1 00:00:00,180 --> 00:00:01,680 Hey, guys, welcome. 2 00:00:01,710 --> 00:00:11,130 I would love to see very quick shot to share with you my best practices when I go for re targeting re 3 00:00:11,160 --> 00:00:16,310 marketing and look alike custom audiences. 4 00:00:17,160 --> 00:00:22,610 As you know, we can easily create the audience. 5 00:00:22,620 --> 00:00:25,800 These custom audiences look alike. 6 00:00:25,800 --> 00:00:34,830 Audiences in this like easily we go for all tools and we go for audiences. 7 00:00:35,940 --> 00:00:40,980 And this man is his name is Kanzaki, his style. 8 00:00:41,490 --> 00:00:44,700 So he is a real estate broker. 9 00:00:45,270 --> 00:00:51,660 You can see he is in the Hall Hall of Fame, you know, from Remak. 10 00:00:51,670 --> 00:00:55,280 So it's really exceptional. 11 00:00:55,710 --> 00:01:04,810 Real estate broker and the boy, this Snik, I would love to share with you a little bit of cat activity 12 00:01:04,830 --> 00:01:11,280 that you can always find, you know, so, for example, this is his Facebook page. 13 00:01:11,670 --> 00:01:18,090 So this is one source, but he belongs in the remix of. 14 00:01:18,930 --> 00:01:22,440 So this is the second source we can work with. 15 00:01:23,280 --> 00:01:29,030 But they have also been Remax real estate career. 16 00:01:29,040 --> 00:01:32,250 So this is the third source we can use. 17 00:01:33,090 --> 00:01:35,820 Then, of course, we have the website. 18 00:01:35,850 --> 00:01:42,000 This is quite beneficial and this is, again, great source we can use. 19 00:01:43,350 --> 00:01:51,330 And then of course, we have direct remakes of our website and of course we have the Instagram. 20 00:01:52,200 --> 00:01:57,030 So this is all the source we can use for retargeting. 21 00:01:57,630 --> 00:02:07,230 And of course, we can also use, as I was showing you, when you go for custom audiences, the custom 22 00:02:07,230 --> 00:02:10,410 unlaced to be uploaded. 23 00:02:12,390 --> 00:02:23,310 And of course, videos of you can choose from different videos and even from more pages, and what I 24 00:02:23,310 --> 00:02:31,860 wanted to show you now is that you should not really limit yourself, especially when you create the 25 00:02:32,010 --> 00:02:35,530 ad retargeting for a real estate broker. 26 00:02:36,270 --> 00:02:46,080 It is good that you also take care of the whole real estate office itself, brokerage, and of course, 27 00:02:46,080 --> 00:02:51,090 you try to use as many sources as possible. 28 00:02:52,110 --> 00:02:58,310 So basically, it means that you are not limited to limiting yourself. 29 00:02:59,790 --> 00:03:08,970 So let's have a look what I have just now created and of course, it's still populating, but you can 30 00:03:08,970 --> 00:03:10,770 see what I always do. 31 00:03:11,250 --> 00:03:13,360 I go for Vidale views. 32 00:03:13,380 --> 00:03:20,420 You can go for three seconds, 10 seconds or 25 percent, 50 percent. 33 00:03:21,180 --> 00:03:31,000 And I have chosen the videos like Boese from this account, his style, as well as the Alpha. 34 00:03:31,830 --> 00:03:40,140 Then, of course, you create look alike audiences both from like from days. 35 00:03:40,950 --> 00:03:50,580 And then, of course, you create a different look alike audiences for engagement, Facebook for engagement, 36 00:03:50,580 --> 00:03:54,530 Facebook, remakes of real estate career. 37 00:03:55,020 --> 00:04:06,510 So all you can always gray look alike audiences, even for Instagram, both for this real estate broker 38 00:04:06,510 --> 00:04:09,480 as well as the remakes of office. 39 00:04:10,170 --> 00:04:18,510 And then, of course, you have this custom audiences like for Instagram retargeting targeting both 40 00:04:18,510 --> 00:04:24,890 for account for Broecker as well as the office brokerage. 41 00:04:25,650 --> 00:04:33,540 Then you go for engagement for Facebook and again, you go for all the Facebook pages. 42 00:04:33,870 --> 00:04:41,160 So real estate career, real estate brokerage as well, a real estate broker. 43 00:04:41,910 --> 00:04:44,520 Then, of course, you go look alike. 44 00:04:44,520 --> 00:04:47,790 Audiences for website retargeting. 45 00:04:48,270 --> 00:04:52,580 You create website retargeting itself. 46 00:04:53,130 --> 00:04:59,970 And then, of course, you have traditional targeting that we do not want to talk right now. 47 00:05:01,300 --> 00:05:06,830 And this is, of course, populating it can take up to 24 hours. 48 00:05:07,510 --> 00:05:10,400 And this is something very, very powerful. 49 00:05:10,420 --> 00:05:17,440 I recommend to always be creative and always think how many sources you can use. 50 00:05:18,370 --> 00:05:20,240 What I didn't show you. 51 00:05:20,260 --> 00:05:25,630 I would like to show you the video, because this is a great source. 