1 00:00:00,120 --> 00:00:02,700 My dear student, welcome back. 2 00:00:02,850 --> 00:00:09,260 I am so happy for you and so excited to share this video with you. 3 00:00:09,750 --> 00:00:12,950 So you are a very, very great student. 4 00:00:12,960 --> 00:00:17,660 I am very happy to help you and to guide you. 5 00:00:17,670 --> 00:00:28,490 So right now, you're going to optimize, develop and improve the efficiency. 6 00:00:29,250 --> 00:00:37,500 So as you can see, what we are going to do and what we are doing is trying to get leads. 7 00:00:37,540 --> 00:00:48,640 The conversion at high quality leads, real clients that would sell the real estate. 8 00:00:48,660 --> 00:00:54,880 So this is the most precious lead in the real estate business. 9 00:00:54,900 --> 00:00:59,130 So let's talk about it a bit more. 10 00:01:00,870 --> 00:01:09,810 So, first of all, I would love to explain a little bit about this testing process. 11 00:01:10,770 --> 00:01:20,160 I think the minimum is like 14 or even 30 days to really gather some data. 12 00:01:21,620 --> 00:01:30,530 And to get some more information about, let's say the minimum would be 14 days to really make some 13 00:01:30,530 --> 00:01:34,010 decisions and proceed step by step. 14 00:01:34,580 --> 00:01:45,670 So the most challenging is that probably nothing will have happened in the first hours or even days. 15 00:01:47,060 --> 00:01:52,690 And this is very hard when Facebook is going through this learning phase. 16 00:01:53,510 --> 00:02:01,910 But even just when you have this smiling face, you always have like more ads. 17 00:02:01,910 --> 00:02:11,240 If you remember, I have had many ads, but the only one that was indeed doing the best is this one. 18 00:02:12,200 --> 00:02:15,680 As you remember, you have seen this in the video. 19 00:02:17,080 --> 00:02:25,540 And this is the starting point that in a few days you can see what people like, what people react, 20 00:02:25,900 --> 00:02:31,940 and you start stopping the ads and you start deleting the ads. 21 00:02:32,800 --> 00:02:35,610 So this is the first point. 22 00:02:35,620 --> 00:02:45,740 And in the end, after two weeks, I was basically able to find out that this is the best image. 23 00:02:45,760 --> 00:02:48,250 So this is the best. 24 00:02:48,250 --> 00:02:50,520 As you can see, a real estate agent. 25 00:02:50,530 --> 00:02:57,630 There is a home and there is a cupper talking with the real estate agent. 26 00:02:57,680 --> 00:03:03,960 So and then there is like we also created the bottom. 27 00:03:03,970 --> 00:03:06,790 I will talk about it a little bit more. 28 00:03:07,390 --> 00:03:16,810 So the most mistake people do, the first mistake is that they just leave it, they leave it, and they 29 00:03:16,810 --> 00:03:20,170 don't do anything the next 30 days. 30 00:03:21,460 --> 00:03:26,900 The second mistake is that they do not give enough time frame. 31 00:03:27,130 --> 00:03:37,840 So let's say three to five days or at least two days to Facebook to start testing different ads and 32 00:03:37,840 --> 00:03:39,660 different audiences. 33 00:03:40,360 --> 00:03:51,460 So let's say the first five to seven days, you give Facebook the space, like to test different images 34 00:03:52,000 --> 00:03:55,570 and different copyright things to find the best. 35 00:03:56,110 --> 00:03:59,170 And a Step-By-Step you start. 36 00:04:00,670 --> 00:04:06,160 Deciding what is doing the best, the best is always. 37 00:04:08,540 --> 00:04:17,480 That you get the convergence, this is the most important, that the price for conversion is slower 38 00:04:18,290 --> 00:04:29,420 and then of course, the click to rate link click and of course, like what is going on the websites, 39 00:04:29,420 --> 00:04:35,000 some registrations and conversions are the most important. 40 00:04:36,450 --> 00:04:51,930 Second point, what people do mistake is that they try to start the optimization very, very, very 41 00:04:51,930 --> 00:04:52,480 soon. 42 00:04:52,500 --> 00:04:55,670 They get very, very nervous. 