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My dearest to them.

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I would love to welcome you to the second part of Facebook because Iran's and ours are custom conversions

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just so very quickly.

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This is a new layout that Facebook is starting and is using more and more.

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So just quickly, what is important is to understand that curating the content you can see on Facebook

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is trying to give more space to the Facebook search.

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And especially to this life, to this story.

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So this is very important to create stories, to be really active and I am now consulting this project

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and it's very, very useful to create engagement.

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The stories I will show you more when I am optimizing the project, but definitely for e-commerce stories

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are really important for you.

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And also you can see that Facebook is trying more and more also with Creative Studio to give more space

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to readers and also to live videos.

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So definitely stories you shall use for your marketing as much as you can.

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Video content.

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Facebook is trying to push, watch and definitely live videos.

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The advantage of live videos is that Facebook basically is giving you much more push and basically live

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video.

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And the story is now the only way how to get organic engagement without paid ads.

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So definitely would vote to use the power of stories and the power of live videos.

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But right now, let's dive back to the events somehow.

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Facebook has changed the makeup menu.

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I am also explaining in the course and the ads experience and now basically the Sur is more like called

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the events manager.

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Why so?

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Because it's the most important to understand the events.

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And what I would love to explain is that if you have students, they are mostly using Shopify.

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So if you are using Shopify or view commerce, basically you have these automated integrations.

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So you just see the details and you just connect the account in very easily proccess.

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Like especially with Shopify, it's very easy.

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And then basically you can use all the power of events.

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This is the project I am showing you and you can see that every event, you know, is basically automatically

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like coordinated by Shopify.

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So add to card.

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Check out visual content and, of course, porches.

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Everything is set up automatically, so there is no need for Huster for even tours and stuff like that.

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So this is definitely a very, very good.

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So if you will be like choosing e-commerce platform, it's much better to choose that has the partnership

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with Facebook.

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So it's much more easy to integrate or even without any coding.

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And also you can see on the website platforms, as far as I can know, that weeks or WordPress are the

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most yours.

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You can again see that it's very, very easy just to use the Partnership Connect account without any

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coding because you can use directly the plugin and just install and activate the plugin and review the

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settings.

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So this is also possible.

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But the most what students are asking is Shopify.

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So everything is automated with Shopify and with every e-commerce platform.

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So you get all evens.

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Everything is coded directly by Shopify and you can see everything directly, like so easily.

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Oh, Dana, I would love just a little bit more spend time with you.

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Still to show you one more case study, but you can basically skip the next five minutes, I will again

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open a website.

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I will click to it, I will translate it for you and I will just put it into English for you.

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So basically, this is we have already created, so I would love to check more if there are some more

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we can use.

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So let's check if we have any kind of article just going and if we have everything set up correctly.

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So we just me this is always a little bit like the process of being creative, so you're going to skip

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next four minutes so that we will be basically doing we need to track more buttons.

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So if we can let's say.

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I justice, this is a guide how to translate.

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So I will just translate it for you.

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And basically this is a guide how to sell and what we need to find if there is any kind.

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Of form, and we need to connect this form.

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This is not connected to e-commerce, but if you will be professional, you will need to use this.

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And as you can see, we have this.

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So this is a lead, but we might call it like complete.

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Registration, I would definitely say.

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It's a complete registration.

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So I would definitely use it as a complete registration, so this is important to do.

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And basically, this is what I just wanted to show you, that you can see that you can, like, always

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use this tool.

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That's very good to use it.

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But right now, I think I have explained quite well, let's say we double check if there is some more.

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Like what we can do, let's say if there is contacts, we might find some form and you can see we need

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to track this.

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So we need to, again, go for a complete registration because it's a lead, but for the owner, it's

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important to also track it as a complete registration.

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So now we go and basically we can see that what can do?

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Is also that if it is the same page, as you can see, Facebook can automatically based it and understand

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it so you don't need to do it like three or four times because you can see that it has been already

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recognized that it's the same form and there is this complete registration and delete itself.

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So this is really good.

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So what we need may be the last.

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Is to have a look, if there is any.

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Like, this is, again, a complete registration's or.

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So we already have it, so it's OK, so we don't need to use it.

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You can see Facebook can easily to recognize the form and this is really, really great.

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And basically, what we need to do is the offer and basically let's say I want to see some real estate

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and I just click on.

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And I just want to see if there is any kind of form and you can see that Facebook can easily recognize

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it.

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So this is fantastic.

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But what I did don't really explain you and what's also important to know.

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Is to understand that sometimes you can see a difference in a social if you go to Google Analytics,

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so this is a tool for analytics from Google and from paid search, and this can be quite challenging.

