1 00:00:00,180 --> 00:00:04,080 My dear student, welcome to the next section. 2 00:00:04,260 --> 00:00:09,340 As you can see, selling is challenging. 3 00:00:09,510 --> 00:00:14,090 It is not something that can happen in one claque. 4 00:00:14,100 --> 00:00:20,860 So let's have a look what we can do more, how we can help more the project. 5 00:00:21,720 --> 00:00:31,320 This time I will be basically just showing you some of the updates so it will be faster for you to get 6 00:00:31,320 --> 00:00:32,650 some overview. 7 00:00:33,990 --> 00:00:35,520 So first of all. 8 00:00:37,420 --> 00:00:41,890 Let's jump back to last seven days. 9 00:00:43,090 --> 00:00:53,850 And maybe before we start everything, there is last point I would love to show you about audiences 10 00:00:53,860 --> 00:00:54,490 saw. 11 00:00:55,610 --> 00:00:59,700 As you know, you can create custom audiences. 12 00:00:59,720 --> 00:01:10,550 We talk a lot about using the power of Instagram and engagement or our website retargeting or Facebook 13 00:01:10,550 --> 00:01:19,400 page, but what you can also do is uploading to the Facebook customer list. 14 00:01:20,320 --> 00:01:29,860 And basically, it's a very, very easy Facebook is extremely intelligent in this way, so you just 15 00:01:29,860 --> 00:01:33,790 need any kind of CSB or Texte. 16 00:01:34,630 --> 00:01:40,800 And my experience is that you just put it into conformance. 17 00:01:41,290 --> 00:01:46,580 So the more data you have, the better it can be email. 18 00:01:46,810 --> 00:01:48,580 It can be phone number. 19 00:01:49,090 --> 00:01:56,840 So it can be hours, a city, state, country, postal code, date of birth. 20 00:01:57,520 --> 00:02:00,310 You can see always the examples. 21 00:02:01,640 --> 00:02:11,300 And it's a very, very easy and the more information you provide, the better you can also download 22 00:02:11,300 --> 00:02:17,300 less template see for marketing guidelines or what you can do. 23 00:02:17,870 --> 00:02:26,170 If you are using MailChimp, you can use the Mayotte chimp integration and import from MailChimp. 24 00:02:27,050 --> 00:02:33,380 So then you basically can also include customer value. 25 00:02:34,070 --> 00:02:35,690 So this is good. 26 00:02:35,690 --> 00:02:45,230 If you know the value of sales, then it's really good because Facebook can understand what people tend 27 00:02:45,230 --> 00:02:48,190 to spend more money on the deal. 28 00:02:48,890 --> 00:02:56,360 And if you have this information, you can also add the value of the customer and the best customers 29 00:02:56,360 --> 00:02:57,800 giving the most money. 30 00:02:58,250 --> 00:03:07,580 This is something that Facebook will try to find for you and basically why you can use this, because 31 00:03:08,090 --> 00:03:18,800 if you have any kind of workshop, let's say now we are talking about this workshop and you can see 32 00:03:18,800 --> 00:03:26,170 that this is something people can purchase, let's say, every month. 33 00:03:26,510 --> 00:03:29,350 So they need it again and again. 34 00:03:30,110 --> 00:03:38,240 And the advantage is that, for example, this is Shopify E-commerce Solutions. 35 00:03:38,240 --> 00:03:40,130 So it's very easy to use it. 36 00:03:41,810 --> 00:03:50,600 And you can just download the list of your customers, you can feed it to the Facebook and then you 37 00:03:50,600 --> 00:03:53,950 can target the customers again. 38 00:03:54,590 --> 00:03:58,550 So they would purchase video again and again. 39 00:03:59,420 --> 00:04:04,040 And so basically, this is what we are going to do right now. 40 00:04:06,040 --> 00:04:16,990 As you can see, we did a little bit stronger, the Cosper purchase with Facebook engagement. 41 00:04:17,710 --> 00:04:30,460 I was also trying to implement some of the targeted things for place and for interest and for women. 