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Your complete guide to chat bot marketing, how to harness the power of technology to automate your
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brand chat bots can help you save time, money and precious staff resources and can be deployed to assist
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with nearly everything from online commerce to customer service.
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You might worry that directing your customers to a bot instead of a live person may put them off.
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But bots can actually be a great way of keeping users on your site and retaining their interest.
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Research has discovered that sixty nine percent of customers favor talking to a chat bot over a real
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person, primarily because of speed and efficiency.
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If you want to use bots to your best advantage, though, you first need to make a structured plan which
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addresses key elements you must assess before you can create a bot users will engage with.
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Then you need to build and create a bot suitable for deployment on your chosen platform, such as Facebook,
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your website or Skype, using quality tools that create an engaging and helpful user experience.
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Finally, you'll deploy your bot on the specific platform of your choice and test it on a small section
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of target users to see how you can improve it before you make it public in.
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This guide will be talking through the main points you must consider.
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If you want to create an effective bot that can smartly automate part of your business.
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Chat by canvas.
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Start here to create a high functioning chat bot chat bot canvasses a superb place to begin.
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If you want to build an effective chatbot that will help automate your marketing or give customers useful
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info, it presents you with a color coded grid that lays out your chatbot design and prompts you to
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answer helpful questions that determine the specifics of your bot.
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Chatbot canvas can be used as a prep step before you create your bot or sit down with a development
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team and is an invaluable tool as it helps you make a clear and structured plan and allows you to get
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granular on every element of your bot.
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Let's look at some of the key elements covered by chat bot canvas value proposition.
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Before you start creating your bot, you need to understand why you're building it first to find the
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main reason your chat bot will exist.
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Do you want it to assist customers with their online shopping or give users updates on the stock exchange?
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Does it need to take bookings or answer customer questions about your products?
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Once you know what your bots primary function will be, it's time to delve deeper into its specifics.
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What problem are you trying to solve?
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How will your chat bot help your users or customers?
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What kind of features does it need to save your business time or money?
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How can it help get customers the information they need faster?
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Answering these questions will help you form the basis of your value proposition and will aid you in
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structuring and configuring your bot going forward.
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Users, after you've decided on your value proposition, you need to consider your users in more detail.
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What type of people will be using your bot?
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Are they business users or consumers?
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What demographic do they come from?
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Where are they located?
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What are their interests or core values?
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The answers to these questions will help you create a useful bot that is best suited to your target
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audience languages.
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It's vital to consider what language your users speak as chat bots are conversation based.
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You'll want to build a bot that uses language naturally, like your users would.
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It's not as simple as merely selecting a language or regional dialect, though.
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You also need to ensure that the programming for your bot accurately reflects how your customers converse
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personality.
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You'll likely want to give your chatbot a personality to make it seem more natural and create a better
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experience for your users to decide on an appropriate personality.
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Assess your target user to ascertain what type of persona and conversation style would hold.
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Most appeal.
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Consider naming your bot or giving it a visual avatar or face where appropriate.
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Think about whether a formal conversation style or a more casual one would be better suited to give
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you about a sense of personality and keep users engaged.
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You can make it do unexpected things.
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Would your users enjoy jokes or funny anecdotes, or would they better appreciate helpful facts or trivia
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about your brand owners as well as your users?
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You also need to think about your boss, owners and administrators as they will need to access your
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chat board to configure or change settings as well as check on and monitor performance status reports
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will be crucial to understanding how to tweak your boss performance so it's more user friendly.
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So think about how you can make administrator.
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Access is easy to navigate as possible system integrations.
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You need to understand how your users will access your bot, the types of devices they own and their
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likes, dislikes and demographic info.
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Will they be mostly accessing your chat bot from a mobile device like a smartphone or tablet?
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Are they business users who will be using it from office desktops?
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Perhaps they are work from home entrepreneurs who are likely to connect from a laptop.
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Remember, you can also make use of voice box for landline users.
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So even if your demographic isn't online, you can still take advantage of automated assistance.
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New devices like Google Home and Amazon Echo allow for even more possibilities, enabling you to create
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bots that help users in their home without them having to go through a smartphone, tablet or laptop
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deployment once you know which devices your customers will be connecting to your bot on.
