1
00:00:00,360 --> 00:00:03,030
My dear student, welcome back.

2
00:00:03,060 --> 00:00:15,930
I am so happy to continue in our test and learn approach for conversion ads, so what we did to be understood

3
00:00:15,930 --> 00:00:20,390
that we need to take some time for testing.

4
00:00:20,910 --> 00:00:30,960
And we also understand that one of the greatest opportunities in this project is to use the power of

5
00:00:30,960 --> 00:00:31,950
celebrity.

6
00:00:32,170 --> 00:00:40,680
So first of all, what we will be doing now is we will be analyzing the results.

7
00:00:40,860 --> 00:00:49,690
We will be optimizing the campaigns and we will be finding more opportunities for us.

8
00:00:49,830 --> 00:01:00,870
So first of all, what I did, I have asked Korbin and he has created some more fantastic.

9
00:01:03,070 --> 00:01:14,410
Banners, pictures that we will be using to use the top star so that I'm really happy that we have this

10
00:01:14,410 --> 00:01:23,040
Sonia and we can really build a campaign around this great lady, this top star.

11
00:01:23,800 --> 00:01:30,670
So the second what we are doing, we are approaching these 90s.

12
00:01:31,510 --> 00:01:41,230
And I basically believe that we will get them on to the project because the communications started really

13
00:01:41,230 --> 00:01:42,210
positive.

14
00:01:42,220 --> 00:01:48,870
And so we will see in a couple of weeks or maybe in one week.

15
00:01:49,450 --> 00:01:51,890
So I will be sharing this with you.

16
00:01:52,570 --> 00:02:02,230
These ladies are basically coming from Australia and they are really famous thanks to Netflix.

17
00:02:02,830 --> 00:02:05,120
And so people love it.

18
00:02:05,590 --> 00:02:10,300
It's a special and loved by our target group.

19
00:02:10,300 --> 00:02:16,810
And you can see it's a great potential on the Instagram.

20
00:02:17,320 --> 00:02:19,930
So this is something we want to do.

21
00:02:19,930 --> 00:02:28,270
And definitely this is the best what we can do to get them to the project.

22
00:02:29,560 --> 00:02:36,300
The second we have, of course, the copy, this is always important to have the copy ready.

23
00:02:37,150 --> 00:02:48,160
And so now what we will be doing, we need to find out what is good for us and what this not to go through

24
00:02:48,160 --> 00:02:49,280
life for us.

25
00:02:49,780 --> 00:03:00,040
So first of all, we did together, let's say we are now in the process of testing.

26
00:03:00,040 --> 00:03:07,690
So we need to understand more what is going on in the project.

27
00:03:08,350 --> 00:03:16,930
So if we go to the account overview in this testing process, as you can see that.

28
00:03:18,150 --> 00:03:30,480
We are luckily growing in deeper chases, but also in the amount spent so like for testing, this is

29
00:03:30,480 --> 00:03:37,100
OK because at least every little bit cover the costs for testing.

30
00:03:37,800 --> 00:03:47,100
But what we need to do, we need to optimize the ads to be more efficient because this would not really

31
00:03:47,550 --> 00:03:50,260
be in a long term, profitable.

32
00:03:51,000 --> 00:03:59,880
And if you start with the ads and you start testing the ads, the positive is that we are growing.

33
00:04:00,450 --> 00:04:03,210
And this is, of course, very, very good.

34
00:04:03,780 --> 00:04:10,580
But the costs are also growing and this is what we need to optimize.

35
00:04:10,590 --> 00:04:21,120
So how we do it, as I told you, we have this e-commerce setup with this plus button that you can easily

36
00:04:21,150 --> 00:04:22,160
activate.

37
00:04:22,620 --> 00:04:28,000
And so I have already saved it as I was showing you.

38
00:04:28,890 --> 00:04:40,050
So first of all, we can see that we have some of the purchases, but we need to take much more deeper

39
00:04:40,560 --> 00:04:42,420
into the situation.

40
00:04:43,830 --> 00:04:54,420
So first of all, if we now dive into click through rate so we can see, for example, we do not have

41
00:04:54,420 --> 00:05:04,020
the perfect clickthrough rate for Facebook look alike engagement, but we are selling.

42
00:05:04,020 --> 00:05:05,570
That's very, very good.

43
00:05:06,480 --> 00:05:08,010
This purchase.

44
00:05:08,970 --> 00:05:18,540
We have very good clickthrough rate, but unfortunately, there are not so many sales and what's so

45
00:05:18,540 --> 00:05:26,160
important, this dynamic retargeting is not going so well, we would wish.

46
00:05:27,820 --> 00:05:38,080
So now if we go much deeper, what's for us, the most important, them to go and to see how much we

47
00:05:38,080 --> 00:05:43,690
pay for purchase and we can see that.

48
00:05:44,750 --> 00:05:54,830
Basically, the most painful we can say is this dynamic retargeting, this is really, really painful

49
00:05:54,830 --> 00:05:57,750
because it doesn't make money right now.

50
00:05:57,770 --> 00:06:10,010
So we were like, start with this, because this is very, very like very important for us to understand

51
00:06:10,010 --> 00:06:10,280
it.

52
00:06:10,700 --> 00:06:12,090
Am I correct?

53
00:06:12,270 --> 00:06:14,990
Well, double check once more.

54
00:06:15,710 --> 00:06:16,100
Yeah.

55
00:06:16,100 --> 00:06:18,040
This Todd is dying Dinham.

56
00:06:18,050 --> 00:06:21,060
No, it's this conversion purchase.

57
00:06:21,650 --> 00:06:23,720
This is the most painful.

58
00:06:23,720 --> 00:06:32,640
So we can see that this is not something that happened while so this we can turn off.

59
00:06:33,320 --> 00:06:34,800
So this is the first.

60
00:06:34,820 --> 00:06:40,120
It doesn't make money and it has no meaning to continue with it.

61
00:06:42,320 --> 00:06:53,080
The second that is quite painful is this dynamic targeting, so we will go into it and we have just

62
00:06:53,210 --> 00:06:54,710
one purchase.

63
00:06:56,450 --> 00:07:07,480
And this purchase was quite expensive because we paid one thirty two, but we made just twenty eight.

64
00:07:08,030 --> 00:07:09,890
So we will go into it.

65
00:07:11,300 --> 00:07:17,630
And basically, you can see that we had just this one.

66
00:07:19,630 --> 00:07:27,610
And also here, but unfortunately, the check out was not finished, so.

67
00:07:29,190 --> 00:07:32,880
What we can do and this.

68
00:07:34,490 --> 00:07:42,920
I would just do the way that I would not really kill it completely.

69
00:07:44,740 --> 00:07:53,920
Bob, the deep Cosper link is not really so good, we can see costs per click is a little bit better

70
00:07:53,920 --> 00:07:55,220
with Soniya.

71
00:07:56,350 --> 00:07:58,030
So what we can do?

72
00:07:59,480 --> 00:08:08,780
I want to just build the campaign on Sonia, and I would just do it the way that we just keep it.

