1 00:00:00,120 --> 00:00:09,960 My dear student, welcome back to the conversions conversion ads, so I am really happy to continue 2 00:00:09,960 --> 00:00:14,400 with you and I am really grateful you are staying with me. 3 00:00:15,840 --> 00:00:28,080 This might be not the most exciting video like Terminator or Star Wars, but it's a video about business 4 00:00:28,650 --> 00:00:31,170 and it can be a little bit boring. 5 00:00:31,170 --> 00:00:34,380 But I will try my best to guide you. 6 00:00:34,890 --> 00:00:43,850 So if you stay with me, we are in the conversion ads and we want to dive more how we can help. 7 00:00:43,860 --> 00:00:52,350 So if you remember, we started to test the audience. 8 00:00:52,540 --> 00:00:55,350 So this is what we started. 9 00:00:55,360 --> 00:00:59,730 So we wanted to understand more the audiences. 10 00:01:00,540 --> 00:01:12,090 So basically now if we double check what is going on just in our two days and half, so first of all, 11 00:01:12,390 --> 00:01:17,460 we can see that we had this big support chase and. 12 00:01:18,410 --> 00:01:21,920 Like, we might start to double check. 13 00:01:24,070 --> 00:01:27,950 Yeah, so it's the same data. 14 00:01:28,390 --> 00:01:34,010 So what we need to do is to double check more and dig into the data. 15 00:01:34,900 --> 00:01:41,690 So first of all, it's very, very important to understand this campaign. 16 00:01:42,370 --> 00:01:51,010 So this campaign is really good and we need to understand it better because it's definitely getting 17 00:01:51,010 --> 00:01:55,390 very, very good results so far. 18 00:01:56,080 --> 00:02:04,960 And you can see it's getting a lot of people clicking and it has really good click through rate and 19 00:02:04,960 --> 00:02:16,960 people are starting the check out and also the best purchases and also the best value for purchases 20 00:02:16,960 --> 00:02:18,790 and for a car. 21 00:02:19,630 --> 00:02:25,270 So basically, what is so magic about this campaign? 22 00:02:26,320 --> 00:02:29,640 Let's understand it to get a. 23 00:02:31,150 --> 00:02:43,780 So it's so we have, like, look alike for pigs using Birchley, so this is great and it's also excluded. 24 00:02:45,070 --> 00:02:55,060 Are excluded, the website traffic seven days and purchase complete 50 days and the age interest in 25 00:02:55,060 --> 00:02:59,680 cosmetics, sunless tanning, shopping and fashion. 26 00:02:59,710 --> 00:03:11,230 OK, and now we need to double check the ads to understand better what is going on, because, for example, 27 00:03:11,230 --> 00:03:13,090 this is really nice and. 28 00:03:14,500 --> 00:03:19,470 But this is not the ad that actually is making the money. 29 00:03:21,330 --> 00:03:25,250 And so why is this ad making the money? 30 00:03:26,160 --> 00:03:34,840 So the reason is probably because this lady is a celebrity. 31 00:03:34,860 --> 00:03:42,470 It's a pop star and it's really got a lot of reactions and a lot of likes, a lot of comments. 32 00:03:43,200 --> 00:03:52,600 So this is important to always understand the business and the geographical setup. 33 00:03:53,190 --> 00:04:00,320 So in the first time, I honestly didn't understand that this lady is a top star. 34 00:04:00,870 --> 00:04:06,350 So this is something we need to keep and develop for our at. 35 00:04:07,570 --> 00:04:15,040 So her name is Sonia, and probably this is something we really need to use. 36 00:04:16,350 --> 00:04:18,010 And we will develop it. 37 00:04:18,090 --> 00:04:30,270 So basically, I will not touch this because this is really perfect and I'm I do not like touching when 38 00:04:30,270 --> 00:04:34,890 something is making money, I do not touch it even either. 39 00:04:34,890 --> 00:04:38,580 I have seen this audience, so I keep it. 40 00:04:38,580 --> 00:04:45,060 And I will be developing this idea and I will be definitely developing this. 41 00:04:45,060 --> 00:04:45,630 Sonya. 42 00:04:46,260 --> 00:04:50,050 OK, so this is the first point. 43 00:04:51,390 --> 00:04:54,600 So and this is my very, very first advice. 44 00:04:54,990 --> 00:04:58,320 If something is making money, keep it. 45 00:04:59,010 --> 00:05:06,650 So I am increasing the budget because this is something that is making money. 46 00:05:07,140 --> 00:05:09,330 So I would definitely keep it. 47 00:05:11,150 --> 00:05:18,050 The second is making money, but it's not so perfect, so. 48 00:05:19,430 --> 00:05:30,530 What I would try this is more the conversion, I call it, but basically when I did it here is this 49 00:05:30,530 --> 00:05:31,650 Australia? 50 00:05:32,660 --> 00:05:36,530 So what I would just try to test. 51 00:05:37,420 --> 00:05:38,170 I have. 52 00:05:39,200 --> 00:05:39,800 Like. 53 00:05:40,820 --> 00:05:52,810 Save this little Calli plus targeting and what I will do first, I will change this for purchase. 54 00:05:52,810 --> 00:05:54,830 So this is really important. 55 00:05:55,700 --> 00:05:59,740 And I ended this and I was saved as you. 56 00:06:00,380 --> 00:06:02,000 So I will keep this. 57 00:06:03,320 --> 00:06:05,300 I don't know if I want to. 58 00:06:06,700 --> 00:06:18,370 Purchase complete will remove an outcry from twenty five to forty eight. 59 00:06:20,070 --> 00:06:26,790 And so you have some more targeting, and I would also use was the engaged. 60 00:06:29,350 --> 00:06:30,290 Shoppers. 61 00:06:30,340 --> 00:06:31,950 So this is important. 62 00:06:31,970 --> 00:06:38,170 So I want to go for shoppers and maybe online shopping. 63 00:06:39,280 --> 00:06:40,200 Shopping. 