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My dearest to them, I am so happy to share this with you.

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You are such a fantastic student.

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You are doing so great progress.

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You are starting to really understand the controversial ads and you are going to master DeSales and

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master the catalogues and dynamic ads by the students.

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They often ask, Hey, Tom, what about you metrics?

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How shall we understand the Facebook and Instagram ads metrics and how is it official?

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So it's a very, very easy the best answer is using the common sense.

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But as I am showing you, it's a very, very great for you.

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If you can use some more columns, I am showing it in the e-commerce complete case study.

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So I am adding more columns and I can see and check more values.

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And this is really important for you.

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If you check more values, you can be more confident.

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So what does it mean?

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As I am showing you, you need to double check the cost per lead.

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The cost per link is really important for you.

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You need to know if people like your ads, if you have correct targeting and correct it, and if people

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like to click on it.

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So you need the cost per link to be as low as possible.

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Then what you also need to do, you need to double check.

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The most important are, of course, the sales, the purchases and purchases, conversion value.

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They simply means how much money you make.

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But what is also important, and that is a very, very important is to double check if there has been

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started check out because people are starting the check outs.

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You are greatly ready for dynamic retargeting and you can see that the ad is performing greatly.

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And then, of course, you have more add to cart actions.

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This is so great.

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And then, of course, what is important is to double check not just how many actions you have, but

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what is the value.

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So if the value is very high, the potential of your campaign is really high.

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So this is what you need.

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You need to focus that the cost per click is very, very cheap.

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And then you need to know that the add to cart action is really growing and the conversion potential

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is really high.

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And then, of course, these purchases, they are the most important for you and you need to focus on

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them.

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But still, this is the most important.

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So just to summarize it, Link must be low.

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The number of purchases at two car purchases, conversion value add to cart volume must be high to the

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sky.

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And so this is very important for you.

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Lean, click, allow money flowing to your account.

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I like the sky, so I wish you great success and I am so happy for you.