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Hey, guys, welcome, welcome, welcome.

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I am so glad, so excited to start with you.

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I am so happy that you are watching this video and I am really, really, really sure that just watching

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this best practices can help you greatly.

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So this is kind of why we are going to start to really jump directly into my best practices.

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Bob, as you can see in the course, we cover many topics, many ads and blueprints.

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But this goal is to really like summarize, to really give you power to really open your eyes, because

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most people what is my experience?

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They are really searching for some hecks and they really want to know how to be perfect about how to

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be efficient from day one.

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So just for the inspiration for this, that one of our greatest goals will be engagement.

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And the goal is that now Facebook has developed this currency into three new metrics, and this most

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important to all of it is the engagement metric.

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It's always very important for Facebook if you can engage.

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And so this is the inspiration for you.

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So you can see this is just really magnificent apartment in Prague.

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And the power of this is, as you can see in the gallery, and this is one of the greatest goals that

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you will see in our blueprints.

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You can watch that we want to create magnificent galleries.

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And the reason is that people easily engage.

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It means they start reading, they start liking, commenting and sharing.

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So and this is great.

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And you can really create magnification and get great range and great engagement.

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So this can greatly boost your rankings.

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And the reason is on people.

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They see something so magnificent.

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They usually stop.

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They can take.

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And they just go through it and they like to get the inspiration and as you can see, even in the pictures,

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you know, they like to come in, they like to be active.

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And this is very, very good for us because this kind of inspiration, engagement can greatly improve,

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you know, the power of our page.

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And of course, I will also show you and I am showing you how to xrayed this, how to target this,

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but this is the starting inspiration for you.

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And this is quite powerful because as you can see, it has also generated nearly four thousand or three

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thousand four hundred clicks, you know, for for the page itself.

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So this is good.

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You know, then people like to click on it, then they like to comment it.

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So this will be one of our highest goals.

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You can really watch more in our blueprint's because we have really powerful blueprints.

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But this is one of our highest goals to engage and target.

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Wow.

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So this is the beginning of all what we will be trying to really engage.

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And then, of course, if we can engage, as you can see, we can also in white people, just when we

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invite them this way, we build a page.

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So this way, our Facebook business page is growing and we don't really need to pay for getting followers

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because we just build the page this way.

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So this page has, like, grown really great by just thanks to this.

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So the other point that will be really important for us is that we always want to be powerful.

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So you want to always show our clients that our business is growing the engagement impressions linked.

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So this all is our goal.

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So you can get clients easily and you can grow easily.

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So as you have probably noticed, that discourse doesn't really have this step by step approach in the

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matter of creating your business page.

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And the reason is that 99 percent of all my students, what's my experience?

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They already have like the business page and you can just set it up in minutes.

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It's very easy.

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Just if you write, for example, to Google, create a Facebook page and you just click on it.

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And the Facebook, like, naturally guides you.

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So if you don't have Facebook business page, you just decide if you go for community, but we go for

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business or maybe for branding, you know.

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And this is basically a step by step.

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It's very easy to do.

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And if you really want to be sure to know everything about creating the page, please just scroll down

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and go to the section xrayed Facebook business page greyed Facebook winning page.

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I have created two hours about this complete set up by 99 percent of all clients.

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They have already business page.

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So just, you know, you can set it up and you know, if you go farther, more into the next sections,

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you can create your Facebook business page with step by step guidance and you can watch everything very

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detailed in two hours.

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So this is the business page, what I would love a little bit, speak more is about the setup quickly,

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because what people often miss when they set up the Facebook business page, if I can just quickly,

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is the cover.

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I think the cover is very important.

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You can have like photo video or a slide show, and this is good to change it, to update it, to work

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with it, to have every two weeks or every months of new fresh setup for this.

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What people often miss and I think it's very important is this services.

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So this is something I highly recommend to always add to these services, and I would highly recommend

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to spend the time.

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It's so very easy to do it, to place the service servicemen Parise description.

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And the image, another point people often miss is the story.

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So I always recommend to really use a beautiful picture, to use the text, to use the links, you know,

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and it's really good to publish and create the story.

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This is something that I highly recommend.

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And then in these settings, what's important, there is one more point.

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If you need people that to create a job, it's also very easy when you build a team so, you know,

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you can create a job and you can even like credit at two to get people you to get the series.

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So this is also what I highly recommend.