64 00:06:41,850 --> 00:06:43,250 So I'll save it. 65 00:06:45,070 --> 00:06:46,870 And then basically. 66 00:06:48,280 --> 00:06:51,100 I will just say with this new. 67 00:06:52,930 --> 00:06:55,920 Yeah, I think we can keep it this way. 68 00:06:58,530 --> 00:07:09,360 Yeah, so this is what I would love to do, so I was saver's, you look alike, targeting the little 69 00:07:10,200 --> 00:07:11,120 shopping. 70 00:07:12,510 --> 00:07:14,010 So this I will save. 71 00:07:18,460 --> 00:07:23,950 And I will name it this way, so I hope and believe it will help us. 72 00:07:26,170 --> 00:07:29,020 And then what we watch is do. 73 00:07:30,220 --> 00:07:32,200 Deciding I can publish. 74 00:07:34,390 --> 00:07:44,560 And then we continue Motty conversion, so they sell or just rename it because of the name is now not 75 00:07:44,560 --> 00:07:45,320 correct. 76 00:07:46,760 --> 00:07:56,360 So I will publish it this way with this name and know what we will be doing, mainly we will just update 77 00:07:56,360 --> 00:07:56,900 this. 78 00:07:58,250 --> 00:08:04,120 So let's have a look into our just name it. 79 00:08:06,690 --> 00:08:09,630 And I would really love to use this. 80 00:08:10,840 --> 00:08:11,710 Lady. 81 00:08:13,650 --> 00:08:15,460 I want to use Carasso. 82 00:08:16,790 --> 00:08:26,510 And I would really love to use this top star lady to the person so that we have her or. 83 00:08:27,770 --> 00:08:29,240 Yeah, this is the latest. 84 00:08:29,280 --> 00:08:36,500 So this is our top star, and I can like to continue and I just. 85 00:08:37,860 --> 00:08:39,570 Use this as 86 00:08:43,250 --> 00:08:45,120 the main message is. 87 00:08:47,070 --> 00:08:48,810 This and I want to. 88 00:08:50,050 --> 00:09:01,570 Really keep this lady inside and then I want to drive it for products, so I want to go for this. 89 00:09:04,250 --> 00:09:12,710 And then I want to go for this, so it's nice this morning. 90 00:09:15,300 --> 00:09:19,260 And basically now I would just use. 91 00:09:26,150 --> 00:09:28,310 TV said they were coming. 92 00:09:32,050 --> 00:09:38,730 I like this, I like choice, so I like this choice. 93 00:09:47,470 --> 00:09:49,120 And basically. 94 00:09:52,270 --> 00:09:56,710 No one likes toxic, and, yeah, it's really nice. 95 00:10:02,300 --> 00:10:03,170 Does it fit? 96 00:10:04,890 --> 00:10:05,730 I've seen. 97 00:10:07,970 --> 00:10:13,280 And this is what I would love to do, and he was and the second. 98 00:10:15,070 --> 00:10:18,160 I would just skip to this. 99 00:10:20,450 --> 00:10:27,290 I will just remove it, and I would love just to go now for a media for. 100 00:10:30,730 --> 00:10:33,040 I would love to get more so. 101 00:10:35,710 --> 00:10:37,150 I would love to. 102 00:10:39,740 --> 00:10:42,520 And we do this is what I would love to do. 103 00:10:43,890 --> 00:10:48,660 So now I will just swap it. 104 00:10:49,950 --> 00:10:56,990 And I would just like the video, I really like this, this is really nice, they also. 105 00:11:06,150 --> 00:11:08,080 OK, so we will just do it. 106 00:11:08,490 --> 00:11:12,990 This is why we will not really do a long career. 107 00:11:12,990 --> 00:11:15,360 So I just want to correct this. 108 00:11:16,800 --> 00:11:27,570 And I just want to come back to it also here, and I want to really use this Australiana made. 109 00:11:29,270 --> 00:11:31,430 Using the bus from nature. 110 00:11:44,610 --> 00:11:51,000 Multi award winning, so you can see it's very, very chaotic process. 111 00:11:53,500 --> 00:11:58,460 And then the tautologies, she was free now and I'm just as free now. 112 00:12:00,160 --> 00:12:06,180 And basically this is really, really nice. 113 00:12:06,400 --> 00:12:09,280 I want to I want to do it this way. 114 00:12:09,280 --> 00:12:11,180 It's just really very easy. 115 00:12:12,430 --> 00:12:12,910 Yeah. 116 00:12:13,240 --> 00:12:19,380 And now what we like to do, I like this smiling is somehow cool. 117 00:12:19,390 --> 00:12:22,780 But I might also test this or. 118 00:12:23,500 --> 00:12:25,500 Yeah, I would love to use this. 119 00:12:25,510 --> 00:12:26,040 Yes. 120 00:12:26,040 --> 00:12:27,600 So this is really cool. 121 00:12:28,720 --> 00:12:30,510 So they're really building it. 122 00:12:30,820 --> 00:12:35,110 You know, this this is really, really cool. 123 00:12:39,510 --> 00:12:42,420 Long term, this is a got. 124 00:12:45,580 --> 00:12:48,340 And now we just say, why don't? 125 00:12:58,960 --> 00:13:02,890 I would maybe just put a Gandhi. 126 00:13:05,230 --> 00:13:08,430 OK, I think it's really nice out. 127 00:13:08,530 --> 00:13:15,750 Maybe swap it necessarily this summer, but it is important for us. 128 00:13:18,400 --> 00:13:25,830 And we shall build them more around this later, because this is very, very important to understand, 129 00:13:25,840 --> 00:13:33,640 you know, from the business point of view, I don't understand honestly, why is it now I understand 130 00:13:33,640 --> 00:13:39,950 that people love this lady, so we need to build these campaigns around her. 131 00:13:40,780 --> 00:13:43,780 So this is really important, as you can see. 132 00:13:44,530 --> 00:13:47,320 So now we have the correct link. 133 00:13:48,100 --> 00:13:53,650 Now we have the correct link and we have the correct link and. 134 00:14:01,000 --> 00:14:04,760 They so need to change, we need to find something. 