43 00:04:55,700 --> 00:05:02,990 So you really need to, like, decide three to five days to choose the best. 44 00:05:03,010 --> 00:05:15,370 And so basically, this is the best message or image like was formed out to bring their own emotions. 45 00:05:16,590 --> 00:05:29,430 Second is very, very, very hard and challenging is that the cost per link can be much higher and this 46 00:05:29,430 --> 00:05:32,310 can be very, very frustrating. 47 00:05:32,340 --> 00:05:45,240 So the point is, with conversion ads, you always pay more because you pay more Facebook to find the 48 00:05:45,240 --> 00:05:47,890 audience that would be converting. 49 00:05:47,910 --> 00:05:50,210 So it's always more expensive. 50 00:05:50,760 --> 00:06:01,140 Unfortunately, in this case, it can be even such a high price as 50 cents a dollar. 51 00:06:01,470 --> 00:06:04,770 So this is a lot of money for Linklater. 52 00:06:06,180 --> 00:06:13,220 But what you are doing, you are paying Facebook to find the correct audience for conversion. 53 00:06:14,010 --> 00:06:24,340 And as you can see, I was also posting a link click and this link link is some much more cheaper. 54 00:06:24,930 --> 00:06:35,580 So I was testing the traffic so you can see in the same setup, but the call was traffic and you can 55 00:06:35,580 --> 00:06:38,100 see there is nothing happening. 56 00:06:38,190 --> 00:06:44,660 No registration, no conversion, nothing happened. 57 00:06:45,300 --> 00:06:49,350 Even the link link is much cheaper. 58 00:06:49,380 --> 00:06:52,710 It's like three times four times cheaper. 59 00:06:54,390 --> 00:07:04,020 So basically, as you can see, I was testing thousand different ads and different ads set up, you 60 00:07:04,020 --> 00:07:08,080 know, as you can see, as we created many of them. 61 00:07:08,850 --> 00:07:14,550 And, of course, it was doing a much, much better for Linklater. 62 00:07:14,680 --> 00:07:18,350 So that was doing much, much better. 63 00:07:18,810 --> 00:07:24,100 But this traffic is not meant for conversion. 64 00:07:24,690 --> 00:07:32,500 So if you are like creating conversion ads, you always pay more for Lingling. 65 00:07:32,550 --> 00:07:36,050 So this is what is it? 66 00:07:36,060 --> 00:07:43,290 It's a big difference in this campaign objective is traffic or conversion. 67 00:07:44,510 --> 00:07:50,620 And as you can see, I was testing to generate even more traffic. 68 00:07:50,630 --> 00:07:59,390 We are terrific ads, but only if you have this set up for conversions. 69 00:07:59,990 --> 00:08:13,070 This can generate real conversions, real leads or real sales for e-commerce and real leads for any 70 00:08:13,070 --> 00:08:15,080 kind of business. 71 00:08:15,080 --> 00:08:16,340 You need customers. 72 00:08:16,970 --> 00:08:20,420 So this is a very, very terrifying. 73 00:08:20,900 --> 00:08:28,580 But you pay much more for Leanne Plake because it's a much higher quality audience. 74 00:08:30,230 --> 00:08:38,080 The second one I wanted to do is I just put more audiences. 75 00:08:38,090 --> 00:08:45,320 So I have used like more audiences to give Facebook more possibilities. 76 00:08:46,010 --> 00:08:47,120 We are strict. 77 00:08:47,120 --> 00:08:55,520 The owners wishes to get to the one to the minimum age and we are going for Prak. 78 00:08:56,450 --> 00:09:07,610 But all the audiences, it means our website targeting all look alike audiences, custom audiences for 79 00:09:07,610 --> 00:09:09,530 Facebook, Instagram. 80 00:09:09,920 --> 00:09:19,040 I have tried my best to put out as much information as possible so Facebook can really go through the 81 00:09:19,370 --> 00:09:22,930 test and learn process and start learning. 82 00:09:23,930 --> 00:09:32,920 And basically this is also important if like it's a great challenge to make decision. 83 00:09:33,200 --> 00:09:40,810 But I have made the decision to give more space to Facebook to find the correct audience. 