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And then in these settings, you might consider if you set up the automatic messaging that's quite good

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for the Volcom, then you really have to feel all the information to spend your time and do your best

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to fill the information.

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To check these templates, that's very useful.

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To decide if my some of the.

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Top's not been the best for you.

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And also, what's very, very important is this Instagram connection, even if you do not use the Instagram,

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it's very, very useful to set it up on your mobile and just use it as a support for Facebook marketing

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and Facebook ads, especially so just connected with DoubleClick.

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It's very easy to do so.

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This is what you need to do to have well, set up the Facebook business page.

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And if you need more guidance, please go to the complete section.

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What else you need that's very important for you, it's this business Facebook column to create the

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account so people they often use Chasidic at.

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But what I highly recommend is this Facebook business.

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So you just go to business dot Facebook com and in free, easy steps, the Facebook will guide you and

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will help you to set up everything correctly.

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Just to give you some very short overview, what is important, you know, when you set it up, we will

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look into this deeply.

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So this Facebook business manager is great for like you can have more business pages.

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You can, like, use the ATM account inside it.

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And this is important.

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Really important to understand is that this is like mother of everything, you know, because people

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what they often confuse is act account at.

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You know, this admonition manager and Facebook business manager, so it's important that you always

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use the business manager and just when we start with the settings, business like settings, practices,

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as you can see, it's very easy to set it up.

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And basically the Facebook guides, you see, you always have people you can just easily add them like

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you want the employee or the admin access.

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It's very easy to do it.

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And you can see that you have the assets.

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And you can see like we have more pages like in Perak and awesome locations around Prague and I a special

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Facebook business page just to build a team and get more and more like real estate brokers.

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And we have it to count.

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And we have catalog's.

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Just to show that our guide, you can also have the partner that can help you.

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That's quite useful.

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And here in the account, you can have the pages, as you can see, you know, and you can see who has

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the access and who is the admin.

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Then you have the actor Count and Mazzarella involved, and what people often miss is the Instagram

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account.

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So as I told you, it's important that you connect Facebook business page with your Instagram business

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page and people often forget the Instagram account to be added.

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And then basically.

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As I was showing you then, the.

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Very important point.

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Is to understand that this is everything, you know, it's like unification of everything.

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And then you can simply manage payments, you know, to have your car.

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You know, it's very it's very easy to use it.

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It might be shock if you have never, never seen it, but it's very important.

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And what I would love to talk more about Catalog's because.

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Like, I have seen many, many videos on YouTube and across the globe and a lot of, you know, people

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teaching different kinds of setups, but what people often forget are the catalog's.

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And the catalogs are very, very important, you know, 40 dynamic ads and a catalog sales and they

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give you so many options and they especially increase.

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Incredible, your efficiency and this, you know, is something I would love to talk more, because

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this will give you enormous power and enormous future.

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And if you ever talk to any client or you go to any meeting to apply for the job, the catalog, you

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know, knowing this is something great because people, they often don't know it.

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So let's break it down.

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It's nothing really complicated.

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I have discovered that people they often click here and they just see this.

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But you need to really use the all tools.

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And also it opens the complete mega manual for you.

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And as you can see, that it's quite easy, you know, dislocations.

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So this is quite easy to understand.

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We will talk about audiences.

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And of course, you have the inside scrap hip hop, but what people often miss is death.

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And this is very important because.

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To give you an explanation, you can simply feed the Facebook with all your products, with all your

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homeless things, and now the Facebook system is even so.

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So, so like Clemmer.

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So it can understand and you can send up if you have like a say, if you have a terrible if you have

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e-commerce, if you have automotive and you can see you can completely set up your catalog here.

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So this is something that you should definitely do.

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And the main reason why you should aim for it is that it will give you enormous power for dynamic acts

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and this is the most powerful tool.

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Like accomplish every business, and the most important is the dynamic, as will be working for you

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once you said set it up or they will be working for you and you don't need to do anything.

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And I am completely guiding you to create the complete dynamic, as you know, in this section, it's

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a step by step guide with to do list.

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So it's really not possible to manage everything right here.

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In this video, but if you go to the dynamic arts section, you will get a complete guide.

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But as you can see, this is the dynamic retargeting.

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And the power of dynamic retargeting is that you can understand that, of course, you go to outcome

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and you can use the catalog.

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So what does it mean?

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It means that, like people who visit the website.

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It means that, for example, someone was visiting the website premix and he was, for example.

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Interested in.