135 00:14:06,810 --> 00:14:09,510 I want you to see this. 136 00:14:11,060 --> 00:14:11,560 And. 137 00:14:14,240 --> 00:14:16,010 And then we might put this. 138 00:14:23,220 --> 00:14:29,030 And this is good, I think this is really, really much better this way. 139 00:14:30,780 --> 00:14:34,920 I think and now what we do, we might. 140 00:14:39,610 --> 00:14:40,560 Put it here. 141 00:14:42,550 --> 00:14:49,540 Toxic, then I don't know what he was doing, so Chabrol Yeah. 142 00:14:55,030 --> 00:14:56,400 Yeah, that's nice. 143 00:14:56,450 --> 00:15:04,100 So you use this social pool, OK, and now we just publish it. 144 00:15:04,120 --> 00:15:14,440 So then when he will be using the new project, starting a new project, you will be also responsible 145 00:15:14,440 --> 00:15:21,320 for understanding the business leaders and understanding what's going on. 146 00:15:21,480 --> 00:15:26,320 So and also for optimization of current ads. 147 00:15:26,680 --> 00:15:31,590 So as you can see, I didn't really tragedy and that is making money. 148 00:15:32,230 --> 00:15:33,960 So this is really important. 149 00:15:33,970 --> 00:15:37,420 Never touch and that is already making money. 150 00:15:38,470 --> 00:15:40,740 And now you can see this is the preview. 151 00:15:41,650 --> 00:15:43,570 So we have updated. 152 00:15:45,190 --> 00:15:48,760 So I think it's really nice. 153 00:15:49,930 --> 00:15:54,170 But let's face it, we don't need it doesn't fit here. 154 00:15:55,580 --> 00:16:00,140 So you might do it this way, so they click for more. 155 00:16:00,890 --> 00:16:02,930 So you just want to. 156 00:16:03,930 --> 00:16:10,680 Put me in a chair for the lady, because this lady is now the most important to us. 157 00:16:15,240 --> 00:16:25,680 So the second we need to dive more, dive deep, how we can more improve the odds and if there is anything 158 00:16:25,680 --> 00:16:27,810 we can turn off. 159 00:16:29,710 --> 00:16:30,430 So. 160 00:16:41,300 --> 00:16:49,940 Scything, this is now Purrfect, and then they can see Morde, that is the video and the lady and this 161 00:16:49,940 --> 00:16:53,180 is what I like, I think it's really, really great. 162 00:16:53,180 --> 00:17:02,930 And and now when we double check, so we go for a look alike audience and we go for. 163 00:17:04,430 --> 00:17:10,170 Custom audiences look alike and, yeah, I think it will be OK. 164 00:17:13,390 --> 00:17:15,940 And now we can just turn off this. 165 00:17:17,050 --> 00:17:20,440 And basically, you can go to the campaign's. 166 00:17:21,920 --> 00:17:29,300 Now we need to analyze what is really beneficial for us, so. 167 00:17:32,640 --> 00:17:42,210 This out of here is a poor chase, so I was writing in the Facebook is not doing so well, but it's 168 00:17:42,210 --> 00:17:50,420 doing quite well because it's making and has made quite a sale. 169 00:17:51,120 --> 00:17:53,630 So I didn't really expect it. 170 00:17:53,640 --> 00:17:57,250 So I'm quite shocked about it. 171 00:17:59,450 --> 00:18:09,670 And what I am in charge of these Instagram engagement, as you can see, there is nothing. 172 00:18:09,680 --> 00:18:11,930 So this is quite a shock. 173 00:18:13,500 --> 00:18:24,390 And this week, there is certainly nothing so this we can turn off so this we can turn off. 174 00:18:27,810 --> 00:18:31,950 Now, what we can probably do, you are double check. 175 00:18:37,300 --> 00:18:44,680 So this is important that sometimes you have simply to turn on the campaigns because you are testing 176 00:18:44,680 --> 00:18:53,120 different audiences and you are discovering that something is not OK and the same at two cards. 177 00:18:53,130 --> 00:18:56,710 So there is nothing, nothing happening. 178 00:18:56,720 --> 00:19:00,250 So this we can definitely turn off. 179 00:19:09,830 --> 00:19:19,910 Then what we can do definitely this traffic is not making money to us, so this we can also turn off. 180 00:19:27,820 --> 00:19:34,960 And there is also not really great results for this Facebook. 181 00:19:36,930 --> 00:19:46,160 But there is a purchase, so we have to keep it and this is not doing so well. 182 00:19:49,440 --> 00:19:51,270 But there is some. 183 00:19:52,530 --> 00:19:54,390 There is one Entercom. 184 00:19:57,250 --> 00:20:02,640 But it's the link is very expensive. 185 00:20:03,870 --> 00:20:06,900 So this is something that we have to leave. 186 00:20:09,400 --> 00:20:10,050 It doesn't. 187 00:20:10,510 --> 00:20:13,950 Is giving us what we need some you have to leave it. 188 00:20:16,440 --> 00:20:19,650 Then what we need more, definitely. 189 00:20:19,670 --> 00:20:23,000 This is great, this is OK, this is OK. 190 00:20:24,250 --> 00:20:25,810 This Facebook. 191 00:20:26,900 --> 00:20:28,190 Lookalike. 192 00:20:29,750 --> 00:20:35,300 It's also very bad, so this we also turn off. 193 00:20:37,310 --> 00:20:41,060 And this now we basically. 194 00:20:42,130 --> 00:20:46,090 Keep Chelsea have at two convictions. 195 00:20:47,100 --> 00:20:48,390 Or we have. 196 00:20:49,490 --> 00:20:50,690 Purchases. 197 00:20:53,580 --> 00:21:04,650 OK, so this is now we have kept like two campaigns that have been already making money and we have 198 00:21:04,650 --> 00:21:14,310 like kept four campaigns that basically are somehow beneficial for us. 199 00:21:17,280 --> 00:21:19,110 And stare decisis. 200 00:21:22,470 --> 00:21:32,970 Campaign, the House conversion, I'm still not sure about this set up as we remain it's mind duplicated. 201 00:21:38,220 --> 00:21:40,080 And what I will do. 202 00:21:47,550 --> 00:21:49,260 Which is going by on. 203 00:21:55,550 --> 00:21:56,030 Yeah. 204 00:21:57,650 --> 00:21:59,010 I will publish it. 205 00:21:59,150 --> 00:22:00,150 What will happen? 