84 00:09:41,690 --> 00:09:43,760 So this was what I did. 85 00:09:44,550 --> 00:09:55,310 And the third point, as you can see, I have basically chosen the best ad and that's the this I didn't 86 00:09:55,310 --> 00:10:04,700 record it all because I'm showing very detailed Step-By-Step process of like choosing different ads 87 00:10:04,700 --> 00:10:06,980 in the traffic ad section. 88 00:10:07,370 --> 00:10:13,130 And then the students, they get very, very upset that the course is repetitive. 89 00:10:13,130 --> 00:10:21,020 So this is just summary, if you would like to know more about this campaign budget optimization, it's 90 00:10:21,020 --> 00:10:25,610 also good to watch, like more of my videos. 91 00:10:25,610 --> 00:10:28,270 But I think this is a very, very clear. 92 00:10:29,480 --> 00:10:40,860 And basically, as you can see, we have also created like few pictures with strong call to action bottom. 93 00:10:41,330 --> 00:10:46,220 As you can see, it's the same options as you can see. 94 00:10:46,790 --> 00:10:50,300 And I think definitely this will be doing the best. 95 00:10:51,960 --> 00:11:00,000 Then also, we have created a little bit more copywriting, but it's not the same as saying, are you 96 00:11:00,000 --> 00:11:09,960 considering selling a property start by getting a presale estimate from us and are you considering selling 97 00:11:09,960 --> 00:11:12,510 an apartment, house or land? 98 00:11:13,860 --> 00:11:19,950 So you can see it's already decent, decent changes in the copyright thing. 99 00:11:20,640 --> 00:11:26,640 And the reason is because we can give, like, more options. 100 00:11:27,800 --> 00:11:38,420 To Facebook, as you can see, there has been more options and like more possibilities for Facebook. 101 00:11:39,340 --> 00:11:48,070 So this is basically what we are doing that you can just add more options like the primary tax and you 102 00:11:48,070 --> 00:11:52,880 can create more primary tax deleted ones. 103 00:11:52,880 --> 00:11:54,930 So I have to discard it now. 104 00:11:55,810 --> 00:12:04,930 And basically this is like more options, but now very, very decent options. 105 00:12:05,140 --> 00:12:14,980 As you can see, there is nothing really special like you can just click to add option to get more options. 106 00:12:17,150 --> 00:12:24,080 And this is basically everything to give a little bit more options in the text and then basically what 107 00:12:24,080 --> 00:12:31,150 I did, I just collect to duplicate and I have proceeded duplication. 108 00:12:31,670 --> 00:12:36,230 So I have basically created six more duplications. 109 00:12:36,950 --> 00:12:43,790 As you can see, I have just uploaded the pictures and created more duplication. 110 00:12:43,830 --> 00:12:54,770 So the new banners for testing and I honestly think this will be doing this best with this call to action 111 00:12:55,280 --> 00:13:00,640 and where this house, Anacapa and real estate agent. 112 00:13:01,340 --> 00:13:10,010 So this is just about optimization to finding the best picture, to finding the best things, the best 113 00:13:10,010 --> 00:13:10,540 copy. 114 00:13:11,180 --> 00:13:14,760 And then also it's possible very easily. 115 00:13:15,260 --> 00:13:22,820 For example, you can use the Kaniva, it's for free, which is karate's bottom, and put their call 116 00:13:22,820 --> 00:13:23,570 to action. 117 00:13:24,200 --> 00:13:25,910 It's very, very important. 118 00:13:26,270 --> 00:13:28,720 You don't use much tax. 119 00:13:28,730 --> 00:13:35,780 It should be a decent maximum, 20 percent, such as a decent bottom. 120 00:13:36,140 --> 00:13:45,420 So 80 percent must be or shall is recommended by Facebook to be Chasidic pictures. 121 00:13:45,420 --> 00:13:49,670 So just creating this bottom is very, very fine. 122 00:13:50,690 --> 00:13:53,780 And basically this is what I did. 123 00:13:53,790 --> 00:13:59,420 So of course, I am grateful that we started generating the leads. 