0
1
00:00:00,330 --> 00:00:07,290
Growth, hacking, growth hacking refers to strategies that expand your company's influence, sales
1

2
00:00:07,290 --> 00:00:13,110
and reach typically growth hacking techniques are used by startups on limited budgets who want to achieve
2

3
00:00:13,110 --> 00:00:15,860
significant brand growth over a short period of time.
3

4
00:00:17,010 --> 00:00:22,860
The ultimate purpose of any growth hacking strategy is to get as many new customers or users as fast
4

5
00:00:22,860 --> 00:00:26,160
as possible while spending a minimum amount growth.
5

6
00:00:26,160 --> 00:00:30,870
Hackers are sometimes called growth marketers, but growth hacking differs from marketing because it
6

7
00:00:30,870 --> 00:00:34,590
focuses solely on strategies that grow a business swiftly.
7

8
00:00:35,010 --> 00:00:40,950
Growth hacking involves a few different elements, from planning and researching to testing and implementing
8

9
00:00:41,130 --> 00:00:45,270
and then analyzing to check what's working to growth successfully.
9

10
00:00:45,510 --> 00:00:50,960
You first need to set growth priorities areas of your brand where you require the most expansion quickly.
10

11
00:00:51,480 --> 00:00:55,950
Then you must identify the channels that will give you maximum customer acquisition.
11

12
00:00:56,730 --> 00:01:00,330
Finally, you must measure your success so you can learn to scale effectively.
12

13
00:01:00,480 --> 00:01:03,300
So how does growth hacking work exactly?
13

14
00:01:03,450 --> 00:01:08,100
By discovering how you grow and why you can look for ways to create growth on purpose.
14

15
00:01:08,490 --> 00:01:13,500
A key way to start growth hacking is to raise as much awareness of your company as possible.
15

16
00:01:13,860 --> 00:01:19,230
The goal is to first get traffic, then to turn that traffic into customers or users, and lastly,
16

17
00:01:19,350 --> 00:01:24,960
to keep those customers by ensuring they get what they want, get growth hacking in three easy steps.
17

18
00:01:25,350 --> 00:01:28,620
So first, create an amazing product or service.
18

19
00:01:29,130 --> 00:01:34,290
First, make sure that what you can offering is the best it can be as your product or service been designed
19

20
00:01:34,290 --> 00:01:37,500
based on the existing wants or desires of your target audience.
20

21
00:01:37,560 --> 00:01:41,190
Do market research so you can find out what your ideal customer really needs.
21

22
00:01:41,310 --> 00:01:47,130
Then create a prototype and test it out on the section of your target demographic, monitor their feedback
22

23
00:01:47,130 --> 00:01:49,170
and improve areas that require attention
23

24
00:01:49,590 --> 00:01:54,330
Always making sure to keep your key customer firmly in mind whenever you make a change.
24

25
00:01:54,960 --> 00:01:56,500
Would they need this new benefit?
25

26
00:01:56,550 --> 00:02:00,410
What is your ideal customer really want from a product or service like yours?
26

27
00:02:01,680 --> 00:02:02,840
Keep it fresh.
27

28
00:02:03,000 --> 00:02:08,550
It's a good idea to offer regular product updates so you can keep on top of any industry changes and
28

29
00:02:08,550 --> 00:02:14,070
to tailor your offering to suit customers current circumstances and use this data to add new features
29

30
00:02:14,070 --> 00:02:14,880
or enhancements.
30

31
00:02:16,170 --> 00:02:17,390
Promote smartly.
31

32
00:02:17,940 --> 00:02:23,460
The idea here is to continually market so you can encourage continual growth when you start to appear
32

33
00:02:23,460 --> 00:02:24,990
in as many places as possible.
33

34
00:02:25,170 --> 00:02:27,870
Your brand sticks in the minds of your potential customer.
34

35
00:02:28,890 --> 00:02:33,360
You don't just want to spend endlessly, though, so track the results you get from your paid ad campaigns
35

36
00:02:33,360 --> 00:02:39,480
to make sure that they're delivering A and B test can be great for discerning what ad copy works better
36

37
00:02:39,750 --> 00:02:43,140
while experimenting with different conversion optimization techniques.
37

38
00:02:43,140 --> 00:02:49,920
To find out what makes your ideal customer press purchase will help you cut down your ad spend growth
38

39
00:02:49,920 --> 00:02:54,060
hacking strategies you can start using right now to expand your brand.
39

40
00:02:54,450 --> 00:02:58,680
There are many different techniques you can employ to increase your brand's reach, but most of them
40

41
00:02:58,680 --> 00:03:04,590
fall into one of the three main areas content marketing to get people talking.
41

42
00:03:05,070 --> 00:03:08,940
This can be an excellent way to spread the word without blowing a limited budget.
42

43
00:03:09,360 --> 00:03:16,440
Content marketing includes blogging and sharing your information, providing useful content, guest
43

44
00:03:16,440 --> 00:03:23,970
blogging, sharing social media content, creating free ebooks to give away as bonus subscriber or sign
44