73
00:08:10,440 --> 00:08:13,440
And we will edit it

74
00:08:16,200 --> 00:08:17,680
and what we will do.

75
00:08:17,700 --> 00:08:25,120
We will be now focusing to use the power of Sonia and basically what I will do.

76
00:08:25,170 --> 00:08:26,970
I will just.

77
00:08:29,560 --> 00:08:41,470
I will just edit it and I will just use some fresh image, so I will just upload the image.

78
00:08:43,240 --> 00:08:46,510
And what I will be doing, I will use.

79
00:08:47,520 --> 00:08:53,160
Probably the image, it's always good to name the images.

80
00:08:53,170 --> 00:09:00,870
So this is number one, so this is the most important for us that I would love to use.

81
00:09:03,320 --> 00:09:05,220
So this is what I like.

82
00:09:05,240 --> 00:09:07,470
So this is what we will be using.

83
00:09:07,490 --> 00:09:11,760
I think it's really nice and fresh image.

84
00:09:11,780 --> 00:09:16,010
So this this this I like.

85
00:09:16,010 --> 00:09:21,410
So this views about this dynamic retargeting.

86
00:09:22,380 --> 00:09:31,530
It's not really making a lot of money for us right now, so I will just publish it out to see what will

87
00:09:31,530 --> 00:09:32,180
happen.

88
00:09:34,760 --> 00:09:41,810
And the second, what we will do, we will even make the budget a little bit longer.

89
00:09:42,930 --> 00:09:55,110
So what we will be now doing is that still the catalog and the pixel is gathering the information,

90
00:09:55,120 --> 00:10:02,670
so we will be doing much better in the next weeks and it's much more powerful.

91
00:10:02,670 --> 00:10:11,880
And you can go even three months back and we will adjust this budget, let's say, to eight.

92
00:10:12,180 --> 00:10:21,060
So we will just do it really low cost, but we will keep this dynamic retargeting to get some power,

93
00:10:21,780 --> 00:10:28,580
but we will not invest so much money into it and we will be very careful.

94
00:10:28,590 --> 00:10:34,920
So it's OK to spend eight dollars and keep it.

95
00:10:35,440 --> 00:10:44,760
It might get some power and bring back some sales, but it's risky to put more money into it right now.

96
00:10:44,760 --> 00:10:48,870
So I would love to keep it for low budget.

97
00:10:48,870 --> 00:10:56,360
And this, I think, is OK to keep it as low budget busting.

98
00:10:56,370 --> 00:10:58,890
So this is OK with me.

99
00:10:58,900 --> 00:11:02,720
So this is this is fine.

100
00:11:02,730 --> 00:11:03,930
Eight dollars.

101
00:11:04,290 --> 00:11:04,730
Yeah.

102
00:11:06,090 --> 00:11:06,810
Then.

103
00:11:08,390 --> 00:11:12,230
We can see that this test duplicate.

104
00:11:14,610 --> 00:11:21,720
It's really good for Cosper Link and Disvalue into the.

105
00:11:22,920 --> 00:11:25,970
Into the check out is really high.

106
00:11:26,600 --> 00:11:31,870
Unfortunately, that's not really all purchases finished.

107
00:11:32,430 --> 00:11:41,020
That's why I will be still keeping this dynamic retargeting because they're unfinished business.

108
00:11:41,370 --> 00:11:44,040
I want to try to finish.

109
00:11:46,190 --> 00:12:01,130
And so what we have here is this is a duplicate and basically we did this gender female, so I remember

110
00:12:01,130 --> 00:12:01,550
that.

111
00:12:03,890 --> 00:12:12,460
It was not so young lady, so I was a little bit try not to go for a saw young lady's.

112
00:12:14,280 --> 00:12:18,300
And this is what I will try to lead a bit.

113
00:12:19,610 --> 00:12:30,560
I chose the age, so I just updated that might help us because I remember it was even over 30 years,

114
00:12:31,230 --> 00:12:36,970
but I would love to try now to keep it twenty eight.

115
00:12:37,460 --> 00:12:38,060
So.

116
00:12:39,030 --> 00:12:40,940
And what we need to.

117
00:12:42,040 --> 00:12:45,190
Lookalike plus targeting.

118
00:12:46,490 --> 00:12:48,820
Yeah, this is what we need.

119
00:12:53,670 --> 00:12:56,550
And we need also this is important.

120
00:12:58,060 --> 00:13:06,960
So we have updated, so we need to rename it, so this is important to always rename it so.

121
00:13:10,160 --> 00:13:12,260
And then we will publish it.

122
00:13:15,930 --> 00:13:17,760
So it will be a second.

123
00:13:19,150 --> 00:13:27,790
And we just are done, so we have updated we can publish it, so we just kind of like to publish it

124
00:13:27,790 --> 00:13:32,010
will take a little bit of time, but it's OK.

125
00:13:32,950 --> 00:13:41,280
And now it's got to click into it and we can see this is doing really fantastic.

126
00:13:41,290 --> 00:13:51,520
We have I was also testing this, but I, I, I decided to go with Sonya so that we will be doing right

127
00:13:51,520 --> 00:13:54,940
now is this optimization.

128
00:13:54,960 --> 00:13:58,420
So I will just name it Sonya.

129
00:13:58,600 --> 00:14:01,270
So we know we really go for Sonya.

130
00:14:04,870 --> 00:14:06,970
And basically.

131
00:14:08,340 --> 00:14:10,470
I want to achieve.

132
00:14:13,310 --> 00:14:17,330
Yes, so what I would love to do right now.

133
00:14:18,870 --> 00:14:21,480
We have just this one picture, so.

134
00:14:24,990 --> 00:14:33,810
This is OK, so we have dynamic I selected for products and we are using the picture of Sonia, so I

135
00:14:33,810 --> 00:14:36,450
would love to also refresh it.

136
00:14:36,460 --> 00:14:42,750
So I think it's good to really start using this face to face.

137
00:14:44,450 --> 00:14:55,490
I think it will be nice to give it a fresh look and to try this so you can see it's matching this black,

138
00:14:55,490 --> 00:14:56,030
so.

139
00:14:58,030 --> 00:14:59,780
It's sometimes very, very good.

140
00:14:59,800 --> 00:15:02,380
Just to refresh it, so.

141
00:15:06,370 --> 00:15:08,380
So we did move the.

142
00:15:09,130 --> 00:15:17,010
I think that was correct decision because lowering a lot, the age was not really good.

143
00:15:18,840 --> 00:15:22,410
So this is this duplicate test that we have.

144
00:15:26,680 --> 00:15:32,500
Yes, I think this will be working, you know, less well people like.

145
00:15:34,310 --> 00:15:40,980
And we double check the budget, saw how much we're using right now.

146
00:15:41,210 --> 00:15:44,740
So this is important to the budget.

147
00:15:44,790 --> 00:15:45,860
We use 10.

148
00:15:48,300 --> 00:15:56,610
I did lower it because it was not really making money, but I just don't carry the videos when I just

149
00:15:56,970 --> 00:15:58,030
change the budget.

