1 00:00:00,710 --> 00:00:05,430 My dear student, welcome to this fantastic section. 2 00:00:05,450 --> 00:00:14,660 I am so happy to share this section with you and we are going to talk about the video views arts. 3 00:00:15,140 --> 00:00:25,070 And as you can understand, the goal is to get views, to help people to watch your video. 4 00:00:25,550 --> 00:00:33,860 And I would love to talk a little bit about this topic, because right now it might be a little bit 5 00:00:34,220 --> 00:00:43,030 confusing because this YouTube is really powerful for videos and what is going on. 6 00:00:43,310 --> 00:00:50,870 Of course, Facebook and especially Instagram, they want to push for videos. 7 00:00:51,320 --> 00:01:01,460 And as you can see with this new courageous studio, they are trying to compete to YouTube as they are 8 00:01:01,460 --> 00:01:09,590 trying to support you to create longer videos to please them. 9 00:01:09,830 --> 00:01:15,690 And also in the new layout, Facebook has this Facebook watch. 10 00:01:16,250 --> 00:01:26,570 So basically, this is the strategy Facebook is developing to support people in video content creation. 11 00:01:27,320 --> 00:01:32,780 And let's say that video can change a lot. 12 00:01:33,350 --> 00:01:43,370 If you just show a great place, like a place that you invite people or you just show fantastic food, 13 00:01:44,030 --> 00:01:53,180 simply selling a story of a people that are coming to your local place and they can really, really 14 00:01:53,180 --> 00:01:56,050 be happy is something great. 15 00:01:56,510 --> 00:02:06,740 But it's really important still is to understand that for a video view, it's the video shall be really 16 00:02:06,740 --> 00:02:07,670 short. 17 00:02:08,720 --> 00:02:11,810 And this is quite important to know. 18 00:02:12,260 --> 00:02:15,260 Short video, 30 seconds. 19 00:02:15,560 --> 00:02:25,320 And also it's really important to use the captions so you can write the captions directly on Facebook. 20 00:02:25,670 --> 00:02:27,470 This is also possible. 21 00:02:27,770 --> 00:02:30,100 You need to have Google Chrome. 22 00:02:30,500 --> 00:02:37,880 This is the best and most easy and you can edit the video and edit the captions. 23 00:02:38,420 --> 00:02:46,670 What is also important is to understand that this video of you ads, you need to add some really nice 24 00:02:46,670 --> 00:02:49,080 text, some nice links. 25 00:02:49,130 --> 00:02:51,290 You also build a traffic. 26 00:02:51,920 --> 00:03:01,820 But what is also important to know that the goal of this ad is to video view. 27 00:03:02,270 --> 00:03:06,950 It's not for selling, it's actually not for leads. 28 00:03:07,280 --> 00:03:09,490 You just built a brand. 29 00:03:09,500 --> 00:03:12,070 You help people to view the ad. 30 00:03:12,500 --> 00:03:21,530 So what is also possible, if you have conversion ads and you create some very short video, 10 to 15 31 00:03:21,530 --> 00:03:26,680 seconds, you can use the video in the conversion ads to sell. 32 00:03:27,140 --> 00:03:33,690 You can also use the video in the messenger ads or the lead generation ads. 33 00:03:34,070 --> 00:03:42,020 So basically, the video is now supported across many, many kinds of goals. 34 00:03:42,440 --> 00:03:45,280 And this might be confusing for you. 35 00:03:45,710 --> 00:03:56,780 So it's important to understand that the video of you ad is basically to push your video to different 36 00:03:56,780 --> 00:03:59,180 people, to watch your video. 37 00:03:59,600 --> 00:04:07,910 But you can use your video not just in one kind of goal. 38 00:04:08,330 --> 00:04:14,420 You can use it also for conversion, for leads, for messages. 39 00:04:14,810 --> 00:04:23,330 I am showing this later when I am showing the messenger ads, how you can take the video and put it 40 00:04:23,330 --> 00:04:25,250 into messenger ad. 41 00:04:25,730 --> 00:04:29,440 And this is really very, very important. 42 00:04:30,050 --> 00:04:38,630 So please enjoy this action, be happy and get ready to reach fantastic success.