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Introduction to copywriting.
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Hi, I'm Beck Robertson.
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I'm an INSEE, T.J., qualified journalist and copywriter with over 10 years experience.
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And I've also got over seven years sales and marketing Hands-On experience.
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I've been asked to sum up everything I know about the art of creating great content for this guide to
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mastering copywriting so you can use it to quickly start winning more sign ups and sales.
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I know many marketers wonder if copywriting is still relevant as we live in an age where video visual
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and podcasts content are the most shared mediums.
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Yet copywriting is still so vital as it has the power to improve nearly every aspect of your marketing.
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If you know how to write content that grabs people from the start, you can raise your game and boost
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customer engagement massively.
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So how can mastering the art of copywriting benefit you from your sales pages to your press releases,
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videos, scripts, log post headlines, meta descriptions and email campaigns for your Facebook posts
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and press releases?
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Knowing how to create great copy will help your marketing efforts enormously.
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When you learn how to do it right, you'll be able to get higher conversion rates on key pages.
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Improve the structure of your blogs.
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Get more engagement on social media, and have many more people share your content.
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Most importantly of all, you'll be able to understand your customers needs, which will help you connect
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with your target audience much better.
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You create truly great copy.
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You first need to know your audience.
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You must understand what drives them their hopes, dreams, thoughts, fears and desires.
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Once you have this knowledge, you'll be able to write copy that immediately connects with the people
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you're trying to reach because you'll be speaking their language.
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This will make all your content 100 percent more effective, and you'll find it easier to be able to
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get people to take the action you want.
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Knowing how to write good copy is an essential marketing skill that will help you boost your reach,
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sell more and get more customer engagement.
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It will also make you more enjoyable.
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According to the National Association of Colleges and Employers, 73 percent of employers want to hire
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people with strong writing skills to become a master at the art of creating copy.
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You need to nail down some fundamentals.
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I'm going to go into more detail on the magic formula you can use to guarantee great copy for all your
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content in a bit.
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But first, I want to give you my top tips to optimize your copy.
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I'll be covering some of these points in a little more depth later.
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Top 10 tips to becoming a master copywriter.
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One, know your market.
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To sell more, you need to understand what your customer wants.
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And to do this, you need to conduct customer research into your target market.
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I'll outline two excellent techniques you can use to do this later.
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To be clear, people have to be able to understand you or you will lose them quickly.
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So good sentence structure is vital.
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Be brief and don't waffle on endlessly or use long and complicated words when shorter ones would do.
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The Associated Press Institute conducted a survey which found people had seven hundred and eleven percent
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better comprehension when reading shorter sentences.
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Three, get seen. To do this
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You must get found either on search or through social media.
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That means you must know how to use SEO correctly so you can optimize all your content for search engines.
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You must also understand the importance of hashtags and how to use the most relevant tags to boost all
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your content on social and on the web.
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Or be understandable.
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Make sure your grammar and spelling is top notch, which is easy to do these days as there are many
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great tools out there that can assist you with this aspect.
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Five.
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Be persuasive, never pushy.
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You must learn how to write in a persuasive but not pushy way, as if you come on too strong.
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You will look desperate.
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Desperation is the ultimate turnoff.
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If you are trying to sell something. Six, don't be boring.
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People have limited attention spans, especially online.
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So you need to grab their attention from the get go with punchy sentences that will make them want to
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keep reading.
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Use a mix of short and long sentences, ask questions and drop fun facts.
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Seven.
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The original.
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There is far too much choice out there and an ocean of content.
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So you need to make your stand out in a good way.
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A great way of doing this is by adding value.
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And you can do this by telling people something they didn't know or making them think about things in
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a different way.
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Eight.
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Structure your content, content structure is also key.
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No one wants to read through a jumbled, disorganized mess using gauging headers and sub headers to divide
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your content into bite sized sections that are easy on the eye and easy to understand.
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Make use of numbered lists where possible.
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As these are a superb way of adding structure to your copy.
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Nine.
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Learn what works and what doesn't.
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You can do this by observing your competitors to look at successful brands, to assess where they are
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going right in their content marketing.
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Then see how you can incorporate their approach into your own content or even improve on it, then stay
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relevant.
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It's no good using ad techniques that might have been effective in 2016 but aren't working so well anymore.
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You need to know what makes customers click through or sign up now.
