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Google Merchant Center and Google shopping.
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Another thing you want to make the most of is the suite of tools offered by Google Match Center, which
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allows you to upload and update your product information, including images and pricing.
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This information will then be displayed in relevant Google shopping searches.
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Merchant Center is integrated into other Google services like Google My Business, giving you the opportunity
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to completely control all your Google based marketing and e-commerce.
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To sign up for Google Matching Center, you need a Google account and a verified Web site and business
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verified by Google my business, your e-commerce platform must also offer the ability to sync data with
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Google Matching Center.
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To start displaying your products, you should have all your product data in a format Google can accept,
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like a TXT or XML file.
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Make sure to include all information, including pricing, product availability and shipping details.
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Why you need to be using merchant center?
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Increase your visibility.
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People searching Google for related products will be able to browse your brand's entire product range
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in a catalog format.
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Google AdWords integration, all products listed in the Google matching center can be easily linked
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to specific AdWords.
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Remarketing you can use merchant center to deploy Google and YouTube, remarketing and retargeting techniques
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to remind visitors of previously viewed products and reel them back in.
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Google Analytics support, if you're an analytics user, you can add a custom segment specifically for
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your Google match and send to hit, allowing you to monitor these stats separately.
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Online product reviews, Google match and integrate public reviews of products into your listing with
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their star ratings visible.
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If you have 4.5 and five star product, they receive preferential placement.
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Push traffic to your website.
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People clicking public Google merchant listings will be taken directly to your e-commerce store.
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Google local search integration.
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Your listing can include your geo location, which will allow you to direct buyers to your local store.