42 00:04:31,120 --> 00:04:34,180 But basically I had to remove it. 43 00:04:34,180 --> 00:04:43,060 After one week, I was testing like Melbourne and Queensland and I was targeting four women. 44 00:04:43,660 --> 00:04:54,490 But the experience really is that just using in this project, just the power of Facebook engagement 45 00:04:54,490 --> 00:04:56,020 is much better. 46 00:04:56,770 --> 00:05:08,890 And then basically what I did, I have just created a second ad because this ad I recognise for right 47 00:05:08,950 --> 00:05:12,630 targeting is a little bit more clickable. 48 00:05:13,030 --> 00:05:16,960 So I have created the second option with this picture. 49 00:05:16,990 --> 00:05:25,120 People like to click and then basically you can see we have two active ads. 50 00:05:26,110 --> 00:05:28,620 Then what was doing for us? 51 00:05:28,660 --> 00:05:35,470 Well, as you can see, we made quite the money on this big support, Chase and Blaise. 52 00:05:36,380 --> 00:05:42,020 So this is basically what we are doing, what we are testing. 53 00:05:43,070 --> 00:05:52,460 It was quite OK that we are using the big software for purchase, and in this case we are also choosing 54 00:05:52,460 --> 00:06:02,790 the place and also the women interested in pregnancy and births and house and home. 55 00:06:03,860 --> 00:06:05,990 So this is what we are doing. 56 00:06:06,260 --> 00:06:13,610 And you can see we are also using reach people beyond your deathtoll, targeting selection. 57 00:06:15,260 --> 00:06:24,320 And then basically we have again, the second ad with Sonia, because this seems that people also like 58 00:06:24,320 --> 00:06:25,610 to click a lot. 59 00:06:25,860 --> 00:06:32,520 And the second I have put this on, there is also the face of this top star lady. 60 00:06:33,380 --> 00:06:38,960 So basically, I'm just showing you the updates I am doing. 61 00:06:39,890 --> 00:06:43,370 And then what I was quite. 62 00:06:45,110 --> 00:06:45,940 Amazing. 63 00:06:46,010 --> 00:06:57,110 We did some retargeting was doing for us well, and basically this is just standard retargeting when 64 00:06:57,110 --> 00:07:00,960 we can go back with this dynamic collection. 65 00:07:01,000 --> 00:07:07,030 Still, as you can see, every day is for us, very, very precious. 66 00:07:07,640 --> 00:07:17,810 So now we can go 43 days back and we are using basically some people called dynamic stories, interactive 67 00:07:17,810 --> 00:07:26,720 stories, or it can be also called dynamic connection or instant experience. 68 00:07:26,720 --> 00:07:34,970 But the point is that people they tend to like as they have the big picture and also the bird ducks 69 00:07:34,970 --> 00:07:38,030 and they can see directly more products. 70 00:07:39,100 --> 00:07:49,150 And basically, this is what we are now using and I have decided to keep just this, because this has 71 00:07:49,150 --> 00:07:58,680 brought a chase, that's why I have updated the other ads, because this one has brought the purchase. 72 00:07:59,730 --> 00:08:01,440 And then basically. 73 00:08:02,820 --> 00:08:12,960 I have kept the days even we didn't make money, and the reason I decided to keep this. 74 00:08:14,960 --> 00:08:22,490 Is because the purchase of traffic is quite cheap and it might help us for a targeting. 75 00:08:23,750 --> 00:08:34,310 So we're using, like Alizadeh, dynamic collection or dynamic story or instant experience and what 76 00:08:34,310 --> 00:08:39,870 we can do, we can into the purchase. 77 00:08:40,090 --> 00:08:46,130 What I would also make said with a look alike purchase. 78 00:08:46,850 --> 00:08:58,760 So I would love to mix it and definitely I would go for women and I'm not sure about the age, but definitely 79 00:08:59,450 --> 00:09:04,310 about pregnancy would be something great. 80 00:09:06,560 --> 00:09:13,910 To go for family, also to be interested and definitely home and house. 81 00:09:15,770 --> 00:09:19,210 So we can test this whole point. 