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So make sure your approach is fresh and current and that you're not just relying on old out-of-date
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strategies.
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Speak your customers language.
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Speak to your customers in a language they can understand.
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An excellent resource for helping you do this as you start out on your copywriting journey is read it
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where you can find millions of threads written by people from all walks of life.
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It's a great place to find out what makes different types of customers tick and why, from working professionals
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to stay at home parents to students and retirees.
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You can go really niche finding special interest forums on everything from rock music to pets.
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So you can see how people with an interest in these subjects really think, talk and speak.
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Amazon reviews can also help you understand your target markets needs by observing how customers describe
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the products they love and noting what they don't like.
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You can angle your copy to hit their pain points and outline the solutions they require.
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The best thing of all about Amazon reviews is that they show you how customers actually talk about products.
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It's smart to implement this approach in your copy so you can then connect with people in a language
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they will understand to go on Amazon, look up the products in your niche and see what others are saying.
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See what brands that perform well are doing right.
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And see what brands that receive bad reviews aren't doing.
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This is truly invaluable market research that you can conduct right now from your computer or smartphone,
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and it will help you greatly as you'll then know how to write for your market.
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Why you must master SEO? Seo is a fundamental part of copywriting and an essential skill you must master.
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If you want to sell more or gain more clients from Web site meta descriptions to optimizing your content
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to it ranks higher and gets you found.
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You should be constantly learning about ways to enhance your copy for the search engines so they will
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score you highly.
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There are some tools you can use that will help you find the most relevant keywords for your niche.
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Google keyword planner and Google Trends are just two of the tools you can use to track keywords.
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But remember, don't make the mistake of plumping for a more general term that appears to rank higher
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because in the long run, using more targeted keywords will serve you better.
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What do I mean?
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Well, for example, if you Google the most search keyword, the term real estate is currently ranking
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at the top.
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Now, if you have a real estate business, you might think, great.
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So I'll use the highest scoring keyword.
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And that way my site or my content will score highly, too.
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But wait.
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Imagine how many other people are using that keyword.
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Hundreds of thousands of people with billions of content, all using that term, mean it's going to
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be incredibly hard for your page to get found.
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So what should you do instead?
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You should be specific.
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Look for keywords that have a good ranking that more specifically describe what you do in your real
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estate business in California.
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You specialize in condos or in family homes.
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How about real estate, California condos or family real estate?
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Kelly, make sure the phrases or words you are picking are actually searched for and do rank highly,
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but they don't have to be at the very top and make them as specific as possible as this way you'll be
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able to stand out and get found easier.
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Think about it.
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If customers are looking for a real estate property dealing in condos in California, that real estate
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company in Ohio isn't going to be on their radar if you've used the right targeted keywords.
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Otherwise, if you use a more general term, hundreds of thousands of other sites all using that term
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are going to bury you.
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People are going to have to wade through pages of search results to find you.
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And the chances of them doing that are very small.
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Market research has proven that most people typically only look at the first or page's.
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Of search results and then only if they can't find what they need.
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Many are only looking at the first page.
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So you need to optimize your SEO to make sure that when people use those specific terms to search
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for what they want, your site appears right at the top.
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Local SEO is crucial, too.
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You also need to optimize your content for local search as this is becoming an ever more important part
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of any effective SEO strategy, as 43 percent of all people conducting Google searches are looking for
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a local brand or service.
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And 82 percent of smartphone shoppers conduct near me searches.
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It's vital your content is primed for local search.
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Optimize your title tags, ensuring you get specific generic title tags that don't mention your location
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won't help people searching for a local business to find your brand as well as your title.
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You'll want to include local terms in your H1 and H2 tags.
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You'll also want to use relevant keywords that people are actually searching for.
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H1 and H2 tags are the HTML equivalent of the title and main header on your page and are extremely
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important when it comes to local SEO.
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Why?
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Because they tell both Google and Google users that your page is specific to a local area and they show
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that your page is relevant to a specific topic or niche.
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Semantic search is also vital.
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When it comes to local SEO, as Google now ranks pages higher that have a natural array of related
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words rather than many repetitive or unrelated keywords to write as naturally as possible, incorporating
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phrases and words to your target keywords.
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Getting semantic search right will make a fundamental difference to your page rankings.
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So it definitely deserves your attention.
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If you want to improve your local SEO.
