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My dear student, welcome back to this section about conversion, and so as you can see, it's a very,

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very, very demanding and challenging to sometimes find for the project the correct way and the best

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results that will bring profits.

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Unfortunately, if we double check like the made the money and we go 14 days back so we can see that

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it's not really so joyful.

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And basically the only one that can make us money is the Facebook engagement.

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You can see because we can see the websites purchase conversion and we can see that this is quite OK.

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So that might be still worth testing.

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And if he go back.

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It's somehow still a little bit making money, but if we double check.

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How much we spend, so we spend 200.

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And we basically make 300.

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Unfortunately, what this Instagram looks like, we also spend two hundred and basically.

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We make 300, so if we look 14 days back, so.

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We have made 659 and we have invested four hundred eighty three, so basically the only what is for

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us some hope is this Facebook engagement.

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As you can see, this purchase conversion value is the best.

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So what we can do now, unfortunately.

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I will have.

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Even if it's yesterday, then it was surreal and not good today, and we can see that on a this could.

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Make some money and even you can see that.

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Like, we have made 141 and we invested 84.

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So what we have to do, unfortunately.

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We have basically.

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To turn off all the others, so this is what we have to do, as you can see, if you click here, you

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can always get the overview or what you click for.

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So unfortunately, we can only keep right now the Facebook engagement and we can do more about it.

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So this is what we have to develop the targeting around.

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So what we can do and what I would love to do right now is if I did it, I did test also some fresh.

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So this is what I will just remove.

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I will just adjust the budget for 50, let's say.

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And basically what we will be doing, I will just publish it this way and then we double check how are

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doing the ads itself.

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So.

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Now, what I will be doing, I will just click through and now I will basically double check how is

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doing?

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And you can see if we go for the last 14 days.

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You can see that this.

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He's basically making the most of the money and it's the most profitable, so we have even to turn off

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this.

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And we have to double check this.

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If there is anything we can do, and this is not correct, so.

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Our choices have to change this, this is not delay death, so this I have to change.

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So I think I will just use for.

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I would just feels the same, because I think this is really, really.

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Really good, so I can use this.

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This is OK.

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So I just like to continue.

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So you need that, but it's OK.

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So it's in the beginning and in the end.

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So it's OK.

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And then our which was published, so this is quite challenging and it's quite hard, so but this is

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what we have to do because unfortunately all the other audiences.

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There is no chance that we can be profitable because also we have to pay the production of these products

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delivery.

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And unfortunately, it has no meaning to really spend money on something that's not really making money.

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So what we can do right now, we can go to the audiences.

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And what we will do, we will create a very fresh audience for Facebook engagement.

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And so we will just go for a Facebook page.

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And this is what people are crying now, so I will call it Facebook engagement, and today is twenty

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three point five, two thousand one thing.

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So we create some very, very fresh.

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And basically now what I our do our just click back to the ETS manager and basically what we will be

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doing.

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We have this Facebook engagement's or.

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What we need, we will just need to understand that so you will just use it conversion.

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Facebook engagement eight point five.

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So we know it.

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So we have still to rename it, yeah, you can see it among.

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I I think we know it's conversion, so you can keep it Facebook engagement eight point five.

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So this one we can test now and we can, like, use the application.

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And what we will be doing, we duplicate it and we will be using also this, we called point five.

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As you can see, we keep the same for conversion.

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And to me, just.

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Click here, so we named this Facebook

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engagement three point five.

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And basically.

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What we will be doing, we will just test more fresh audience.

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So this is what we can do.

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So I will just call it this way.

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As you can see, now we have it and basically now we can publish it so we can test more fresh audience,

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so we will see what will happen, if it will have any positive results, and it shall give us some extra

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freshness.

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So this is what we have now.

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So this is what we can test.

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So basically what we will be testing is that we know that the Facebook is doing the best for us.

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So this we have to turn off.

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So we will just like use the Sonia.

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This is what we are going to do and basically we are going to use only.

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The.

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Sonia, so this I have to turn off.

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So this is what we will be doing right now, so we will be using engagement twenty three point five

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and eight point five.

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So we will see if we get any kind of more freshness into the ads.

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But probably we will just stick using the.

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Facebook engagement so far, it seems to be the best profitable for us and the last what we can do,

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we can like.

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Duplicate one small.

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And what we can do if we go for the application, so we just duplicate.

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And what we will be doing, we will call this.

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Engagement, Facebook engagement looks like Pliss in general.

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I was asking, I was asking.

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About.

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Using a lot of more targeting, you know, when you use the look alike audiences, it is not really

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recommended by Facebook.

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And now what we need to do so they see real change and what we will be doing, we will try to use locations.

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So we will try.

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I got some locations, so we will try to push more for locations.

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So we will not really use the complete Australia at its really, really big.

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So what we will be doing is we will be using Sydney.