124 00:13:59,960 --> 00:14:02,180 That's very, very good for us. 125 00:14:02,180 --> 00:14:07,430 And I am very, very grateful that we have registrations. 126 00:14:07,430 --> 00:14:12,470 But the most important that we are getting for conversions. 127 00:14:12,770 --> 00:14:17,090 So people got to the thank you price of property. 128 00:14:17,630 --> 00:14:22,190 So this is the most important this thank you page we got. 129 00:14:23,680 --> 00:14:31,960 And the second that we are going to do and what is quite exciting, what I would love to share with 130 00:14:31,960 --> 00:14:39,610 you is the possibility of rape targeting. 131 00:14:39,610 --> 00:14:50,500 But now I will be not targeting the complete website I has just chosen for lending pages. 132 00:14:51,070 --> 00:15:00,400 And this is a landing page for selling the property, selling the real estate for offering the cold. 133 00:15:00,420 --> 00:15:04,120 So this first one is about selling. 134 00:15:04,990 --> 00:15:09,450 The second one is Sardy free estimation. 135 00:15:10,060 --> 00:15:19,330 So are you considering selling real estate and want to know its market price, get a free real estate 136 00:15:20,020 --> 00:15:27,850 estimation, then you can see it's lending pages because they are coming. 137 00:15:27,870 --> 00:15:37,630 A lot of people from Google, a lot of people from other search engines like in Czech Republic, and 138 00:15:38,140 --> 00:15:41,130 there is also a CEO. 139 00:15:41,890 --> 00:15:46,260 So there is a lot of traffic on these lending pages. 140 00:15:46,270 --> 00:15:54,310 I want to read Target and then, of course, like inheritance, there is a special landing page. 141 00:15:55,250 --> 00:16:06,410 And then, unfortunately, if people are divorcing so they need to Saudi real estate and they need to 142 00:16:06,980 --> 00:16:09,360 make decisions about the money. 143 00:16:09,770 --> 00:16:10,370 So. 144 00:16:11,390 --> 00:16:18,780 This is basically for a landing page specially created for it and what we will be doing. 145 00:16:18,800 --> 00:16:28,970 We will be targeting these for landing pages, so we will go to the business stores we open and we go 146 00:16:28,970 --> 00:16:30,830 to the audiences. 147 00:16:33,000 --> 00:16:42,890 And what we want to do, we want to create this special for audiences, so this might be really good. 148 00:16:43,980 --> 00:16:52,440 Also, you can see I was testing to create this complete registration, but it's quite low website traffic 149 00:16:52,920 --> 00:16:57,380 and also look alike from this complete registration. 150 00:16:58,050 --> 00:17:08,170 But I have given more options with all this local I can retargeting and Facebook, Instagram engagement 151 00:17:08,190 --> 00:17:09,510 and video we all saw. 152 00:17:09,510 --> 00:17:13,400 This, I think is good that Facebook can make a decision. 153 00:17:13,920 --> 00:17:23,070 The artificial intelligence has more possibilities for searching the audience correct for us. 154 00:17:24,700 --> 00:17:34,940 So what we are going to do, we just create these custom audience and we go for a website and we want 155 00:17:34,940 --> 00:17:43,780 to share some specific Web pages and we can go 180. 156 00:17:43,810 --> 00:17:44,800 This is fine. 157 00:17:44,810 --> 00:17:50,410 And you really want to retarget all these people and I just copy paste. 158 00:17:50,440 --> 00:17:55,300 So this is the first landing page, so I copy. 159 00:17:57,410 --> 00:18:04,820 Then I have the second landing page, so I just copy paste the second. 160 00:18:06,390 --> 00:18:10,890 Then I have the Todd Landing page psychodelic based 161 00:18:13,560 --> 00:18:15,890 and then I have the last one. 162 00:18:15,910 --> 00:18:18,630 So again, I just copy paste. 