45
00:03:23,970 --> 00:03:31,440
up gifts, podcasting, running free webinars, holding competitions or free giveaways, getting influencers
45

46
00:03:31,440 --> 00:03:36,840
to review your product or getting your product reviewed on a prominent blog joining niche forums, groups
46

47
00:03:36,840 --> 00:03:42,840
and celebrities and get talking about relevant topics related to your product email marketing campaigns,
47

48
00:03:43,410 --> 00:03:49,890
content, visibility, optimization strategies like SEO and getting mentioned, featured or listed on
48

49
00:03:49,890 --> 00:03:54,030
authority sites, or having your content shared their product promotion.
49

50
00:03:54,420 --> 00:03:58,920
The goal of product promotion is to make your target demographic aware of what you're selling.
50

51
00:03:59,040 --> 00:04:03,870
And to do this, your marketing needs to tap into their desires to make your product seem as appealing
51

52
00:04:03,870 --> 00:04:04,500
as possible.
52

53
00:04:05,160 --> 00:04:10,800
Successful growth hacking techniques you can employed to promote your products include leverage foma,
53

54
00:04:10,800 --> 00:04:14,340
which is the fear of missing out by employing exclusivity.
54

55
00:04:15,270 --> 00:04:20,940
Make your form invite only have an area of your website which is only accessible to those that ask or
55

56
00:04:20,940 --> 00:04:22,590
have a great giveaway that's available.
56

57
00:04:22,590 --> 00:04:27,930
Only people sign up to your email list game of buying your onboarding process.
57

58
00:04:28,380 --> 00:04:29,190
Users love it.
58

59
00:04:29,190 --> 00:04:32,970
When you game office, sign up Tarsa and then give them rewards for their efforts.
59

60
00:04:33,150 --> 00:04:38,040
If something is harder to get, people want it more so how people can be a fun game before they can
60

61
00:04:38,040 --> 00:04:42,390
access your email list or give them a short challenge to complete before they get more access.
61

62
00:04:43,140 --> 00:04:50,610
Offer useful incentives for new user referrals that benefit referrer and the user giving away gifts
62

63
00:04:50,610 --> 00:04:55,890
or bonuses to users that bring in more traffic is an excellent way to boost your reach without any extra
63

64
00:04:55,890 --> 00:04:56,340
hassle.
64

65
00:04:56,760 --> 00:04:59,940
Make your bonuses as enticing as you can, and don't give them away.
65

66
00:04:59,990 --> 00:05:04,370
Anywhere else for free and people will be much more likely to refer people so that they can get them
66

67
00:05:04,910 --> 00:05:10,370
cross promotion and affiliate marketing, you can create affiliate schemes where users earn a percentage
67

68
00:05:10,370 --> 00:05:14,570
or when you get a new sign up or customer and have people act as their online sales reps.
68

69
00:05:14,930 --> 00:05:19,850
Or you can partner up with a relevant brand and agree to cross, promote or for users.
69

70
00:05:20,270 --> 00:05:25,130
By doing this, you automate part of your marketing process and dramatically speed up how fast your
70

71
00:05:25,130 --> 00:05:25,880
brand grows.
71

72
00:05:27,070 --> 00:05:32,650
Influencer marketing, getting key influencers to promote your products, who have an audience that
72

73
00:05:32,650 --> 00:05:36,160
wants what you're selling is one of the most effective ways to growth.
73

74
00:05:36,760 --> 00:05:40,930
This is different than getting influencer reviews, which could come under content marketing.
74

75
00:05:40,960 --> 00:05:47,350
As in this case, influencers are actively endorsing your product advertising for growth.
75

76
00:05:47,380 --> 00:05:48,910
Don't forget paid ads.
76

77
00:05:49,040 --> 00:05:50,470
They can give a big boost.
77

78
00:05:50,470 --> 00:05:55,300
If your brand doesn't yet have many users or customers, you can advertise on social media channels
78

79
00:05:55,300 --> 00:05:56,770
like Facebook or Instagram.
79

80
00:05:57,190 --> 00:06:01,000
But make sure you monitor your target audience first to find out what they want.
80

81
00:06:01,420 --> 00:06:06,580
Save more money by checking your ad metrics regularly using the free analytics tools that will often
81

82
00:06:06,580 --> 00:06:07,240
be provided.
82

83
00:06:08,230 --> 00:06:12,880
They will help you get a good overview of your ad performance so you can see where you're going right
83

84
00:06:12,880 --> 00:06:14,770
with your ads and where you need to improve.
84

85
00:06:15,190 --> 00:06:20,590
You can also use PPC, which is pay per click ads like Google ads to start showing up on the Google
85

86
00:06:20,590 --> 00:06:23,100
advertising network as well as in the search results.
86

87
00:06:23,380 --> 00:06:29,020
Again, do your market research first so you can create an ad with appeal, use metrics and constantly
87

88
00:06:29,020 --> 00:06:32,640
experiment with your ad creatives to see what gives you the best results.