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One final factor you should consider if you want to boost your local SEO is the creation of a community
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page.
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This is an extremely effective way to target all your local content.
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A community page could serve as a resource for the local community, where people can regularly find
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important news and updates about local events.
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Alternatively, you could create a shopping portal where you link to other local brands and they link
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back to you and find your unique selling point when creating marketing content.
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Your goal will be to sell or promote a product or service.
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So you need to define your USP or unique selling point, something you offer that is different or better
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than your competitors.
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You don't want to let people know you are just another garden supply store.
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You want to tell them that you offer same day delivery or free seeds with every order, or you want
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to highlight that your products are sourced organically, or that you have a local based business or
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have supplied products for a celebrity gardener, etc..
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The importance of social proof, social proof helps you sell.
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Like no other.
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And it is a crucial element you can use to enhance all your copy.
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It's a really useful persuader when customers who typically are overwhelmed with choice have to make
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a decision.
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People flock to the safe.
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They don't like to take risks, especially with their money.
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If you have been proven to be trusted by someone they have heard of, like a well-known brand institution
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or celebrity, you should always mention this in your promotional content as it will help you sell more
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social proof.
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Doesn't always have to include mentioning a big name.
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It can be pointing out how many satisfied customers you have or even spotlighting individual customers
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who have had amazing results from your product or service.
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If you're struggling for sign ups, consider featuring positive customer testimonials in your content
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instead.
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And never be tempted to fake these, as people can always tell Ida the magic formula to creating compelling
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copy that sells.
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Aida is an extremely powerful formula that, if followed, will ensure your content is always primed
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to sell.
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It works in four stages to attract your customers attention, interests them and then make them desire
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what you are selling.
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The final stage is to make them take action, which usually means getting them to make a purchase or
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subscribe.
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You can use the IDA formula in most of your promotional copy whether you are creating press releases,
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landing pages, email campaigns or product ads.
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Let's look at the four stages and a little more detail.
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First, attract attracting customers is the first and most crucial step.
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There are many ways to attract customers using your content.
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But one important way is through your headers with headlines.
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You need to grab people's attention from the off.
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So they click through or keep reading on.
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Sub headers are also crucial to help break up blocks of text and add structure.
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So use.
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In your content, but be sure to make them exciting and relevant.
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A good header is provocative and presses people's buttons.
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It could make them excited, intrigued or even angry.
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But one thing it should never do is be boring.
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So don't play it safe with your headers.
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They end out by asking leading questions or promise value, by offering to give people knowledge they
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have never had before.
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You should aim to charge your headers with emotional words like amazing, exceptional, terrible, horrible.
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But don't use too many and don't go overboard.
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The terrible truth about most skin care products is a powerfully emotive and intriguing header, as
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is is your diet endangering your health?
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Ten ways to stop losing money on your Facebook ad spend is even better, as not only does everyone want
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to save money, you're giving people an incentive to click through and read your content by promising
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to give them a practical solution.
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Hitters can be short or a little longer.
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But try to keep them as brief as possible while still being specific.
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Getting specific is critical.
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No one is going to click through if they are not sure what they are going to be reading.
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Time is precious, so you have to make people want to spend their days reading your content by showing
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them what's in it for them.
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One way of making your headers more specific is by including numbers in them.
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Ten crucial diet mistakes that age you faster is super specific as it tells people that if they click
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through, they'll be able to find out what these potential 10 errors are.
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An industry survey conducted by moz.com found that no headlines got three hundred and twenty seven
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percent more click through than question headlines.
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You won't be able to use them every time and every header you write, but you can supercharge your content
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by including them whenever possible.
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Use Fomo in your headers to attract more.
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Click through. Fomo or fear of missing out is another great principle to use when writing your headlines.
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It works by tapping into a worry or common concern people have, making them want to find out more so
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they can either prevent or solve the problem.
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A headline like Five Ways You Can Guarantee Your Cat Lives Longer uses the fomo principle.
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So does the number one cholesterol slashing ingredient.
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Are you getting enough interest once you've got people's attention?
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You need to move on to the second stage of aida and keep their interest.
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This part of your copy is often called the lead, and it is hugely important aim to keep your lead to
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a max of about eight sentences for optimum effect.
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One way of ensuring you keep people reading is by using intrigue.