150
00:15:58,050 --> 00:16:09,630
I think we can still keep it for 15 because I believe people can still react to it and there is still

151
00:16:09,630 --> 00:16:11,050
great potential.

152
00:16:11,070 --> 00:16:15,260
So I believe we can keep it this way.

153
00:16:16,830 --> 00:16:19,380
And what we also do.

154
00:16:22,090 --> 00:16:32,200
If we click into it and click, I think we can delete this, too, so I always like to keep everything

155
00:16:32,200 --> 00:16:32,960
clean.

156
00:16:33,160 --> 00:16:41,860
So it's much more easy than to understand what is going on and to really have everything clean.

157
00:16:42,500 --> 00:16:48,730
If I decide that, I will go just with this ad, I clean the other ones.

158
00:16:49,850 --> 00:16:59,690
Sometimes when I want to be sure I will get back to it, so I keep them, otherwise I clean it, then

159
00:16:59,690 --> 00:17:05,180
necessarily go, this is doing crime making money and I am happy for it.

160
00:17:05,210 --> 00:17:05,690
So.

161
00:17:08,460 --> 00:17:17,490
They say, I'm really, really happy for this is fantastic and they only budget, I would even try to

162
00:17:17,490 --> 00:17:19,590
increase it to 60.

163
00:17:21,550 --> 00:17:23,750
This I am really, really grateful.

164
00:17:23,830 --> 00:17:26,070
This is making fantastic money.

165
00:17:29,130 --> 00:17:31,740
And basically, we are using both.

166
00:17:33,050 --> 00:17:35,890
But this is a really good question.

167
00:17:37,870 --> 00:17:41,750
Because, like, both are OK.

168
00:17:41,860 --> 00:17:44,500
So if you have a look to this.

169
00:17:51,650 --> 00:17:57,620
And each just double paycheck, it's always good to time by time, double check everything, just to

170
00:17:57,620 --> 00:17:58,310
be sure.

171
00:17:59,430 --> 00:18:05,310
Yeah, this is OK, I think this is really OK and what we will do now.

172
00:18:06,660 --> 00:18:14,970
We will build everything just on Sonia, the second one, this this lady is really a great blessing

173
00:18:14,970 --> 00:18:15,690
for us.

174
00:18:17,030 --> 00:18:19,400
Really, really grateful and.

175
00:18:21,850 --> 00:18:27,080
Yeah, we were just do this why this is what we do.

176
00:18:27,880 --> 00:18:36,910
So basically what we do now, we will be changing the images, so we will be using the power of Sonia.

177
00:18:38,080 --> 00:18:46,090
And I believe this can help, as great as some people see, just we will always use the image of Sonia

178
00:18:47,230 --> 00:18:56,800
because sometimes the Facebook can choose some other image for, for example, this and show it into

179
00:18:56,800 --> 00:18:57,670
the story.

180
00:18:58,630 --> 00:19:02,530
And then it's the text is connected to Sonia.

181
00:19:03,100 --> 00:19:05,920
And then it's a little bit confusing.

182
00:19:07,300 --> 00:19:14,830
I received the email from Corbin, so we really want to build a just on Sonia.

183
00:19:14,860 --> 00:19:18,940
I think this is really good decisions.

184
00:19:20,800 --> 00:19:27,670
We have 10 images and no matter what image will be Facebook best thing for us.

185
00:19:29,670 --> 00:19:35,340
This is a nice picture, you know, with this family, I think this is really good choice.

186
00:19:37,800 --> 00:19:46,140
Because the Facebook and choose different cars, especially for a story, so it's really good when we

187
00:19:46,140 --> 00:19:56,600
have the topics about Sonia, so we always show Sonia and I'm really grateful that we have more pictures.

188
00:19:56,610 --> 00:19:57,270
I like that.

189
00:19:57,690 --> 00:20:02,130
Here is the other award thing for the products.

190
00:20:03,330 --> 00:20:05,470
This is something I want to use.

191
00:20:05,490 --> 00:20:07,150
I think this is great.

192
00:20:08,250 --> 00:20:11,610
And now this is what I will be doing.

193
00:20:11,620 --> 00:20:20,610
So please stay with me or you can even go a little bit more minutes ahead, because I will be right

194
00:20:20,610 --> 00:20:23,120
now just updating the covers.

195
00:20:26,010 --> 00:20:34,920
And I believe that this update of the curse will help a lot because Facebook can use all the powers

196
00:20:34,920 --> 00:20:41,130
of this lady and I believe this is a correct decision.

197
00:20:41,970 --> 00:20:47,640
And you can see it's much better when you name the pictures from one to 10.

198
00:20:49,380 --> 00:20:55,650
And I honestly also like this picture because that picture I was using.

199
00:20:57,260 --> 00:21:07,950
So it's a good question, if not to use this now as the first one, but I will like yours, this automatically

200
00:21:07,970 --> 00:21:10,160
show the best performing.

201
00:21:11,820 --> 00:21:20,700
But it might be a good option to swap this even, but I will just try.

202
00:21:20,730 --> 00:21:25,500
We will see what will happen to swap it a little bit.

203
00:21:29,970 --> 00:21:38,250
But it's really challenging, but I like this is more luxurious, so I will put it back, but the Facebook

204
00:21:38,250 --> 00:21:40,460
can always choose for us.

205
00:21:42,940 --> 00:21:48,970
And Dan, what we have here is the video, so I have to remove it.

206
00:21:51,390 --> 00:22:01,770
And this is a picture so I can change it, and now you go for number six and then we accomplish step

207
00:22:01,770 --> 00:22:03,020
by step together.

208
00:22:04,400 --> 00:22:14,000
So, again, see, you can combine video also, but now I will be using chess images so people can click

209
00:22:14,000 --> 00:22:15,630
on each image.

210
00:22:16,310 --> 00:22:17,690
This is again video.

211
00:22:17,700 --> 00:22:19,070
So I deleted.

212
00:22:22,280 --> 00:22:28,250
And now we go for number seven, so we applaud number seven.

213
00:22:31,600 --> 00:22:39,940
And I think this is correct decision to go for Sonya, I believe, and I'm really excited if we start

214
00:22:39,940 --> 00:22:46,600
this yummy mummies that we started together, I think people will love it.

215
00:22:46,680 --> 00:22:52,690
I'm really excited to get the pictures for this, ladies.

216
00:22:53,640 --> 00:23:01,750
So now we at Image and we can add more and we can add to one more salt.

217
00:23:02,880 --> 00:23:12,330
This is always when you are creating the ads, you need to develop a patience and the resistance.

218
00:23:13,410 --> 00:23:21,930
And as I told you, you can go a few minutes ahead so you can go click for 25 and how far you can go

219
00:23:21,930 --> 00:23:23,390
ahead if you want.

220
00:23:23,940 --> 00:23:28,460
So you can have this and you don't need to really.

221
00:23:30,240 --> 00:23:31,650
So this is correct.

222
00:23:34,470 --> 00:23:37,800
And now we again upload the image.

223
00:23:37,800 --> 00:23:42,150
So and we also accomplish with text.

224
00:23:42,570 --> 00:23:51,720
I must say that this is something I believe will be stunning and people will be really happy about it.

