1 00:00:00,180 --> 00:00:08,700 My dearest to them, to all come to this exciting section, so let me just quickly introduce you to 2 00:00:08,700 --> 00:00:18,510 the sales, to the e-commerce, to the online transaction, such as the introduction I have prepared 3 00:00:18,510 --> 00:00:30,540 for you a complete guide directly from Facebook for a VIP clients or let's say for clients that they 4 00:00:30,930 --> 00:00:40,630 get enough spend money to get the individual one to one support from Facebook for business. 5 00:00:41,340 --> 00:00:44,250 So there are important points. 6 00:00:44,250 --> 00:00:56,420 And before we completely dive into everything about e-commerce conversion ads and dynamic ads, dynamically 7 00:00:56,460 --> 00:01:00,300 targeting some short explanation. 8 00:01:00,350 --> 00:01:13,200 So one of the most important point is mobile friendly, because nowadays you will get 80 percent, maybe 9 00:01:13,200 --> 00:01:21,530 even 90 percent of all traffic mobile, especially from Facebook and Instagram. 10 00:01:22,050 --> 00:01:27,810 So your mobile first e-commerce solution, you must have it. 11 00:01:28,380 --> 00:01:34,500 If you do not have it, there is no chance to succeed with Facebook ads. 12 00:01:35,670 --> 00:01:45,970 But no matter if you use Shopify, WordPress, Magento or the e-commerce solutions are ready for mobile. 13 00:01:46,680 --> 00:01:55,680 The second point is that it is a guidance, so it shall be very easy to click on the product, to read 14 00:01:55,680 --> 00:02:06,330 about the product, to play the video on the page as an embedded video and of course, to go to the 15 00:02:06,330 --> 00:02:15,360 gallery and then click, go to the purchase process and step by step purchase your products. 16 00:02:16,260 --> 00:02:27,270 This is really important that the purchase shall be very easy and it shall be extremely efficient because 17 00:02:27,480 --> 00:02:36,810 people do not like to spend a lot of time on filling forms and many, many clicks. 18 00:02:37,110 --> 00:02:47,430 So you should really follow some best advice or just use ready-Made solutions like Shopify, because, 19 00:02:47,430 --> 00:02:53,430 for example, Shopify has a very easy to use checkout process. 20 00:02:54,030 --> 00:02:56,490 So this is very important. 21 00:02:56,490 --> 00:03:06,240 And you should double check that your checkout process is very easy, especially on mobile devices and 22 00:03:06,240 --> 00:03:08,160 then, of course, load time. 23 00:03:08,640 --> 00:03:14,970 So you shall have really very easy loading e-commerce solution. 24 00:03:15,330 --> 00:03:24,960 So mass of solutions, for example, will be fast this year for WordPress, or are ready-Made solutions 25 00:03:25,200 --> 00:03:26,760 for Shopify? 26 00:03:27,150 --> 00:03:34,950 Or if somebody has created e-commerce solution on demand for you, you should really ask your long time 27 00:03:34,950 --> 00:03:36,480 to be super fast. 28 00:03:37,980 --> 00:03:48,330 And then, of course, Peyman shall be very easy, you shall use Apple by PayPal credit card as specially 29 00:03:48,690 --> 00:03:56,250 Apple Pay is something magnificent for mobile experience and the same with shipping. 30 00:03:56,550 --> 00:04:03,510 Shipping shall be very fast, well-organised and people share easily call. 31 00:04:03,510 --> 00:04:06,390 You'll easily get in touch with you. 32 00:04:06,780 --> 00:04:13,660 And what people really love is that they have very easy housetop for a director. 33 00:04:14,100 --> 00:04:23,220 So you shall not hide any kind of bullie said that they cannot turn on the opposite. 34 00:04:23,220 --> 00:04:29,980 You shall make it very easy for them so they know they are very safe with you. 35 00:04:30,510 --> 00:04:38,080 So this is a starting point of understanding, but we will dive more into it. 36 00:04:38,370 --> 00:04:46,530 We spent many, many hours showing you everything in depth, showing all these screen recordings. 