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And let's say.

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We will be using Melbourne, Queensland and Tasmania.

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So this is what we're going to do right now, so we will be trying to really push for dislocations,

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as I received from the owner of this project, and dislocations shall really help us greatly.

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And basically, the last one is Tazmania.

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So this is something we shall now try to do, so I was asking Facebook directly the support for conversion,

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as if to limit more delocalized audiences and they they really do not recommend it so much so.

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This is, I think, what we can test, as you can see, it's still very, very creative process.

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And still, we are not sure what is correct, but definitely the engagement seems to be much, much

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better for us to be much more something that can help us.

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And the reason we have a lot of, like, active stories.

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So this is the reason why we have a lot of engagement and then it's more easy to sell people because

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Korbin is very active in these stories.

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And basically, we will also try to go for place.

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And we were just push this, Sonia, and still what I would love to test is the last point that I am

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not sure if I wouldn't love, if it will be possible to test is to think more about the audiences to

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double check or audiences if it will be possible.

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So I will have to search, so I will search for or chase.

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If possible, and basically there are a lot of odd audiences, and I think what I would love to do.

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Is to.

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Find the audience, there are so many xrayed that audiences.

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So this is not really.

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So what I would love to use is the audience for purchase.

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So I will try to create it, but probably I will have to first delete.

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Some of the audiences we will try to create it connected to Pixar, but I'm afraid there are so many

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old audiences.

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So this is what I need to delete.

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So this is what I want to create fresh.

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So this is Look-Alike, Quabbin, -- using Birch's.

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This you'll have to if you want to use the power of Big Sur, you have to firstly delete the old one.

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So now we will use this.

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And he will go for purchase and we will go for Australia.

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And basically, this is a lookalike that's based on a purchase and I would love to.

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Like put into test the desperate chase audience lookalike.

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Using picks, using purchase, this is something I would love to test, I still because it's very fresh.

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You can see it was quite old.

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It was from March.

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So now it's the end of May.

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So this is what I would love to test.

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And now we go back to the Atsumi nature.

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And the last that we will test is.

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I will just use the deeply Gayson, but I won't name it because of Chase supplies, because I would

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love to know it's because of the purchase supplies.

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Still, this shall be very, very powerful.

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So I would love to this that.

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So I was consulting this on Facebook, and it's quite, really, really it shall be something very,

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very powerful.

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So this purchase directly from Pixar and what we will do, we will like.

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Keep these locations, Melbourne, Queensland, Sydney, Tasmania.

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So this this might be useful, but we go for the purchase of this look alike for purchase value based

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shall be very powerful for us because Facebook can create directly from Facebook, because the data

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can create the look alike audience that can help us a lot.

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So as you can see, this is the look alike.

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And now what we can do, we can publish it, so basically we will be now testing more about Facebook

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engagement.

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This seems something really powerful and also we will test more for places.

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And I would love still to get more for the purchase for the ad itself.

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As you can see, we will be mainly using this, Sonya, because she's like really the best the best

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value of.

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So somehow she is getting the most money into the project so that I am very, very grateful and unfortunately,

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all the others I had to turn off.

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So hopefully this will help the project, because if we go to the account overview, as you can see,

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if you go last seven days, it's still the spend amount is too high according accordingly purchases.

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So we need to get more purchases and we need to decrease the spend amount.

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So this is what we are still aiming for.

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And you can see it's really, really extreme challenging.

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And the only thing that was like a profitable for us.

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Was this.

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Facebook engagement, so this was the only profitable for us and the only making money.

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Unfortunately, the other ones didn't make money for us.

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So the last point one made I decide to do is that this was really good.

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So I think we can, like, keep the budget like 60.

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I think this is really reasonable to keep you on 65.

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And what we will do the last the other budgets decrease for testing to be more reasonable.

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So, you know, be careful if you do not spend too much money this big.

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So I think we can keep for 50.

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But this too, I would definitely for that testing use just.

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Twenty five and seeing what will happen.

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So this is like we noticed a little bit more fresh engagement from Facebook.

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And what we will be also testing if the place he can help us.

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So that I am quite excited, it might be a good option for us as the Australia is really, really big,

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so we will see what will happen.

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So the last is, I promise to you, as you can see, Facebook has already activated to ads.

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So it's really fast because it can see it's just duplication and it's just testing a little bit more.

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So the process of approval is so much faster than when you just create a new ad on Facebook, like has

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to depth check the ad also.

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And the last I promise to talk a little bit more about the attributions.

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So basically we activated the attributions and now, like after one week, we can see some more data.

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And of course, we need to go for purchases.

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And basically what is really good is that Facebook is always.

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Explaining what is in LA Stach, what is it first, that last click or visit might be good for dynamic

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retargeting, but you will probably get this information from the e-commerce like Manassero, what to

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choose?

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If I would have to choose, I would use position of what they did.

