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My dearest to them, I would love now to share a video for you, insights about test and learn approach

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for Facebook, for Instagram, for audience network, as well as for messenger.

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What does it mean?

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Or this Facebook for business test and learn.

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Of course, there are so many opportunities we have that are like limitless like this.

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See, and of course, Facebook is giving you unlimited creativity, unlimited creativity to create careers

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dynamic.

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It's instant.

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The experience that I am showing you step by step in these conversion ads and dynamic ads.

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But also there is one great challenge and that is connected to audiences and the audiences curation

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of the audiences is something that we really need to develop first and understand.

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What does it mean?

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It's important to understand that every business is very different and there is no way how anyone can

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guarantee you what is best for you.

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So that's why I am showing you something that I call test and learn.

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And basically this approach is recommended by each and a single Facebook expert.

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So what does it mean?

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It simply means that I am showing you some kind of best practice that is based on using different ads.

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And these ads, of course, they are like these stats.

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So you create like few ads for budget optimization.

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But what you also need to be sure is to test the different audiences so you can do this on the level

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of campaign, that you create more campaigns or you can do it on the level of assets.

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And of course, in each asset you can have more ads.

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But this approach is, of course, for one point, you are testing the creation of the ad.

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And this is, of course, great that you create the ad, you test different ads.

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And this is great for testing what people like to click on, what people are prepared to click on.

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And this is, of course, cool.

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But what you also need is to test the audiences because there are many options to make custom audiences,

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many options.

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It look like audiences.

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And let's say you create audience based on Facebook engagement.

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So then you target all people.

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You are engaging on Facebook or you create a fantastic audience that is more based on engagement on

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Instagram.

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And you also test the retargeting of the website and you can both target the visitors.

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I will be showing you and later on, you can also test the dynamic ads so you can test more.

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How are you doing?

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Dynamic ads dynamically targeting with catalog that I will be showing you.

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Also, you can also test how are you doing with traditional targeting for age, income, for needs?

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And also what is best practice for testing is to using directly picks so that I will be showing you.

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So when you get more and more data and insights into the Facebook picture, you can test conversion

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ads based on the purchases that are in the pixel.

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So Facebook will be trying to find for you lookalike audiences that are the most predictable to proceed.

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You purchase and this all will cost the call, test and learn.

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And as I told you, every business is different.

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I can tell personally from my own experience that sometimes you have.

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A great result when you create a custom audience for Facebook engagement.

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This is, for example, when I am showing you now the project that's coming from Tasmania to Australia

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to do like we can say, it's now information project.

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But also I am testing different project.

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And this project is doing great when I am using the pics of purchases and I look like audiences from

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pixel purchases and this is something that needs testing.

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So the conversion ad section is is quite long and I am like showing you how I am every week, step by

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step, testing different audiences, testing different ads, testing different kinds of communication

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and marketing communication and how I am finding the best ad and how I am I finding the best audience.

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And this so we called test and learn and this initial phase usually takes four to five weeks.

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Also, I would love to tell you from my experience that one of the greatest thing you can do, car sales

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and I can show you this project because I am bounded by like special contract.

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But I can tell you that you can make lots of money on the social media, the Facebook ads and Instagram

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and its way to the sales.

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And I would say sales minus 25 percent, which are OK, 30 percent which are good, but 40 percent to

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50 percent, which is something really big.

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So when you are in a like proceeding calculations for your projects and then you are creating special

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strategies and you would need to clean out the stock or you would need to make immediately a lot of

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money, these sales are something that is working great.

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But all in all, this is what we are now doing.

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We are doing the test and learn approach.

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And this is a very, very important and it's very important to put a very honest and open and honest,

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honest, diligent, honest, efore honest effort for each and single project because you can't succeed

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without testing and without testing audiences.

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So this is what we are doing now the next few hours.

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And I'm honestly sorry this is not so exciting, like going to the cinema and watching the new Star

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Wars episode.

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But this is exactly how you shall do the business and this is exactly how you shall make money.

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And this is the correct test and learn approach.

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And it takes a few hours to show you everything, to explain you everything.

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But after watching this, you will be completely confident.

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How will you shall test and learn for the order business, how you shall test and learn for your clients.

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And this is something I wanted to show you.

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So please ready success.

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Make money, test and learn.

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So like how?