1 00:00:01,140 --> 00:00:05,890 My dear student, you are so fantastic, I am so happy for you. 2 00:00:06,300 --> 00:00:08,020 I love you so much. 3 00:00:08,320 --> 00:00:11,040 What you do, steady progress. 4 00:00:11,070 --> 00:00:12,860 This is so fantastic. 5 00:00:13,380 --> 00:00:16,540 And now we have many screen recordings. 6 00:00:16,540 --> 00:00:18,540 So you have many explanations. 7 00:00:18,900 --> 00:00:23,430 So let's talk a little bit more about strategic setup. 8 00:00:24,000 --> 00:00:26,620 What does it mean, the strategic goals set down? 9 00:00:27,240 --> 00:00:36,900 It simply means that you need to think a little bit in the matter of strategy, what is its strategy? 10 00:00:37,230 --> 00:00:43,440 And let's say that your strategy is to sell more and make more money. 11 00:00:43,920 --> 00:00:52,700 So you need to understand that you will simply start engagement and you continue with conversion at 12 00:00:53,100 --> 00:01:02,250 back to your strategy might be that you give a special discount or two plus one or you'll give a free 13 00:01:02,250 --> 00:01:03,480 home delivery. 14 00:01:03,810 --> 00:01:13,170 And they saw a really great and the strategic asset that is not just about thinking, OK, now I have 15 00:01:13,440 --> 00:01:19,350 free home delivery or three hundred sixty five free return. 16 00:01:19,650 --> 00:01:28,950 It can be something more strategic asset that might be planning the Black Friday because the Black Friday 17 00:01:28,950 --> 00:01:34,020 is really big and you need to think about it in advance. 18 00:01:34,350 --> 00:01:35,850 So what does it mean? 19 00:01:36,090 --> 00:01:42,180 It means that you simply start thinking in September, October how to do it. 20 00:01:42,900 --> 00:01:45,930 How will be your website or organize? 21 00:01:45,930 --> 00:01:54,360 What will be the offer, how you will offer the discounts, where you announce it, that you are going 22 00:01:54,360 --> 00:01:56,720 to have very special Black Friday. 23 00:01:57,030 --> 00:02:05,280 What are you going to do this all you need to really think how you can persuade more people, how you 24 00:02:05,280 --> 00:02:14,400 can attract more people, how you can engage more people even before the Black Friday is starting. 25 00:02:14,820 --> 00:02:19,830 So this is very, very important to be strategic. 26 00:02:20,760 --> 00:02:26,010 So you don't need just to start the campaign. 27 00:02:26,340 --> 00:02:29,610 You don't need just to test your ads. 28 00:02:30,210 --> 00:02:37,230 You don't need to think only about cost per click or the value of purchases. 29 00:02:37,410 --> 00:02:40,140 You need to think in advance. 30 00:02:40,470 --> 00:02:45,060 So you need to think how will be my summer campaign? 31 00:02:45,360 --> 00:02:47,850 How will be my autumn campaign? 32 00:02:48,120 --> 00:02:51,990 How will be my Black Friday campaign? 33 00:02:51,990 --> 00:03:01,500 And then, of course, Cyber Monday campaign, how I will run my Christmas campaign, New Year's resolution 34 00:03:01,500 --> 00:03:07,800 campaign and of course, the Valentine's campaign, Mother's Day, Father's Day. 35 00:03:08,130 --> 00:03:11,100 So this all you need to think advance. 36 00:03:11,460 --> 00:03:18,150 So you need to think not a few weeks ahead, but you need to think a few months ahead. 37 00:03:18,570 --> 00:03:27,630 And this predictive logic, this thinking ahead can bring you great success, because if you are just 38 00:03:27,870 --> 00:03:36,390 making your strategy day by day, week by week, then you are surrounding and this doesn't bring you 39 00:03:36,390 --> 00:03:37,410 the results. 40 00:03:37,950 --> 00:03:46,920 But if you think in a matter of months or in the middle of the year, then you are more strategic and 41 00:03:46,920 --> 00:03:51,210 you have the view like A that is leading the ship. 42 00:03:51,750 --> 00:03:58,260 You are like Christopher Columbus and you are discovering the America. 43 00:03:58,260 --> 00:04:02,420 You are discovering the most beautiful beach. 44 00:04:02,790 --> 00:04:05,200 So this is the most important. 45 00:04:05,550 --> 00:04:14,880 So please, my beloved student, always think ahead, always an open mind and be strategic, because 46 00:04:14,880 --> 00:04:19,710 this way you will reach great success.