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You need to look at the channels they use most so you can pick the best one to deploy your bot on the
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channel or channels you choose will vary depending on the nature of your bot, what it's intended to
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do and who it's created to help many businesses create bots on platforms like Facebook Messenger, Skype
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or Slack.
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But these are not your only options.
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You can also create bots on platforms like WhatsApp or Viber or integrate them with A.I. using Google
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assistant.
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And you can even deploy bots on Telegram or Twitter to respond to DM's on behalf of your brand.
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Don't ignore SMS as you can successfully use bots here for marketing, taking bookings or answering
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common queries.
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You can build voice voicebox for mobile and landline phones, or create email chat bots which can automate
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part of your marketing or customer service.
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Traditional platforms like these can be an excellent option if your primary target users are not tech
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savvy.
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But they are also good for locations where internet or computer access may be limited or less integrated.
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Conversational flow design.
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One of the key requirements of an effective chat bot is its ability to hold a natural conversation.
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You don't need to code this from scratch as there are plenty of third party platforms and tools you
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can use instead from open source MLP natural language processing platforms to feed you designer and
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mobile monkey.
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There are a plethora of services available to construct a chat bot that can process an output, authentic
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speech or text.
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And we'll be taking a look at some of these services in more depth later.
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If you are creating a voice bot, you can use services such as Amazon or Google Speech to construct
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a natural sounding board that interacts well with your users.
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Once you have chosen your platform of choice, there are some key areas you must address to perfect
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your chatbot and tweak its responses to best suit your target market conversational tasks.
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After you've chosen your build above platform, you need to create a conversational model that assigns
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tasks and responses to your chat.
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But this will allocate words and phrases to certain tasks that activate when the user enters them by
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text or by voice.
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If you are building a voice bot to create this model, you need to think about the kind of tasks you
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want your chatbot to perform.
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A good tip is to organize your value statement into conversation topics and then segment these topics
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into tasks you want your boss to perform, which you assign trigger words and phrases to.
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For example, your value statement could be you want your chatbot to answer questions about products.
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Your topics could be product specifics, deliveries, shipping returns and your tasks within specific
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topics such as deliveries would be the specific questions, such as do you deliver to the UK?
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How long does delivery take to the UK?
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How is my package tracked?
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Tasks can be identified easily when you do it this way, as you can see what you will need your chatbot
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to do.
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For example, to answer a question about shipping rates, your chat bot needs to first respond to user
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input, i.e. how much is shipping to the UK and then it needs to calculate the answer by accessing shipping
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rates information.
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Third party services such as Feed Your Designer will help you construct tasks by linking your chatbot
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to phrases and common words you input and with the information services it will need to access to perform.
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These tasks, if you want to chat about that incorporates more natural language interaction, you can
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construct a bot that responds to key words or phrases.
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For bots that utilize speech based input, you'll first need to use a platform such as Google Speech
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that supports this type of creation.
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Then you'll use that platform software to link user speech input to tasks you want the bot to perform,
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such as accessing and delivering price information.
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You might also want your bot to respond and understand image based input, such as emoticons.
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And if this is the case, you'll want to select a platform that will allow you to configure this to
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fakin tasks as well as responding directly to user input.
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Your board needs to be able to simultaneously hold a conversation while performing other essential steps
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required to perform a related task.
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This may include multiple steps to deliver accurate seating information.
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For example, your board may need to first check the seating plan, then the booking information, and
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finally the price info to let your customer know which seats are available in their price range and
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where they are located.
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Other bots, like shopping bots, may require many more steps as they may have to search for a product,
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find product information and availability, create a cart and take payment.
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Lead generation bots will need to liaise with CRM platforms like HubSpot to create lead enquiries and
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send emails while talking to the user at the same time to keep them engaged.
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Simpler bots like Weatherboards may only have one or two tasks to perform while chatting, such as accessing
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the latest weather updates in a specific region.
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Whatever the number of tasks your bot needs to perform, you should always keep user engagement at the
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forefront of your mind along every step of the way.
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Construct your bots so it can carry out tasks while chatting with the user to keep them updated and
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engaged.