225
00:23:52,380 --> 00:23:54,980
And I will also keep their second campaign.

226
00:23:54,990 --> 00:24:01,350
And the reason is because it's working, it's making money, it's working well.

227
00:24:01,350 --> 00:24:03,930
So I will just keep it.

228
00:24:03,960 --> 00:24:06,260
I think it's a correct decision.

229
00:24:08,300 --> 00:24:10,780
And just like I like to continue.

230
00:24:14,170 --> 00:24:20,680
And now what we need as we update the text and then you can publish it.

231
00:24:21,730 --> 00:24:32,530
So this is always part if you want to be the professional, you always need to put honest effort to

232
00:24:32,530 --> 00:24:42,940
evaluate and the audiences, but also to update and really put your.

233
00:24:44,880 --> 00:24:51,380
Best effort into creating the ads to be really, really nice.

234
00:24:55,380 --> 00:24:58,980
And I personally believe in this very, very much.

235
00:25:01,400 --> 00:25:02,030
So.

236
00:25:04,660 --> 00:25:09,330
And now what we can do, we can just save it and we just publish it.

237
00:25:11,170 --> 00:25:18,460
And we will keep balls because both are making money, so it's always saying when something is making

238
00:25:18,460 --> 00:25:20,440
money, you just keep it.

239
00:25:25,100 --> 00:25:33,540
Yeah, I really believe this is something nice, this lady and the products and then the babies and

240
00:25:33,540 --> 00:25:37,570
these children, I think this is really good.

241
00:25:37,650 --> 00:25:42,050
So I believe we should keep it this way.

242
00:25:42,050 --> 00:25:43,750
And it's all making money.

243
00:25:43,760 --> 00:25:44,450
It's good.

244
00:25:46,920 --> 00:25:52,530
Then Instagram looks alike, it's not making.

245
00:25:55,330 --> 00:26:02,510
Cost Paperchase to make a super happy, but I will not give up.

246
00:26:03,760 --> 00:26:07,360
I will not give up Wethered what I would do.

247
00:26:11,450 --> 00:26:17,480
We can see that this is making much better money, so in this case.

248
00:26:20,080 --> 00:26:27,040
This is making much more money, so you're going to see celebrities making much more money, so I'm

249
00:26:27,040 --> 00:26:30,880
really grateful to have this top star celebrity.

250
00:26:32,800 --> 00:26:34,990
And again, what we have to do.

251
00:26:36,500 --> 00:26:41,960
We have to update these pictures, so this is what we have to do.

252
00:26:43,510 --> 00:26:51,640
We have to update the picture and I will just keep it fresh, so.

253
00:27:02,540 --> 00:27:04,910
What we do, just our what?

254
00:27:06,420 --> 00:27:10,610
I will try this picture so we will see what will happen.

255
00:27:16,130 --> 00:27:21,860
Just somehow I have a very good feeling also about this picture where I have.

256
00:27:23,120 --> 00:27:26,540
Extremely good feeling about this picture.

257
00:27:26,570 --> 00:27:28,280
I believe it can help us.

258
00:27:30,910 --> 00:27:39,100
And now we can just publish it and this is the test where we are testing not Carasso, but single image.

259
00:27:46,300 --> 00:27:54,610
And we can create one more so we can duplicate it, so we can create one more.

260
00:27:59,180 --> 00:28:03,400
It's always good to create some fresh ads.

261
00:28:03,410 --> 00:28:08,600
It's always good to create some fresh ads when you are.

262
00:28:11,120 --> 00:28:12,500
Cried some more.

263
00:28:12,780 --> 00:28:16,850
They really, really grateful about this lady.

264
00:28:18,630 --> 00:28:20,880
That we have had in the team.

265
00:28:22,290 --> 00:28:26,160
And somehow I like this, that there is this.

266
00:28:27,320 --> 00:28:28,870
Great award.

267
00:28:29,510 --> 00:28:32,740
It was awarded and I like it so.

268
00:28:37,870 --> 00:28:44,650
Yeah, I think it's really beautiful, this awards 2001 and Sonia.

269
00:28:48,080 --> 00:28:51,690
Yeah, it's really nice, I would keep it definitely.

270
00:28:51,890 --> 00:28:54,290
I mean, just conversion to Sonya to.

271
00:28:55,500 --> 00:28:56,520
Because it's.

272
00:28:58,040 --> 00:29:00,920
Sonia to yeah, and we publish it.

273
00:29:12,910 --> 00:29:20,190
So I hope this will make a little bit more money, because even the cost per purchase was expensive,

274
00:29:20,590 --> 00:29:22,480
it was very high volume.

275
00:29:22,480 --> 00:29:28,470
So this we need it's always very important to focus on money making.

276
00:29:28,480 --> 00:29:35,130
So still, there was a very high value of the purchase.

277
00:29:36,440 --> 00:29:40,220
And what about creating no free so.

278
00:29:41,540 --> 00:29:46,980
We have so we can do it and we can hopefully make more money.

279
00:29:47,850 --> 00:30:01,100
So it's very, very important to give Facebook like free options if we have just one picture, one image

280
00:30:01,100 --> 00:30:02,150
and a saw.

281
00:30:07,180 --> 00:30:17,410
I can't really say why, but they are somehow looking into my eyes and getting the attention even it's

282
00:30:17,590 --> 00:30:19,220
a little bit the same.

283
00:30:19,960 --> 00:30:22,430
I also like this with children.

284
00:30:23,290 --> 00:30:25,920
There is something really interesting.

285
00:30:25,930 --> 00:30:31,930
So we continue to focus a lot on mothers, so.

286
00:30:33,290 --> 00:30:36,330
This is the same, so I would test it.

287
00:30:37,520 --> 00:30:46,600
I can't really say if Ladieswear click on it, I can't really say, but I would love to test it.

288
00:30:52,410 --> 00:30:57,420
Then what we need to double check the testing budget, so.

289
00:30:58,970 --> 00:31:11,660
We need to go into this part 40, I would say 35, we tested for 35, but we still have great hope to

290
00:31:12,680 --> 00:31:13,760
make money.

291
00:31:14,000 --> 00:31:24,610
I had a personal consultation with Facebook expert, you know, for conversion ads, and they told me

292
00:31:24,620 --> 00:31:37,340
they would mainly keep it just to look like I get a lot of questions about if it shall be narrowed more.

293
00:31:37,850 --> 00:31:45,470
So the lady told me, OK, if you have Australia and it's really a big audience, you can test it for

294
00:31:45,470 --> 00:31:49,250
age or for of course, for some.

295
00:31:50,460 --> 00:32:01,860
Gender or more interests, but generally Facebook is advising to keep just look alike, so I will be

296
00:32:01,860 --> 00:32:08,330
keeping it because we have and it's very also narrow it down more.

297
00:32:08,340 --> 00:32:10,440
So I want to test it this way.

298
00:32:14,940 --> 00:32:17,280
So hopefully this will come up.

299
00:32:18,660 --> 00:32:25,230
Dynamic retargeting targeting we can do more right now if we look into a.