82 00:09:20,000 --> 00:09:23,840 This will bring us some great results. 83 00:09:34,330 --> 00:09:37,840 So let's say you have some more to pregnancy. 84 00:09:42,790 --> 00:09:46,360 And we just try to use this. 85 00:09:51,650 --> 00:09:56,840 These women are somehow our target group. 86 00:09:56,870 --> 00:10:01,380 It was writing to me, the owner of the company. 87 00:10:01,400 --> 00:10:06,380 So this is something we shall definitely test. 88 00:10:07,920 --> 00:10:16,620 And basically, this is something I would love to test more, because the purchase of the terrific is 89 00:10:16,710 --> 00:10:20,130 really cheap with this dynamic. 90 00:10:21,210 --> 00:10:31,560 Kind of people really like to click on it and get more information, and hopefully it will also start 91 00:10:31,560 --> 00:10:32,100 while. 92 00:10:33,510 --> 00:10:41,370 So you are still seeing what will happen, but hopefully it will start also allow and the day I would 93 00:10:41,370 --> 00:10:47,460 love to talk to you, you can always duplicate on the level of campaign. 94 00:10:49,100 --> 00:10:58,340 And also, you can duplicate on the level of etcetc name and also on the level of. 95 00:11:00,050 --> 00:11:08,690 And itself, you can always view charts and you can always get some overview easily. 96 00:11:09,470 --> 00:11:20,090 So what I would love to show you today are I basically like a lot having more campaigns. 97 00:11:20,930 --> 00:11:28,160 But what's also sometimes very useful is to create like a complete campaign. 98 00:11:28,170 --> 00:11:33,840 So I call it complete Meccano to make it very clear for you. 99 00:11:34,970 --> 00:11:40,130 And basically, I am now having like free assets. 100 00:11:40,970 --> 00:11:52,160 So one asset is basically targeting people that did already purchase and we want them to purchase again 101 00:11:52,160 --> 00:11:53,030 to replace. 102 00:11:53,720 --> 00:12:03,630 The second is targeting the people that they did already engage with our social media. 103 00:12:03,770 --> 00:12:09,620 And the third is if they add to card but didn't finish the purchase. 104 00:12:10,490 --> 00:12:17,240 And you can see this engagement on social media is the most important for us. 105 00:12:18,520 --> 00:12:27,400 Iran, you can see we didn't spend so much money, but we didn't even get the many Linklaters. 106 00:12:28,410 --> 00:12:39,210 But you can see that it's quite, really incredible for helping us to make a little bit money, a little 107 00:12:39,210 --> 00:12:40,860 bit more money, I would say. 108 00:12:42,300 --> 00:12:46,880 So one we can always do if we just open it to edit it. 109 00:12:47,850 --> 00:12:49,210 We have the overview. 110 00:12:49,230 --> 00:12:50,950 So this is the campaign. 111 00:12:50,980 --> 00:12:59,970 This is the ad said this is the ad said that this is the ad said and these are ads inside the ads. 112 00:13:00,660 --> 00:13:07,260 And this can be very, very useful to have like more structured campaigns. 113 00:13:07,290 --> 00:13:10,260 The ad sets and the ads itself. 114 00:13:11,400 --> 00:13:22,680 And I can't really confirm it myself, but some some sources are telling that if you create, like, 115 00:13:22,680 --> 00:13:34,020 more assets within one campaign, that Facebook is able to use all the data from all assets and use 116 00:13:34,020 --> 00:13:40,890 them across each other, it might be better for some of the projects. 117 00:13:41,220 --> 00:13:44,990 So it might be better to use it and that's it. 118 00:13:45,900 --> 00:13:48,420 But I think basically, what is it good. 119 00:13:48,420 --> 00:13:57,060 If you like this kind of organization, you can do it and you can see this first is called purchase 120 00:13:57,060 --> 00:13:57,700 complete. 121 00:13:57,720 --> 00:13:58,980 So what does it mean? 122 00:14:00,630 --> 00:14:06,270 We are basically using the customer list of buying Shopify customers. 