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Key takeaways to create a list of backend steps your bot needs to perform to carry out a task, then
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connect those steps to the task and link that task to key words or phrases that will be inputted by
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the end user tooling.
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Third party services to help build your bot for.
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Designer, Fiji designer is an excellent place to start building your bodies, it doesn't require any
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coding experience.
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This cloud based chatbot creation program uses an API powered composer to auto create natural style
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conversation based on specific you input.
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You can use feature designers in built customization model to create NLP models tailored to your unique
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company requirements and can tweak and adjust them over time to suit your needs.
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You can also make use of the multiple pre created NLP templates that have been developed for use
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within industry sectors such as business, shopping, etc..
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Mobile Monkey Mobile Monkey is a free tool that uses a visual body builder to construct useful bots
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for Facebook Messenger.
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It's ideal for non-technical users as like feature designer.
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No coding is required and it offers a range of customization abilities, including chatbot templates,
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custom attributes, Tonda triggers and live chat takeover options.
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Mobile Monkey offers you the option to send out messages to multiple users at once via its chat last
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feature and gives you the ability to upgrade to access even more features like scheduling, analytics
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and the ability to set up driv style campaigns.
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Other visual builder platforms.
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Mobile Monkey is one of several visual style bot creation platforms available and is specific to Facebook
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Messenger.
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There are other visual style bot builders you could use to quickly construct bots for alternative platforms
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such as Chapuis, Motion, Doddy and Flozell.
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All these platforms require zero coding knowledge and are a great way to quickly build simpler bots
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that don't need to depend heavily on processing natural language.
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Many of these bot building platforms now allow users to connect to live customer service agents to their
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bot or configure it to be able to access other information services.
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They are also typically easy to integrate with the deployment platforms.
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You will be rolling your bot out on, such as WhatsApp, Facebook and Slack NLP based platforms.
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MLP based platforms allow you to make full use of natural language, enabling you to create a more complex
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bot that offers your users an immersive and authentic experience.
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Tools such as Google Dialogue, Flow Haptic, Intel Attic's and with I make use of artificial intelligence
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that learns from user input.
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They offer a wide array of features, such as the ability to create text and voice bots and can be integrated
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with mobile wearables as well as Google assistant Cortana and Facebook Messenger.
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Some of these platforms are free liquidy.
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Others offer both a free option and the ability to upgrade.
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While some may require a paid upfront subscription test test test, use your body builder to create
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prototypes of your chatbot and then test them to see what tweaks can be made to improve.
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Ask you about the same questions your customers will ask to assess how it responds, then make any necessary
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adjustments to improve functionality.
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Don't skip the testing phase.
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It's vital if you want to build a high quality, but that offers users a seamless experience.
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Viber best practices to create a bot on Viber.
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There are some simple steps you must follow to ensure you get a smooth running experience.
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To start, you'll need to make a free smart on account, then click on the create new bot option.
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The platform will create a container link to your subscription where your bot will deploy from.
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Once you've created a new bodycount, you'll need to configure your bot.
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You can do this by starting with the basic building blocks such as start about and default.
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Fill these in to get an idea of the structure, then configure the API.
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Once you've completed these initial steps, return to the build tab and select a plug in that you will
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build your bot on, such as fiber's JSON API.
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This plug in lets you import and embed externally hosted data, saving you a lot of time.
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Configure that JSON API to build and perfect your bots architecture, including setting custom headers,
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post body content, user variables and query string parameters.
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The final step is to test your bot to see how it runs and responds.
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Then hit the publish icon on the navigation bar to make your Bintliff Apple business chat.
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RCM Top Tips for chat by creation.
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Creating a business bot on Apple can help your company connect with its user base round the clock by
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taking bookings, completing transactions and answering customer queries.
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Because of Apple's reach and multi divisibility, you can dramatically boost your engagement as you'll
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have access to your audience.
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Twenty four seven through a variety of devices, including Apple watches, iPads and iPhones.
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First steps to get started, register for an Apple business account, fill in your business details
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and allocate roles, including your technical and administrative points of contact.
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You can choose to register either as a business or customer service provider, but must submit your
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application and wait for it to be approved before you can go ahead and start creating your application.
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Select your platform.