163 00:18:21,200 --> 00:18:28,010 And then I was simply calling the retargeting the landing page. 164 00:18:30,480 --> 00:18:41,880 Parise estimation landing pages, and this is what we will do, survival retargeting, this specific 165 00:18:41,880 --> 00:18:46,400 for landing pages, that will be what we are going to do. 166 00:18:49,210 --> 00:18:57,160 People who visit that specific Web pages in the last 180 days, so you want to retarget them back. 167 00:18:57,160 --> 00:18:59,500 So Craney audience. 168 00:19:01,610 --> 00:19:08,060 And we might also create a lookalike audience, because this might be a good. 169 00:19:09,000 --> 00:19:21,280 So now it will be I think it can take you on one day and what we will do, we will go for actions and 170 00:19:21,300 --> 00:19:22,770 create Look-Alike. 171 00:19:23,870 --> 00:19:32,240 And we go for a Czech Republic, but we can use it also for the international expansion. 172 00:19:35,200 --> 00:19:45,050 And now it will be popular, I think, for us, so what we can do now, we go back to the arts manager. 173 00:19:46,880 --> 00:19:56,660 And now I am very happy that we can do this application because I have prepared everything, so this 174 00:19:56,660 --> 00:19:58,190 is the go conversion. 175 00:19:59,000 --> 00:20:10,130 I will have to rename it Compline company lookalike and custom audiences. 176 00:20:10,940 --> 00:20:17,300 So this is where I have all the complete lookalike and custom audiences. 177 00:20:17,300 --> 00:20:25,330 So I will be like using and it has already generated deletes, as you can see. 178 00:20:26,660 --> 00:20:33,800 And basically we are using all all audiences that we have, as you can see. 179 00:20:37,180 --> 00:20:48,070 And basically, what we are going to do now is to like create the application. 180 00:20:49,400 --> 00:20:53,960 But you can create it inside the Dean campaign. 181 00:20:54,590 --> 00:20:59,060 This is fine, you can proceed the deprecation. 182 00:21:00,960 --> 00:21:13,510 But you can also created conversion price property, so you can also duplicate the complete campaign. 183 00:21:14,160 --> 00:21:17,350 Some people like to do it inside the campaign. 184 00:21:17,580 --> 00:21:18,690 This is fine. 185 00:21:19,620 --> 00:21:21,140 You can do it this way. 186 00:21:23,950 --> 00:21:33,910 I will do it now on the level of campaign, and the reason I want to do it this way is when I come to 187 00:21:33,910 --> 00:21:43,480 the Facebook s manager, I can immediately see the results like immediately and I can, like, work 188 00:21:43,480 --> 00:21:46,170 with the budget for each campaign. 189 00:21:46,180 --> 00:21:48,630 So I want to do it this way. 190 00:21:49,330 --> 00:21:51,880 But it highly depends what you like. 191 00:21:52,330 --> 00:22:01,150 I said, I prefer to do it this way because now when I duplicate, all the information will be kept 192 00:22:01,150 --> 00:22:08,770 that Facebook is already keeping from test and learn so I can create this. 193 00:22:08,770 --> 00:22:15,760 And through the deprecation I can keep all the data, all the history. 194 00:22:17,410 --> 00:22:20,460 So but you can do both what you like. 195 00:22:20,470 --> 00:22:22,750 I simply like to do it this way. 196 00:22:23,140 --> 00:22:36,510 So I have directly the overview and this I will just go retargeting landing pages and this is basically 197 00:22:37,330 --> 00:22:44,740 conversion is the same and I will be just testing, let's say, for eight dollars. 198 00:22:46,750 --> 00:22:58,900 And the only thing that will change now is this targeting, so because all the ads are already inside, 199 00:22:58,910 --> 00:23:01,090 so I don't need to do anything. 200 00:23:01,720 --> 00:23:03,010 Just I need to. 201 00:23:04,470 --> 00:23:06,110 Change the audience. 202 00:23:06,200 --> 00:23:11,760 So basically, I will just decide to go for. 203 00:23:13,060 --> 00:23:14,790 It's sometimes take time. 204 00:23:15,150 --> 00:23:15,370 Well. 205 00:23:16,530 --> 00:23:23,850 Sometimes it's a little bit time to load it, so you need to be like a little bit waiting. 