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Heat maps.
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Heatmap tools like Crazy Egg and Hot to allow you to easily visualize complex statistical data.
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They show you one image that encapsulates everything you need to know about where visitors are clicking
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on your Web page, what actions they are taking, how long they spend on your page and with what content.
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This is great for discovering strong and weak points of your site.
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It can also help you identify hard to navigate areas that you can change.
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Hotjar even allows you to play back like screen recordings of user behavior.
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These are called session recordings and are especially helpful if you want to understand how browsers
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really navigate your site.
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Session recordings let you see a Web site, as you'll use to say, in their browser and record mouse
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movement clicks and scrolling in real time.
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This helps you gain a greater understanding into your site visitors and can also help you identify weak
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spots on issues so you can improve the user experience.
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How do you heat maps work?
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Heat maps is a warm to cool color spectrum to display your site analytics, highlighting the parts
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of your page that receive the most attention in red or orange.
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They can show you how far most people scroll down your page, allowing you to position your call to
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action where you visited.
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Pay the most attention.
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Heatmaps helped you discover where to place the most important content by showing you your pages hotspots.
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They help you identify areas where browsers lose interest or fail to navigate your Web site correctly,
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allowing you to adjust these areas so you get better results.
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Heat maps also show you which content sits above the fold.
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This is the area of your Web site that people can easily see without having to scroll.
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It goes without saying that you should place your most important content here.
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There are four main types of heat maps you can use to help understand your visit today to better.
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Scroll maps, they show you how far down your page readers are scrolling and what they do when they
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get there.
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A great way to identify what is working on your page and what isn't.
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Click maps, also known as touch heat maps.
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These allow you to see the individual clicks, uses make.
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Useful for highlighting problem areas like where people are trying to navigate.
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Not clickable elements.
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They also allow you to track custom parameters so you can see which of your campaigns are having the
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most success.
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Hotjar allows you to take quick maps one step further with animated playable screen recordings so you
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can see in real time how your site visitors behave.
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Move Maps.
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Move map show where desktop users move and rest their mouse as they navigate your page.
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Hotspots highlighted in a move map show you where you use opposing their mouth.
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Market research has found there is a link between where people look and where their mouth is.
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This makes movements a great way to get an indication of what people are looking at on your Web site.
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Desktop and mobile heat maps, these allow you to compare the performance of your website across different
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devices, content that stays prominently on a desktop might well sit below the fold in a mobile device.
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And if so, user interaction actions may differ.
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These type of heat maps help you see if this is the case so you can make the required changes to ensure
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both desktop and mobile browsers can easily interact and view your content.
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Three great ways you can use heat maps to boost your brand and drive conversions, content marketing.
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You can use scroll maps to show you how far down the page uses.
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Scroll giving you a great insight into how much of your content they're reading.
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This is an ultra efficient technique you can use to assess the performance of blog posts, sales copy
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and other content.
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Max the effect by combining them with click maps to track what content provides the most customer conversions.
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Website redesign heat map technology can be really helpful when redesigning your site, run a map before
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and after you redesign to compare.
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You use the stats and see if your new site performs better than the old one.
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A/B testing.
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Heat maps are invaluable for testing out different versions of your Web site or landing page as they
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let you quickly see which one performs better with them.
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You can see exactly what your visitors do, different new and different versions of your pages.
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You can use them to test out individual changes, but moving your call to action button or you can test
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entirely different versions of your page to see which one can, but more effectively.
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If you're interested in better understanding your audience through data and analytics, you should definitely
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incorporate heat map technology into your marketing approach.
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With so many useful insights, they can give you a new perspective into your data allowing you to tweak
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your site so it's optimized for browsers and position to encourage conversions and sign ups.