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If you want to use Apple business to create a bot, you'll also be required to sign up with one of their
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chosen integrated bot building platforms.
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There are currently eighteen to select from including Salesforce and Desk and Equip.
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So pick the one best suited to your industry, audience and requirements when choosing your creation
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platform.
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Consider.
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The learning curve needed in the knowledge of bodybuilding, you or your developers already have research
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and assess to construct an effective approach, but you need to consider your bots main purpose and
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how it can best help your users carefully consider conversation and flow using insights gained from
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your market research.
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So you create a bot that your customers feel seems natural.
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Protea playing out a typical conversation that your ideal customer might have with your bot as you go
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through, it will become clear what tasks need to be performed and how your bot might respond to appear
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natural and keep your users engaged.
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You can then use this as a template for all questions your customers might ask by making some simple
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tweets and adjustments each time.
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Make use of prototype tools before going live.
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Test out your bot using integrated prototype software so you can identify any errors or weaknesses that
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society allows you to build.
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A test chatbot for Apple that you can test on a select audience before you go public with your launch.
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Microsoft teams best practices for Chat by Creators Microsoft Teams incorporates the Microsoft bot framework,
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giving you the ability to design bonce of your own or use bot building software if you don't know how
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to code.
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It offers a wide range of options and allows developers to construct complex or simple bots depending
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on their target user's requirements.
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Teams bots tend to be aimed at business users rather than consumers.
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With the goal of encouraging and automating collaboration in the Microsoft team's environment, they
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can help you communicate with third party services through chat without having to exit the team's app,
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helping to keep you and your employees workplace activities all in one place.
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Facebook Tips for Chapter Creation Define your main goal.
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First, you need to prioritize your message.
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Your boss may name No.
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One messenger bot can be programmed to carry out every task, so you need to decide what is important.
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Choose one main goal for the bot to handle, then break it down into subtask to plan out and create
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your bots architecture for Facebook Messenger you might want to bot that provides 24/7 customer service
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to users.
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Or you might need a bot to identify quality leads or promote your products.
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When your live agents aren't present, let your customers know what to expect.
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Facebook insists on transparency.
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So tell your customers what to expect from your messenger bots so they don't get frustrated or give
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up.
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Your bot won't be perfect and there will be certain things that just won't be able to do so make clear
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how it can help and where it might fall short.
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If you've built a bot to check for seeding, for example, let your customers know it can help with
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booking in this way, but inform them that if they have very specific or unusual requests, they may
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have to talk to a customer service agent.
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You can program your chat bot to keep customers informed as a guides them through every interaction
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that building platforms for messenger like Mobile Monkey allow you to connect your bot to a live agent
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or help page if there are certain tasks that can't perform, or if your customers need to talk to someone
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about special requirements, encourage customization, get to know your customers by inviting them to
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narrow down their preferences so your messenger bot can deliver more accurate information.
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This is key to creating a bot users enjoy interacting with and will really help to drive engagement.
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If you are using your bot to qualify Facebook leads, for example, ask your customers questions to
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assess their level of interest and help your bot connect them to the information they need.
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Save users time.
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Does your bot make users life easier by helping them get information faster?
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Can you cut out the middleman by booking their ticket directly or automating the online shopping process?
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You shouldn't just build a bot simply because you can, but instead should create one that improves
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users lives.
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Saving customers time or hassle is a great reason for building a bot and should be at the forefront
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of your mind when you're constructing the task your body will perform.
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Studies have demonstrated that users drop off when your body is slow to respond or inefficient at retrieving
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the information they need.
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Bear this in mind.
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When you structure your bots responses and tasks to make the user experience as helpful as possible,
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offer the option to connect to live help.
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Sometimes there will be occasions where users will need to speak to a live person and you should always
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give them this option or risk losing their interest.
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Your messenger bot can offer up this ability by linking them to live customer chat or by directing them
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to customer service lines automatically.
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Alternatively, you can program your boss to take help requests and send an email to one of your agents
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who can then follow up on the request to answer your customers queries.
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HootSuite allows you to integrate your direct messages in one place so you can view and reply to all
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communication, including communication sent from Messenger Jackpot's WhatsApp best practices for chat
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bots.