300
00:32:27,980 --> 00:32:34,710
What we can only do is the duplication we can maybe use the second picture.

301
00:32:34,780 --> 00:32:42,160
This is the only thing I would imagine we can give Facebook for testing the second picture.

302
00:32:43,100 --> 00:32:47,020
So you'll have double Sonia and we will see what will happen.

303
00:32:48,740 --> 00:32:58,370
So we can use it, and I still believe this picture, you know this I you know, when you look into

304
00:32:58,370 --> 00:33:06,420
the eyes, I think it's really most of the people when a scrolling on Facebook and Instagram and row

305
00:33:06,470 --> 00:33:14,810
I of them somehow just you have some sometimes follow your feelings.

306
00:33:14,810 --> 00:33:25,520
And I was on this you know, this really deep eye contact is something I would try to use, I believe,

307
00:33:25,520 --> 00:33:26,960
into it the most.

308
00:33:33,270 --> 00:33:35,200
So this is what we are doing.

309
00:33:35,220 --> 00:33:36,090
So this is.

310
00:33:37,360 --> 00:33:46,560
We will be using the power of dynamic catalog retargeting, the artists using the set up from Shopify

311
00:33:46,580 --> 00:33:55,090
can directly feed Facebook with catalog and we use the correct set up of Facebook pixel.

312
00:33:57,130 --> 00:33:59,700
And this is something I'm really, really happy.

313
00:34:01,720 --> 00:34:04,540
Yeah, it's good, it's really, really good.

314
00:34:05,350 --> 00:34:05,800
Yeah.

315
00:34:07,010 --> 00:34:16,190
I'm really happy that we can use the second, so I'll just name it Soniat to.

316
00:34:20,270 --> 00:34:24,050
So this is something Correna really got and so.

317
00:34:25,410 --> 00:34:26,770
I'm really happy with.

318
00:34:28,040 --> 00:34:35,840
And I believe somehow that this come up something good, because from all numbers, we should really

319
00:34:35,840 --> 00:34:42,500
focus on this day and hopefully get some more top stars into the project.

320
00:34:45,330 --> 00:34:49,890
So now we can close it and we have these two active.

321
00:34:52,720 --> 00:34:57,340
And may be no, I will keep the budget really low, so.

322
00:34:59,250 --> 00:35:00,980
Collaboration the best.

323
00:35:00,990 --> 00:35:04,400
So this is from the past, so.

324
00:35:06,300 --> 00:35:15,750
This is from the past, and I as I told you, it's never, never got to really that's something that's

325
00:35:15,750 --> 00:35:17,130
making money.

326
00:35:18,320 --> 00:35:19,070
So.

327
00:35:20,900 --> 00:35:23,900
It's really incredible, incredible.

328
00:35:23,930 --> 00:35:24,530
So.

329
00:35:27,190 --> 00:35:32,740
It's making the most money, just naming the best, Sonia.

330
00:35:32,830 --> 00:35:35,470
So we have it correctly named.

331
00:35:38,860 --> 00:35:46,270
And I believe the only thing we can do is, first of all.

332
00:35:47,880 --> 00:35:50,520
I believe that we can.

333
00:35:54,700 --> 00:35:57,010
Give a better budget, so.

334
00:36:00,970 --> 00:36:08,860
I would definitely increase the budget because this is something that seems can make us money.

335
00:36:15,580 --> 00:36:17,560
So this is the same setup.

336
00:36:18,070 --> 00:36:19,800
This is everything OK?

337
00:36:21,380 --> 00:36:28,170
At 35 to 44, I, I would not change it.

338
00:36:28,190 --> 00:36:29,350
It's making money.

339
00:36:31,360 --> 00:36:34,680
Marella happy with it, and it's making great money.

340
00:36:37,760 --> 00:36:41,960
I would even give it I would even give it.

341
00:36:43,210 --> 00:36:43,900
Fifty.

342
00:36:44,020 --> 00:36:45,790
Yeah, I think it's really.

343
00:36:46,880 --> 00:36:48,240
It's really great.

344
00:36:48,260 --> 00:36:53,990
I would give it 55 million or 50, it's making more.

345
00:36:54,370 --> 00:36:58,170
Hopefully it will make us some more money.

346
00:36:58,220 --> 00:36:58,790
So.

347
00:37:03,590 --> 00:37:08,940
And I would love to just try to give Facebook one more option.

348
00:37:08,960 --> 00:37:11,930
So I just duplicated.

349
00:37:17,270 --> 00:37:19,580
And I won't name it for Sonia, too.

350
00:37:21,170 --> 00:37:26,120
And what we can do right now is to just let.

351
00:37:27,810 --> 00:37:32,100
And replace it with this.

352
00:37:32,130 --> 00:37:41,880
I think this is something I just somehow have a feeling this like looking into the eyes is something

353
00:37:41,880 --> 00:37:47,250
that will hit the people because when they will be scrolling down.

354
00:37:49,140 --> 00:38:00,180
I really believe this is this is something I would just try to write Comelec.

355
00:38:03,250 --> 00:38:07,870
So this is just for tests, so you are seeing what will happen.

356
00:38:14,670 --> 00:38:20,730
So that we will keep it and we will just be running like that.

357
00:38:26,590 --> 00:38:27,130
And.

358
00:38:28,740 --> 00:38:30,980
This is updated, so it's OK.

359
00:38:32,310 --> 00:38:38,540
And I somehow believe this this can really make money, this can really, really make money.

360
00:38:40,040 --> 00:38:42,610
Yeah, so it's doing quite well.

361
00:38:45,080 --> 00:38:51,110
The only point I somehow don't like when I click into a.

362
00:38:52,890 --> 00:38:58,560
To have on this, I just clean it, it's Correlli.

363
00:39:01,780 --> 00:39:10,900
I think I I'm going to clean it because I didn't want to clean it in the beginning because there was

364
00:39:10,900 --> 00:39:15,460
this UNASUR situation, how everything will be doing well.

365
00:39:16,390 --> 00:39:20,590
But I think now we can clean it and keep it really clean.

366
00:39:21,890 --> 00:39:26,450
So we don't need it, we have the best and we are using it.

367
00:39:28,670 --> 00:39:35,180
So it's always good to have it clean and now here is.

368
00:39:38,610 --> 00:39:48,270
We are making money, but there is something not good for us, it's not doing the money the way I would

369
00:39:48,270 --> 00:39:49,500
wish so.

370
00:39:53,380 --> 00:39:57,090
First of all, what we do, we have a look here.

371
00:40:00,600 --> 00:40:05,730
OK, so I would change the age to be, let's say.

372
00:40:09,510 --> 00:40:13,980
More one 31 yes, I our just.

373
00:40:16,320 --> 00:40:19,860
I think this is this seems to work better.

374
00:40:24,930 --> 00:40:28,810
The second one we will be doing, we will be cleaning out.

375
00:40:29,910 --> 00:40:33,010
It's always good to keep everything clean.

376
00:40:33,040 --> 00:40:33,540
So.

377
00:40:37,150 --> 00:40:40,590
I think we have to clean this out.