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And you can do this by teasing that you have the solution to their problem or fear without telling them
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exactly what it is.
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Or you can create interest by sharing a short story about someone who used your product or service and
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got great results.
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Don't jump in straight away and hit them with the details of your product.
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If you're selling a diet supplement, for example, first intrigue them by saying something like excess
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weight can be hard to shift.
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But there is one ingredient that can jump start your metabolism.
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I'm going to tell you why you can shift that spare tire without spending an excessive amount of time
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at the gym or depriving yourself by including one easy to take supplement to your daily routine.
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You could start shedding pounds within weeks.
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This should intrigue them enough to carry on reading as you're hitting their hot buttons.
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They want to lose weight.
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They don't want to have to work out for hours or starve themselves.
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So you have them exactly where you want them hooked.
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To find out what this magic ingredient is, if you can then angle your copy to frame your product or
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service as the solution to their fear or the thing that will deliver them what they most desire, you
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will be able to benefit from the panic or intrigue you introduced with your FOMO headline.
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Imagine someone who's concerned about delaying the ageing process, clicking through on a headline like
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Are you making your face age too quick?
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And then reading how there is a skin care product that can help them achieve what they want.
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Younger looking skin.
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They are going to be in a prime state to want to know exactly what that product is, which is how you
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want them for the next phase of the AIDA formula desire after you have attracted people with a great
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header and interested them enough.
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So they want to keep reading.
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You need to make them desire what you are selling to get people to want what you're offering.
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You can't simply talk about how great your product is.
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You need to show potential customers what's in it for them, what's in it for them.
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Principle is another step of copyrighting as customers are focused on themselves and what they want
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to demonstrate.
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What's in it for your customers?
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Always
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outline the benefits of your product or service in any copy you create.
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Show people how what you are offering will directly improve their lives or give them the results they
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are seeking.
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Never just outline your product or service features.
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No one really cares whether or not your product was created by the finest master craftsman on the planet.
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But they do care if you can explain why this makes it 100 times more effective than any other product
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out there as this gives them a reason to purchase.
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Once you have attracted customers with an engaging header, interested them by teasing that you have
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the solution to their problem and made them desire by introducing your product and outlining the benefits,
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you still need to motivate them to take action.
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Action.
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This is the last stage of the AIDA formula and will obviously be vital to the success of your brand.
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If you don't make sales, you can't stay in business.
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Right.
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So you need to motivate readers of your content to buy or sign up.
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Most people are lazy and they have too much choice.
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They need to take an initiative in order to take action.
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This initiative could be a great deal, a limited time offer or a product or service that gives them
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benefits or results.
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They just can't get anywhere else.
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Let's say I want to sell an anti ageing face cream.
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I first attract people to read my content by creating an enticing headline.
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I then interest people by explaining that I have the solution to their fears about ageing.
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Then I make them desire my product by outlining the great benefits they will experience using it.
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Having done my market research beforehand so I know what benefits they actually want.
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Now I need to do the last part of the AIDA formula, which is to get them to take action.
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One example of how I might do this is to say in my call to action it.
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Three bottles for the price of one.
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When you click through to purchase in the next 60 minutes, stocks are limited.
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And these are going fast.
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So reserve yours now or I might say grab your first time customer, 50 percent discount and get your
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first bottle for just nine dollars and ninety nine cents.
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Hurry and purchase right now as this offer only applies for the next 24 hours.
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Both these calls to action have a sense of urgency and spur people to take action when you want them
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to, which is immediately always tell people the specific action you would like them to take.
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And remind them why don't just say sign up now, say enter your email address and start receiving our
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tips and tricks straight away.
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Instead, this is the AIDA formula I mentioned earlier.
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Attract interest.
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Desire action.
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Ideally, you should also use fomo, the fear of missing out to super boost both your headline and your
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call to action.
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You should also use the what's in it for them principle in your header and whenever possible to make
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customers desire your product by highlighting how it will benefit them.
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Social Media Tips.
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The first rule of writing for social media sites like Facebook is to be brief.
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People have limited attention spans on social and often scroll past content.
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Always include a visual with your text content.
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As research from BuzzSumo found post with an image.
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Got two point three times more engagement than post without hashtag.
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All your social content on Twitter and on Instagram too, using relevant and preferably trending tags.
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You can research trending hashtags using tools like HootSuite or look up the top tags on Twitter and
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then stat and add them to your post.