206 00:22:00,710 --> 00:22:02,030 We will see together. 207 00:22:03,190 --> 00:22:04,810 Just give me a second. 208 00:22:16,460 --> 00:22:24,130 So it sometimes take time, so you need to be very patient and also you need to be always very patient 209 00:22:24,150 --> 00:22:31,370 with this building of defense and optimization of the assets and using the audience. 210 00:22:31,620 --> 00:22:41,210 So this is really important because otherwise you can easily lose patience and then you lose the business 211 00:22:41,810 --> 00:22:48,890 because you can expect in the beginning you will not have many sales and it will be not doing really 212 00:22:48,890 --> 00:22:49,420 well. 213 00:22:50,870 --> 00:23:01,730 And no, I will just have this is subpoena final and there are more complaints and this is confusing. 214 00:23:02,180 --> 00:23:07,570 So I will just delete all of this or just delete it. 215 00:23:12,820 --> 00:23:13,620 And then. 216 00:23:15,800 --> 00:23:20,960 I hope it will be just the aim of the commemoration for us. 217 00:23:22,750 --> 00:23:27,090 So still not so I can delete, it doesn't matter. 218 00:23:29,600 --> 00:23:30,620 OK, sorry. 219 00:23:31,070 --> 00:23:40,730 So now what we do, we have the starting point, and definitely first I want to really dig into this 220 00:23:42,230 --> 00:23:45,020 dynamic retargeting cyno. 221 00:23:46,940 --> 00:23:55,160 I want everyone dig into it and I want to work more with it, so I think there is a great potential 222 00:23:55,160 --> 00:23:58,130 for dynamic retargeting, so. 223 00:23:59,110 --> 00:24:02,210 I will definitely now increase the budget. 224 00:24:03,070 --> 00:24:07,570 This is the first order, then I will try it. 225 00:24:07,600 --> 00:24:12,910 There are more days so I can use more days to go more deeper. 226 00:24:14,200 --> 00:24:17,320 OK, so this you always have to update. 227 00:24:17,700 --> 00:24:21,460 This is fresh account or fresh catalog. 228 00:24:21,460 --> 00:24:22,870 You need to update the. 229 00:24:24,550 --> 00:24:36,370 And what I want to do, what I believe can help us a lot, is using the power of this Senada, this 230 00:24:36,370 --> 00:24:37,330 top stars. 231 00:24:37,400 --> 00:24:40,390 I want to really focus on this, Sonia. 232 00:24:42,280 --> 00:24:45,480 So I want to use the power of this ladies on. 233 00:24:47,630 --> 00:24:59,020 I mean, this is this is fantastic and it's doing making money, but what I want to do, I want to duplicate 234 00:24:59,030 --> 00:25:01,370 it so you can also duplicated here. 235 00:25:03,190 --> 00:25:07,630 And I want duplicated and. 236 00:25:10,730 --> 00:25:22,910 I will just call it Catalona Dynamic, Sonia, so we know it's Sonia and what we do know, we date and 237 00:25:22,910 --> 00:25:24,470 we replace the image. 238 00:25:24,480 --> 00:25:30,890 So it's very easy for us to Craigmore assets and we want to really use this lady. 239 00:25:30,950 --> 00:25:35,800 I have an extremely good feeling about it. 240 00:25:36,710 --> 00:25:42,860 So this is what we are going to need to do here and now. 241 00:25:42,860 --> 00:25:49,910 I think we should maybe do click, you know. 242 00:25:52,880 --> 00:26:04,870 Join John, so I think we shall use the power of this superstar, so we will just click here. 243 00:26:05,250 --> 00:26:06,580 Join Sonja. 244 00:26:07,220 --> 00:26:09,590 So I think it's really, really cool. 245 00:26:10,040 --> 00:26:13,460 I mean, yeah, this is what we would do. 246 00:26:15,050 --> 00:26:20,570 And now you are trying to use this if possible. 247 00:26:23,250 --> 00:26:34,140 Because this top star has become now extremely important for us, the moment we discover that she is 248 00:26:34,140 --> 00:26:38,520 really, really extremely important for us right now. 249 00:26:46,870 --> 00:26:50,110 So this this we have to put here. 250 00:26:52,250 --> 00:26:52,700 Yeah. 251 00:27:08,490 --> 00:27:09,900 And I might just. 252 00:27:12,930 --> 00:27:15,510 Change this I would love to use. 253 00:27:17,330 --> 00:27:18,400 This is nice. 254 00:27:25,620 --> 00:27:29,530 So now we will use for dynamic, we will use Sonya. 255 00:27:31,050 --> 00:27:38,910 So this is a Sonya Dubois and this is really nice and maybe you can put more. 256 00:27:49,090 --> 00:27:51,620 Love your time, this is nice. 257 00:27:53,410 --> 00:27:58,810 I think I will put it on before it, so they click Maurice. 258 00:28:00,920 --> 00:28:02,710 I just put it this way. 259 00:28:08,600 --> 00:28:12,610 So they collect more data and more information. 260 00:28:14,340 --> 00:28:23,120 But I think this this is really fantastic, this, this, this, this, this is really fantastic. 261 00:28:23,160 --> 00:28:30,890 So I have really good feeling and I believe this is something we should use more. 262 00:28:32,330 --> 00:28:32,930 So. 263 00:28:33,710 --> 00:28:34,100 Yeah. 264 00:28:35,600 --> 00:28:37,820 So we can we can publish it. 265 00:28:37,850 --> 00:28:38,330 Yes. 266 00:28:38,960 --> 00:28:40,190 So this is fantastic. 267 00:28:40,220 --> 00:28:49,430 So again, see, you need to think not only in the matter I colleague here or I set up audience or I 268 00:28:49,430 --> 00:28:57,560 test audience, but you need to think more in the manner of business and you need to think why this 269 00:28:57,560 --> 00:29:00,590 is working, why people are not acting. 270 00:29:01,070 --> 00:29:04,950 And when you discover something, you need to use it and develop. 