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Apartment, you know, he was really interested in this apartment.

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And the point is, the now dynamic from itself will find this person and will dynamically show the.

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You can, even for e-commerce, retarget people that they have already started the process of shopping,

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but they didn't really, like finished it.

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So there has been more options and we will go for more options in our complete guy.

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But I really want you to understand this.

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And now, as you can see and as you can watch in this video, this is automatically working with the

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catalog and with these Facebook picks up.

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And it's really automatically offering Dean different kinds of real estate's.

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And this is something I truly love because this is so powerful and so useful and it can save you so

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much time, you know, because then you never hunt for any client with any manual retargeting because

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the complete offer and what he was interested in, you can get like automatic.

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And this is really, really great because.

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I have one, so I did not and I don't need to do anything more.

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I am like now creating this video for you.

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It's already it's already 10 months, I have set it up and all I have to do, I have to check if it

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is running and if the budget is reasonable and it's all the time working for me, it's all the time

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working for a client.

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And I don't need to do anything and I can go up to 180 days back.

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And basically, this is fantastic, this is so great that I simply do not have any limits anywhere so

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I can even like work with age, but I don't throw it.

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I just want to show you.

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But the dynamic we're targeting will do everything automatically.

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One of the very, very important points that people often talk and I have seen that even some of the

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most most exquisite instructors, you know, they are just showing the picture and you probably know

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that you have like a Facebook page.

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So this is quite easy to understand.

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You can find a lot of videos about it.

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And it's very easy to understand this.

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But what's really important about Facebook because.

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Is the understanding that it helps you for retargeting, it helps you for remarketing.

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And even, you know, in this setup, like the instant pics.

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You can, like, use department integration, you know, so that's being Facebook will naturally guide

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you, for example, for Shopify and Smellie, blissful or using the word press and you probably can

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also copy.

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And this is important to an automatic advance matching.

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So this is important to you that I highly recommend.

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But what people they often miss is the events, and this is something I would love to talk a little

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bit more, especially if you are running the e-commerce, you need to have the event like you can then

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add to CART, but also like page view.

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But here, for example, for real estate, complete registration is something very, very important

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for us.

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And what people often miss is this.

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They set up new events.

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This is so important, you know.

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That you can use this Facebook's even set up to and I would love to start working with this website,

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so like you can see Remax opening and now you can see that there has been like set I've even stood up

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called.

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But I would love to track the bottom, for example.

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So I would love to try new bottom like contact, you know, and.

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Basically now there is like you can see at Tulkarm, this is very important for e-commerce or this type

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of thing, check out, you know, but they didn't pay.

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This is important.

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Of course, if you have purchases, you can exclude people.

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They already aided payment in full or if they at the wish list, you can retiling in them.

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But now we have this contact for real estate.

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And I just click confirm and you can see I have set up the contact track button bottom and now I will,

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for example, go.

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And I want to really know if people are interested in this because.

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For example.

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So this is what I would love to do to get some more information, to relitigate the events.

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So this is the example for you.

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And please, when you use the Facebook pics, remember that you need to set up different events, that

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will be very, very important for you to know this and to.

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Use this.

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So thank you very much.

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This is great that you're watching.

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I'm really, really grateful.

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00:27:16,520 --> 00:27:28,670
And what is also very, very important for us and what we need to understand more about targeting is

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the audiences.

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And as you can see, if you go to the Pixar also, you will be running the Pixar for a longer time.

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It might be useful for you to.

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Use this xrayed value base, look alike, I will look more deeper with you into audiences, don't worry,

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but this is a great example because Facebook itself can really help you to create different targeting

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options.

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Options look like audiences, but especially disconnected to pixel.

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If you click on and you can see I have this account, you know, and I just click Max.

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00:28:22,410 --> 00:28:31,250
And you can see I do not have e-commerce, so I, I have to go to other event and I have to go for view

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view content.

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And now I just want to go for a Czech Republic.

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And I can, of course, decide, for example, if I open the branch now in Austria and Germany or in

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the USA, I can, for example, around Germany and I can target for Germany.

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Of course, this is possible, but I need to go for the Czech Republic.

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And the best days if I can like Korei like one percentage Micarelli.

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00:29:13,770 --> 00:29:23,520
Exact match, because the Facebook has so much and so incredible information about all of us, what

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00:29:23,520 --> 00:29:27,310
we do, what we like, what we watch, what we share.

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It's like a big or the scene I saw.

