0 1 00:00:01,470 --> 00:00:06,450 Reddit can be a difficult platform to crack if you're marketing a product, brand or service, but if 1 2 00:00:06,450 --> 00:00:09,980 you can do well, there are some very worthwhile benefits. 2 3 00:00:10,170 --> 00:00:16,230 The platform is super hot on banning accounts that overpromoted and even major brands like Business 3 4 00:00:16,230 --> 00:00:19,680 Week have been banned from the platform for promotion by moderators. 4 5 00:00:20,260 --> 00:00:25,560 The primary reason to use Reddit to promote is for brand building as the platform as a highly effective 5 6 00:00:25,560 --> 00:00:30,060 way of using word of mouth to introduce a new concept, idea or hot topic. 6 7 00:00:30,420 --> 00:00:36,060 If you can provide valuable information and expert view or doing something differently, you could use 7 8 00:00:36,060 --> 00:00:37,410 this to stimulate discussion. 8 9 00:00:37,650 --> 00:00:42,270 If you can get Reddit users talking about what you do, this can boost your search ranking as you will 9 10 00:00:42,270 --> 00:00:45,260 show up in Google search results whenever people search for that topic. 10 11 00:00:45,630 --> 00:00:50,850 This is on top of the influx of organic traffic you can already get from the huge numbers of users who 11 12 00:00:50,850 --> 00:00:53,010 frequent the many topics posted on Reddit. 12 13 00:00:53,010 --> 00:00:59,280 Every day, Reddit users can submit posts and upvote or downvote other posts to show whether they liked 13 14 00:00:59,280 --> 00:01:01,260 them or found the information useful. 14 15 00:01:01,680 --> 00:01:06,900 The more upvotes your posts receive, the more people the algorithm will display your content to so 15 16 00:01:07,050 --> 00:01:11,160 receive a lot of downvotes and your content will disappear to the bottom very quickly. 16 17 00:01:11,190 --> 00:01:16,620 Reddit is user led with unpaid mods, and its primary purpose is to connect people who have similar 17 18 00:01:16,620 --> 00:01:17,160 interests. 18 19 00:01:17,550 --> 00:01:22,710 It doesn't rely on advertisers, though the site does offer the option to run paid advertisements, 19 20 00:01:22,740 --> 00:01:24,720 which means that users have a lot more say. 20 21 00:01:24,900 --> 00:01:29,760 This can be a surprisingly good thing if your content goes down well, as it can offer you extensive 21 22 00:01:29,760 --> 00:01:32,110 promotion without you having to spend a lot of money. 22 23 00:01:33,300 --> 00:01:36,540 The main Reddit benefits for marketers are No. 23 24 00:01:36,540 --> 00:01:38,790 One off topic generation. 24 25 00:01:39,120 --> 00:01:45,120 Great for linking to question keywords that you can tie into your pillar pages or other deep dive content. 25 26 00:01:45,900 --> 00:01:46,200 No. 26 27 00:01:46,200 --> 00:01:48,390 Two off page SEO. 27 28 00:01:48,420 --> 00:01:53,580 You can use Reddit to share your useful content on any topic providing it's high quality and relevant. 28 29 00:01:54,060 --> 00:01:57,840 This is a great way to tap into an already interested community of targeted users. 29 30 00:01:57,960 --> 00:02:02,670 If you ensure the content you share is related to the topic you're posting about or responding to. 30 31 00:02:03,060 --> 00:02:06,810 And it's also great for direct engagement with an interested audience. 31 32 00:02:06,810 --> 00:02:10,650 So when you expand your audience on Reddit, you'll gain the ability to run. 32 33 00:02:10,650 --> 00:02:12,060 Ask me anything sessions. 33 34 00:02:12,540 --> 00:02:17,280 And these are live Q&A sessions where users will be able to ask you questions in real time. 34 35 00:02:17,730 --> 00:02:23,370 To access this option, you'll have to spend time posting quality content, earning Reddit karma and 35 36 00:02:23,370 --> 00:02:28,650 commenting on other posts you need to hold back on promoting at first so you can get to know the community 36 37 00:02:28,650 --> 00:02:34,050 you want to engage and so they can develop trust in you and what you post with all your posts on Reddit, 37 38 00:02:34,050 --> 00:02:39,150 your twin goal should be to provide information others will find useful and to encourage engagement. 