271 00:29:05,480 --> 00:29:14,370 So this is the principle that you remove what is not working and you develop what is working well. 272 00:29:14,930 --> 00:29:19,300 So this is very, very important business approach. 273 00:29:19,310 --> 00:29:22,160 So this is really important. 274 00:29:23,390 --> 00:29:29,390 And now I also wanted to duplicate this and I want to test the video. 275 00:29:30,200 --> 00:29:33,010 So it has duplicated once more. 276 00:29:35,420 --> 00:29:39,560 And so I will just call it it's still loading. 277 00:29:39,560 --> 00:29:44,450 So I will call it video, as you can see. 278 00:29:45,080 --> 00:29:47,870 And what I will do, we have the collection. 279 00:29:48,320 --> 00:29:51,500 I have got the video in 15 seconds. 280 00:29:52,310 --> 00:30:01,550 So I hope now the video will be possible to use because I really like this video from 281 00:30:04,010 --> 00:30:04,730 Nature. 282 00:30:04,730 --> 00:30:07,720 I really like it looks fantastic. 283 00:30:08,390 --> 00:30:13,840 So what I did, I have cut it into 15 seconds. 284 00:30:13,840 --> 00:30:17,750 So sorry, I have to change for video. 285 00:30:18,740 --> 00:30:21,840 So now it will be hopefully OK. 286 00:30:22,820 --> 00:30:29,150 So if you remember, the ad was not starting well last time. 287 00:30:29,150 --> 00:30:33,430 So I hope with this 15 seconds it will be OK. 288 00:30:33,950 --> 00:30:41,090 Hopefully it will save a while and I will be able to use this video because I like this. 289 00:30:41,090 --> 00:30:45,290 You know how it is showing the nature, showing the product. 290 00:30:45,620 --> 00:30:50,060 And I hope this video will also help us. 291 00:30:53,390 --> 00:30:56,730 So now I would just like to continue. 292 00:30:58,250 --> 00:31:07,660 And now it's really nice, like home for now, the video will be working well when I cut it and I clean. 293 00:31:08,210 --> 00:31:17,450 So hopefully now it will save a while because Facebook is asking maximum 15 seconds for this dynamic. 294 00:31:17,450 --> 00:31:26,710 I call it dynamic about its connection, its collection inside the dynamic targeting song. 295 00:31:28,610 --> 00:31:30,230 And I will just skip it. 296 00:31:30,240 --> 00:31:32,100 I just roll up the video. 297 00:31:32,690 --> 00:31:35,030 The most important is this song. 298 00:31:35,030 --> 00:31:38,390 You know, this is the most important. 299 00:31:38,390 --> 00:31:48,940 We need to use the power of this lady and we want to test like more audiences and more audiences. 300 00:31:48,980 --> 00:31:57,440 So I'm really happy that you are staying with me, that you are listening to me and that you are watching 301 00:31:57,440 --> 00:31:58,570 what I am doing. 302 00:31:59,060 --> 00:32:07,960 So now we have this dynamic targeting and we have three ads so Facebook can test for us free ads. 303 00:32:09,050 --> 00:32:11,270 So this is something I want to do, 304 00:32:14,390 --> 00:32:15,560 as you can see. 305 00:32:17,180 --> 00:32:19,910 And basically now what? 306 00:32:21,020 --> 00:32:25,640 This I will probably just use twenty five. 307 00:32:25,640 --> 00:32:27,740 It's now let's think. 308 00:32:33,140 --> 00:32:35,990 And I will just throw it, I can. 309 00:32:50,200 --> 00:32:56,620 So this is definitely the best campaign, so this double check, everything is off. 310 00:32:56,650 --> 00:32:58,090 It was everything on. 311 00:32:58,100 --> 00:33:00,030 It was also confusion. 312 00:33:00,700 --> 00:33:05,120 And now this is running like it, right? 313 00:33:05,140 --> 00:33:19,150 All the money is making this, Sonia, so we can see if we go last seven days or the money is making 314 00:33:19,150 --> 00:33:20,700 for us this lady. 315 00:33:22,000 --> 00:33:25,680 So what we can also do, we can turn this off. 316 00:33:25,690 --> 00:33:32,860 So it's just so confusing and it's a little bit just taking power off of it. 317 00:33:37,100 --> 00:33:47,330 OK, so this is what I want to do, and I would just call it conversion the best so far it's the best, 318 00:33:47,330 --> 00:33:49,400 so you can better understand it. 319 00:33:50,450 --> 00:33:54,210 And now what we can do, what I would love to do. 320 00:33:55,070 --> 00:33:58,100 I would love to like. 321 00:34:02,160 --> 00:34:02,460 The. 322 00:34:03,360 --> 00:34:05,370 Yeah, I want to just use it. 323 00:34:09,540 --> 00:34:23,160 And I would love to know what will happen, so collaborations, the best so called convergence, convergence, 324 00:34:25,590 --> 00:34:36,450 best duplicates, I understand and know this will be test, so I will just keep it for the third day. 325 00:34:43,650 --> 00:34:46,730 Yeah, conversions. 326 00:34:47,190 --> 00:34:56,130 Will keep it short and all you need to go, you know, and when I have this duplication, I would love 327 00:34:56,130 --> 00:35:00,900 to edit it and I would love to. 328 00:35:04,170 --> 00:35:05,820 I would love to remove this. 329 00:35:08,980 --> 00:35:13,040 What has happened, so I will have to do it again. 330 00:35:13,300 --> 00:35:14,580 Something has happened. 331 00:35:22,410 --> 00:35:23,730 So when I did it. 332 00:35:30,850 --> 00:35:40,180 And I wanted to yes, I want to remove this, I would just use this, and I don't want to blame it so 333 00:35:40,180 --> 00:35:41,230 much at your age. 334 00:35:41,230 --> 00:35:45,130 I want to test it if I do not limit it so much. 335 00:35:46,660 --> 00:35:47,680 This is great. 336 00:35:47,710 --> 00:35:52,750 I would love to get more and I can manage. 