378
00:40:41,590 --> 00:40:50,400
So it's always good, you know, when you take after some agency in the beginning to keep everything,

379
00:40:51,340 --> 00:40:52,900
but then.

380
00:40:54,010 --> 00:40:55,420
You really shall.

381
00:40:57,160 --> 00:41:03,290
Clean it, so clean it when you are feeling that you are secure.

382
00:41:03,910 --> 00:41:13,660
I like to have it all the structure when I go from campaign to asset and to ads for campaign, I like

383
00:41:13,660 --> 00:41:14,980
to have it clean.

384
00:41:19,560 --> 00:41:22,410
And I generally think this is something both.

385
00:41:24,430 --> 00:41:30,920
And now this is what we need to find out how we can improve it.

386
00:41:32,080 --> 00:41:35,860
So first we just name it Sonia.

387
00:41:40,490 --> 00:41:41,810
Yes, it's OK.

388
00:41:41,840 --> 00:41:42,380
Sonia.

389
00:41:46,650 --> 00:41:50,940
And how we can improve it, so let's have a look.

390
00:41:54,690 --> 00:42:00,840
So we have the Charissa, and it's, again, the situation when we decided to.

391
00:42:04,600 --> 00:42:07,000
Yeah, this is what we want to do.

392
00:42:07,020 --> 00:42:08,230
We want to really.

393
00:42:10,040 --> 00:42:15,980
About a complete so this is what we will be doing, we will build a complete Sonia.

394
00:42:17,520 --> 00:42:19,380
I think it will be.

395
00:42:21,190 --> 00:42:23,040
A really good decision.

396
00:42:24,170 --> 00:42:29,950
So you will use the best from nature test.

397
00:42:34,800 --> 00:42:40,150
And probably what we were doing, the abusing we start.

398
00:42:40,290 --> 00:42:40,730
Yeah.

399
00:42:41,950 --> 00:42:42,270
Yes.

400
00:42:42,270 --> 00:42:48,480
So this is what you have to do and you can basically jump to a minute.

401
00:42:48,480 --> 00:42:51,300
Forty seven if you want.

402
00:42:51,310 --> 00:42:54,600
I will be a game rebuilding this.

403
00:42:55,760 --> 00:42:59,330
I think it's really important to rebuild it so.

404
00:43:01,190 --> 00:43:05,990
Just change the image, so you go to number two this.

405
00:43:07,340 --> 00:43:10,070
I will try I know this to be number two.

406
00:43:12,350 --> 00:43:18,590
And then basically, we have to add media, so we have to build it complete.

407
00:43:23,220 --> 00:43:25,080
So we've built Penland.

408
00:43:25,570 --> 00:43:35,340
I'm sure it can really help to build a 10, so I will be using all the power of Sonneborn that we can

409
00:43:35,340 --> 00:43:35,760
have.

410
00:43:37,830 --> 00:43:44,220
And you can see this optimization when you are proceeding the optimization.

411
00:43:45,500 --> 00:43:54,050
It's about creating the ads and also finding what the audiences are working for us.

412
00:43:56,230 --> 00:44:01,540
And no, no, I value the family.

413
00:44:01,630 --> 00:44:03,010
Yeah, this is good.

414
00:44:04,720 --> 00:44:07,510
Now we go and we will use.

415
00:44:09,250 --> 00:44:10,910
This is really nice.

416
00:44:10,920 --> 00:44:18,700
So we go and we build it step by step together and what we can always do.

417
00:44:19,360 --> 00:44:23,770
OK, we vote for do images and then we go for text's.

418
00:44:29,710 --> 00:44:35,800
OK, so when you build images together, step by step, so.

419
00:44:40,750 --> 00:44:49,690
This is something really important to always put honest effort into building the ad, and you shall

420
00:44:49,690 --> 00:44:51,020
not try harder.

421
00:44:51,700 --> 00:44:55,590
It's not good for you if you had anyone creating the ad.

422
00:44:56,560 --> 00:45:05,140
I mean, it's not really beneficial because if you will be hard, you will not really help the project.

423
00:45:05,800 --> 00:45:08,410
The way you shop around, I help.

424
00:45:08,410 --> 00:45:11,290
It's it's never good to hurry.

425
00:45:12,910 --> 00:45:20,950
Because you can see now I am creating the video for you, and basically I'm a little bit missing the

426
00:45:20,950 --> 00:45:25,450
pictures, so now I can continue.

427
00:45:32,080 --> 00:45:32,770
And.

428
00:45:37,360 --> 00:45:49,240
So what else we need to do, we need to copy paste the text to each cursor because like cursor is said

429
00:45:49,240 --> 00:45:54,500
to be the most powerful, so you will be using the text.

430
00:45:54,500 --> 00:45:56,680
So I just copy paste.

431
00:45:56,710 --> 00:46:00,220
Now, you've only used the first one.

432
00:46:01,420 --> 00:46:04,100
And so we just change this.

433
00:46:04,120 --> 00:46:08,220
I believe this is what we shall do.

434
00:46:11,740 --> 00:46:14,560
So just update.

435
00:46:15,430 --> 00:46:20,530
You can also create each text different.

436
00:46:21,250 --> 00:46:27,910
But I like to really keep it this way because I believe this why?

437
00:46:27,920 --> 00:46:37,480
It is something great, because we are simply building the container and this is the most important

438
00:46:37,480 --> 00:46:42,190
that we need to really use the power of the sun, everything.

439
00:46:43,510 --> 00:46:49,530
And hopefully soon we will be also able to use the power of yummy mummy.

440
00:46:49,540 --> 00:46:51,610
So that will be fantastic.

441
00:46:51,610 --> 00:46:58,940
And I will be so happy for you and is so happy for this project.

442
00:46:58,970 --> 00:47:04,810
So as you can see, the last and we are complete.

443
00:47:06,160 --> 00:47:08,800
So you go for description's

444
00:47:16,180 --> 00:47:18,430
and this is basically everything.

445
00:47:18,470 --> 00:47:21,950
Luckily the website is correct.

446
00:47:21,950 --> 00:47:29,110
So this is nice that Facebook can just copy paste out of paste for us.

447
00:47:37,990 --> 00:47:41,190
So this is coming to me.

448
00:47:53,910 --> 00:48:01,970
And now what we do, we just publish and I believe this going to help because people will get more images,

449
00:48:02,310 --> 00:48:06,880
it will be more built on this top star, on this celebrity.

450
00:48:07,530 --> 00:48:14,100
So I believe this is something that can help us and it can give some nice sales.

451
00:48:14,100 --> 00:48:25,500
It can bring some nice money because we need to get the sales to be higher and we need to use the power

452
00:48:25,740 --> 00:48:27,030
of celebrity.

453
00:48:27,300 --> 00:48:37,000
And also we need to optimize the costs because we have quite issue that the costs are still too high.

454
00:48:37,950 --> 00:48:42,120
So what we need is to optimize the costs.

455
00:48:43,470 --> 00:48:49,090
And basically, I believe this is something that's OK.

456
00:48:50,460 --> 00:48:56,240
The only point and only question we can have right now.