123 00:14:07,270 --> 00:14:17,900 But also people they did purchase or more information about the purchase also, as you can see. 124 00:14:18,340 --> 00:14:27,220 So this is all information we can get from website or from customer lists about people purchasing from 125 00:14:27,220 --> 00:14:27,750 us. 126 00:14:28,780 --> 00:14:31,980 And this is all we are using the power. 127 00:14:32,290 --> 00:14:42,300 And basically because the products can be purchased like every every every single month. 128 00:14:42,310 --> 00:14:46,810 We want to read Target already purchasing Beeber. 129 00:14:48,380 --> 00:14:59,370 And basically now inside each ad said we have seven ads that Facebook and this for us and basically 130 00:14:59,390 --> 00:15:09,740 and this is mainly veiled, as you can see, like single image, toxic, free certified, organic, 131 00:15:09,740 --> 00:15:11,030 free shipping. 132 00:15:12,080 --> 00:15:19,040 And basically, I have created like more campaigns with Sonya. 133 00:15:20,360 --> 00:15:29,030 As you can see, this is another campaign, so we're using all of this of Facebook have more to test. 134 00:15:30,870 --> 00:15:40,500 And this weekend also does the advantage of this kind of ad is that people, they have to go to the 135 00:15:40,500 --> 00:15:48,330 website to get more information about these products, but especially if they did already purchase, 136 00:15:48,330 --> 00:15:49,920 they know the products. 137 00:15:50,670 --> 00:15:54,000 And then we have some product images. 138 00:15:55,040 --> 00:16:03,740 And basically, we are using a game like, come on, it's time to rescue, try and Dallas game with 139 00:16:03,740 --> 00:16:11,400 some serious head, he dropped the Asian save for your skin and the planet. 140 00:16:11,420 --> 00:16:16,990 So and you can see they're using that images. 141 00:16:17,670 --> 00:16:26,900 Also, you are always pushing this toxic free set if you accept defeat, organic and of course, free 142 00:16:26,900 --> 00:16:27,710 shipping. 143 00:16:28,250 --> 00:16:33,590 And also what we are doing, we are using the lifestyle image. 144 00:16:34,340 --> 00:16:39,020 So you can see this is a lifestyle image that we are using. 145 00:16:40,060 --> 00:16:50,710 And this is something we are also testing and basically this has been like ads that we can have and 146 00:16:50,710 --> 00:16:55,600 now as you can see, we can use the same ads. 147 00:16:56,020 --> 00:17:05,200 But what we are doing right now, we have another ad set that we named Engage three, six, five. 148 00:17:05,890 --> 00:17:16,840 And basically now we are mainly trying to target already engaged people either on Facebook or engage 149 00:17:16,840 --> 00:17:18,700 people on the Instagram. 150 00:17:19,330 --> 00:17:30,430 But what we are also can doing because Lenio like right here and you choose some audience as you can 151 00:17:30,430 --> 00:17:40,620 see what you can also do, you can always see this Corail look alike or exclude the audience. 152 00:17:41,260 --> 00:17:44,890 So what you can do, we have basically. 153 00:17:46,200 --> 00:17:54,210 Now, I have to include it because I have already or we have already excluded, so we have excluded 154 00:17:54,210 --> 00:18:02,240 people that did already purchase that they have been engaged the last seven days. 155 00:18:02,670 --> 00:18:11,520 So this is something we are testing that we want to, like, target people that are more engaged in 156 00:18:11,520 --> 00:18:12,600 more days. 157 00:18:12,900 --> 00:18:21,630 And not just that if fresh, because if the engagement is very, very fresh, they didn't manage to 158 00:18:21,630 --> 00:18:24,240 build the connection to us. 159 00:18:24,690 --> 00:18:29,040 They didn't manage to have the relationship to us. 160 00:18:29,310 --> 00:18:38,500 So we want to use some more deeper engagement and also we want to exclude people that did already purchase. 