337 00:35:52,780 --> 00:35:53,710 So I. 338 00:35:56,850 --> 00:36:01,200 OK, I can also put relationship. 339 00:36:04,320 --> 00:36:17,760 In a relationship and like love my B records falling in love, and then some dude that built the. 340 00:36:24,700 --> 00:36:30,040 Online, online shopping, online shopping. 341 00:36:32,470 --> 00:36:38,850 OK, and engage shoppers now. 342 00:36:38,900 --> 00:36:40,930 So they are interested in town. 343 00:36:42,840 --> 00:36:43,590 OK. 344 00:36:44,790 --> 00:36:48,180 Just just now what I will do. 345 00:36:50,140 --> 00:36:56,080 I would just say it is a new targeting force war. 346 00:36:57,270 --> 00:37:00,630 I'm all right, 24 to 52. 347 00:37:01,180 --> 00:37:03,940 So am I clear. 348 00:37:06,510 --> 00:37:08,700 No, I want to, I want to. 349 00:37:10,110 --> 00:37:12,390 I want to try you on. 350 00:37:14,750 --> 00:37:17,780 I want to try even younger lady, sir. 351 00:37:18,020 --> 00:37:22,820 I want to try Iran from 21 to 52. 352 00:37:24,130 --> 00:37:29,080 OK, and I have to so it's just. 353 00:37:30,170 --> 00:37:31,850 I want to also yours. 354 00:37:33,000 --> 00:37:36,620 Yeah, I want to just see this engage with Burse. 355 00:37:38,440 --> 00:37:41,470 Engaged in your relationship? 356 00:37:43,430 --> 00:37:50,900 In a relationship, I want to also use this to gauge shoppers. 357 00:37:52,740 --> 00:37:53,910 And they were playing. 358 00:37:56,920 --> 00:37:58,480 Online shopping. 359 00:38:00,990 --> 00:38:02,720 An online shopper. 360 00:38:04,270 --> 00:38:15,690 Yeah, so this is what I want to do, and now I say this, you and I want to keep it 21 to 52. 361 00:38:17,080 --> 00:38:19,960 So now this is what I would love to test. 362 00:38:21,860 --> 00:38:22,640 OK. 363 00:38:29,900 --> 00:38:31,970 And now when I double check it. 364 00:38:41,870 --> 00:38:50,410 Because I did duplication, I can hit a new audience or I can enlarge the audience for this thing, 365 00:38:50,840 --> 00:38:59,150 but what I can also do, as you can see, I can keep order like. 366 00:38:59,170 --> 00:39:01,070 So this is really important. 367 00:39:01,070 --> 00:39:02,930 I can keep all the comments. 368 00:39:03,880 --> 00:39:05,560 So this is what I will do. 369 00:39:05,590 --> 00:39:12,520 I will now publish it so I can use all the power I can, I use everything. 370 00:39:12,540 --> 00:39:22,030 This account has already used so all the likes or the comments, everything will be active. 371 00:39:23,320 --> 00:39:25,270 Now, I just said. 372 00:39:26,220 --> 00:39:29,370 And you can see this is a narrow view, so it's correct. 373 00:39:30,850 --> 00:39:33,490 This is in review, this I don't need. 374 00:39:35,200 --> 00:39:36,820 And this is in revenue. 375 00:39:39,130 --> 00:39:47,500 And the best is active, so I didn't in any way touch what is working and it's making money. 376 00:39:48,160 --> 00:39:51,010 So this is really important for us. 377 00:39:53,230 --> 00:39:59,970 And now basically what we did, we did the optimization for dynamically targeting. 378 00:40:00,510 --> 00:40:02,410 We are testing some more. 379 00:40:03,250 --> 00:40:04,930 The best is running. 380 00:40:05,500 --> 00:40:09,820 And now what we will be doing, we have this conversion, 10 marks. 381 00:40:10,630 --> 00:40:14,830 So this will be also duplicating. 382 00:40:16,180 --> 00:40:21,390 So we've got duplicated and what we will do. 383 00:40:23,210 --> 00:40:26,000 That and we will call it Sonia. 384 00:40:27,130 --> 00:40:28,490 So, Sonia. 385 00:40:32,100 --> 00:40:38,220 Sonia, yes, you know, Koide, Sonia. 386 00:40:39,170 --> 00:40:46,850 And what we need to do, we need to use this power of this superstar, and he didn't do it. 387 00:40:48,660 --> 00:40:52,050 And I think it's quite a shame because. 388 00:40:53,060 --> 00:40:56,360 Oh, this is probably Vidale. 389 00:40:58,690 --> 00:41:02,680 So I would definitely push a lot for. 390 00:41:04,560 --> 00:41:08,100 Changed your mind and I to use the power of Sonya. 391 00:41:09,690 --> 00:41:17,670 So we will see what will happen, but I'm really excited to use this sign that day because it seems 392 00:41:17,670 --> 00:41:20,960 that she's really very, very important for us. 393 00:41:21,900 --> 00:41:25,950 And of course, she will go to the first position. 394 00:41:27,670 --> 00:41:30,880 And so now if we double check. 395 00:41:35,590 --> 00:41:46,030 We definitely need to solve this, so at least in the beginning, so we need to do this and this, so 396 00:41:46,030 --> 00:41:49,090 we need to push it as we have this celebrity. 397 00:41:49,900 --> 00:41:57,730 So we need to use the power for the snidey because it seems people have had a very, very much. 398 00:42:05,200 --> 00:42:09,880 And yeah, this is nice, but I want to really use the power of Sonia. 399 00:42:12,050 --> 00:42:16,850 So I want to just skip ahead and I want to use that. 400 00:42:20,150 --> 00:42:22,220 Yes, when I was in this way. 401 00:42:29,130 --> 00:42:32,220 So I want to really tested this way and. 402 00:42:34,970 --> 00:42:39,940 I think this is really important, as you can see, it's a very, very honest work. 403 00:42:39,950 --> 00:42:46,370 So if you are selling and if you are creating the ads, you have to think and you have to really. 404 00:42:48,340 --> 00:42:51,180 You have to really think what you are doing. 405 00:42:55,490 --> 00:43:02,930 Unless we have to use like, which was the best for nature, of course. 