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Podcast's marketing.
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The popularity of podcasts is growing fast, with an average of 32 percent of adults in the US alone
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listening to at least one podcast in the last month.
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This percentage has grown by 10 percent compared to a decade ago.
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Research conducted by Nielsen shows that podcast listeners come from an ideal consumer demographic.
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For many marketers, as they tend to be relatively affluent, young and highly educated.
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Advertising by a podcast is extremely cheap, especially when compared to radio ads or TV.
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This makes it a great way to promote your own content, attract a bigger following, or get the word
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out about your business, product or service.
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Eight easy steps to get started with podcasting.
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Choose your core objective.
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Is it for networking purposes to raise brand awareness, to monetize or to directly combat?
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Choose your topic, go as near as you can hear, but make sure the topic is relevant to your goal and
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will target your ideal audience.
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You also should make sure the topic you pick has a big enough audience and that you can go in depth
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enough to produce material to cover several episodes.
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Select a format, you'll need to choose whether your podcasts will be a one off episode or part of a
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series.
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You'll also need to decide whether it will be discussion based, an interview or more of a how to.
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With tips and handy strategies.
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Choose a name.
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This is an important step as it can make or break whether people click free to listen.
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Your name should be short, catchy and easy to remember and should clearly describe your podcast content.
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Ideally, it should have the relevant matching dot com name available.
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Outline your recording schedule.
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First, decide how regularly you're going to publish.
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Then sit down and script out your first installment outlining the cool points that you want to cover.
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Finally, schedule your podcasts into your content creation calendar.
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Prepare your equipment.
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You don't need much kit.
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As you can record your first episode using nothing more than your phone or laptop.
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Minimize any echoing by placing yoga mat debate or rugs on the floor.
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Record and edit, there are some superb free software choices, including audacity and anchor, as well
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as paid pro options like Adobe Audition.
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Hosting a podcast to get people to listen to your podcasts, you'll need a podcast host so your audio
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files can get assigned RSS feed that the various podcast apps can pick up on.
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Podcast hosting is built into the anchor platform.
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But if you want to use other software, you'll need to first sign up to a podcast, guys like Buzz Sprout
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or Transistor and then upload your files.
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Don't forget to optimize your podcast settings to help podcast directories, learn what your podcast
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is about.
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You need to enter information that will help you get properly categorized.
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Make sure you add your title description, category's artwork and any other relevant detail that will
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help get you found and include keywords in your title and description to boost discoverability.
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Bonus clip.
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Most people listen to podcasts on Apple podcasts where you have roughly eight weeks to get featured
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in the new and noteworthy category after you launch an episode.
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If you can get lots of downloads, positive reviews and subscriptions to your podcasts, you may get
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featured in this category.
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Try and intensively promote each podcast episode as soon as possible after they are published as getting
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featured this way, will give your podcast
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a huge boost in audience