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Don't use hashtags for Facebook though, as these can have the opposite effect and make people more
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likely to scroll past or switch off Instagram hashtags.
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Hashtags are crucial on insta if you want to get more followers and improve your post engagement rates.
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Post on Instagram that use hashtags averaged twelve point six percent more engagement and post without
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Instagram allows you to use up to 30 hashtags on a post and a massive 10 on a story.
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Don't make the mistake of using just the most popular Instagram hashtags.
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It's better to use hashtags that are more niche with an engaged audience that's relevant to your industry.
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Define niche tags that have a high engagement rate.
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You should look and see what your competitors are using.
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It's also worth researching what hashtags your customers use to tag the topics they are interested in.
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That would be relevant to your brand.
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There are three main types of Instagram hashtags you can use to get more followers and raise awareness
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of your brand.
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Community tags designed to connect Instagram users with an interest in a specific topic.
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Community tags can be local or they can be more general hashtag black cats would be an example of a
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fairly niche, but still general topic.
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Hashtag black cats in both.
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It would be an example of a local specific niche topic.
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It's recommended you use both local specific tags and general tags to really max your post engagement
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and chances of being discovered.
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Campaign hashtags typically designed to promote a promotional period or event and run for a specific
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number of days, weeks or months.
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Hashtag 12 days of Xmas sale would be an example of a tag like this, or a company running a promotional
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festive campaign branded hashtags.
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These are used to connect followers of your brand and encourage them to share content.
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This helps others find out about you and is an especially effective way of demonstrating social proof
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and gaining new followers.
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Branded hashtags can feature your brand name or can be a promotional phrase you want to feature.
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If you had a sneaker company, for example, you could use your brand name as a tag.
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Or you could use a relevant phrase you created such as hashtag Neon kicks or campaign to promote the
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bright colors in your range.
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Check your branded hashtag regularly to keep track of what people are saying about your company.
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Observe your competitors when you're on social.
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Notice what works for customers and what doesn't.
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You can do this by researching your competitors.
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They'll look at ads for competing products on Facebook, Twitter or Instagram.
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Be sure to look out for complaints in the comments section that crop up over and over again.
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And if your product can address these, you can then emphasize this in your copy.
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You'll easily be able to win a slice of their action.
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If your product can plug the holes in your rival's product or service by offering customers something
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that's superior super to boost your Facebook ads, Facebook ads are particularly great for lead generation.
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Remarketing and advertising offers, especially local offers, but will only be effective if they are
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constructed right.
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People buy products and services to solve a problem or to transform something about themselves or their
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lives.
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The secret to the most successful brands is their ability to make people feel good about themselves
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by purchasing their products.
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When writing your copy for your Facebook ads, always think about what brand image you are projecting
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and keep your copy consistent with your website, tone and voice, logo, etc..
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Make sure you know your audience by using Facebook audience insights to get aggregated information about
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the people connected to your page, as well as demographic information about Facebook users.
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This way you can create content that connects and discovers more customers to market to like the ones
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in your current audience.
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This is one of the best ways you can optimize your Facebook ad spend as by targeting the right types
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of customers, your results will be 10 times more effective.
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Eight excellent ways to create Facebook ad copy that converts.
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One. Develop a strong brand image and you'll engage more people faster.
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Your brand identity will be key.
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Here is your company projecting image of elegance, prestige or is it ultra cool?
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Think about famous brands like Apple or Pepsi.
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What image do they project?
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How do they make their customers feel?
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To focus on the solution in your Facebook ad copy, always focus on the lifestyle or the personal transformation.
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Your product is offering or the problem your product or service will be solving.
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Three.
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Use social proof.
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People don't typically trust Facebook ads and they will usually scroll past.
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So whenever you get the chance to demonstrate that others have had a positive experience using your
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product, do so.
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You can feature customer written testimonials, reviews, photos with a customer quote, or videos to
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achieve this.
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As long as they appear to be genuine for use, scarcity and the promise of deadlines to up the sense
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of urgency, a lot of people will delay making a purchase if they think an offer is going to run on
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forever.
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But many will click through to buy.
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If you underscore the fact that they will only have a limited time to purchase at a lower price.
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Five. Always use an image in your posts.
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Research has proven this increases your engagement rate by over 100 percent.
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You might also want to consider color choice in your image.