206 00:23:23,850 --> 00:23:26,700 So retargeting landing pages. 207 00:23:29,470 --> 00:23:39,130 And basically what I will do, of course, Prak, so this is because the real estate is just operating 208 00:23:39,130 --> 00:23:44,340 in Prak mainly, so it has no meaning to go for other locations. 209 00:23:45,610 --> 00:23:49,680 And basically the owner wishes to go 30 plus. 210 00:23:49,680 --> 00:23:59,600 So there are no clients, Ralli Sayang to sell or it's a very, very good ad and the ads are already 211 00:23:59,830 --> 00:24:02,060 are ready for us. 212 00:24:02,080 --> 00:24:10,240 So I just need to change this targeting to rate target for lending pages. 213 00:24:10,240 --> 00:24:18,220 As you can see, the traffic from these foreign lending pages, I need to retarget. 214 00:24:18,220 --> 00:24:28,300 Of course it's now calculating so it will take some time and then you have just Prague 30 and up to 215 00:24:28,840 --> 00:24:39,310 even 80 and Sanat, whatever I do, I will just publishing and the Facebook will publish the new conversion 216 00:24:39,310 --> 00:24:44,560 ad campaign with the goal of rate targeting the landing pages. 217 00:24:45,070 --> 00:24:48,160 And also it will create all the ads. 218 00:24:48,640 --> 00:24:55,440 So we don't need to create the ads again so we can do it the same. 219 00:24:56,680 --> 00:25:08,640 And basically we have all the ads and basically we just change Perak 30 plus retargeting lending pages, 220 00:25:08,650 --> 00:25:10,390 price estimation. 221 00:25:11,800 --> 00:25:18,760 And the second one I want to do I think this is now in the review. 222 00:25:19,690 --> 00:25:23,200 I want to do again the application. 223 00:25:23,350 --> 00:25:37,780 So I will use once more and this our name look alike because I want updates all of the like landing 224 00:25:37,780 --> 00:25:38,620 pages. 225 00:25:40,840 --> 00:25:44,350 And this is basically what I would love to test now. 226 00:25:44,350 --> 00:25:47,470 And this is what we are going to test. 227 00:25:51,780 --> 00:25:55,120 Looks like landing pages. 228 00:25:56,080 --> 00:26:02,980 And now we keep this project tipplers, but we change this for this. 229 00:26:04,360 --> 00:26:05,650 It's still loading. 230 00:26:05,650 --> 00:26:15,310 Sometimes it takes time, you know, so you Delinda's and you can like retargeting landing pages. 231 00:26:16,480 --> 00:26:23,920 So it will be still calculating for us, but it is look like retargeting, landing pages. 232 00:26:26,650 --> 00:26:33,100 And now what we can do, we can again publish it and we can again test. 233 00:26:37,730 --> 00:26:44,510 And basically, this is what we will be doing, so we will be testing retargeting, landing pages, 234 00:26:45,890 --> 00:26:58,490 using lookalike of these landing pages and also using all the local custom audiences lists that we can 235 00:26:58,490 --> 00:26:59,720 give to Facebook. 236 00:26:59,750 --> 00:27:11,180 So this is basically what we are going to do right now and maybe like for this week can now just start 237 00:27:11,180 --> 00:27:13,720 with five dollars a day. 238 00:27:13,730 --> 00:27:17,490 I think it will be very OK just for us. 239 00:27:17,760 --> 00:27:21,320 I think it will be a good starting point. 240 00:27:23,150 --> 00:27:29,980 And we will keep this as this has already created some of the conversions for us. 241 00:27:30,710 --> 00:27:33,090 And basically, this is everything. 242 00:27:33,110 --> 00:27:35,550 This is what I wanted to share with you. 243 00:27:36,440 --> 00:27:44,960 So how you can more optimize, find the correct ad test, more targeting, grid targeting, rocklike, 244 00:27:45,500 --> 00:27:49,910 how you can be more efficient, what these applications. 245 00:27:50,660 --> 00:27:59,180 So I am so happy to share this with you and I wish you great success and all the very best. 246 00:27:59,210 --> 00:28:03,350 Good luck with these neat ads. 247 00:28:03,410 --> 00:28:07,820 Creation with the conversion ads.