1 00:00:01,000 --> 00:00:08,200 My dearest Adam, I am so happy for you because you are such a fantastic student. 2 00:00:08,260 --> 00:00:09,490 It's incredible. 3 00:00:09,820 --> 00:00:15,230 I am so grateful for you for everything you have managed. 4 00:00:15,700 --> 00:00:20,610 You are going through the ads and this is so fantastic. 5 00:00:21,070 --> 00:00:33,310 So what I have prepared for you is something I called the best practices, the best practices for Facebook 6 00:00:33,310 --> 00:00:37,080 ads, Instagram ads for retargeting. 7 00:00:37,480 --> 00:00:47,950 So it's basically the summary is the best of the best and the most important I can give you when I have 8 00:00:48,190 --> 00:00:56,010 explained to you the ads, Bigos, and all the most important, how to create the ads. 9 00:00:56,380 --> 00:01:08,170 Now we can dive more not just into the escalation, but into more supercharging super powerful techniques 10 00:01:08,470 --> 00:01:11,590 that I believe are important for you. 11 00:01:12,010 --> 00:01:21,550 So we will revise more the usage of business manager, but especially the usage of custom audiences, 12 00:01:21,880 --> 00:01:33,670 lookalike audiences, different ways of targeting retargeting of the website, retargeting of the engagement 13 00:01:34,000 --> 00:01:43,180 and getting people back using the power of pixel, using the power of pixel in different situations, 14 00:01:43,450 --> 00:01:47,230 using the power of catalog's dynamic ads. 15 00:01:47,530 --> 00:01:58,150 So it will be one complete Soumaré I am giving you to really dive much deeper into much more advanced 16 00:01:58,150 --> 00:01:59,410 strategies. 17 00:01:59,740 --> 00:02:08,320 And if you stay with me, I cannot promise it will be the most stunning Warner Bros. 18 00:02:08,320 --> 00:02:18,670 Video like you go to the cinema, but I can promise you it will be great in terms of business. 19 00:02:19,030 --> 00:02:30,310 So it means that if you want to understand better my best practices, this is the section for you.