161 00:18:39,330 --> 00:18:50,640 So this is what we do and we target for engagement, but not the mega engagement and not for a but they 162 00:18:50,640 --> 00:18:52,650 did already purchase. 163 00:18:53,550 --> 00:18:56,550 And then we have, again, seven ads. 164 00:18:58,130 --> 00:19:08,210 As you can see, and this is the same ads, so this is also great if you create different ads inside, 165 00:19:08,210 --> 00:19:17,840 your ad said, you can always duplicated and when you duplicated, you create the complete etc. with 166 00:19:17,840 --> 00:19:24,770 all ads and you can just change the targeting and test the targeting. 167 00:19:25,940 --> 00:19:28,400 And basically, this is the same. 168 00:19:28,410 --> 00:19:32,960 We are using the same ads I was going through. 169 00:19:33,440 --> 00:19:40,120 And for this we are testing the single images and the target. 170 00:19:40,130 --> 00:19:50,210 I would love to show you, let's say I did duplicate this, so I click to duplicate and now I have created 171 00:19:50,210 --> 00:19:55,880 a DC 30 days, so it's called add to cart. 172 00:19:56,480 --> 00:20:05,770 So the budget is very small, just five dollars because we don't have so many actions ad to come. 173 00:20:06,470 --> 00:20:11,670 And basically what we are now doing is add to cart today. 174 00:20:12,920 --> 00:20:15,930 This is what we want to target. 175 00:20:15,950 --> 00:20:24,090 So you're just like this is what we want to go for, as you can see. 176 00:20:24,500 --> 00:20:31,310 You can also create always looking like audiences, but now it's at Lukather today. 177 00:20:31,320 --> 00:20:39,580 So these are people that might still remember us, might still consider the purchase. 178 00:20:41,040 --> 00:20:51,780 But as you can see, we exclude people who are like they did already purchase, if somebody did purchase 179 00:20:51,780 --> 00:20:55,620 in the last 50 days, we want to exclude him. 180 00:20:56,610 --> 00:21:04,950 And basically, this is all we just talk for extra court action and you can see we have a game like 181 00:21:05,850 --> 00:21:09,660 seven ads and we have the ads with Sonya. 182 00:21:10,900 --> 00:21:13,980 And then we had the ads with. 183 00:21:15,870 --> 00:21:24,720 Sonia, again, and of course, you have also the lifestyle and and also the back image at. 184 00:21:25,970 --> 00:21:33,230 And basically, this is what I wanted to show you to explain here, that you're going to have more ads, 185 00:21:33,950 --> 00:21:36,230 you're going to have more assets. 186 00:21:37,900 --> 00:21:47,320 And you can have more campaigns, of course, and over this, Facebook will again stabilize for us. 187 00:21:48,400 --> 00:21:58,870 And you can see that hopefully now also being Catholics will be more cheaper because I've created this 188 00:21:58,870 --> 00:22:08,440 second, because these colleagues were quite expensive costs like so put this second will help us. 189 00:22:09,540 --> 00:22:18,900 And basically, this is what I would love to do, and this is basically what is the most important for 190 00:22:18,900 --> 00:22:25,700 us and here are definitely the most money, whatever you want to go for. 191 00:22:26,100 --> 00:22:33,000 And this is like the best now, like for us, hope to make some nice money. 192 00:22:34,020 --> 00:22:38,170 And basically, as you can see, it's really, really challenging. 193 00:22:38,850 --> 00:22:49,350 So if you go to the account overview, we still need to optimize the purchases and the costs because 194 00:22:49,350 --> 00:22:55,140 the costs are still not so low as I wish. 195 00:22:55,740 --> 00:22:57,490 Sorry I didn't show you. 196 00:22:57,510 --> 00:22:58,200 So. 197 00:22:59,710 --> 00:23:09,850 I am still not really happy with the amount spent that we need to decrease and we need to increase our 198 00:23:09,850 --> 00:23:14,400 website purchases, so hopefully we manage. 