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Sign up to the WhatsApp Business API.
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If you want to create a chat bot for WhatsApp, you first need to sign up to the WhatsApp Business API.
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This is a beta program with a current focus on SMEs and the sign up process allows you to select whether
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you are an end user or a provider to enroll.
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You'll need to provide your company name and domain, as well as details of the company representative
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who will be using the platform.
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Then submit your application to be reviewed.
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Once you have been approved, you can begin creating your bot using the WhatsApp API consider conversation.
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To build an engaging experience for your users, you first need to think about the type of questions
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your customers will ask and the kind of information they will need as well.
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You should consider the way your target audience talks and understands things so you can create a chat
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bot that appears as natural and seamless in conversation as possible.
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Don't just think about the questions your chat bot is prepped to answer.
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Think about how it will respond when it can't help directly to.
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Can you point your users to helpful resources that can assist them in finding the information they require
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or connect them with a member of your team who will be able to answer their queries, integrate with
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third party apps, integrate and benefit from third party app functionality such as Zoom or Creative
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Cloud.
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And you can receive and send information without the need to switch from teams.
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Creating a bot that liaises between Zoom, for example, allows you to schedule, set up or attend
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meetings direct from Microsoft teams by assigning simple bot commands to actions.
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Initiate workflows from conversations you can kick start tasks and get information through teams bots
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that you build and can customize them to suit your users.
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Try automating some of your low level business processes using teams bots like calculating holiday time
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left so your personnel staff can focus on more complex tasks that way, instead of having to communicate
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with a time pressed employee, your staff can consult the bot who can perform a series of pre-programmed
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steps to calculate how much vacation time they have available, provide 24/7 assistance to staff without
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tying up it.
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Helpmates can be a superb way to get the most out of teams, particularly if they save your technical
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team's time and resources about that deals with it.
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Requests, for example, could cut down on the amount of time your IT staff spend by organizing requests
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by priority and could complete certain types of basic requests all on its own.
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You can program your bot to provide troubleshooting guides, make it fix common errors, or perform
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simple checks as well.
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Your help can be configured to provide relevant answers to likely questions employees may ask and can
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point them in the direction of further assistance, such as support pages and websites.
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Protip if you're low on coding experience but want to build a bot using the team's platform, you can
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use compatible software like a bot that will simplify the experience.
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Platforms like this help you build smart workflows quickly using an editor instead of requiring you
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to custom code from scratch and connect easily to Microsoft team so you can deploy your bot when you're
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ready to go live, work.
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Best chat about creation practices.
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Slack is heavily dependent on apps, bots, add ons and integrations.
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As these help companies and users personalize their space in a way that's suited to their workflow and
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organization to create and successfully deploy a bot on slack, you first need a dedicated workspace,
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then you need a slack application that's assigned to the bot.
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You can access this option through the BOT app dashboard where you will be able to select the BOT option
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and start creating a new bot driven application.
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Bots on Slack are primarily geared towards companies and their employees rather than consumers, and
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are generally created with one of three main aims to assess and manage activity on specific select channels.
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Bots can act as twenty four seven channel monitors for channels they are invited to and can also perform
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administrative and other tasks, such as collecting messages that are sent and forwarding them to a
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specific address or user to act as a reminder or update service.
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By posting messages and announcement in select channels, as well as collating messages bots can post
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to any channel they have been invited to, sending users updates, time briefings, as well as new information.
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They can also respond to individual users with relevant, informative information to add interactive
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capabilities to channel messages.
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When a bot is associated with a Cilacap, it can enhance messages with interactive elements like buttons
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to give users a way to trigger certain actions on the company server.
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This means staff can remotely operate systems, perform tasks or access company information providing
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they have the right authorization events, API, the events.
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API is a useful tool which allows your slack bot to access data and respond to user messages, channel
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changes and other events that occur within slack.
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You can configure your bot through the events API so that when certain events occur, data will be sent
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to your bot that will trigger a relevant response.
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This response could be to provide a user information they have requested, or it could be to perform
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a certain task to give your bot access to the events API.
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You need to add a bot user to your workspace and you can do this by installing the app your bot has
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been assigned to.