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Did you know yellow has been found to be more effective when used in Facebook ads than almost any other
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color?
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Six.
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Make sure you have a killer headline and make it relevant to the customer group you're trying to target.
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After an image is is the number one factor that will decide whether people keep reading your Facebook
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ad copy.
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Seven Be brief, but also be specific enough in your header to your audience can see the relevance.
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How you can improve your brand image and sell more is good.
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Five ways to brand, boost and increase sales is better use.
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The subhead had to be even more descriptive and tell them exactly what they can expect, i.e., get
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my free sales boosting mini course when you enter your email address.
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Eight, consider using emojis to enhance your text, especially in your headers.
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It may seem counterintuitive if you're trying to appear professional, but emojis have been proven to
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attract more engagement on Facebook and plain text alone.
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Facebook lead generation ads that encourage sign ups.
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Get your header right, outline what you're offering and use your sub header to be a bit more specific.
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Your sub header should ideally tell them more about the lead magnet you are offering.
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For example, your header could read ten thousand people to your page every day.
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Then your sub header could say Discover the secrets of unlimited traffic creation with our free mini
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course in your body.
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Copy.
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It's a great idea to open with a question as this gets people thinking and adds interest.
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Remember the AIDA formula?
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So if you were selling a course to help people boost their website traffic and wanted to get sign ups
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for your lead magnet mini course, you could say, is there an easy way to get a continual stream of
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Web traffic to your page?
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Then you can tease that you have the solution to this question by saying something like find out how
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you can attract thousands of ready to spend customers to your page every day with a simple formula used
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by advertising experts.
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Don't tell them what that formula is just yet.
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Tease a bit more by saying something like, this formula is so powerful it can take your flagging brand
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and flip your profit stream around practically overnight, then make them desire what you have.
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By introducing it, learn how to achieve more sales faster with my secrets to unlimited traffic mini
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00:31:49,860 --> 00:31:56,580
course, then go into a strong and specific call to action that tells people precisely what to do and
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exactly what they are going to get if they take that action.
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For example, click through to sign up with your email address and get all my insider secrets totally
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free.
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Facebook remarketing ads that real and customers with these types of ads, it's a good idea to lead
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with social proof.
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Alternatively, you can use your lead to bust a common objection.
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Customers might have that would typically prevent them from purchasing.
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You can feature a testimonial to highlight social proof paired with a stock image that doesn't look
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as if it's been professionally shot.
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Grab attention.
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Say you use a social proof header like my business turned around practically overnight.
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You can use some emojis to make your header stand out.
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Maybe some stats or dollar signs would be appropriate here.
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Then use your sub header to outline that you can offer the same experience to your customers.
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We'll show you how to win more sales effortlessly.
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00:32:52,740 --> 00:32:59,190
You can then go on to follow the rest of the AIDA formula, teasing to add interest and then introducing
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your service as the solution to incite desire.
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So, for example, you could say your sales flagging, tired of pouring money away on ads and promo,
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but not seeing any results.
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There is a solution.
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We can make customers come to you pushing an endless stream of targeted customer traffic to your page.
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Make more sales than you've ever dreamed of and get the secret formula that will help you boost your
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sales and conversions.
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Then use a strong call to action that creates a sense of urgency.
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Like this course will only be available for a limited time at this price.
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00:33:34,920 --> 00:33:40,020
Yet lifetime access for just nine dollars and ninety nine cents when you click through to sign up in
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the next 24 hours.
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Facebook offer ads.
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These are ads that feature an offer or special discount, preferably one that runs or only a limited
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time.
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This is so you can create a sense of scarcity and encourage people to click through and act right now.
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Let's say you wanted to market teeth whitening kit in your head or you could say get twenty five percent
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off our teeth whitening kits this weekend.
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Only your subheads could make a claim that outlines a benefit or highlight social proof by saying,
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say, the number one rated whitening kit by beauty bloggers only make claims you can plausibly live
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up to, though otherwise your ad copy will have the opposite effect you want it to have and will make
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you look untrustworthy or the body copy.
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You could go on to add interest and hit customers pain points by saying yellow stained teeth or dingy
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looking mouth can severely impact people's perceptions of you.
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But most whitening toothpaste don't work and professional whitening is expensive.
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Then you can incite desire by introducing your product like this
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are handy use at home.