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So you need really to be sure that you use all the powers that you can from Facebook.

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And one thing is that you can use the UTM parameters.

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So what does it mean to have like more that are written into Google Analytics?

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So it basically means that if you have, for example, the ad, what you can do to get more data into

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the Google analytics breakdown is to use the UTM at this call so you can see you can easily build it.

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I am showing it in the like section for conversion ads, so now I will just explain it.

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So this source is Facebook and then you probably will be creating always like Cosper click, you can

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call it, because if you have traffic ads or conversion ads and then you have just a campaign name and

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campaign content.

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So this is important to use for e-commerce to get more data into all UTM.

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So this is called UTM and you can so easily build it this way.

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And I am showing this in depth in the building of all ads for conversions.

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So I just need you now to understand.

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But the second I would love to show you and you shall understand, is the complete professional.

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Of course, you can have the events of complete registration.

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This is fine.

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But what do you need to do or what do you can do?

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You might have like.

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Thank you.

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So this is what it's called.

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Thank you, page, as you can see.

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So this is like basically the address of thank you page, as you can see.

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And so what we need to do, you can see that the owner of this.

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Company is using free thank you pages this year, well, not yours so much for e-commerce because as

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I told you, for e-commerce, you are that.

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But if you will be consulting a project that is not e-commerce is really good.

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So for e-commerce, you are certain you don't need to worry about it and everything is OK.

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But if you will have a project that is not e-commerce like it can be real estate or whatever consultancy

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or you will be like getting leads.

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So it's not connected to selling, but forgetting leads.

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So you can have thank you pages.

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And these Tenga pages, as you can see, Jacomo means thank you.

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You can use so much as copy paste.

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And this is very good for non commerce.

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It is not e-commerce.

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This is basically for leads and you can go to custom conversions and this is good because you can set

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up custom conversion and that will give you like more better insights if you can use these thank you

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pages, especially for leads.

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This is very, very useful.

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So as you can see, I need to post it here.

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And I need to just call it.

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Thank you, Paige.

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OK.

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And basically, what I need to do is.

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Let's say we have it like.

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Complete registration and I watch the devalue 500 and basically this is telling the Facebook and to

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us in this campaign, this thank you page, this is a thank you page.

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Complete registration and I just created.

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And I am done.

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OK, so you can see you can easily overview and allow yourselves with the second and third.

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So I would just like, again, create a custom conversion, as you can see, it's very easy and it's

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very useful for the project where you basically generate leads to have this differen thank you pages.

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And then we call it.

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Thank you.

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Price of property, as you can see.

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And now I get again P-value 500, and it's again the complete registration, or we can call it a lead,

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but it's sleet and it's also complete registration.

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We can also call in the lead, but.

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It might be better to even call it lead, but this owner likes that it's a registration so he can more

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easily understand.

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And the third custom conversion, but please understand, this is mainly for leads, you don't need

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to create it for e-commerce.

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This is for leads.

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And now you can again create a custom and basically for leads.

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This is fantastic.

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Thank you.

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All of the property and the value is, again, 500, and we can call it complete the registration or

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need and be creative.

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So this is really, really fantastic.

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If you are consulting or you will be consulting like a project where the leads are the most important.

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Using this thank you page.

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This is something very, very good for custom conversions.

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Now, what I need to explain to you, I will just go back to the ads.

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I need to explain to you about the e-commerce site or deal with Shopify, if I go, let's say, last

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Sunday's.

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As you can see, you have the complete overview and I will be showing you in the conversion ads how

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you can customize all of your e-commerce value, how you can see more, how you can proceed this customization

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if you need.

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So this basically you can do it this way and you can save it and you can collect it.

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But I will be showing you this in depth when using the conversion ads.

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So now it's just good that you know it.

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And basically this is giving you great, great insights because you can see all the information about

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Checkout's and of course, like how high is this check out and how much do you pay for purchase.

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So this is really important and you can also see the conversion value.

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So this is really important.

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So you can see that's why it's so important to create these stories and be active via stories on Facebook,

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because then you can create Facebook engagement via like custom audiences and lookalike audiences that

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I will be showing you.

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So now it's good that you just know it and you understand it.

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But I was showing this in depth in the chorus, so I will not jump into audiences right now.

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Just need to explain to you that you can see everything with Shopify or all these e-commerce platforms

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without any hard effort.

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And you just connect the pixel and you get all the information.

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And now what we need also what I need to show you is this attribution.

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This is really important.

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So no matter if you have e-commerce approaching or the goal of the project is to get leads, but you

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need to activate attributions.

