting, what we will be talking about.

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You can also create account targeting that we will talk.

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So basically, this is what you can create account lists.

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As you can see, these are just comp pages, as you can see.

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So you simply choose some of the pages that you would love to target their employees.

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And then what you can do, you just create very easy to see as the file, as you can see on the example,

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and then you can target the employees of the companies.

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You just upload your account list and you just get started.

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So what you can always do there is always like very great support from linked in marketing, linked

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in ads.

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So you can always just click if you need.

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You download this guide or you can also just download this guy directly from your Demming.

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And this will also help you to understand better website retile or getting email contact targeting an

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account targeting.

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So it means, as I told you, that you can basically.

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Like plays the same code as with Facebook Piegza, but this code is called tech linked in tech and you

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can retarget people.

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From your website, you can also just import your contact email list or upload contact email list,

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or you can also upload like companies that you would love to tag and employees.

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And then basically these dashboard is very, very easy for you.

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So we will talk now quite a lot about it.

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And this you can also download directly from the page.

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So if you just click to the resources, if you need to understand the steps to go through, you can

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also use it.

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So as you can see, it's the same setup for Facebook because it's the same.

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And basically what we will be talking now, what I believe is the most important is to understand when

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people create profiles, how you can use the power of these profiles.

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So basically, when you are creating the targeting or excluding some audiences and you need to narrow

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the audiences and you need to use like match audiences.

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So you need to understand this.

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And this is where the magic happens.

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This is where the magic happens on linked in.

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Because if you go to the objective selection, this is the same as we have for Facebook.

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And this is very easy to understand.

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But what we need to understand, because we already know absolutely great, are the complete set up

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of the social media using Facebook ads now to create links in ads.

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We need to understand this targeting.

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We need to understand the possibilities of targeting.

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So what we are now going to do, we are going to understand how LinkedIn targeting works, how you can

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use the experience of people, how you can use their company, profile their education, professional

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interest and identity, and how we can use more options and get more into targeting.

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So basically in this guide, you will learn how targeting on LinkedIn works and the different ways LinkedIn

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allows you to market to those who matter.

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So this is basically what we are going to do now, and this is what you need to understand the most.

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So then you'll know how to set up this correctly and you understand how you can create the most efficient

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and most profitable linked in ads.

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So I am excited to share this video because with this guy, you will reach great success.