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I can create really custom or audience.

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And this is something I just wanted to show you.

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00:29:42,510 --> 00:29:52,590
And so what we will now have a look at, of course, the audience, because you probably know and understand

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that you can target for age, you can target for income, you can target for interest, you can exclude

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narrowed the audience.

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And there are many, many options.

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And as you can see, I have heard different kinds of.

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Get things and different kinds of audiences.

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And you want to have a Feltri if you crane many, many, many like audiences that mind this inactivates

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be useful for you so you know what you are actively using.

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And basically, what I would love now to explain is that sometimes it can be populated.

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So, for example, you crave the audience as I have created and then you can see populating and is below

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one thousand.

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So this can happen and either you or your Facebook page or it's very fresh or you didn't install your

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Facebook page.

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So it's also very fresh or you need to wait.

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You need to take your time.

283
00:31:16,170 --> 00:31:17,190
You need to wait.

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00:31:17,550 --> 00:31:22,340
It can take even up to 24 hours.

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00:31:23,100 --> 00:31:35,250
But even if you like, use the audience, you can directly, like, create the ad even in this populating.

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00:31:36,180 --> 00:31:44,200
So what I would love to show you right now is the creation of the audience itself.

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00:31:45,660 --> 00:31:51,870
So let's say, like you have custom audiences and lookalike audiences.

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And basically, this is very powerful also.

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So when you create the custom audience.

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You need to know that, like you can use different sources and basically what's good is that these sources

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are.

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00:32:17,160 --> 00:32:26,520
I would say unlimited are your options for your creativity is completely unlimited, so as you can see,

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website traffic, you just create you can decide up to one hundred eighty days.

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00:32:36,560 --> 00:32:48,230
And you can, like, decide about all this and you can go for all of IPSI or just specific page or even

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00:32:48,680 --> 00:32:58,310
time on the page or just people who view content or they went to see the contact.

296
00:32:58,360 --> 00:33:00,590
So this is really good.

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00:33:00,630 --> 00:33:06,170
So if they tried to go to the contact page, you started with targeting them.

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00:33:06,890 --> 00:33:15,530
So it means, you know, if they for example, you need a specific Web page, you just write it here.

299
00:33:15,680 --> 00:33:24,800
And it's like, for example, for the e-commerce is thank you, page or you have some special offer.

300
00:33:24,810 --> 00:33:27,740
You need to read Target and then you name it.

301
00:33:29,350 --> 00:33:39,940
Then basically like this way, you are guided to create different website like traffic and customer

302
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list.

303
00:33:40,570 --> 00:33:41,980
This is really good.

304
00:33:42,520 --> 00:33:47,770
You can even import from MailChimp the email to the base.

305
00:33:48,610 --> 00:34:00,010
You can use the file either with lifetime value, but probably you will have this like like this, you

306
00:34:00,010 --> 00:34:03,700
know, that doesn't have any just upload it.

307
00:34:03,700 --> 00:34:04,730
It's very easy.

308
00:34:04,730 --> 00:34:10,530
You can you see S.V. or Texte that's that's quite powerful.

309
00:34:11,160 --> 00:34:22,080
I was now using ten thousand contacts for Remix Atrium and I have very, very good experience with mobiles.

310
00:34:22,510 --> 00:34:31,030
So if you get the mobiles or even email address, the more you get, the more you give to Facebook,

311
00:34:31,030 --> 00:34:31,750
the better.

312
00:34:34,110 --> 00:34:38,220
And then, of course, you can continue I would love to also show you.

313
00:34:39,330 --> 00:34:49,110
Like that you have this use Facebook sources, so people who watched your videos, people engage with

314
00:34:49,110 --> 00:34:59,290
your Instagram business profile, with your emotions and with your Facebook page lead for instant experience.

315
00:34:59,310 --> 00:35:06,120
This Facebook page is very powerful, this engagement with Facebook page.

316
00:35:06,120 --> 00:35:08,990
This is something I really recommend.

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00:35:09,690 --> 00:35:18,390
And of course, there are more options like engage, visit the colleague to call to action.

318
00:35:18,390 --> 00:35:21,150
But then there are many, many options.

319
00:35:24,220 --> 00:35:33,670
I would really love to ask you to use this if you are like really building the Facebook ads.

320
00:35:33,700 --> 00:35:41,380
This is something very powerful and that's why I was showing you that the engagement is so important

321
00:35:41,380 --> 00:35:49,210
for you, because then you can create the audience chats from people that are engaging with your page.