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When you've done this, you'll receive the token that contains the bot scope and you can then configure
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the data that will be associated with each event.
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Your bot will respond to your slack bot needs to be able to interpret the data sent to it and assign
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it to an appropriate response that you pre configure.
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If you wanted to build a basic conversational bot, for example, you would configure it so that when
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your board is mentioned, it triggers the bot to respond with a couple of follow up messages.
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Siri, Alexa, Cortana, Google Assistant, Best chat bot creation practices.
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Siri, Alexa, Cortana and Google assistant are complex bots that offer a full feature of options to
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the end user.
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To create a board as in-depth as this, you would need a full development team with specialist skills,
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but that doesn't mean you can't offer a similar type of experience to your users.
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Siri, Cortana and Alexa offer users a rich experience that goes beyond Internet search, allowing them
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to control elements in their home shop on the web like holidays and find out specific information.
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They offer an element of personalization and relatability, which is key to building successful user
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engagement by answering fun on task related questions, telling jokes and even singing songs.
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Platforms like Oswald and Rozz allow you to build an integrated robot with services like Alexa and Google
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assistant via plug ins and add ons.
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These can be set up to activate or communicate with Alexa or Google assistant when certain commands
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or words are spoken or typed in.
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This way, you can configure your own bot to present to your user base, which also can make use of
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the fuller range of features Google assistant and Alexa offer.
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You can also make use of Alexa Skills Developer's Kit or Google's actions package.
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These are spaces where you can construct your integrated bot using the platform, your favorite build
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about software and Google or Amazon's text to speech and speech to text engine.
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If you just want to create a similar style bot to Siri or Cortana and you want to do it fast with no
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prior experience with bot creation whatsoever, you can use an easy to build site like Rayvon.
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Rebot helps absolute beginners instantly create a Siri like chatbot, albeit with markedly fewer features.
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This can be the easiest way to quickly create a simple but high quality chatbot that can be immediately
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embedded on your website.
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You could use a bot like this to promote your products or give visitors information if you are slightly
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more ambitious, have more bot creation experience, or are prepared to put in a bit more effort.
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Software like Amy Box and open source Rossett can help you build more complex mobile voice assistance
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for Android with a much fuller range of features.
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Protip be creative and inject some personality into all your bots responses.
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Don't just have your bot respond with a generic answer when it doesn't know something, have it say
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something funny or set it up to give different and unexpected answers every time.
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Tips for creating voice bots IP phones platforms like Skype are now making use of A.I. powered bots your
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customers leads and clients can chat with over VoIP users.
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Call your number, engage in conversation with a voice bot that can be created to do anything from answering
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questions to taking payments.
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The Microsoft bot framework can help you build and deploy a voice bot into Skype, which can be configured
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to perform any actions as well as answering calls.
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Your Azure, based upon could activate group video calls, message groups answer FAQ use and could also
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be embedded into your website.
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Beyond Voice.
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is another platform that offers voice spot creation with full featured integration into many channels,
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including Facebook Messenger, Telegram and Skype.
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The platform uses inbuilt NLU to process natural language and give a relatable sounding response and
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allows you to personalize your bot with custom logos, backgrounds and fonts.
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A voice bot allows you to be present on a variety of platforms in a way that gives your customers a
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more in-depth, personalized experience than a text based bot.
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They have multiple uses and are a great way to qualify leads, collect applications or queries and provide
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around the clock customer service.
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The inability to staff service lines at all times is a problem in our interconnected, always online
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world, particularly for brands that are just starting out.
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A voice bot can help you fill the staffing gap and maintain a presence for your customers without you
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having to incur the expense of employing staff on the payroll.
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Think about why you need a voice and what main function you want it to perform.
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Do you want to ask you about that can cut down on your team's time by answering basic questions.
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Would you like to use your bot to prescreen interested customers by asking them a series of questions
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so you can gauge whether they are worth your sales team's investment?
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Perhaps you need a bot on hand to take automated payments when your staff are sleeping.
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Pro tip after you decide on the function of your voice, focus your attention on speeches.
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This will be one of the most important factors in defining the quality of the user experience.
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Make sure to use bot creation software that uses natural language processing and configure your bots
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so it responds as naturally as possible to maximize user retention.