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00:34:45,000 --> 00:34:51,600
Teeth whitening kits in brighten your smile by 100 percent in just one month using the most powerful,
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00:34:51,840 --> 00:34:54,000
legally allowed ingredients out there.
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00:34:54,120 --> 00:34:58,170
They'll make over your look so you can get the same sparkling white teeth.
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00:34:58,600 --> 00:35:04,990
Hollywood celebrities have finally, you should use a call to action that plays on the sense of urgency
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you created in your header.
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Grab your kit today for just twenty nine dollars.
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Ninety nine cents in our weekend sale.
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00:35:11,320 --> 00:35:12,990
But hurry and purchase now.
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And stocks will sell out fast.
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The importance of video video is the most shared content medium and currently makes up over 80 percent
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of all content shared on the Internet.
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If you pair it with your text copy by including it as part of a post or a blog article, it can be a
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great way to up your click through rate.
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It's always a good idea to use it as your main image if you're going to do this, as more people are
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likely to click on video related content than any other type of content.
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Another great way you can use video to turbo charge all your written content is to present your written
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content using animated video captions, side shows or stock footage, or by using a combination of visuals
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and voice overs.
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And of course, don't forget the importance of optimizing your YouTube video descriptions.
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This is essential to getting found and for helping people to decide whether they want to watch till
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the end or not.
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Your YouTube descriptions should contain highly scoring keywords that are relevant to your topic, interwoven
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with a clear, specific description of what your video is all about.
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It's very important to specifically describe what people will learn if they watch your video.
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If you don't want to get bad reviews on YouTube, some master copywriting tips, there are a few more
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tips you should remember when it comes to creating great copy.
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Everyone wants to read.
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Here are the five top tips you need to know to become a copywriting master.
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One.
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Write short.
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Don't try and impress your readers with long words and sentences of complicated jargon or waffle.
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This will only make them do exactly what you don't want and will push them away.
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Speak to them and clear, upbeat, short sentences that are easy to digest, to vary what you say and
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how you say it.
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Punctuate your copy with relevant high impact words and change up what you are saying.
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Don't keep repeating yourself or using the same words or phrases again and again as people will just
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switch off.
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Three write like you talk.
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You need to sound relatable in your content.
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00:37:16,960 --> 00:37:17,890
Needs to flow.
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In order for people to engage a great way to ensure your content hits these twin goals is to read everything
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you write out loud.
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If you do this, you will quickly hear,
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if it doesn't sound right and we'll be able to assess whether it sounds like someone talking or not.
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Four, be exclusive.
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Don't play it safe and aim to be like everyone else.
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Show customers why you are different and better than your rivals.
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If people believe they can't get what you're selling anywhere else, you'll never want for customers
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again.
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Five.
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Find out what your customers think.
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Speak to them.
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And their language always appear to be on their side to avoid coming across as too pushy.
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Instead, talk to them as a friend might using trigger phrases and keywords they can relate to.
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I hope you enjoyed this guide to the fundamentals of great copywriting.
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Creating engaging content is a real passion of mine.
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And if you follow my advice and implement it in your own content, you should quickly see results.
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00:38:15,010 --> 00:38:19,630
I've successfully used these techniques to supercharge marketing for so many brands.
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00:38:19,750 --> 00:38:22,310
And now you've learned the fundamentals of copywriting.
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00:38:22,570 --> 00:38:26,440
You can take this knowledge and build on it to rev up all your content.
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00:38:26,650 --> 00:38:29,470
Boost your conversion rate and sell much more.
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00:38:29,950 --> 00:38:36,010
We always aim to give our students the greatest value and we keep this ethos firmly at the center of
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00:38:36,190 --> 00:38:37,060
everything we do.
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00:38:37,240 --> 00:38:39,940
We hope you feel we've met this standard in this video.
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00:38:40,090 --> 00:38:46,030
And if you do and you have the time, we'd love it if you'd be our hero and leave us an honest review.
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00:38:46,270 --> 00:38:51,700
Taking this action would really mean everything to us and ensure we can keep bringing you even more
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00:38:51,700 --> 00:38:53,140
great value content.
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00:38:53,360 --> 00:38:54,280
Until next time.
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00:38:54,460 --> 00:38:55,510
Stay prosperous.
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00:38:55,600 --> 00:38:56,560
And thanks for watching.