322
00:35:50,130 --> 00:35:57,180
And then you can be quite sure that these people already know about you and they have many, they had

323
00:35:57,180 --> 00:35:58,930
the interactions with you.

324
00:36:00,210 --> 00:36:09,130
And the point is, like if you crave the engagement, you can, of course, target for video views.

325
00:36:09,130 --> 00:36:14,660
Who can really target, of course, for engagement itself.

326
00:36:15,150 --> 00:36:22,890
But what you can also do what I truly, truly like is this lookalike audiences.

327
00:36:24,340 --> 00:36:32,020
And this is really great, you know, because you, of course, can create from the big sun, as I was

328
00:36:32,020 --> 00:36:36,590
showing you, but you can use the other sources.

329
00:36:36,610 --> 00:36:42,550
So I have just to, like, use the correct page.

330
00:36:43,750 --> 00:36:54,520
To just use it for you and then what's really great is that, like you can create like custom or dance

331
00:36:54,640 --> 00:36:55,150
like.

332
00:36:56,790 --> 00:36:59,800
Of course, but I'm sorry.

333
00:36:59,820 --> 00:37:08,250
What we need to do is we need to go for a lookalike audiences that what I was showing to you right now

334
00:37:09,060 --> 00:37:12,360
and this is what you need to go for.

335
00:37:13,540 --> 00:37:23,500
And you can see, Value-Based, as I was showing you, or you can use other resources.

336
00:37:24,560 --> 00:37:31,070
And this is really, really powerful to use it, and I highly recommend to do it.

337
00:37:32,220 --> 00:37:40,290
But what you can also do, let's say you create the Instagram engagement.

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00:37:41,550 --> 00:37:54,540
Like audience, like custom audience, and you can also create the look alike audience directly from

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00:37:54,570 --> 00:37:54,720
it.

340
00:37:54,740 --> 00:38:01,720
So, of course, you can create the act, but you can also create the look alike audience from it.

341
00:38:02,400 --> 00:38:09,240
So as you can see now, I can create these look alike audiences.

342
00:38:10,020 --> 00:38:11,790
And this is very powerful.

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00:38:11,790 --> 00:38:21,120
As you can see here, we have the Instagram engagement, custom audience and lookalike audience.

344
00:38:21,870 --> 00:38:26,730
Then I have the Facebook engagement and lookalike audience.

345
00:38:27,420 --> 00:38:32,060
Then I have the website and again, lookalike audience.

346
00:38:33,000 --> 00:38:43,680
So basically I can target like the people on a website that visited the website, people who engage

347
00:38:43,680 --> 00:38:46,940
with Facebook, people who engage with Instagram.

348
00:38:47,310 --> 00:38:55,080
But what I can also do, I can create from this custom audiences look alike audiences.

349
00:38:56,090 --> 00:39:05,210
And then to give you example, why is it so powerful, I have the example for you, as you know, this

350
00:39:05,210 --> 00:39:06,530
terrific ex.

351
00:39:07,890 --> 00:39:18,410
And then you can see it's Solenni official, even when you target while the traffic at you can be official,

352
00:39:18,810 --> 00:39:22,170
but for retargeting, as you can see.

353
00:39:23,990 --> 00:39:32,540
There is nothing better than using these different kinds of targeting and red things, and you can see

354
00:39:32,540 --> 00:39:35,090
Amerie targeting the website.

355
00:39:36,020 --> 00:39:39,740
I am retargeting the database phone numbers.

356
00:39:40,710 --> 00:39:52,110
I can retarget the engagement of Facebook page and I can also read Target or Target the differen lookalike

357
00:39:52,110 --> 00:39:53,210
audiences.

358
00:39:53,850 --> 00:40:01,680
And as you can see, I have the database of clients, the phone number, and I could even create localized

359
00:40:01,710 --> 00:40:05,000
audience according to this database.

360
00:40:05,580 --> 00:40:11,120
So that's a very powerful and I highly recommend to use.

361
00:40:11,230 --> 00:40:18,060
That's then when we create together, we have indecorous, complete creation of the traffic.

362
00:40:18,070 --> 00:40:23,970
And so don't worry this all you will get how to create the traffic.

363
00:40:23,970 --> 00:40:31,200
And you we of course, we are looking more into this retargeting and complete setups.