38 39 00:02:39,330 --> 00:02:43,860 When you do promote, do it with a light touch and ensure the Subrata that you're posting to doesn't 39 40 00:02:43,860 --> 00:02:46,110 ban self promotion outright as some do. 40 41 00:02:46,740 --> 00:02:51,600 Don't be tempted to stealth, promote or make fake accounts just to boost your own posts. 41 42 00:02:51,810 --> 00:02:56,880 Reddit users are savvy and this will likely only get you banned if you're desperate to start promoting 42 43 00:02:56,880 --> 00:02:57,600 straight away. 43 44 00:02:57,630 --> 00:02:59,490 It's better just to purchase ad space. 44 45 00:03:00,720 --> 00:03:05,490 You'll have an easier time promoting on Reddit if you're a to brand as you can join business oriented 45 46 00:03:05,490 --> 00:03:10,800 groups that are already focused on your niche here, you might well be able to insert mentions of your 46 47 00:03:10,800 --> 00:03:12,090 brand blog or products. 47 48 00:03:12,330 --> 00:03:17,010 As many people posting will be looking for solutions such as how to get more search engine traffic. 48 49 00:03:17,010 --> 00:03:22,080 For example, if you're a consumer brand, you may find it a struggle to balance promoting your brand 49 50 00:03:22,080 --> 00:03:23,760 and engaging like a regular user. 50 51 00:03:24,120 --> 00:03:28,410 However, Reddit could still pay off if you put in the time and make the right approach. 51 52 00:03:28,740 --> 00:03:32,510 So what type of content is best for digital marketing on Reddit? 52 53 00:03:33,030 --> 00:03:39,420 First of all, blog content blog content is hugely popular on Reddit, but it's tricky to get it right. 53 54 00:03:39,990 --> 00:03:45,000 When you do, it can be a highly effective way to get Reddit users viewing, sharing and talking about 54 55 00:03:45,000 --> 00:03:45,630 your content. 55 56 00:03:45,840 --> 00:03:51,210 Make sure any blog content you share on Reddit is informative and has been proofread before you share. 56 57 00:03:51,720 --> 00:03:57,030 You also need to check that your blog content as to the user experience and should use emotive headlines 57 58 00:03:57,030 --> 00:03:59,490 and subheads to break up long pieces of text. 58 59 00:04:00,000 --> 00:04:05,970 Also text based posts on most sites like Facebook or Twitter, visual content rules. 59 60 00:04:05,970 --> 00:04:09,990 But on Twitter, text content thrives and regularly receives upvotes. 60 61 00:04:10,650 --> 00:04:15,960 A large part of the reason for this is that the Reddit platform is a platform for sharing great ideas, 61 62 00:04:15,960 --> 00:04:18,630 so you don't always need wow graphics to impress. 62 63 00:04:18,930 --> 00:04:24,120 It's also worth considering sharing your blog content as a text post on Reddit instead of posting a 63 64 00:04:24,120 --> 00:04:27,270 link to your site AMA or ask me anything. 64 65 00:04:27,270 --> 00:04:30,330 Sessions are frequently hosted on the sub Reddit called R. 65 66 00:04:30,870 --> 00:04:37,140 I am, though they can be hosted on other places on Reddit to their threads where Reddit users with 66 67 00:04:37,140 --> 00:04:39,330 big followings answer community questions. 67 68 00:04:39,600 --> 00:04:46,380 But you can also gain the ability to do an AMA if you have a unique story or high profile on the Subrata 68 69 00:04:46,380 --> 00:04:52,770 AMA users use filters to search for topics like politics or non-profit to find the sessions that they 69 70 00:04:52,770 --> 00:04:53,520 are interested in. 70 71 00:04:53,880 --> 00:04:59,160 Amma's are great for raising your brand profile, as typically they give you a good opportunity to connect 71 72 00:04:59,160 --> 00:05:00,540 with a big general audience. 