406 00:43:04,270 --> 00:43:05,950 You need to have it this way. 407 00:43:06,130 --> 00:43:06,610 Yeah. 408 00:43:08,450 --> 00:43:14,840 The best from nature, so this is what we have. 409 00:43:17,640 --> 00:43:29,010 So we will be using this as a main text now, so I will definitely publish it so you can see this is 410 00:43:29,010 --> 00:43:30,670 what you have to always do. 411 00:43:31,170 --> 00:43:39,900 So then when you start understanding what audiences might be working, what messages might be working, 412 00:43:40,320 --> 00:43:45,670 you need to concentrate on this and go this direction. 413 00:43:46,260 --> 00:43:48,780 So again, see what I am now doing. 414 00:43:49,270 --> 00:43:56,900 I have understood that some of the audience he set up from past was done very well. 415 00:43:57,270 --> 00:43:59,220 So I try to develop it. 416 00:43:59,730 --> 00:44:07,740 And I have understood also that we have a great celebrity inside the project and we want to use the 417 00:44:07,740 --> 00:44:09,560 power of this celebrity. 418 00:44:10,170 --> 00:44:13,490 And basically this is what we are going to do now. 419 00:44:14,340 --> 00:44:25,240 And basically this is always like searching, searching for the best possibility to bring the best business. 420 00:44:28,110 --> 00:44:34,350 So I'm really happy that you are with me, that you are so clever, then everything's OK. 421 00:44:35,190 --> 00:44:44,310 And I know that this can help you greatly because you can exactly apply this business logic. 422 00:44:44,310 --> 00:44:49,920 The selling logic and this conversion adds that up to every business. 423 00:44:50,190 --> 00:44:58,500 You can start making money for you and you can easily consult your clients and explain them this testing 424 00:44:58,500 --> 00:45:00,150 process that you can do. 425 00:45:03,720 --> 00:45:13,980 So now, as you can see, they are a step by step processing and continuing sign, the Facebook was 426 00:45:14,340 --> 00:45:23,460 like really extremely fast because, OK, we have to review and publish. 427 00:45:24,830 --> 00:45:25,600 OK. 428 00:45:27,280 --> 00:45:32,140 So you can see the Facebook was really extremely fast, so. 429 00:45:33,440 --> 00:45:37,130 Now, I want just double check that we have two campaigns. 430 00:45:38,700 --> 00:45:40,080 And of this is. 431 00:45:41,500 --> 00:45:43,210 Yeah, it's published. 432 00:45:45,600 --> 00:45:49,500 So everything's OK, and now it's in the interview, so. 433 00:45:53,530 --> 00:46:03,310 So now what we need to do, we need to also talk about everybody that you need some dance to do to reach 434 00:46:03,310 --> 00:46:08,430 out so you can see and everything is already active. 435 00:46:08,440 --> 00:46:09,780 So that's really good. 436 00:46:10,600 --> 00:46:15,970 And now you need those of these to so, you know, just do the same process. 437 00:46:16,000 --> 00:46:18,910 OK, so I do it much faster. 438 00:46:18,920 --> 00:46:19,900 Don't worry. 439 00:46:20,350 --> 00:46:23,050 I'll just do now very, very fast. 440 00:46:23,050 --> 00:46:33,340 So I won't just show it to you so you can exactly follow this blue prince and you can exactly do this 441 00:46:33,340 --> 00:46:40,030 for each and every business and you can exactly make money this way. 442 00:46:40,840 --> 00:46:44,630 So it's the exact blueprint you can follow. 443 00:46:45,250 --> 00:46:50,930 And this is really, really, I believe, very, very useful for you. 444 00:46:51,080 --> 00:46:54,680 So just change it so. 445 00:46:58,760 --> 00:47:04,730 And we need the power of this lady, this superstar, this you can use. 446 00:47:08,260 --> 00:47:18,710 So we just use this, we swap it, and now what we do, we just signed to pass from Nature. 447 00:47:19,880 --> 00:47:24,960 OK, and now we need to move it to the beginning. 448 00:47:34,440 --> 00:47:40,590 And we need to use these texts, so just copy paste. 449 00:47:43,060 --> 00:47:50,090 Now, you just put it here and you just swap it. 450 00:47:52,340 --> 00:47:55,690 OK, so now what we can do, we can just. 451 00:47:58,730 --> 00:48:00,000 Yes, and we have it. 452 00:48:00,010 --> 00:48:04,210 So then you can see you going to be very fast in these updates. 453 00:48:04,760 --> 00:48:06,560 So what we will be doing. 454 00:48:07,900 --> 00:48:13,850 We were just publish it and then just publish. 455 00:48:14,460 --> 00:48:16,210 I think it's really OK. 456 00:48:17,560 --> 00:48:25,360 And then, of course, we increase the budget for testing so we can use more of both as. 457 00:48:29,810 --> 00:48:40,130 And now I'm really excited so we can try some more, so I'm really happy that we can share this together 458 00:48:40,970 --> 00:48:42,690 and what we also do. 459 00:48:42,710 --> 00:48:54,590 Just quickly, you know, updated budget so we have more for this thing because like we have already 460 00:48:54,590 --> 00:48:59,440 removed some of the audiences that are not really working well. 461 00:49:00,650 --> 00:49:04,940 And now I will also show you some more what you can do. 462 00:49:05,270 --> 00:49:10,580 OK, so now I can just close it. 463 00:49:11,150 --> 00:49:12,490 So this is OK. 464 00:49:12,500 --> 00:49:13,550 This is everything. 465 00:49:13,550 --> 00:49:18,320 OK, so we have it somewhere and we just reloaded. 466 00:49:24,100 --> 00:49:25,530 And now what we can do? 467 00:49:25,540 --> 00:49:27,280 We did an update this. 468 00:49:34,290 --> 00:49:43,500 So we need to go and we need to update this, so for us, what we need is to increase the budget. 469 00:49:47,730 --> 00:49:50,490 So we need to increase this budget 470 00:49:52,920 --> 00:50:02,010 and what we need to do is to duplicate this bureau again, duplicated. 