364
00:40:32,430 --> 00:40:37,380
And this is something very important to understand, to be able to use it.

365
00:40:40,040 --> 00:40:49,760
That's what I just wanted to show you this and one of the most awesome best practices I would love to

366
00:40:49,760 --> 00:40:50,780
show you is.

367
00:40:53,150 --> 00:41:03,290
As you can see, that is the customer journey and the best to explain is when you create the act so

368
00:41:03,290 --> 00:41:09,560
the people they often can understand and that this is like the mother.

369
00:41:10,660 --> 00:41:18,880
Decide the children and decide the toys they are playing with, so the campaign is like everything,

370
00:41:19,450 --> 00:41:24,100
then you're going to have more children doing different, different.

371
00:41:24,340 --> 00:41:26,290
I call it's called assets.

372
00:41:26,680 --> 00:41:29,200
And then, of course, you have different ads.

373
00:41:32,690 --> 00:41:37,370
And what I have like recognised people often is this.

374
00:41:38,460 --> 00:41:46,200
So this is like a warning if you need people to know you, it's recommended to be the first part of

375
00:41:46,200 --> 00:41:47,350
customer journey.

376
00:41:48,480 --> 00:41:52,260
This is the consideration and this is the.

377
00:41:53,820 --> 00:41:56,680
That's why you need this catalog sales.

378
00:41:56,700 --> 00:41:58,710
That's why you need dynamic ads.

379
00:41:59,100 --> 00:42:03,560
And that's why for e-commerce, you need to set up the Facebook page.

380
00:42:03,570 --> 00:42:14,670
So to go for conversions and the site traffic engagement video you need generation is the most important

381
00:42:14,670 --> 00:42:15,450
for us.

382
00:42:16,260 --> 00:42:23,010
And this is what we are going to understand in all our sections.

383
00:42:23,430 --> 00:42:30,840
And this is very important to know, and especially I know this range is very good if you have a local

384
00:42:30,840 --> 00:42:31,530
business.

385
00:42:32,720 --> 00:42:41,210
To let people know that you even exist, but people, they often miss it and you should know that the

386
00:42:41,210 --> 00:42:44,870
reach is really good when you are starting your brand.

387
00:42:45,740 --> 00:42:53,020
You use brand awareness, but when you are starting a new place, the reach is magnificent.

388
00:42:54,140 --> 00:43:01,150
Then the engagement is like the golden rule for you, you need always to go for engagement.

389
00:43:02,070 --> 00:43:10,530
If you have videos, the video of you is very important and to get direct leads or to build your new

390
00:43:10,530 --> 00:43:13,580
sort of database, lead generation is great.

391
00:43:15,110 --> 00:43:23,180
And what people they often underestimate is the traffic, because you can build great traffic and this

392
00:43:23,180 --> 00:43:32,240
is very powerful and the most what they underestimate are the catalog sales and the dynamic ads that

393
00:43:32,240 --> 00:43:40,190
I insist that you go through this section and you really understand it and you follow the Step-By-Step

394
00:43:40,190 --> 00:43:41,680
Guide given to.

395
00:43:43,120 --> 00:43:47,680
So this is like the introduction into customer journey.

396
00:43:48,400 --> 00:43:57,490
This is very, very important to know and to understand, but don't worry, we go through everything

397
00:43:57,490 --> 00:44:04,050
in an hour to know every kind of ad how to set it up and how to go through it.

398
00:44:04,330 --> 00:44:15,670
And we also look deep into everything connected to engagement, traffic, bridge conversion, sales,

399
00:44:16,150 --> 00:44:22,240
everything you need to know, you get including great, great, great blueprint's.

400
00:44:23,580 --> 00:44:33,330
Maddie, you probably know that you just click and you continue, but what people they often have a

401
00:44:33,330 --> 00:44:36,610
problem is how to really target.

402
00:44:37,200 --> 00:44:40,820
So you are like look deep into it.

403
00:44:41,250 --> 00:44:43,320
But to give you the example.

404
00:44:44,620 --> 00:44:54,400
Like, one of the greatest options is that your clients, they already understand, like who is there,

405
00:44:54,880 --> 00:44:56,480
like customer.

406
00:44:57,070 --> 00:45:05,160
So if you go to Socialbakers, you can go to resources and you can go to Arizona mapping tool.

407
00:45:05,770 --> 00:45:11,260
And this is great exercise to do with your clients, you know, to fill days.