37 00:04:46,800 --> 00:04:56,630 I just want to be sure to guide you and then what we will be doing just I will quickly explain you. 38 00:04:56,640 --> 00:05:05,610 This is like a marketing plan I have received from Facebook because we have spent enough money to get 39 00:05:05,610 --> 00:05:06,600 one to one. 40 00:05:06,810 --> 00:05:10,200 We i.p, support and care, so. 41 00:05:11,280 --> 00:05:21,950 What I will be mainly teaching you, showing you is conversion ads and a target for catalog sales called 42 00:05:21,970 --> 00:05:28,990 other dynamic ads or dynamic rate targeting and basically conversion. 43 00:05:29,010 --> 00:05:33,590 The goal is to really convert, to sell. 44 00:05:33,870 --> 00:05:40,890 So you want to get your potential customers to purchase your products. 45 00:05:41,190 --> 00:05:43,490 You want to directly make money. 46 00:05:44,190 --> 00:05:47,850 And basically, I will guide you through this setup up. 47 00:05:48,480 --> 00:05:52,500 Your objective will be either conversion objective. 48 00:05:52,510 --> 00:05:59,100 So you want to sell or catalog sales with dynamics set up. 49 00:05:59,310 --> 00:06:07,800 And I will show you how to create a single image, how to create terrorists and how to create collections. 50 00:06:07,810 --> 00:06:11,210 So I will show you everything as special. 51 00:06:11,220 --> 00:06:19,740 We spend a lot of time on terrorism and we spend a lot of time using detailed targeting. 52 00:06:20,130 --> 00:06:28,640 But this is like quite obvious, like demographic information, age, gender, location. 53 00:06:29,160 --> 00:06:34,770 But what we will be working more is looking like audiences. 54 00:06:35,040 --> 00:06:41,820 And in the second part of e-commerce section, I am going to show you how to complete the. 55 00:06:43,060 --> 00:06:52,600 Test differen alike audiences and how to go really systematically, really deep in this testing of different 56 00:06:52,600 --> 00:06:59,830 look alike audiences and how to test the different look alike audiences with different ads and then 57 00:06:59,830 --> 00:07:02,950 finding the most efficient solution. 58 00:07:03,580 --> 00:07:12,610 And then, of course, we go always for the lowest cost building and we use mainly automatic placement. 59 00:07:12,940 --> 00:07:17,530 But of course, you can change it for any placement you like. 60 00:07:17,830 --> 00:07:28,420 But nowadays, the automatic placement is something the artificial intelligence is great and we will, 61 00:07:28,420 --> 00:07:30,820 of course, use mainly Carasso. 62 00:07:31,210 --> 00:07:40,240 But I will also use image with the slide show collection catalogue and call to action will be always 63 00:07:40,240 --> 00:07:48,700 short now and I will especially talk about using the power of urgency. 64 00:07:48,940 --> 00:08:00,340 A limited time offers seasonless say or special offers, free six five return policies, free shipping 65 00:08:01,360 --> 00:08:03,010 and stuff like that. 66 00:08:03,160 --> 00:08:13,190 And what you need to really concentrate is very important to create highlight the benefit. 67 00:08:13,250 --> 00:08:25,750 So this is really, really important that you concentrate on easy shipping returns and especially showing 68 00:08:25,750 --> 00:08:26,640 the picture. 69 00:08:26,890 --> 00:08:31,930 So you need to also shared the story behind your product. 70 00:08:32,380 --> 00:08:41,650 And if you are advertising a service, clearly explain the value or the purpose of this service. 71 00:08:42,160 --> 00:08:46,900 And we will talk a lot about the power of the power of video. 72 00:08:47,290 --> 00:08:56,500 I must show you different combinations of photo and how one photo can make great impact, how one video 73 00:08:56,500 --> 00:09:02,820 can make great impact, especially in the second part of e-commerce section. 