471 00:50:04,330 --> 00:50:07,630 But I will try something different right now. 472 00:50:07,660 --> 00:50:11,780 So I want to try something, I will show it to you. 473 00:50:11,800 --> 00:50:15,430 Just please stay with me so we do it complete. 474 00:50:15,430 --> 00:50:21,550 And then you are 100 percent confident you're knowing what you are doing. 475 00:50:22,930 --> 00:50:32,170 I will use this collection now, so I'm really excited to use the collection and I would just choose 476 00:50:32,170 --> 00:50:32,440 them. 477 00:50:32,440 --> 00:50:33,100 Blythe's. 478 00:50:39,100 --> 00:50:44,510 Yeah, we'll use this storefront, so I will use the power of connection. 479 00:50:44,550 --> 00:50:49,830 So, yeah, it shall update for us. 480 00:50:50,860 --> 00:50:52,030 And so. 481 00:50:56,310 --> 00:50:58,260 It doesn't update for us. 482 00:51:02,940 --> 00:51:05,730 It shall update for us, so there is something. 483 00:51:07,820 --> 00:51:10,490 So I will try once more. 484 00:51:15,770 --> 00:51:21,510 So this is going to happen when you are creating the is this going to happen to you? 485 00:51:22,340 --> 00:51:26,990 So unfortunately, this is something that's going to happen to you. 486 00:51:29,450 --> 00:51:34,800 OK, so now we will try once more and hopefully it will be OK. 487 00:51:37,880 --> 00:51:39,240 Why it doesn't work. 488 00:51:39,270 --> 00:51:48,080 So basically what they wanted to show you is the connection that you can also use here. 489 00:51:48,090 --> 00:51:53,390 But but I want to see this, the single image. 490 00:51:53,400 --> 00:52:00,720 So I want you to see something different, because I was already showing you a collection of four dynamic 491 00:52:00,900 --> 00:52:11,900 targeting and I watch this and media and image so will just continue. 492 00:52:12,990 --> 00:52:16,920 OK, I just copy paste. 493 00:52:42,890 --> 00:52:50,000 OK, so now want just use the link so now we can use the link. 494 00:52:55,820 --> 00:53:02,870 And we just use shop now so we can also test the single image, so you didn't pass the. 495 00:53:05,930 --> 00:53:16,490 And now some very, very, very great this I like very much about what they say they want to see this 496 00:53:19,280 --> 00:53:22,630 and we need to show the best for Major. 497 00:53:27,490 --> 00:53:30,380 No, we got it, so we got. 498 00:53:30,500 --> 00:53:31,960 This is really nice. 499 00:53:33,100 --> 00:53:35,170 Yeah, I really like it. 500 00:53:35,180 --> 00:53:40,350 So we watch as your single image and I think this will be perfect. 501 00:53:40,360 --> 00:53:48,520 So this we have a conversion, Sonya. 502 00:53:54,290 --> 00:54:05,150 Just name econometricians, that's OK, so this I didn't know, but you should always do it and now 503 00:54:05,150 --> 00:54:06,190 we publish it. 504 00:54:09,790 --> 00:54:13,750 And now we shall just see that. 505 00:54:14,300 --> 00:54:18,990 So I think it's quite a really nice to test this. 506 00:54:21,080 --> 00:54:28,210 So the whole point of people will be reacting more to this slide because it seems she's somehow really 507 00:54:28,210 --> 00:54:28,920 famous. 508 00:54:30,070 --> 00:54:31,620 So now we have to use it. 509 00:54:32,560 --> 00:54:40,600 And now what we will be doing, we will be using all the power of like 510 00:54:42,940 --> 00:54:52,570 lookalike retargeting audiences, but also the stop star and also what is actually doing while some. 511 00:54:56,190 --> 00:55:02,420 Now, what we need to do is just to double check the budgets, if we have it correctly. 512 00:55:04,900 --> 00:55:15,760 Yeah, it's 40 sites, correct, and we need also here the Bush-Cheney budget, so it's sort of four 513 00:55:15,770 --> 00:55:16,740 dates, correct? 514 00:55:16,750 --> 00:55:17,320 Yes. 515 00:55:17,890 --> 00:55:22,570 So that you always need to do to double check that the budget is set up. 516 00:55:22,600 --> 00:55:23,020 Well. 517 00:55:31,200 --> 00:55:40,990 And then probably what I will do, I will also develop this targeting for purchase, Instagram, Facebook. 518 00:55:41,790 --> 00:55:54,690 I will also develop it the way that it will be using the power of targeting for women and probably for 519 00:55:55,500 --> 00:55:59,190 ladies in a relationship and also married. 520 00:55:59,190 --> 00:56:05,490 So but right now, I just need to to double check it. 521 00:56:05,490 --> 00:56:06,270 And then 522 00:56:09,180 --> 00:56:17,240 so luckily today it's quite OK if we double check yesterday. 523 00:56:17,720 --> 00:56:19,710 And so it's not really a happy day. 524 00:56:19,720 --> 00:56:26,340 But we did this thing, so it doesn't need I think it lasts 30 days. 525 00:56:27,310 --> 00:56:31,250 Just this one good campaign was really helping a lot. 526 00:56:31,260 --> 00:56:36,420 So why do we need to do we need now to focus? 527 00:56:37,260 --> 00:56:48,450 Because this I believe this campaign is really the bias and we should even give it more more budget. 528 00:56:48,450 --> 00:56:52,020 So we will see now what will happen in a few days. 529 00:56:52,650 --> 00:56:54,900 But basically, this is the essence. 530 00:56:55,200 --> 00:57:03,540 You're going to see all the time analysis of the audience's analysis of the message and using all the 531 00:57:03,540 --> 00:57:08,490 power you can use in the ad, in the audiences. 532 00:57:08,880 --> 00:57:16,530 And also, if you just see the account and something was working well, you shall continue with it.