408
00:45:12,010 --> 00:45:16,570
And you can also watch me creating this and you get this PDA.

409
00:45:17,230 --> 00:45:19,630
So this is one of the points, but.

410
00:45:21,030 --> 00:45:28,740
It might be really a challenge, so you might use the Google Trends, you might get some interesting

411
00:45:28,740 --> 00:45:35,610
topics, but what's really useful is you just use the audience insights.

412
00:45:36,850 --> 00:45:43,210
And this can give you really great insights and help you with targeting.

413
00:45:44,050 --> 00:45:56,280
So basically you just write Facebook audience insights into Google and it will find for you and you

414
00:45:56,290 --> 00:45:57,440
can just use it.

415
00:45:58,030 --> 00:46:00,130
It's very easy to use.

416
00:46:01,930 --> 00:46:05,210
And basically I have the example for you.

417
00:46:05,860 --> 00:46:11,170
So, for example, I just need to know more about real estate.

418
00:46:11,380 --> 00:46:16,120
OK, so of course, it's quite logical that.

419
00:46:17,000 --> 00:46:27,500
It's both women and men, but this is alarming, this 25 to 34 men.

420
00:46:27,530 --> 00:46:28,990
Thirty eight percent.

421
00:46:29,300 --> 00:46:33,470
This is something might come into the consideration.

422
00:46:33,980 --> 00:46:40,220
And then, of course, you can see the college might come into consideration for targeting.

423
00:46:40,880 --> 00:46:41,720
Don't worry.

424
00:46:42,140 --> 00:46:45,340
I will show you where to click, how to click.

425
00:46:45,380 --> 00:46:48,040
Everything is very easy to do.

426
00:46:49,190 --> 00:47:01,700
So this detailed targeting is very easy, just, for example, a luxury, and then you can see the Facebook

427
00:47:01,700 --> 00:47:08,090
is offering this to you automatically, just be sure to always go for interest.

428
00:47:08,150 --> 00:47:13,310
This is really important, not for improving or employment.

429
00:47:15,150 --> 00:47:21,130
And you can exclude people, you can even narrow the audience.

430
00:47:21,150 --> 00:47:29,760
This is good, you know, so when you, for example, decide for this, then the Facebook and as narrow,

431
00:47:30,360 --> 00:47:37,090
this means that either of these options are more options to be.

432
00:47:38,490 --> 00:47:42,300
And this metal ordinance that it must be used.

433
00:47:44,270 --> 00:47:53,300
So I wanted to show you this example and what's some very good is, of course, the location, of course,

434
00:47:53,300 --> 00:47:54,610
in the Czech Republic.

435
00:47:54,620 --> 00:48:02,600
It's Prague, the activity and this is good that they really like to click, for example, for real

436
00:48:02,600 --> 00:48:03,220
estate.

437
00:48:04,010 --> 00:48:08,090
And this gives us information that the traffic adds.

438
00:48:08,090 --> 00:48:16,400
They'll be performing greatly because people are interested in real estate, will really like to see

439
00:48:16,400 --> 00:48:19,900
our ad, click on it and get more information.

440
00:48:23,610 --> 00:48:27,960
But what's really, really interesting when we go for this.

441
00:48:29,310 --> 00:48:30,390
Each likes.

442
00:48:31,580 --> 00:48:32,570
And we go.

443
00:48:33,790 --> 00:48:36,770
Like, of course, this is not a real estate.

444
00:48:37,720 --> 00:48:41,890
This is like a company, you know, it's like a luxury.

445
00:48:43,020 --> 00:48:44,640
I like.

446
00:48:45,660 --> 00:48:54,240
It's sledder works, luxury leather works, but what's really important, being like Forbess, so you

447
00:48:54,240 --> 00:49:03,780
can discover what pages they like and that might be really useful for you, because sometimes, even

448
00:49:03,780 --> 00:49:08,280
if you do your best to really target.

449
00:49:08,280 --> 00:49:08,900
Wow.

450
00:49:09,660 --> 00:49:11,160
And you really want to.

451
00:49:12,450 --> 00:49:15,860
Do your Compline best to set it up?

452
00:49:17,280 --> 00:49:28,200
For example, you created the ad for targeting an array targeting and this retargeting is not really

453
00:49:28,200 --> 00:49:29,880
doing so well.

454
00:49:31,080 --> 00:49:36,360
So your direct targeting, I'm sorry, direct targeting is doing really well.