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This is important because attributions are giving you like the understanding of the complete impact

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because you will be probably using Google ads, Facebook ads, see your Instagram newsletter marketing.

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So you need to understand, like what is the power and a concrete, like customer journey.

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So you can see people can start with search, then you'll find them again with dynamic retargeting that

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you like, create special ed for them and then they purchase.

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So you can see in the e-commerce can often happen that you have like both you are using Google ads and

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you are using the Facebook ads and also as your is helping you greatly.

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So it's important to understand the attributions, the real power of each marketing channel.

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So.

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As you can see it, just select your business, you select.

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That you are a single business, this is what we are and this is what you will be the most, you just

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click your attacker down, you click next, and then you choose all what is possible to choose.

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You add people that like are part of your team.

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And it's Prague, Czech currency is OK and of course, like you need to, but it's automated by Facebook.

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I would call it motions and you conferment.

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And now the Facebook will start collecting the data.

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It takes some time, you can see some first that after a few days or after one week.

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But basically this is much easier said than done.

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But it's very, very important to set up the attributions, especially for e-commerce, to understand

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all.

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And now you're almost there.

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You just click next and you can start using the attributions and you can see.

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The Facebook needs to start, you know, get the doctor waiting for the conversion so you can see everything

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immediately, but basically this is what will happen.

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So what I will show you now more is this project.

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I have set up the attributions a few days ago.

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So I will click here and I will show you more about this attributions.

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So then you can see, like cross publisher reporting with Facebook attribution so you can, like, measure

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the efficiency of your campaigns across different publishers, devices and channels.

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And now it's, as you can see, very easy.

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We just click get started.

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Of course, what we want to know is website purchases.

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And you can always just use the period, but now we have started a few days ago, so I keep it this

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way and this is really important that you can see the different attribution models and basically you

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can choose, if you will, be working as Facebook ads professional, probably the head of e-commerce

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will tell you what attribution you shall use for reporting.

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But what I would say.

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Is that.

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I would use the position of 40 percentage, so if I would like this side, it's gives you a specific

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percentage of the credit for conversion to the first and last touch points in conversion pass.

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But you know, what is good is that.

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Facebook is always explaining the meaning of each attribution model, so you can always read it, but

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my best practice is to use positional forte and then the e-commerce platforms basically now are not

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using so much TV.

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And basically people can mostly see you via Facebook ads or Instagram ads and Noyo you and go directly

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to you.

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So my best practice is to use 28 day clock and with a seven day impression and I do not credit direct

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visits.

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And then you just click apply and then you can see you have like a paid, you have organic, you direct

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and now you can scroll and you can see the value.

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So you can see that there is also great power in this Facebook organic, as I was telling you, to use

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the power of stories, then of course, Google CEO and even Instagram.

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But we are doing the best with Facebook ads.

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And basically what you can do also, if you go, you can just click and download the report so you can

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just report name and you can just generate the report and download it.

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So but you can always create different custom reports and then you can, like, set up.

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The direct part is ready every week.

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But you can also discover some conversion pass and you can see there are different, different e-commerce

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like ways, but this e-commerce project is so minor using Facebook and you can see there are a lot of

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people just purchasing directly from Facebook.

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And what is also good, if you go to the settings, you can go to the business settings and you can

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just double check this, but everything's OK.

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But also you can double check data sources.

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This is what I was showing you.

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If you have some more, you can see that we have just Facebook, Google, Instagram and ad platform.

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This is really great because you can directly connect to Google at Google display Bing ads, and this

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is Scrilla Gold.

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So you can directly connect with different ad platforms you want with Pinterest, Google, and this

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basically gives you great advantage.

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So then when you connect, especially with Google as being, as you can see, like a much more in-depth

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and correct performance.

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And this is really good because unfortunately sometimes can happen that the issues can be with Google

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Analytics and it's really challenging.

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So it's important to use the UTM, as I was showing you, and I am showing in the conversion ads.

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But what's also important is to use the attributions and to set up the attributions to see like the

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real power of Facebook, Google, Instagram together.

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So this is what I wanted to do.

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And basically, when you start with attributions, you will be waiting for Facebook to collect the data.

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So don't get afraid.

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The performance will not happen immediately.

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So you need to really give Facebook some time at least.

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I would recommend a few days to collect the data and then you can see the power of attributions.

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So this is what I wanted to explain more about Pixar, about Shopify that is automated and about custom

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conversions and also about attributions, citing this can help you greatly.

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And if you are more excited about e-commerce, you can go to the conversion ads section.

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So thank you for watching.

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I'm really happy to share this with you and may you reach great success.