457
00:48:57,390 --> 00:49:12,030
So we created the look Instagram eight point five saw and we also created the Facebook.

458
00:49:15,050 --> 00:49:17,900
As you can see, we have created.

459
00:49:21,760 --> 00:49:30,400
This Facebook, eight point five, so there is a question, if we will update this audience.

460
00:49:32,220 --> 00:49:43,020
But in this case, the Australia is so big and still the campaigns are learning and the potential is

461
00:49:43,380 --> 00:49:52,580
like really quite big, so I'm not really sure if to update it.

462
00:49:52,950 --> 00:50:03,450
I will just right now go to the audiences so our Corradi audience audiences said McCrady.

463
00:50:03,450 --> 00:50:13,060
Fresh audiences for Facebook, for Instagram, but probably I will just keep it as it is.

464
00:50:13,060 --> 00:50:25,020
They sort out just great customer audience and I will use all the power of Facebook engagement's, but

465
00:50:25,370 --> 00:50:29,160
I am not sure if I am going to update it.

466
00:50:29,160 --> 00:50:37,500
Facebook engagement and its sixteen point five two thousand twenty.

467
00:50:40,260 --> 00:50:50,370
Because I believe it's still running well, but if it would be a project to a lower audience, I might

468
00:50:50,370 --> 00:50:51,110
skip it.

469
00:50:51,830 --> 00:50:52,230
But.

470
00:50:53,450 --> 00:50:59,240
It might be good to update this because the audience is not so big.

471
00:51:00,650 --> 00:51:05,480
So it might be good and I will always grade a local like.

472
00:51:07,230 --> 00:51:12,300
So it's always good to have the audiences.

473
00:51:18,780 --> 00:51:21,400
I will probably update it tomorrow.

474
00:51:21,870 --> 00:51:28,200
And the reason is it will take some time for Facebook to create it, to calculate it.

475
00:51:28,230 --> 00:51:31,430
So I want to see the numbers.

476
00:51:31,450 --> 00:51:35,590
If the number will peak like higher, that will be more.

477
00:51:36,210 --> 00:51:37,920
I will probably use it.

478
00:51:37,920 --> 00:51:39,630
Otherwise I will keep it.

479
00:51:40,890 --> 00:51:45,240
And I will also create custom for Instagram.

480
00:51:48,300 --> 00:51:54,240
And basically, there was a really powerful lookalike audience, and the reason is.

481
00:51:55,300 --> 00:52:05,500
That Dean lookalike audience was so powerful because we are quite right doing well, so I was just scrolling

482
00:52:05,500 --> 00:52:08,940
Instagram sixteen point five.

483
00:52:08,950 --> 00:52:12,600
Sixteen, yeah, dot five.

484
00:52:12,610 --> 00:52:14,380
So I just created.

485
00:52:15,650 --> 00:52:27,650
And then our other xrayed look alike, I can just cry that this way, so I will see how will Facebook

486
00:52:27,650 --> 00:52:33,380
calculate it tomorrow and I might update it or might keep it.

487
00:52:35,540 --> 00:52:41,700
So basically, this is what I wanted to share with you.

488
00:52:41,720 --> 00:52:50,590
So I will probably use the fresh Facebook engagement, but I will just be waiting.

489
00:52:50,930 --> 00:52:53,300
How will Facebook calculate it?

490
00:52:53,750 --> 00:52:58,820
Because it can take a few minutes, but also a few hours, even a day.

491
00:52:59,390 --> 00:53:10,790
So I will be waiting how it will be populating Thinkwell and then I will probably use the fresh Facebook

492
00:53:10,790 --> 00:53:12,050
engagement.

493
00:53:13,190 --> 00:53:24,950
So right now, I would love to go from audiences and you can see there's a little bit of change, this

494
00:53:24,950 --> 00:53:32,810
overview, so you have to call this business to menu and you have to go to the Atzmon Angela.

495
00:53:35,030 --> 00:53:45,590
And basically right now, I believe I shall keep it this way, so just to summarize quickly what we

496
00:53:45,590 --> 00:53:50,050
did, I think still we can keep this 20.

497
00:53:50,090 --> 00:53:54,740
Hopefully it will come up with some nice sales.

498
00:53:57,040 --> 00:54:05,980
So we have completely removed this was not doing well, and I predict the reason is that if people are

499
00:54:06,310 --> 00:54:11,320
like really active on Instagram, they also go to purchase it.

500
00:54:12,690 --> 00:54:17,880
But we are quite active on Facebook, but not so much.

501
00:54:17,910 --> 00:54:23,670
So you probably do not sell via Facebook so much.

502
00:54:23,910 --> 00:54:29,370
And so this is something I think that it's really good to keep.

503
00:54:31,410 --> 00:54:33,720
And this is really, really powerful.

504
00:54:33,750 --> 00:54:35,670
I think I show you on.

505
00:54:37,020 --> 00:54:43,980
Yeah, but the audience is not so big, so I don't know its maximum budget I can use.

506
00:54:46,600 --> 00:54:48,700
And basically this we can keep.

507
00:54:49,090 --> 00:55:00,130
So this was the aim, the aim was really to remove what is not doing well, decrease the budget on the

508
00:55:01,030 --> 00:55:05,340
on the ads that really don't do so well.

509
00:55:05,350 --> 00:55:14,130
But still, they might be doing well for us and we basically optimize and improve the ads.

510
00:55:14,470 --> 00:55:23,140
And now what we can also do the last I would love to show you is Char's.

511
00:55:24,610 --> 00:55:26,920
We'll spend some time for.

512
00:55:28,300 --> 00:55:37,300
S and it's just very, very briefly, you know, just as reporting, I will just click on it and what

513
00:55:37,300 --> 00:55:47,550
you can also do, you can very easily build a report, you can save it and you can export it.

514
00:55:47,590 --> 00:55:49,810
So this is really, really good.

515
00:55:49,840 --> 00:55:54,490
So I would love to use Compain name.

516
00:55:58,290 --> 00:56:05,250
And I would like to say I want to keep it for this month, but I would love just to keep it from eight

517
00:56:05,250 --> 00:56:08,340
to 16, the main time of testing.

518
00:56:09,870 --> 00:56:17,610
And you can see we have already some spent frequency's so.

519
00:56:19,210 --> 00:56:28,600
You can see this engagement has already quite high frequency, so hopefully Facebook will calculate

520
00:56:28,600 --> 00:56:32,740
for us more engagement to have a more powerful audience.

521
00:56:34,030 --> 00:56:40,060
And also, this is not God, so we need more traffic, it's too high, so.

522
00:56:41,730 --> 00:56:50,260
And then what we need to do is to go for metrics, I will just name it.

523
00:56:50,710 --> 00:56:51,350
OK.

524
00:56:52,910 --> 00:56:59,850
One week report, it's no, it's more just I will just name it.

525
00:56:59,870 --> 00:57:08,510
You can always name it any way you need, as you can see, and you can go for metrics.

526
00:57:08,510 --> 00:57:20,490
We can use cost per click, click through rate so we can easily build reports and what we want to do.