199 00:23:14,410 --> 00:23:21,310 But you can see it's always a very, very challenging to sell profitable way. 200 00:23:21,580 --> 00:23:29,440 And you need to put every every every week the best, every second, every third day that an honest 201 00:23:29,440 --> 00:23:30,070 effort. 202 00:23:31,100 --> 00:23:41,990 And then it's always good to go to the attributions just to get some general overview and to get some 203 00:23:41,990 --> 00:23:45,920 performance when you have this position of 40. 204 00:23:48,110 --> 00:23:57,440 And you can see that the best for us is doing the best Facebook, but also the CEO Organic is helping 205 00:23:57,440 --> 00:23:58,080 us. 206 00:23:58,100 --> 00:24:07,240 Instagram pate is doing well, but also Facebook organic and Instagram is a little bit helping us. 207 00:24:08,120 --> 00:24:15,200 So you definitely need to also include Google Pay per click on Google ads. 208 00:24:15,200 --> 00:24:19,130 But this is perfect that we have some Google organic. 209 00:24:21,260 --> 00:24:29,740 And basically, this is the most important I wanted to share with you, so as you can see, be aware, 210 00:24:29,750 --> 00:24:40,490 this mega menu that you always can easily open in this way and you can always get this complete information 211 00:24:40,970 --> 00:24:43,340 about all the functions. 212 00:24:43,350 --> 00:24:53,660 That's quite a really cool, but I would also recommend time by time to double check at least once upon 213 00:24:53,660 --> 00:24:55,640 months or a few weeks. 214 00:24:56,550 --> 00:25:05,220 To double check the catalog, so if everything is OK, if everything is OK with the. 215 00:25:06,140 --> 00:25:07,760 Like products. 216 00:25:09,520 --> 00:25:18,670 So you have all these products and also if you have this product that the sauce is like everything OK 217 00:25:18,700 --> 00:25:26,810 and uploaded every day, and if you like these settings, everything is good. 218 00:25:27,580 --> 00:25:36,910 So it's always good to click through and be sure that everything is going fine and also is good, you 219 00:25:36,910 --> 00:25:44,590 know, like at least once a month to double check the bassist's every week to. 220 00:25:46,280 --> 00:25:55,390 Use and double check, this is the new even's managers, but the functions are the same as you can see, 221 00:25:55,850 --> 00:25:58,040 it's always got to. 222 00:25:59,140 --> 00:26:04,780 Double check all the information, what is really good about this? 223 00:26:06,450 --> 00:26:08,100 Is that you can collect? 224 00:26:09,230 --> 00:26:19,610 And basically, you can even export the data, manage the iTunes, and it's always good that you get 225 00:26:19,610 --> 00:26:33,290 all this information and you can create at where this targeting or custom or look or audience or even 226 00:26:33,290 --> 00:26:35,060 custom conversion. 227 00:26:35,070 --> 00:26:37,010 But this is more for leads. 228 00:26:37,040 --> 00:26:44,110 So it would be a little bit later a bit confusing. 229 00:26:44,120 --> 00:26:53,480 It might be good if you calculate the average value of your purchase to your custom conversion, but 230 00:26:53,480 --> 00:27:01,610 you don't need it for e-commerce or you can easily krein lookalike or dance, as you can see, volume 231 00:27:01,610 --> 00:27:02,350 based. 232 00:27:02,390 --> 00:27:08,390 So this is how you can now do it directly from the events manager. 233 00:27:09,490 --> 00:27:16,870 And also this business tools manual and so basically, thank you for watching. 234 00:27:16,900 --> 00:27:20,250 I'm really happy I could share this with you. 235 00:27:21,160 --> 00:27:25,090 And you can see it's always very, very challenging. 236 00:27:25,090 --> 00:27:35,290 So I wish you great success may reach great success or make a lot of money to you, to your clients. 237 00:27:35,680 --> 00:27:43,650 And I truly, from the deepest heart, wish you the greatest success possible.