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I think it's quite fair because Facebook and Instagram is showing the ads through a lot of people.

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And I would also your Sunday impression, because the people can see us and this is what I would use

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as the best practice.

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And you can see that you know quite well with organic Google, but definitely Facebook value and Instagram

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value is helping us, but it's also helping us to be like doing Google or organic Facebook or organic

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Instagram and definitely mind the CEO be a good option.

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So then what we can do I am not sure if he can go much deeper, because you can see after one week,

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this is the date that we have.

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So we have activated like a few days ago.

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And basically this is good because you can see if you have more and more channels, how each channel

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is contributing to your sales and to your overall performance.

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What you can also do are the customer reports so you can easily create the report, download your report.

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You can even show the graph.

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That might be quite nice.

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And so basically, you can choose what shall be shown, you know, and this is quite nice for the comparison

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so you can see how this is doing.

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You can also show the second Matrix conversions colleagues.

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You can even show daily average man.

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What you can do also is to choose, of course.

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If you want to use more more data and basically you can, like, really use a lot, you can download

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the report set of automated reports.

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So this is something really important.

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If you're going to develop the e-commerce to know that you can use the attributions, if you will be

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going for some meeting, you will be able to offer the Facebook attributions.

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I think the people that are going to hire you will be really happy for it.

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So basically, as you can see, this project will be mainly using the power of Facebook engagement.

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So this is what will be the most important for this project.

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And it's something that is luckily making the most money or it's the only way and the only hope for

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this project to get into some profitable situation, because let's say if we go for a lifetime.

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And then we try to analyze the other results so we can see.

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Here is like nine dollars, so.

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This was doing quite well.

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I also saw you can see there is not really much this is octopi, so this seems to be quite interesting.

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And you can see that the Cosper purchase.

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This is something we shall also test that I missed.

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I don't know how this is possible.

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But there is this seems to be something good for us.

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So we shall definitely test this seems to be.

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Something good for us.

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So.

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What we need to do is to double check what is this or.

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You can see the.

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Ah, this is a limited offer.

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This is like 15 percent.

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That's why it was doing so well, because it was just a very limited offer so that we can't use right

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away, unfortunately.

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But this might be something like a limited offer.

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So we shall try to incorporate.

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So that sees it.

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Then hopefully we will have this around 20 Cosper purchase and the conversion value will be so high.

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So I hope that this is something that will help us because you can see there some of the ads are not

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really making money.

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And this one was.

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Like, I are doing quite nice Monday, as you can see, so let's say we have last months, maybe I missed

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something, so we need to double check.

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This one was quite doing.

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Well, but stop doing well in the.

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So we have spent.

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So, again, seeing six hundred forty five.

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And we have made.

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So this might be good, but it started to be doing not so good in the last seven days of this, I have

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not evaluated.

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The best way, because the last seven days, it was not making so much grain money.

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So I will keep this running in some low budget, so hopefully it will restart while.

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And hopefully it will start making money because it did make quite nice money.

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So what I will do.

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I will also narrow it for engaged shoppers if it will help us.

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And what I will do, I will.

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Try my best to go just for some of these locations, so you just go on some of these locations, so

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hopefully this can help us and there is still hope we can make some nice money.

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So.

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And then maybe we were a little bit more.

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Yes, so.

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I don't know if tonight or maybe it's too much, I want to narrow it out, just see you it here.

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So we know and this time getting more, it will be and it will start making money, so hopefully it

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will be fine doing really well.

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So, again, see, the project is really challenging and finding the correct audience and the correct

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targeting is really challenging, but we will test this because there is still hope to make money.

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And we will just have to use some limited offers.

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So basically, this is what we have right now, but still the most we will be.

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Using our watch double doublecheck last time.

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And I would use the.

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This purchase big, so I think this is important.

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U.S. purchase, Pixar and the targeting I was just yesterday, so I just.

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I still have to follow your feeling and just hoping think that this might be right.

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So but basically what you can see that what we will be mostly doing and probably using the most is this

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power of Facebook engagement is direct targeting for Facebook engagement.

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And this is the one that hopefully will be making the most money.

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And this is definitely the most important for us.

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And it might happen in the end of the project that we stay Chuzzlewit Facebook engagement.

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So this is our base.

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So it's extremely challenging, as you can see.

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And we have discovered after four weeks that what ads to create.

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So what does it mean that the most important is for this project to use the power of retargeting for

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Facebook engagement?

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And then then it's much better to use this ad with the lady that basically sorry, that is basically

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celebrities.

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So using the power of celebrity and definitely like the selex choice, the best from nature, this is

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something making the most money.

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So this is the step by step process.

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I hope it was very useful for you.

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So hopefully you will use this step by step process also for your project and for your clients.

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So please let me know your ideas.

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And I am so happy to share this with you and I wish you the best success for you.