72 73 00:05:01,530 --> 00:05:07,770 News creating original news is difficult for many brands, but news doesn't always have to be an investigative 73 74 00:05:07,770 --> 00:05:09,470 piece or journalism. 74 75 00:05:09,720 --> 00:05:14,670 Your news could just be talking about valuable content from industry thought leaders or could be a link 75 76 00:05:14,670 --> 00:05:17,160 to original research on an important new report. 76 77 00:05:17,340 --> 00:05:22,260 If you want to create news about your product or services, you could announce a new features and talk 77 78 00:05:22,260 --> 00:05:23,190 about their benefits. 78 79 00:05:23,250 --> 00:05:27,430 You can also talk about how unique or technologically advanced they are if this is true. 79 80 00:05:28,050 --> 00:05:31,760 Be careful that you stay on the right side of informative as on Reddit. 80 81 00:05:31,770 --> 00:05:37,260 You really don't want to come across as overly promotional to find out what kind of news might be well 81 82 00:05:37,260 --> 00:05:39,150 received on Reddit Monitor. 82 83 00:05:39,150 --> 00:05:42,540 How many people are talking about your keywords and relevant topics? 83 84 00:05:42,720 --> 00:05:45,800 Has anyone mentioned your brand or your competitors brands? 84 85 00:05:46,020 --> 00:05:51,090 If so, are they talking in a positive way, considering your products or services as a solution, or 85 86 00:05:51,090 --> 00:05:54,330 are they unhappy with what you do or with what your competitors are doing? 86 87 00:05:54,600 --> 00:05:59,970 You can use your findings as an opportunity to offer an alternative solution to your rivals or to improve 87 88 00:05:59,970 --> 00:06:04,620 where people have expressed dissatisfaction, asking for feedback. 88 89 00:06:04,770 --> 00:06:09,660 You can use Reddit to discover what your target audience really wants, as well as learn what people 89 90 00:06:09,660 --> 00:06:11,080 think of your brand and products. 90 91 00:06:11,460 --> 00:06:17,040 You can also find out what users feel about industry trends and developments, which can then help you 91 92 00:06:17,040 --> 00:06:21,600 tailor your services or products to be more appealing to use Reddit in this way. 92 93 00:06:21,750 --> 00:06:26,640 Just ask topical questions in relevant subjects that encourage users to share their views. 93 94 00:06:27,810 --> 00:06:28,560 Ads. 94 95 00:06:29,130 --> 00:06:34,350 If you want to advertise on Reddit, your only choice is to opt for a promoted post, though you will 95 96 00:06:34,350 --> 00:06:36,660 be able to use an image or video in your ad. 96 97 00:06:37,140 --> 00:06:42,150 Reddit users do not appreciate blog content or other posts that are overly promotional. 97 98 00:06:42,420 --> 00:06:45,930 So if you want to openly push your product, you'll have to go for a promoted post. 98 99 00:06:46,470 --> 00:06:51,480 When it comes to your ad content, Reddit suggests that you use creatives that encourage conversation 99 100 00:06:51,600 --> 00:06:53,850 so bare the site's user base in mind. 100 101 00:06:53,850 --> 00:06:59,700 When it comes to crafting your promo, you can define a campaign objective and use segmenting to target 101 102 00:06:59,700 --> 00:07:05,520 better by selecting audience criteria based on user interests, location, community subscription and 102 103 00:07:05,520 --> 00:07:06,530 some other stuff as well. 103 104 00:07:07,140 --> 00:07:11,280 Don't forget the promoted tab as you can use this to see how your competitors paid ads perform. 104 105 00:07:11,700 --> 00:07:16,890 This is useful to get an overview of how Reddit users respond to ad content, and we'll help you discover 105 106 00:07:16,890 --> 00:07:20,580 whether competitors are promoting to communities who may be interested in your product.