52 00:05:27,740 --> 00:05:34,070 And what is good, you know, you can choose like three seconds, 10 seconds to play. 53 00:05:34,100 --> 00:05:35,660 Twenty five percent. 54 00:05:36,710 --> 00:05:42,410 I have chosen like three seconds, but let's say now I choose 10 seconds. 55 00:05:43,490 --> 00:05:52,460 And what is Saralyn good, I can choose the content time, so I just browse if I mean by now I have 56 00:05:52,460 --> 00:05:58,630 already chosen, so I go to choose the Dallas and what's good. 57 00:05:58,640 --> 00:06:05,660 You you can work with all these pages, you know, Instagram, business profile. 58 00:06:06,440 --> 00:06:12,530 So let's say I use this Zachy style is like this real estate. 59 00:06:13,130 --> 00:06:22,640 But we did mainly always create the ads for engagement for a photo gallery. 60 00:06:23,240 --> 00:06:29,380 So this is not really everything to be the best retargeting. 61 00:06:30,050 --> 00:06:32,780 So what we now need more. 62 00:06:33,470 --> 00:06:39,190 We need to go for the South because this is really powerful. 63 00:06:40,130 --> 00:06:48,500 And you can see all the videos, I just choose the videos and you can see that some of the videos, 64 00:06:48,510 --> 00:06:53,390 they had quite a magnificent number of videos. 65 00:06:54,940 --> 00:07:05,050 So and what we are now doing, we are choosing of people who has watched at least 10 seconds, we can 66 00:07:05,050 --> 00:07:09,310 also choose twenty five percent click through play. 67 00:07:09,910 --> 00:07:13,360 So this depends how accurate we want to be. 68 00:07:13,870 --> 00:07:16,300 But now we are choosing this. 69 00:07:17,380 --> 00:07:27,100 Like what we have already chosen and you go for 10 seconds and this is something I highly recommend 70 00:07:27,100 --> 00:07:37,270 to always also do to try to use this video engagement to be powerful and work for you. 71 00:07:38,860 --> 00:07:40,690 So this is now what we have. 72 00:07:40,690 --> 00:07:42,910 So we go for confirmation. 73 00:07:44,010 --> 00:07:52,440 And maybe what we can do, we can name the audience, then the seconds 74 00:07:54,870 --> 00:08:03,530 we do the of applause, the name of the broker, so we go we have both sources. 75 00:08:03,540 --> 00:08:05,670 You can get the description. 76 00:08:06,120 --> 00:08:10,040 If you create many audiences, it might be very useful. 77 00:08:12,050 --> 00:08:22,940 And like Facebook is promising to manage everything in 30 minutes, but my experience is you need more, 78 00:08:23,780 --> 00:08:27,130 but now you have to expand your audience. 79 00:08:27,140 --> 00:08:30,300 You just create a localized audience. 80 00:08:30,740 --> 00:08:33,200 I need to go for Czech Republic. 81 00:08:34,100 --> 00:08:42,720 But let's say that you need to expand, for example, to let's say I need to expand to Germany. 82 00:08:43,520 --> 00:08:45,800 OK, so I can choose Germany. 83 00:08:45,800 --> 00:08:51,410 Of course I can expand to whatever country I need right now. 84 00:08:52,420 --> 00:08:58,600 And so I have this Czech Republic and I just crealy audience. 85 00:08:59,930 --> 00:09:02,390 And now basically, this is really good. 86 00:09:02,420 --> 00:09:13,520 So I have created quite a powerful customer targeting audiences and powerful look alike audiences. 87 00:09:14,980 --> 00:09:23,560 And now basically what I can do, I can just xrayed the act, and this is something I have already shown 88 00:09:23,560 --> 00:09:29,950 you the process of at creation, you go to as manager, you create the act. 89 00:09:30,880 --> 00:09:41,110 But this is what I wanted to share with you, that you really need to think how deep, how much to think 90 00:09:41,110 --> 00:09:52,410 about all the possibilities you can find for your client to proceed retargeting and to proceed the look 91 00:09:52,420 --> 00:09:55,090 alike audience, his creation. 92 00:09:55,900 --> 00:10:05,020 So really, think about your Facebook and all possible potential profiles to think about the websites 93 00:10:05,560 --> 00:10:09,840 like you can use and of course, the Instagram. 94 00:10:10,660 --> 00:10:19,840 And so I believe if you use this, you can get like Facebook, Hall of Fame and you can get many clients 95 00:10:19,840 --> 00:10:22,930 because just not really. 96 00:10:24,190 --> 00:10:31,000 There is not a lot of people they know all these strategies, and this is very powerful. 97 00:10:31,660 --> 00:10:35,260 So please be sure to use it. 98 00:10:35,590 --> 00:10:37,300 I wish you all the very best. 99 00:10:37,310 --> 00:10:38,050 Good luck. 100 00:10:38,380 --> 00:10:40,540 May reach great success. 101 00:10:40,540 --> 00:10:42,580 And thank you for watching.