455
00:49:36,870 --> 00:49:44,670
But the real target, the targeting is OK, but the targeting is not really doing well.

456
00:49:46,440 --> 00:49:53,190
So what you need to do, you need, of course, to edit the ad and then you can see your goal for this

457
00:49:53,190 --> 00:49:54,120
traffic.

458
00:49:54,510 --> 00:49:56,750
And we will have a look deeper into it.

459
00:49:57,540 --> 00:50:01,410
And we have quite a detailed targeting.

460
00:50:02,480 --> 00:50:14,870
But there is like you sure we might go, as we discovered, 25, but it's a very Jeneda, so I need

461
00:50:14,870 --> 00:50:20,740
somehow to narrow the audience to realize, realizing they must be interested.

462
00:50:21,320 --> 00:50:30,880
And because this is the article, this is the article given very specific information, I will go for

463
00:50:30,890 --> 00:50:36,890
this like I must make Forbess.

464
00:50:38,490 --> 00:50:47,290
And not in wars, but interests, and this will help me to really narrow the audience with this for

465
00:50:47,430 --> 00:50:55,830
us, thanks to the insights and this is something I highly recommend and you can see now it's much better

466
00:50:55,830 --> 00:51:03,120
chance that Facebook will find the people in Perak from 25, I would say, to.

467
00:51:04,820 --> 00:51:09,560
I can go to to 41, according what we found.

468
00:51:11,060 --> 00:51:23,240
And this will definitely work much better, and I will say this new waitress for bus loads name Snakeman,

469
00:51:23,570 --> 00:51:24,230
OK?

470
00:51:25,240 --> 00:51:35,710
And so I have my career Internet over the way that I can now tell Facebook, you can use all these possibilities

471
00:51:35,710 --> 00:51:46,300
to get things for age, for like place, location, but you must also make sure this interests inform

472
00:51:46,300 --> 00:51:51,700
us so that can really improve greatly the way of targeting.

473
00:51:52,860 --> 00:51:55,130
So that was the example for you.

474
00:51:57,080 --> 00:52:05,750
And basically, you should also know when you look into these reports, you know, and this columns,

475
00:52:06,410 --> 00:52:10,190
you can always decide what to see.

476
00:52:10,220 --> 00:52:13,520
You can always use these breakdowns.

477
00:52:14,240 --> 00:52:17,510
So it's very, very powerful to use it.

478
00:52:18,170 --> 00:52:20,380
So please be sure to use it.

479
00:52:20,390 --> 00:52:27,650
For example, I have a landing page for your sling, Clegg's Cross for landing page.

480
00:52:28,470 --> 00:52:33,620
And that's why I am so much recommending this like.

481
00:52:35,560 --> 00:52:45,330
Engagement because this can help is so great, it can bring you great traffic, it can build your page

482
00:52:45,870 --> 00:52:55,300
and it can truly help you to get the engagement, to get the traffic to build your page.

483
00:52:55,320 --> 00:52:58,770
So this is what I am highly recommending.

484
00:52:59,490 --> 00:53:03,920
So let's say this is some complete overview.

485
00:53:03,930 --> 00:53:12,180
Of course, if you are going through the course, we go through all kinds of ads, all kinds of targett

486
00:53:12,180 --> 00:53:12,750
things.

487
00:53:13,230 --> 00:53:19,040
We go through all kinds of possibilities you can use.

488
00:53:19,410 --> 00:53:23,030
We go through everything you can use in and out.

489
00:53:23,550 --> 00:53:32,690
But this is just some staggering overview to really so you can really report to your clients.

490
00:53:33,240 --> 00:53:35,220
This is our last month.

491
00:53:35,220 --> 00:53:39,120
We are boosting we are growing engagement.

492
00:53:39,160 --> 00:53:42,970
Linklaters and this is basically the goal.

493
00:53:43,230 --> 00:53:51,690
So don't worry if it is too much on you, if it is too fast, because you really dive into more ads,

494
00:53:51,690 --> 00:53:53,280
into more marketing.

495
00:53:53,760 --> 00:54:02,170
But this is the overview to know really what's the most important, what you need to concentrate on.

496
00:54:02,670 --> 00:54:04,240
So thank you for watching.

497
00:54:04,260 --> 00:54:05,590
You are so great.

498
00:54:05,850 --> 00:54:09,160
I like you so much and I wish you all the very best.

499
00:54:09,180 --> 00:54:10,880
Good luck and success.