527
00:57:20,510 --> 00:57:25,190
I would definitely go for Linklaters.

528
00:57:26,820 --> 00:57:36,900
Link click to read this is got to go and then act to cut costs and to cut the value.

529
00:57:37,680 --> 00:57:39,780
This is really important that.

530
00:57:41,040 --> 00:57:44,310
Also, check out, you know, all this.

531
00:57:44,970 --> 00:57:48,930
Check out this important content, real.

532
00:57:50,930 --> 00:57:54,350
So he can really build very nice report.

533
00:57:56,220 --> 00:58:00,790
And also what we need, the most important thing, you can always search.

534
00:58:00,810 --> 00:58:05,550
So we need purchase, cost per purchase.

535
00:58:06,760 --> 00:58:09,730
And purchase conversion along you.

536
00:58:11,890 --> 00:58:14,340
And this is really, really good.

537
00:58:14,380 --> 00:58:20,670
So it's really nice and it's really got the best is we can save it.

538
00:58:23,460 --> 00:58:27,840
And the best is that we can export it, you know, so.

539
00:58:29,410 --> 00:58:40,170
If you use this, you can also use some data on it or just use this, you export the and it's downloaded

540
00:58:40,180 --> 00:58:48,580
and you can use it and it's very, very easy to send it to your client, as you can see.

541
00:58:49,000 --> 00:58:51,040
You can also create the link.

542
00:58:51,050 --> 00:58:55,650
So you send dealing and Kuniholm can click on it.

543
00:58:56,560 --> 00:59:02,800
Or rather, you can also do if you need, you can create some shortcuts for keyboard.

544
00:59:04,190 --> 00:59:11,030
So I think this is a really, really good song then, you know, it was just downloaded.

545
00:59:11,040 --> 00:59:18,530
So when you go to the downloads and you can see it's a very, very nice.

546
00:59:18,530 --> 00:59:22,490
So it will just open in the Excel.

547
00:59:24,020 --> 00:59:29,360
And basically it's really like a very good overview.

548
00:59:29,360 --> 00:59:30,670
So you can see.

549
00:59:31,840 --> 00:59:36,190
This is a format that you can see everything, and it's Roy.

550
00:59:37,360 --> 00:59:38,300
Really good.

551
00:59:38,340 --> 00:59:43,060
You know, it's like really nice overview you can easily send.

552
00:59:44,610 --> 00:59:51,900
For the last thing you didn't talk about, you will need to understand the attributions.

553
00:59:54,100 --> 00:59:58,600
So what does it mean to really have a look into attribution?

554
1:00:00.710 --> 1:00:08.690
Like, as you can see, the people can come from Facebook or can make Instagram or can they can come

555
1:00:08.690 --> 1:00:14.910
from Facebook and Instagram and it's Google ads, Google organic directly.

556
1:00:16.040 --> 1:00:20.900
So this will help you to understand.

557
1:00:28.030 --> 1:00:34.960
What does it really mean to use the power of China's together?

558
1:00:36.160 --> 1:00:37.480
As you can see.

559
1:00:47.040 --> 1:00:49.860
It's very easy to use it, as you can see.

560
1:00:59.730 --> 1:01:06.510
And it's very, very easy to set it up, and this is really, really good to understand this multi-channel

561
1:01:06.540 --> 1:01:07.590
marketing.

562
1:01:08.270 --> 1:01:16.890
This is very, very useful for you because it can great a great they help you to know how is doing your

563
1:01:16.890 --> 1:01:19.140
Facebook and.

564
1:01:20.500 --> 1:01:25.990
Also, how is doing all like your ads together?

565
1:01:31.900 --> 1:01:40.690
So now it will be populating, so we can't really use it now, as you can see, waiting for clicks,

566
1:01:40.690 --> 1:01:49.770
impressions, waiting for conversions, and then basically you can see this is OK.

567
1:01:49.780 --> 1:01:51.970
So this we have.

568
1:01:53.600 --> 1:02:01.700
And basically, you can also connect the platforms so you can connect Google ads, you can connect Bing

569
1:02:01.700 --> 1:02:11.360
as Google ads display, you just click and connect the Google search ads and you can see all you can,

570
1:02:11.360 --> 1:02:14.330
all connected to God or more data.

571
1:02:15.470 --> 1:02:19.250
And basically then you can have more information.

572
1:02:20.090 --> 1:02:21.890
So what I want to do.

573
1:02:23.120 --> 1:02:32.190
It's still gathering the data, so it's not really there's not really any kind of data.

574
1:02:32.210 --> 1:02:36.460
So we will have to look deeper into it in a few weeks.

575
1:02:38.110 --> 1:02:41.650
Create a custom conversion, manage conversions.

576
1:02:41.660 --> 1:02:53.080
So basically now we have to wait for these settings and we will be able to use it more in the next,

577
1:02:53.080 --> 1:02:57.220
let's say, seven days, the best this in one month.

578
1:02:57.790 --> 1:03:04.960
But it's really important to understand that you can use the attributions that's already very good for

579
1:03:04.960 --> 1:03:05.320
you.

580
1:03:07.230 --> 1:03:15.010
It's always good just to double check your account quality, so this is a very, very useful that you

581
1:03:15.010 --> 1:03:18.370
don't have any kinds of.

582
1:03:19.600 --> 1:03:20.400
Issues.

583
1:03:20.740 --> 1:03:30.070
There has been some in the past, but now everything's OK, so and so basically we just go to the X-Men

584
1:03:30.090 --> 1:03:41.950
as we go back and we can again return to the project, let's say, in a few days or in one week and

585
1:03:41.960 --> 1:03:44.950
proceed more optimisations.

586
1:03:45.730 --> 1:03:50.040
And then we can also have a deeper look into the attributions.

587
1:03:50.740 --> 1:03:54.820
So I'm really happy to share this video for you.

588
1:03:55.240 --> 1:04:04.180
I believe that you can more and more start understanding what is this Step-By-Step optimization from

589
1:04:04.510 --> 1:04:10.560
using different audiences up to the ETS optimization.

590
1:04:11.110 --> 1:04:14.800
And I believe that now you have more overview.

591
1:04:15.190 --> 1:04:16.180
What does it mean?

592
1:04:16.180 --> 1:04:18.610
This test and learn process?

593
1:04:19.420 --> 1:04:29.200
And hopefully next week when you meet together again, hopefully we will be able to decrease the amount

594
1:04:29.200 --> 1:04:35.620
spend and we will be able to increase website purchase value.

595
1:04:37.180 --> 1:04:43.600
But all in all, the most important is that we are reaching more, we are selling more, and luckily

596
1:04:43.600 --> 1:04:47.710
we can invest into the ETS like testing.

597
1:04:47.720 --> 1:04:49.180
So everything's OK.

598
1:04:49.870 --> 1:04:52.120
So thank you for watching.

599
1:04:52.120 --> 1:04:54.610
I wish you great, great success.

600
1:04:54.910 --> 1:05:05.890
And I believe that if you will be proceeding the ETS optimization and targeting optimization this way

601
1:05:06.250 --> 1:05:08.920
you will reach great success.