74 00:09:03,040 --> 00:09:13,750 I will be diving deep and showing you how one picture can change everything and make a lot of money. 75 00:09:14,320 --> 00:09:23,430 And you need to stop people as they scroll by using bright, contrasting colors and bold background. 76 00:09:23,710 --> 00:09:31,660 So this is important to understand, to showcase your product in action, highlight customer and using 77 00:09:31,660 --> 00:09:39,030 it, and you shall always concentrate on the benefit of the customer. 78 00:09:39,040 --> 00:09:44,650 I will be also showing how to use short video suddes or recover. 79 00:09:45,790 --> 00:09:53,170 I will be also showing you how to measure the performance, but we will go really deep on the level 80 00:09:53,170 --> 00:09:56,740 of campaign ads said as well as ads. 81 00:09:57,190 --> 00:10:07,330 So we understand everything really deeply, all connected to add to card check out process as well as 82 00:10:07,330 --> 00:10:14,760 purchase cost of purchase and click through rate call to action. 83 00:10:14,770 --> 00:10:22,840 We will analyze everything very deep and I will show you how to use the plus button and how you can 84 00:10:22,840 --> 00:10:31,180 apply this test and learn the process, how you can use different look alike audiences, different ads, 85 00:10:31,450 --> 00:10:37,970 and how you can apply step by step testing and learning process. 86 00:10:37,990 --> 00:10:41,800 That is the most recommended by Facebook. 87 00:10:42,400 --> 00:10:46,510 And then, of course, you will also get the sling. 88 00:10:46,510 --> 00:10:56,290 So if you follow these links, you will go directly to the e-learning courses from Facebook, Facebook 89 00:10:56,290 --> 00:10:57,250 blueprint's. 90 00:10:57,520 --> 00:11:02,710 So this is what you can also follow to get some more insights. 91 00:11:02,920 --> 00:11:12,340 But you get all the complete blueprints from me and then of course, let me go also is a target for 92 00:11:12,340 --> 00:11:13,270 catalog. 93 00:11:13,600 --> 00:11:21,880 So if people started the check out but they didn't finish it or they just add to cart or just they view 94 00:11:21,880 --> 00:11:24,570 your product, but they didn't purchase. 95 00:11:24,850 --> 00:11:36,660 So I will show you how you can get them 180 days back, how you can find them and how you can sell them 96 00:11:37,030 --> 00:11:41,060 so no person is lost. 97 00:11:41,380 --> 00:11:52,930 I will guide you through a complete process of setting up like from catalog to catalog sales to audiences 98 00:11:53,110 --> 00:11:55,450 and dynamic and bidding. 99 00:11:55,460 --> 00:12:04,960 So I will guide you through everything, including the optimization of using different kinds of better 100 00:12:06,000 --> 00:12:17,640 or better kind of copy and better kind of the message and especially the power of collections. 101 00:12:17,920 --> 00:12:27,190 So I will show you everything to go for optimization and of course, understanding all performance. 102 00:12:27,190 --> 00:12:31,840 And then you can also follow these enlightening courses. 103 00:12:31,840 --> 00:12:36,870 I am giving you the links so you can directly go for them. 104 00:12:37,480 --> 00:12:49,350 But now if you can, please stay with me because our directory drive you into the campaign, set up 105 00:12:49,540 --> 00:13:01,060 optimization and the e-learning courses I will place into the end or into the position that I think 106 00:13:01,060 --> 00:13:05,650 you can also continue with the alanine courses. 107 00:13:05,650 --> 00:13:14,970 So it will be mainly when you will be accomplishing the conversion ads and also the dynamic ads. 108 00:13:15,370 --> 00:13:22,690 So I am really excited to share this with you and I am ready to get things started. 109 00:13:22,700 --> 00:13:30,790 So I will show you how you Karradah and how you set up the targeting, how you proceed optimization. 110 00:13:31,000 --> 00:13:35,710 So I'll come and get ready to reach great success.